www.museupicasso.bcn.cat Step by step of the website redesign process Màster de Cultura Històrica i Comunicació_UB_29 abril 2008

Museu Picasso de Barcelona Opened in 1963, due to the express wish of Picasso himself Donation by Picasso himself of about 900 of his artworks to the city in 1970 The Barcelona Museum is essential to know the training period and youth until the Blue period, leap to 1917 stay in Bcn and leap to 1957 serie Las Meninas (donated by Picasso to Barcelona in 1968). Rich engravings collection

Opened in 1963, due to the express wish of Picasso himself

Donation by Picasso himself of about 900 of his artworks to the city in 1970

The Barcelona Museum is essential to know the training period and youth until the Blue period, leap to 1917 stay in Bcn and leap to 1957 serie Las Meninas (donated by Picasso to Barcelona in 1968).

Rich engravings collection

2007: New stage, new direction, new projects new concept of the museum: open museum rethinking Picasso: critical review events (seen by, holidays’workshops, Sundays at the M, guided tours…) Educational service (workshops for 4 different school levels) Community building up and actions Joint-projects with Universities New line of temporary exhibitions

new concept of the museum: open museum

rethinking Picasso: critical review

events (seen by, holidays’workshops, Sundays at the M, guided tours…)

Educational service (workshops for 4 different school levels)

Community building up and actions

Joint-projects with Universities

New line of temporary exhibitions

New stage / 2 renovation of permanent exhibition: fewer artworks explain more, context, better labelling Management improvements: payment by VISA, groups attendance, Museum Card, team enlargement and new organizational chart and… new website

renovation of permanent exhibition: fewer artworks explain more, context, better labelling

Management improvements: payment by VISA, groups attendance, Museum Card, team enlargement and new organizational chart

and… new website

The museum website: a process Starting point: website created in 1999-2000

(Information conceived more as a leaflet than as a web-page )

Web redesign project (2007-08) Conceptual definition, content and functionalities To set up a project is essential to define whst is needed, decide, priritize and it serves as a “ full de ruta” for everybody implied. What we wanted to achieve: innovative website content and knowledge generator addressed to different levels of interests and audiences with information to help the real visit but also to become an interesting online experience usable (easy and intuitive navigation) and useful (prepare, act) previous statement: avoid the danger of dispersion and focus on Museu Picasso / Picasso and Barcelona be singular and relevant on this, without trying to be exhaustive on Picasso

Conceptual definition, content and functionalities

To set up a project is essential to define whst is needed, decide, priritize and it serves as a “ full de ruta” for everybody implied. What we wanted to achieve:

innovative website

content and knowledge generator

addressed to different levels of interests and audiences

with information to help the real visit but also to become an interesting online experience

usable (easy and intuitive navigation) and useful (prepare, act)

previous statement: avoid the danger of dispersion and focus on Museu Picasso / Picasso and Barcelona

be singular and relevant on this, without trying to be exhaustive on Picasso

New homepage

Functionalities: at the content service Multimedia: audio and video Virtual visits: multi-layered Images: zoom and browseable Animations in Flash (always with alternative version in HMTL) Participation: opinion, games, user-generated content Print: with formated page Accessibility: AA level, suitable for diverse browsers Formulars: groups reservation, bookings, hiring of spaces Databases and advanced search engines eMailing list On-line shop Museum map : navigable / W ebsite map linkable, for print

Multimedia: audio and video

Virtual visits: multi-layered

Images: zoom and browseable

Animations in Flash (always with alternative version in HMTL)

Participation: opinion, games, user-generated content

Print: with formated page

Accessibility: AA level, suitable for diverse browsers

Formulars: groups reservation, bookings, hiring of spaces

Databases and advanced search engines

eMailing list

On-line shop

Museum map : navigable / W ebsite map linkable, for print

History of the collection

Educational online resources

Picasso in conversation : a selection of thoughts expressed by Picasso. The sentences appear on mousing over the 6 concepts

Project Development Three aspects simultaneously dealt with : Web Architecture and content Newly created content (aprox 80%) Images digitization (there weren’t any in 2007) Design - Selection among proposals of three studios Technology combined website: static (HTML) / dynamic (CMS, content management system: Vignette)

Three aspects simultaneously dealt with :

Web Architecture and content

Newly created content (aprox 80%)

Images digitization (there weren’t any in 2007)

Design

- Selection among proposals of three studios

Technology

combined website: static (HTML) / dynamic (CMS, content management system: Vignette)

Communication/marketing Press releases, presentation to the Media To be linked by well known international websites Search engines (good and precise metatags) Dissemination on Communities: museums educational contemporary art tech savvies touristic websites “ self-promo” URL included in every communicational material edited by the museum URL included in all museum e-mail signatures links to the website from our e-newsletter

Press releases, presentation to the Media

To be linked by well known international websites

Search engines (good and precise metatags)

Dissemination on Communities:

museums

educational

contemporary art

tech savvies

touristic websites

“ self-promo”

URL included in every communicational material edited by the museum

URL included in all museum e-mail signatures

links to the website from our e-newsletter

2nd. Stage (2009-10) web 2.0: user-generated content, social networking section “The Museum seen by” (artists, writers,thinkers) on-line tickets (eEuroMus) on-line availability of museum databases: library and collection on line digital resources for education and intercative games podcasts improving of the search engine (integrated search of different databases) personalization “My museum”, “my visita” more virtual visits joint e-project with other museum /s electronic publishing ICT options in the museum (beyond the website)

web 2.0: user-generated content, social networking

section “The Museum seen by” (artists, writers,thinkers)

on-line tickets (eEuroMus)

on-line availability of museum databases: library and collection on line

digital resources for education and intercative games

podcasts

improving of the search engine (integrated search of different databases)

personalization “My museum”, “my visita”

more virtual visits

joint e-project with other museum /s

electronic publishing

ICT options in the museum (beyond the website)

ePostscript: a few “recommendations” Internet should be present and integrated in the different museum projects: add “web” mentality to museum staff a different tool with multiple possibilities that must be explored and exploited to the benefit of the museum research and dissemination tasks the website must bring added value strengthen links between offline/onsite visit keep it always alive, updated, improving stay alert to new ITC developments, new social uses and demands above all: listen to the users and give them a voice

Internet should be present and integrated in the different museum projects: add “web” mentality to museum staff

a different tool with multiple possibilities that must be explored and exploited to the benefit of the museum research and dissemination tasks

the website must bring added value

strengthen links between offline/onsite visit

keep it always alive, updated, improving

stay alert to new ITC developments, new social uses and demands

above all: listen to the users and give them a voice

A painting lives its life like a living being, experiencing changes everyday life imposes. This is totally natural as a painting only lives when a person looks at it. Pablo Picasso, 1935 [ Tip : replace painting with web : = importance of always having the user in mind ]

[ Tip : replace painting with web :

= importance of always having the user in mind ]

www.museupicasso.bcn.cat Conxa Rodà [email_address] UB_29 abril’08