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What Are They Saying and What Do I Do Now?
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What Are They Saying and What Do I Do Now?

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Presented at InnoTech Oregon 2013. All rights reserved.

Presented at InnoTech Oregon 2013. All rights reserved.

Published in: Technology, Business

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  • Ask for each person to share their Handle and tweet questions at us with #InnoTechSLEach person give their name, title, and role at their company (skip philosophy, etc, will get bogged down)
  • The Good: Compliments and recommendations for improvement.The Bad: Complaints and false accusations.
  • Empathize and find out more
  • Other topics: Role of Sentiment, Executive Level Reporting, How Much Engagement is Too Much for Brands
  • Transcript

    • 1. Social Listening and Follow Up
    • 2. Jeff Bunch – ModeratorDigital Strategist@JeffreyRBunchMelissa BarkerSocial Media Manager, Jive Software@Melissa_BarkerAnne Bell-FyshSocial Media Coordinator, OHSUTweet your questions during the panel with #InnoTechSLLisa PeytonDigital Strategist, Exec. Editor, TMMPDX.COM@lisapeyton
    • 3. Social Media Listening, also known associal media monitoring, is theprocess of identifying and assessingwhat is being said about a company,individual, product or brand on theInternet.Tweet Questions using: #InnoTechSL
    • 4. >> What tools are available?Tweet Questions using: #InnoTechSL
    • 5. Tweet Questions using: #InnoTechSL
    • 6. >> The Good, the Bad, and the Ugly.Tweet Questions using: #InnoTechSL
    • 7. Tweet Questions using: #InnoTechSL
    • 8. Tweet Questions using: #InnoTechSL
    • 9. Tweet Questions using: #InnoTechSL
    • 10. Internal Expert ActionTweet Questions using: #InnoTechSLSocialListeningMelissaSocial Media Manager(Jive Software)LeighSocial Media Manager(Agency - Spredfast)Funnel ToFunnel ToSales LeadSupportQuestionFunnel ToProductFeedbackSales TeamCarly – Sales Rep1) Carly responds toprospect as herselfSupport TeamMathew – Support RepProduct TeamClara – Dir. Product1) Mathew investigates2) Mathew responds asJive Software1) Clara shares withproduct team2) Leigh responds asJive Software
    • 11. Tweet Questions using: #InnoTechSL