Paid Search and Social Marketing

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Presented at InnoTech Austin 2013. All rights reserved.

Presented at InnoTech Austin 2013. All rights reserved.

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  • 1. Paid Search & Social Marketing Michael Crider Apogee Results @MPCrider Michael.Crider@apogeeresults.com Apogee Results | © 2013
  • 2. Apogee Results | © 2013
  • 3. Apogee Results | © 2013
  • 4. Apogee Results | © 2013
  • 5. Apogee Results | © 2013
  • 6. Apogee Results | © 2013
  • 7. Apogee Results | © 2013
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  • 13. Apogee Results | © 2013
  • 14. Apogee Results | © 2013
  • 15. Apogee Results | © 2013
  • 16. Apogee Results | © 2013
  • 17. TL/DR 1 Social Ads = Social Content Social Ads = Higher Search Results 3 Apogee Results | © 2013 2 Social Ads = Tightly Targeted
  • 18. Offline Marketing • Apogee Results, based in Austin is the coolest “pure-play” online marketing firm in Texas, and one of the largest independent firms – 100’s of clients, including Whole Foods, National Public Radio, Golfsmith, Lance Armstrong / Livestrong, Olive Garden, IBM, PerkinElmer, SAP, Hewlett Packard, Shell, Merrill Lynch – + high growth VC-backed and Inc.5000 clients – Paid, Earned and Owned Online Media, Website Effectiveness & Conversion • Continuously performing online marketing since 1995 • All programs are results-focused and metrics-based Apogee Results | © 2013