Paid Search &
Social Marketing

Michael Crider
Apogee Results
@MPCrider
Michael.Crider@apogeeresults.com

Apogee Results |...
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
Apogee Results | © 2013
TL/DR

1

Social Ads = Social Content

Social Ads = Higher Search Results

3
Apogee Results | © 2013

2

Social Ads = Tigh...
Offline Marketing
•

Apogee Results, based in Austin is the coolest “pure-play” online marketing firm in Texas, and one of...
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Paid Search and Social Marketing

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Presented at InnoTech Austin 2013. All rights reserved.

Published in: Business, Technology
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Paid Search and Social Marketing

  1. 1. Paid Search & Social Marketing Michael Crider Apogee Results @MPCrider Michael.Crider@apogeeresults.com Apogee Results | © 2013
  2. 2. Apogee Results | © 2013
  3. 3. Apogee Results | © 2013
  4. 4. Apogee Results | © 2013
  5. 5. Apogee Results | © 2013
  6. 6. Apogee Results | © 2013
  7. 7. Apogee Results | © 2013
  8. 8. Apogee Results | © 2013
  9. 9. Apogee Results | © 2013
  10. 10. Apogee Results | © 2013
  11. 11. Apogee Results | © 2013
  12. 12. Apogee Results | © 2013
  13. 13. Apogee Results | © 2013
  14. 14. Apogee Results | © 2013
  15. 15. Apogee Results | © 2013
  16. 16. Apogee Results | © 2013
  17. 17. TL/DR 1 Social Ads = Social Content Social Ads = Higher Search Results 3 Apogee Results | © 2013 2 Social Ads = Tightly Targeted
  18. 18. Offline Marketing • Apogee Results, based in Austin is the coolest “pure-play” online marketing firm in Texas, and one of the largest independent firms – 100’s of clients, including Whole Foods, National Public Radio, Golfsmith, Lance Armstrong / Livestrong, Olive Garden, IBM, PerkinElmer, SAP, Hewlett Packard, Shell, Merrill Lynch – + high growth VC-backed and Inc.5000 clients – Paid, Earned and Owned Online Media, Website Effectiveness & Conversion • Continuously performing online marketing since 1995 • All programs are results-focused and metrics-based Apogee Results | © 2013
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