Mobility in the Enterprise v3 inno tech dallas may 2011

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Presentation from Alan Kravitz on Mobility in the Enterprise. Presented on 5-19 for InnoTech Dallas.

Presentation from Alan Kravitz on Mobility in the Enterprise. Presented on 5-19 for InnoTech Dallas.

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  • This increasing integration for the Mobile internet is the convergence of 5 different trends = Social Networking, VoIP, Video, 3G & 4G networks, mobile devices getting more and more powerful.This adoption is driven by a couple of key thingsComputer Power trends – Mobile internet provide venue for sending and receiving data on mobile devicesAverage Cell phone (not smartphone)– used 70% for voiceAverage iPhone – used 45% for voice, the rest is some form of dataHow many time have you picked up your phone today?Google Maps – 3 to 4 times as many tiles were sent to mobile devices than desktopGoogle’s CEO has said he expects mobile advertising to eventually produce more revenues than ads on the normal Web and they “are twice as profitable or more than the non-mobile phone ads because they’re more personal”Mainframe – IBM, NCR, Control Data, Sperry, Honeywell, Burroughs, Mini – Computer, Digital Equipment, Data General, HP, Prime, Computervision, Wang LabsPC: Microsoft, Cisco, Intel, Apple, Oracle, EMC, Dell, CompaqDesktop Internet: Google, AOL, eBay, Yahoo!, Yahoo! Japan, Amazon.com, Tencent, Alibaba, Baidu, Rakuten
  • 1st computer anecdoteOpportunities are maturing with the Mobile Internet market reaching critical mass and organizations are in a position to deliver power functionality 3G adoption approaching critical mass which is enabling customers and giving them more user control. This trend benefits innovative service providers / will marginalizing the slow moversFacebook surpassed Google in the most visted website last week (as of March 17th)Right now there is an App Craze. With the rise of HTML 5 and the ability to add bookmarks that look like native app icons, mobile web apps will gain in popularity due to lower maintenance costs and required functionality will determine web app vs native application development

Transcript

  • 1. CIO Breakfast RoundtablePerspectives on Mobility How Many Bloody G’s Are There? May 19. 2011
    1
  • 2. over five billion individuals currently are armed with mobile phonesit’s everywhere.. people are sharingand communicating like never before shape and personalize experiences.
  • 3. the mobile device might qualify ashumankind’s primary tool..
  • 4. Our phones can now track our movements though the physical world. They can record our social interactions, store our personal histories, keep tabs on our likes and dislikes, and track our Internet content consumption, app usage, and purchasing behavior
    THE GOLDEN AGE OF DESKTOP COMPUTING and THE UNIFIED WEB
    IS ENDING.
  • 5. Mobile makes social networking even more compelling, as it enables us to share what we see and do in our daily lives in
    real time
    Speak to me, not everyone.
  • 6. Mobile is becoming the first screen, not the third.
  • 7. Our devices are both comforting and a little frightening at the same time.
  • 8. we are only just beginning to fathom what this reality implies for business, culture, and society
  • 9. The CIO Mobile Agenda
    Alan Kravitz Regional Manager IT Operations US & Latin America Research In Motion Limited
    Gulhan Sumer CIO – RTM Networks
    Certain information provided by Pariveda Solutions 
    9
  • 10. As the adoption of the mobile internet continues, it is crucial to identify those opportunities that can have a positive impact to your processes, customer service and bottom line
    10
    Mobile Internet Growth
    Computing Growth Drivers Over Time, 1960 – 2020
    ???
    1,000,000
    Mobile
    Internet
    100,000
    Desktop
    Internet
    10,000
    Increasing Integration
    More than
    just phones
    1,000
    Smartphone
    Kindle
    Tablet
    MP3
    Cell / PDA
    Car Electronics
    Mobile Video
    Games
    10B+ Units
    PC
    Devices / Users (MM in Log Scale)
    1B+ Units
    100
    Minicomputer
    100MM+ Units
    10
    Mainframe
    10MM+ Units
    1
    1MM+ Units
    1960
    1970
    1980
    1990
    2000
    2010
    2020
    Source: http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf
  • 11. 11
    With mobile devices becoming more and more powerful, the lines will begin to blur between native and mobile web applications and users are demanding native apps over web apps
    Mobile Internet Growth
    Technical hurdles with Smartphones including input devices, display, and processing power are quickly becoming a thing of the past
    The pace of change around the mobile Internet is strikingly faster than the desktop Internet revolution
    More users on Internet via mobile devices than desktop PCs within 5 years 1
    More mobile Internet devices than desktop Internet devices by 2013
    Smartphone with estimated users numbering 970 million by 2013 2
    ComScore reported March 2010 that access to Facebook's mobile site was up to 25.1 million
    A 112 percent increase from January 2009 to January 2010. 3
    Likely to see similar growth trends in application and services, then to retail and commerce
    1. http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
    2. http://www.research2guidance.com/?p=66
    3. http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits
  • 12. Technology Hype Cycle – buyer beware!
    12
    http://advice.cio.com/thomas_wailgum/11205/gartners_hype_cycle_due_soon_but_mines_better
  • 13. 13
  • 14. Today’s Discussion – The Mobile Opportunity
    Mobile Trends & Considerations
    The Devices
    Laptops, smart phones
    “personal” computers, tablets, eReaders
    Ubiquitous, high-speed, secure access
    VPN, WiFi, 3G/4G, Digital Credentials
    Managed vs. unmanaged
    Risks
    What’s in it for you?
    Where’s your data?
    Who owns it?
    Who can see it?
    Who cares?
    14
  • 15. Top Of Mind For CIOs
    Flat Budget yet Mobility requires an reoccurring Investment
    ~ $1,800 for an organization to support one mobile user for one year
    ~ 65% on Hard Costs
    ~ 35% on Soft Costs
    The mobile workforce expects to remain productive at all times…. even with IL devices..
    Various and evolving options on device, network, data service plans.
    Complex device management and security environment
    Mobile application licensing and/or development
    Usage policies and employee education and training
    15
  • 16. Major Trends
    Mobile Platforms Hit Critical Mass and is Global
    Social Networking Accelerating Growth of Mobile
    Time Shifting to Mobile Usage
    Mobile Advertising – Growing Pains But Huge Promise
    mCommerce – Changing Shopping Behavior
    Emergence of Virtual Goods & In-App Commerce
    Not All Platforms Are Created Equal
    Change Will Accelerate, New Players Emerging Rapidly
    16
  • 17. Future Trends
    Ubiquitous Computing – Real-time connectivity / 24x7 / in palm of hand
    More Affordable – Device and data plan pricing falling
    Faster – Networks and devices improving (owing to Moore’s Law)
    Personal – Location / preferences / behavior
    Fun to use – Social / casual / reward-driven marketing
    Access nearly everything anywhere - “Stuff” in cloud
    Explosion of apps and monetization – More and making more money
    Measurable real-world activation - Driving foot traffic to physical stores
    Reward / influence behavior in real-time - for exactly the right people
    17
  • 18. Down the Road – ????
    Web (HTML5) vs. downloadable apps
    NFC (Near Field Communication) for payment / offers / loyalty
    Consumer led mobile health for monitoring / diagnosis / wellness
    Rapid enterprise adoption of tablets for productivity
    Tipping Point – > 50% population in developed markets will have Smartphone
    “SoLoMo” – Social / local / mobile converging
    “Gamification” – Ultimate way to engage a new generation of audiences
    18
  • 19. The Mobile Roadmap – Open Discussion
    Internal Users
    External Users / Market Facing
    Mobile Access vs Mobile Applications
    Business process enablement
    Security and Privacy
    Data
    Device
    Network
    19
  • 20. Backup slides
    20
  • 21. Organizations that take a proactive stance to get ahead of the demand for the mobile internet will be able to offer real value based on need
    Managing Demand and Opportunities
    • Bank of America – mobile banking offering 1Q 2007 showed30% acceleration rate of customer adoption 4
    • 22. 13 months – 1 million customers
    • 23. + 9 months – 2 million customers
    • 24. + 6 months – 3 million customers
    • 25. USAA Federal Savings Bank – check deposit via smart phone – August 2009 5
    • 26. Within 6 weeks had 270,000 downloads and deposits of $61 million
    • 27. 900,000 weekly volume in mobile users
    • 28. Accounts for 35% of all deposits after 1 year of service with 1.5 million checks deposited from a mobile device, totaling more than $928 million
    • 29. University Health Network – remote healthcare monitoring solution 6
    • 30. Patients with Type II Diabetes send readings via Smartphone
    • 31. Gather results for analysis and automated alerts to patients and doctors
    • 32. Cost-effective healthcare contribution / easily adopted / improved patient heath
    • 33. Adidas – Blackberry Sales Force and CRM mobile application
    • 34. Ability to speed up and increase sales
    • 35. Increased productivity for sales teams
    • 36. Greater customer satisfaction
    • 37. PayPal Bump – Peer to Peer payments
    • 38. Leverage existing base of 78 million active accounts worldwide
    • 39. History of encouraging account holders to connect PayPal account to personal bank
    • 40. Make revenue by acting as proxy between underlying bank accounts
    • 41. Wide customer base
    • 42. Lowest cost to serve ($0.08)
    • 43. Directly responsible for 150,000 new customers
    4. http://blog.mobilestrategypartners.com/2009/10/22/mobile-banking-roi-tips-from-bank-of-america/
    5. http://www.mybanktracker.com/bank-news/2009/10/06/bank-of-america-to-test-its-own-mobile-deposit-service-soon/
    6. http://na.blackberry.com/eng/newsroom/success/uhn.jsp
    21
  • 44. Smartphone users are spending time a lot of time within apps and businesses are missing a captive and purchase-friendly market if they do not have a smartphone app presence
    22
    Mobile Industry Trend Analysis
    Android and iPhone users spend 79-80 minutes/day using apps; iPod touch users spend 20 more minutes;