Your SlideShare is downloading. ×
Mobility in the Enterprise  v3 inno tech dallas may 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Mobility in the Enterprise v3 inno tech dallas may 2011

690
views

Published on

Presentation from Alan Kravitz on Mobility in the Enterprise. Presented on 5-19 for InnoTech Dallas.

Presentation from Alan Kravitz on Mobility in the Enterprise. Presented on 5-19 for InnoTech Dallas.

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
690
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • This increasing integration for the Mobile internet is the convergence of 5 different trends = Social Networking, VoIP, Video, 3G & 4G networks, mobile devices getting more and more powerful.This adoption is driven by a couple of key thingsComputer Power trends – Mobile internet provide venue for sending and receiving data on mobile devicesAverage Cell phone (not smartphone)– used 70% for voiceAverage iPhone – used 45% for voice, the rest is some form of dataHow many time have you picked up your phone today?Google Maps – 3 to 4 times as many tiles were sent to mobile devices than desktopGoogle’s CEO has said he expects mobile advertising to eventually produce more revenues than ads on the normal Web and they “are twice as profitable or more than the non-mobile phone ads because they’re more personal”Mainframe – IBM, NCR, Control Data, Sperry, Honeywell, Burroughs, Mini – Computer, Digital Equipment, Data General, HP, Prime, Computervision, Wang LabsPC: Microsoft, Cisco, Intel, Apple, Oracle, EMC, Dell, CompaqDesktop Internet: Google, AOL, eBay, Yahoo!, Yahoo! Japan, Amazon.com, Tencent, Alibaba, Baidu, Rakuten
  • 1st computer anecdoteOpportunities are maturing with the Mobile Internet market reaching critical mass and organizations are in a position to deliver power functionality 3G adoption approaching critical mass which is enabling customers and giving them more user control. This trend benefits innovative service providers / will marginalizing the slow moversFacebook surpassed Google in the most visted website last week (as of March 17th)Right now there is an App Craze. With the rise of HTML 5 and the ability to add bookmarks that look like native app icons, mobile web apps will gain in popularity due to lower maintenance costs and required functionality will determine web app vs native application development
  • Transcript

    • 1. CIO Breakfast RoundtablePerspectives on Mobility How Many Bloody G’s Are There? May 19. 2011
      1
    • 2. over five billion individuals currently are armed with mobile phonesit’s everywhere.. people are sharingand communicating like never before shape and personalize experiences.
    • 3. the mobile device might qualify ashumankind’s primary tool..
    • 4. Our phones can now track our movements though the physical world. They can record our social interactions, store our personal histories, keep tabs on our likes and dislikes, and track our Internet content consumption, app usage, and purchasing behavior
      THE GOLDEN AGE OF DESKTOP COMPUTING and THE UNIFIED WEB
      IS ENDING.
    • 5. Mobile makes social networking even more compelling, as it enables us to share what we see and do in our daily lives in
      real time
      Speak to me, not everyone.
    • 6. Mobile is becoming the first screen, not the third.
    • 7. Our devices are both comforting and a little frightening at the same time.
    • 8. we are only just beginning to fathom what this reality implies for business, culture, and society
    • 9. The CIO Mobile Agenda
      Alan Kravitz Regional Manager IT Operations US & Latin America Research In Motion Limited
      Gulhan Sumer CIO – RTM Networks
      Certain information provided by Pariveda Solutions 
      9
    • 10. As the adoption of the mobile internet continues, it is crucial to identify those opportunities that can have a positive impact to your processes, customer service and bottom line
      10
      Mobile Internet Growth
      Computing Growth Drivers Over Time, 1960 – 2020
      ???
      1,000,000
      Mobile
      Internet
      100,000
      Desktop
      Internet
      10,000
      Increasing Integration
      More than
      just phones
      1,000
      Smartphone
      Kindle
      Tablet
      MP3
      Cell / PDA
      Car Electronics
      Mobile Video
      Games
      10B+ Units
      PC
      Devices / Users (MM in Log Scale)
      1B+ Units
      100
      Minicomputer
      100MM+ Units
      10
      Mainframe
      10MM+ Units
      1
      1MM+ Units
      1960
      1970
      1980
      1990
      2000
      2010
      2020
      Source: http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf
    • 11. 11
      With mobile devices becoming more and more powerful, the lines will begin to blur between native and mobile web applications and users are demanding native apps over web apps
      Mobile Internet Growth
      Technical hurdles with Smartphones including input devices, display, and processing power are quickly becoming a thing of the past
      The pace of change around the mobile Internet is strikingly faster than the desktop Internet revolution
      More users on Internet via mobile devices than desktop PCs within 5 years 1
      More mobile Internet devices than desktop Internet devices by 2013
      Smartphone with estimated users numbering 970 million by 2013 2
      ComScore reported March 2010 that access to Facebook's mobile site was up to 25.1 million
      A 112 percent increase from January 2009 to January 2010. 3
      Likely to see similar growth trends in application and services, then to retail and commerce
      1. http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
      2. http://www.research2guidance.com/?p=66
      3. http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits
    • 12. Technology Hype Cycle – buyer beware!
      12
      http://advice.cio.com/thomas_wailgum/11205/gartners_hype_cycle_due_soon_but_mines_better
    • 13. 13
    • 14. Today’s Discussion – The Mobile Opportunity
      Mobile Trends & Considerations
      The Devices
      Laptops, smart phones
      “personal” computers, tablets, eReaders
      Ubiquitous, high-speed, secure access
      VPN, WiFi, 3G/4G, Digital Credentials
      Managed vs. unmanaged
      Risks
      What’s in it for you?
      Where’s your data?
      Who owns it?
      Who can see it?
      Who cares?
      14
    • 15. Top Of Mind For CIOs
      Flat Budget yet Mobility requires an reoccurring Investment
      ~ $1,800 for an organization to support one mobile user for one year
      ~ 65% on Hard Costs
      ~ 35% on Soft Costs
      The mobile workforce expects to remain productive at all times…. even with IL devices..
      Various and evolving options on device, network, data service plans.
      Complex device management and security environment
      Mobile application licensing and/or development
      Usage policies and employee education and training
      15
    • 16. Major Trends
      Mobile Platforms Hit Critical Mass and is Global
      Social Networking Accelerating Growth of Mobile
      Time Shifting to Mobile Usage
      Mobile Advertising – Growing Pains But Huge Promise
      mCommerce – Changing Shopping Behavior
      Emergence of Virtual Goods & In-App Commerce
      Not All Platforms Are Created Equal
      Change Will Accelerate, New Players Emerging Rapidly
      16
    • 17. Future Trends
      Ubiquitous Computing – Real-time connectivity / 24x7 / in palm of hand
      More Affordable – Device and data plan pricing falling
      Faster – Networks and devices improving (owing to Moore’s Law)
      Personal – Location / preferences / behavior
      Fun to use – Social / casual / reward-driven marketing
      Access nearly everything anywhere - “Stuff” in cloud
      Explosion of apps and monetization – More and making more money
      Measurable real-world activation - Driving foot traffic to physical stores
      Reward / influence behavior in real-time - for exactly the right people
      17
    • 18. Down the Road – ????
      Web (HTML5) vs. downloadable apps
      NFC (Near Field Communication) for payment / offers / loyalty
      Consumer led mobile health for monitoring / diagnosis / wellness
      Rapid enterprise adoption of tablets for productivity
      Tipping Point – > 50% population in developed markets will have Smartphone
      “SoLoMo” – Social / local / mobile converging
      “Gamification” – Ultimate way to engage a new generation of audiences
      18
    • 19. The Mobile Roadmap – Open Discussion
      Internal Users
      External Users / Market Facing
      Mobile Access vs Mobile Applications
      Business process enablement
      Security and Privacy
      Data
      Device
      Network
      19
    • 20. Backup slides
      20
    • 21. Organizations that take a proactive stance to get ahead of the demand for the mobile internet will be able to offer real value based on need
      Managing Demand and Opportunities
      • Bank of America – mobile banking offering 1Q 2007 showed30% acceleration rate of customer adoption 4
      • 22. 13 months – 1 million customers
      • 23. + 9 months – 2 million customers
      • 24. + 6 months – 3 million customers
      • 25. USAA Federal Savings Bank – check deposit via smart phone – August 2009 5
      • 26. Within 6 weeks had 270,000 downloads and deposits of $61 million
      • 27. 900,000 weekly volume in mobile users
      • 28. Accounts for 35% of all deposits after 1 year of service with 1.5 million checks deposited from a mobile device, totaling more than $928 million
      • 29. University Health Network – remote healthcare monitoring solution 6
      • 30. Patients with Type II Diabetes send readings via Smartphone
      • 31. Gather results for analysis and automated alerts to patients and doctors
      • 32. Cost-effective healthcare contribution / easily adopted / improved patient heath
      • 33. Adidas – Blackberry Sales Force and CRM mobile application
      • 34. Ability to speed up and increase sales
      • 35. Increased productivity for sales teams
      • 36. Greater customer satisfaction
      • 37. PayPal Bump – Peer to Peer payments
      • 38. Leverage existing base of 78 million active accounts worldwide
      • 39. History of encouraging account holders to connect PayPal account to personal bank
      • 40. Make revenue by acting as proxy between underlying bank accounts
      • 41. Wide customer base
      • 42. Lowest cost to serve ($0.08)
      • 43. Directly responsible for 150,000 new customers
      4. http://blog.mobilestrategypartners.com/2009/10/22/mobile-banking-roi-tips-from-bank-of-america/
      5. http://www.mybanktracker.com/bank-news/2009/10/06/bank-of-america-to-test-its-own-mobile-deposit-service-soon/
      6. http://na.blackberry.com/eng/newsroom/success/uhn.jsp
      21
    • 44. Smartphone users are spending time a lot of time within apps and businesses are missing a captive and purchase-friendly market if they do not have a smartphone app presence
      22
      Mobile Industry Trend Analysis
      Android and iPhone users spend 79-80 minutes/day using apps; iPod touch users spend 20 more minutes;