This increasing integration for the Mobile internet is the convergence of 5 different trends = Social Networking, VoIP, Video, 3G & 4G networks, mobile devices getting more and more powerful.This adoption is driven by a couple of key thingsComputer Power trends – Mobile internet provide venue for sending and receiving data on mobile devicesAverage Cell phone (not smartphone)– used 70% for voiceAverage iPhone – used 45% for voice, the rest is some form of dataHow many time have you picked up your phone today?Google Maps – 3 to 4 times as many tiles were sent to mobile devices than desktopGoogle’s CEO has said he expects mobile advertising to eventually produce more revenues than ads on the normal Web and they “are twice as profitable or more than the non-mobile phone ads because they’re more personal”Mainframe – IBM, NCR, Control Data, Sperry, Honeywell, Burroughs, Mini – Computer, Digital Equipment, Data General, HP, Prime, Computervision, Wang LabsPC: Microsoft, Cisco, Intel, Apple, Oracle, EMC, Dell, CompaqDesktop Internet: Google, AOL, eBay, Yahoo!, Yahoo! Japan, Amazon.com, Tencent, Alibaba, Baidu, Rakuten
1st computer anecdoteOpportunities are maturing with the Mobile Internet market reaching critical mass and organizations are in a position to deliver power functionality 3G adoption approaching critical mass which is enabling customers and giving them more user control. This trend benefits innovative service providers / will marginalizing the slow moversFacebook surpassed Google in the most visted website last week (as of March 17th)Right now there is an App Craze. With the rise of HTML 5 and the ability to add bookmarks that look like native app icons, mobile web apps will gain in popularity due to lower maintenance costs and required functionality will determine web app vs native application development
CIO Breakfast RoundtablePerspectives on Mobility How Many Bloody G’s Are There? May 19. 2011 1
over five billion individuals currently are armed with mobile phonesit’s everywhere.. people are sharingand communicating like never before shape and personalize experiences.
the mobile device might qualify ashumankind’s primary tool..
Our phones can now track our movements though the physical world. They can record our social interactions, store our personal histories, keep tabs on our likes and dislikes, and track our Internet content consumption, app usage, and purchasing behavior THE GOLDEN AGE OF DESKTOP COMPUTING and THE UNIFIED WEB IS ENDING.
Mobile makes social networking even more compelling, as it enables us to share what we see and do in our daily lives in real time Speak to me, not everyone.
Mobile is becoming the first screen, not the third.
Our devices are both comforting and a little frightening at the same time.
we are only just beginning to fathom what this reality implies for business, culture, and society
The CIO Mobile Agenda Alan Kravitz Regional Manager IT Operations US & Latin America Research In Motion Limited Gulhan Sumer CIO – RTM Networks Certain information provided by Pariveda Solutions 9
As the adoption of the mobile internet continues, it is crucial to identify those opportunities that can have a positive impact to your processes, customer service and bottom line 10 Mobile Internet Growth Computing Growth Drivers Over Time, 1960 – 2020 ??? 1,000,000 Mobile Internet 100,000 Desktop Internet 10,000 Increasing Integration More than just phones 1,000 Smartphone Kindle Tablet MP3 Cell / PDA Car Electronics Mobile Video Games 10B+ Units PC Devices / Users (MM in Log Scale) 1B+ Units 100 Minicomputer 100MM+ Units 10 Mainframe 10MM+ Units 1 1MM+ Units 1960 1970 1980 1990 2000 2010 2020 Source: http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf
11 With mobile devices becoming more and more powerful, the lines will begin to blur between native and mobile web applications and users are demanding native apps over web apps Mobile Internet Growth Technical hurdles with Smartphones including input devices, display, and processing power are quickly becoming a thing of the past The pace of change around the mobile Internet is strikingly faster than the desktop Internet revolution More users on Internet via mobile devices than desktop PCs within 5 years 1 More mobile Internet devices than desktop Internet devices by 2013 Smartphone with estimated users numbering 970 million by 2013 2 ComScore reported March 2010 that access to Facebook's mobile site was up to 25.1 million A 112 percent increase from January 2009 to January 2010. 3 Likely to see similar growth trends in application and services, then to retail and commerce 1. http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html 2. http://www.research2guidance.com/?p=66 3. http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits
Today’s Discussion – The Mobile Opportunity Mobile Trends & Considerations The Devices Laptops, smart phones “personal” computers, tablets, eReaders Ubiquitous, high-speed, secure access VPN, WiFi, 3G/4G, Digital Credentials Managed vs. unmanaged Risks What’s in it for you? Where’s your data? Who owns it? Who can see it? Who cares? 14
Top Of Mind For CIOs Flat Budget yet Mobility requires an reoccurring Investment ~ $1,800 for an organization to support one mobile user for one year ~ 65% on Hard Costs ~ 35% on Soft Costs The mobile workforce expects to remain productive at all times…. even with IL devices.. Various and evolving options on device, network, data service plans. Complex device management and security environment Mobile application licensing and/or development Usage policies and employee education and training 15
Major Trends Mobile Platforms Hit Critical Mass and is Global Social Networking Accelerating Growth of Mobile Time Shifting to Mobile Usage Mobile Advertising – Growing Pains But Huge Promise mCommerce – Changing Shopping Behavior Emergence of Virtual Goods & In-App Commerce Not All Platforms Are Created Equal Change Will Accelerate, New Players Emerging Rapidly 16
Future Trends Ubiquitous Computing – Real-time connectivity / 24x7 / in palm of hand More Affordable – Device and data plan pricing falling Faster – Networks and devices improving (owing to Moore’s Law) Personal – Location / preferences / behavior Fun to use – Social / casual / reward-driven marketing Access nearly everything anywhere - “Stuff” in cloud Explosion of apps and monetization – More and making more money Measurable real-world activation - Driving foot traffic to physical stores Reward / influence behavior in real-time - for exactly the right people 17
Down the Road – ???? Web (HTML5) vs. downloadable apps NFC (Near Field Communication) for payment / offers / loyalty Consumer led mobile health for monitoring / diagnosis / wellness Rapid enterprise adoption of tablets for productivity Tipping Point – > 50% population in developed markets will have Smartphone “SoLoMo” – Social / local / mobile converging “Gamification” – Ultimate way to engage a new generation of audiences 18
The Mobile Roadmap – Open Discussion Internal Users External Users / Market Facing Mobile Access vs Mobile Applications Business process enablement Security and Privacy Data Device Network 19
Smartphone users are spending time a lot of time within apps and businesses are missing a captive and purchase-friendly market if they do not have a smartphone app presence 22 Mobile Industry Trend Analysis Android and iPhone users spend 79-80 minutes/day using apps; iPod touch users spend 20 more minutes;