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Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
Mobile Marketing Retention
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Mobile Marketing Retention

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Presented at InnoTech Oregon 2013. All rights reserved.

Presented at InnoTech Oregon 2013. All rights reserved.

Published in: Technology, Business
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  • 1. May  2,  2013  ●  #InnoTechOregon  ●  Portland,  OR  
  • 2. …and,  we’ve  been  siBng  on  our  tails,  typing,  for  less  than  200  years.  We’ve  been  upright  and  walking  [mobile]  for  more  than  4  million  years…  
  • 3. 53%  US  (70%+  Asia/Europe)    ~40%  of  US  smartphone      smartphone  ownership        users  owned  device  <  1  yearEMPOWERING  -­‐  LIBERATING  –  REWARDING    
  • 4. MOBILE  TECHNOLOGY  AND  BEHAVIORS  PART  OF  EVERYTHING  TODAY’S  MEDIA  ECOSYSTEM  Internal Properties (Intranets etc.)External Social NetworksExternal WebsitesPaid +EarnedOwned +EarnedsearchenginessocialsharingBRANDWEBSITESCORPORATEWEBSITESMULTIBRANDWEBSITESRICH MEDIAPARTNERSHIPSCORPORATEMULTIBRANDBRANDSBLOGGEROUTREACH BLOGSADSBANNER ADSDIGITAL OOH NICHE APPSLOCATION BASED
  • 5.  MOBILITY    is  Life  Home   Work   Store   Play  
  • 6. Mobility  is  a    Behavior    (it’s  about  the  individual,  not  the  device)  
  • 7. Tablets  =  “Lean  Back”  •  Primary:  Apps  •  News/Media  •  Long  Form  Content  •  Shopping:  M-­‐Commerce  •  Games  •  Uility:  Home  &  Business  
  • 8. Smartphones  =  “On-­‐the-­‐Go”  •  Primary:  Texing  •  Social  •  Search/Inquiry•  Shopping:  Deals/Payments  •  Games  •  Uility:  Life  &  Play  
  • 9. Mobile  is  Disrupive…    (and,  that’s  a  good  thing…for  everything)  
  • 10. the Desktop Houremailwebsocialotherthe Mobile Houremailwebsocialtextappcallother
  • 11. Decline  in  Social  Media  &  Online  A0en1on  We  have  bemer  things  to  do,  places  to  go  and    people  to  see.  It  is  illegal  in  almost  every  state  (US)  to  look  at/touch    your  phone  while  driving.  We  run  into  each  other  if  we  stare  at    our  phones  while  walking.
  • 12. LISTEN ASSESS ENGAGE REPEATCommunityManagersCommunityNONOYESNOYESYESYESNONONOYESNOYESNOYESYES YESNO(optional, but recommended)MonitorConversationsAssessRe-directEngagePrivatelyRe-directEngagePrivatelyProceedEngagein public?Legitimate?Expertisewithproduct?Is topicsensitive?EngagePrivatelyProceedIsengagementpositive?ProceedPositiveoutcome?Assess ProceedConversefurther?Proceed Re-directAssessCan CMhelp?EngagePrivatelyParticipant upset?Do not engage!! Complaint !!?! Other issues !?ComplimentProductCompanySocial  is  now  real-­‐ime  
  • 13. Data  is  Everywhere  
  • 14. Source:  Our  Mobile  Planet:  United  States,  Google/Ipsos  OTX  MediaCT,  US,  May  2012  Offline  is  the  New  Online  
  • 15. Social  TV  
  • 16. The  Rise  of  the  Supply  &  Private  Side(s)  …and  so  much  more…  
  • 17. Where  Tomorrow’s  Consumers    Creators  are  Today  
  • 18. CRMSocialClickStreamEmailSMS/MMSApp(s)TransactionsMediaIntegraion  is  Key  
  • 19. CRMSocialClickStreamEmailSMS/MMSApp(s)TransactionsMediaUIDs:    email  address  phone  number  cookie  Facebook  ID  
  • 20. Reacive  &  Responsive  Design  
  • 21. The  Mobile  Moment  Content  Data  Social  Search  Web   Email  Offline  Broadcast  The “Click” - Origination  AQribtuRon  Measurement/AnalysisCRMPOSSearch MgmtSocial ContentAnalyticsMedia NetworksReports/ Views/DashboardContent Command CenterResponsive/Reactive ContentDATA
  • 22. Adapive  Design  
  • 23. Mobile  Search  
  • 24. Mobile  Search  Google  has,  and  will,  change  the  rules  on  how  your  site  is  indexed:    ARE  YOU  MOBILE  FRIENDLY?    ARE  YOU  NEARBY?    DO  YOU  HAVE  VIDEO?    ARE  YOU  POPULAR?    …as  a  behavior  as  a  technology…  
  • 25. Clickable  phone  #  or  this  on  each  page  of  website/app  Don’t  forget,  it’s  sill  a  phone  
  • 26. •  Social  technologists  are  inherently  not  social…mobile  technologists  aren’t  exactly  mobile.  •  Data  and  insights  will  rule  your  future.  •  Building  digital  assets  (apps,  systems,  sites…)  drives  value:  •  “front  row”  to  data  •  Repurpose  and  redeploy  for  efficiency  •  As  we  compute  from  everywhere,  the  opportuniies  are  anywhere.  Undeniable  Truths  of  Mobility  
  • 27. More  $    ≠    More  Users  The Investment & Responsibility
  • 28. Think  Mobile  Behavior  before  Mobile  Technology  

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