Leveraging the Cloud to Lower Your WirelessNetworking Costs – “Wireless Control in theCloud”Jim Steinbacher               ...
Agendao Overviewo Why Cloud?o What is Available?o How to Make/Save $$o Solutions in Action
Corporate Overviewo Invictus Networks   • Founded in 1990 by Rick Lindahl   • A leading Northwest expert supplying Wi-Fi f...
What is “The Cloud” ?            It‟s really pretty simple!              • If you use GMail, Yahoo, or any                ...
What is “The Cloud” ? (cont.) “Cloud” is basically a virtualized, distributed,   computing platform • Public, Private, Hyb...
Market Overview: Rush to the CloudSMB Adoption in 2012   o SMB cloud market grew 25% last year   o SMBs with <20 employees...
The Traditional Methods of WiFiDeploymentController Based   o Feature rich   o Expensive to deploy, especially for multipl...
Cloud based solutions bridge the  gap• Low cost for both the end user and the Reseller• Moves system costs from CapEx to O...
Why VARs and MSPs Should Buyo   $$ - Revenue Opportunity              o Firewalled Hotspot & Guest Access    Build busines...
Why Customers Should Buyo   Increased Security for Their       o Firewalled Hotspot & Guest Access    Network             ...
How to Boost Profits…Three Basic Business Models:o Reseller sells solution to the end user and enduser manageso MSP sells ...
Real numbers…                                         End User Hardware Price                 $     79.95                 ...
Real numbers…                                        End User Hardware Price                      $    79.95              ...
Real numbers…                                        End User Hardware Price                   $     79.95                ...
Add Best-in-Class HardwareUbiquiti Unifi AP Family(UAP, LR, Pro, Outdoor)o 300Mbps speedo 500ft rangeo Preferred productMo...
How to Sell OPEN     MSPs     95% don‟t have a cost effective Wi-Fi solution for SMB customers     Small Office Medical Ve...
Success in Action Hospitality   Healthcare   Education
http://open.cloudcommand.comQuestions?                                  Jim Steinbacher                                 Di...
Visit us at the Invictus Booth
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Leveraging the Cloud to Lower Your Wireless Networking Costs

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Presented on May 3, 2012 for InnoTech Oregon. All rights reserved.

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Transcript of "Leveraging the Cloud to Lower Your Wireless Networking Costs"

  1. 1. Leveraging the Cloud to Lower Your WirelessNetworking Costs – “Wireless Control in theCloud”Jim Steinbacher Rick LindahlDirector of Sales PresidentPowerCloud Systems Invictus Networks
  2. 2. Agendao Overviewo Why Cloud?o What is Available?o How to Make/Save $$o Solutions in Action
  3. 3. Corporate Overviewo Invictus Networks • Founded in 1990 by Rick Lindahl • A leading Northwest expert supplying Wi-Fi for MSPs & SMB verticals • Broad-based expertise in RF planning and implementationo PowerCloud Systems • Developer of CloudCommand • Global leader providing Networking as a Service (NaaS) • VC-backed spinout from PARC labs; Qualcomm lead investor • CloudCommand enables VARs to earn recurring revenue (subscript)
  4. 4. What is “The Cloud” ? It‟s really pretty simple! • If you use GMail, Yahoo, or any web email • If you use a web-based tool • If you use Amazon or other online vendors • If you use online backup from Mozy, Intronis, Carbonite, etc. • If you use Dropbox You already use the cloud!
  5. 5. What is “The Cloud” ? (cont.) “Cloud” is basically a virtualized, distributed, computing platform • Public, Private, Hybrid • Allows for rapid product scaling and deployment • Reduces costs for both end users and developers
  6. 6. Market Overview: Rush to the CloudSMB Adoption in 2012 o SMB cloud market grew 25% last year o SMBs with <20 employees are 3x more likely to choose cloud services over on-premise services (due to cost, flexibility & management) o SMBs will increase 100% spending for cloud applications by 2015 Parallels Research 2012SP / MSP Adoption in 2012 o >70% are “on track” to offer cloud-based managed services in 2012 UBM Channel Research 2012
  7. 7. The Traditional Methods of WiFiDeploymentController Based o Feature rich o Expensive to deploy, especially for multiple sites o Often requires expertise beyond the scope of many VARs and MSPsStandalone (ala‟ a Linksys from Frye‟s) o Limited features o A security nightmare o No remote management o Low margin on resale
  8. 8. Cloud based solutions bridge the gap• Low cost for both the end user and the Reseller• Moves system costs from CapEx to OpEx• Scales both up and down• Remote management „from anywhere‟• Enterprise level security• Features not available in standalone• HIPAA and PCI compliance
  9. 9. Why VARs and MSPs Should Buyo $$ - Revenue Opportunity o Firewalled Hotspot & Guest Access Build business managing Wi-Fi $$, customizable, auto-scheduling & more o Enhanced Securityo Manage Multiple Customers Patented IDA to add/remove/track per- 1 pane of glass empowers MSPs to device activity see/control multiple sites simultaneously o Multiple Location Roaming Transparent security all locations; great foro Remote Management branch, multi-store, home Any browser, anywhere, anytime o Email & SMS alertso Plug „n Connect Zero config; Drop ship to customer; o Site Survey Rogue Detection eliminate truck rolls! o Auto Firmware Updates o Low Cost to Deploy/Manage
  10. 10. Why Customers Should Buyo Increased Security for Their o Firewalled Hotspot & Guest Access Network o Multiple Location Roamingo Affordable o Complianceo Both MSP and Customer Can Manage the WiFIo Adding Additional Coverage for One or Multiple Locations is Easy
  11. 11. How to Boost Profits…Three Basic Business Models:o Reseller sells solution to the end user and enduser manageso MSP sells equipment to end user and manages fora monthly feeo MSP „leases‟ equipment to end user and managesfor a monthly fee
  12. 12. Real numbers… End User Hardware Price $ 79.95 MSP/VAR AP Hardware Cost $ 70.00Traditional VAR Model: End User Initial Cloud Price $ 129.95 MSP/VAR Initial Cloud Cost $ 75.00 End User Renewal Price $ 99.95 MSP/VAR Renewal Cost $ 65.00 Number of Customers 10 20 50 100 Average Number of APs per Customer 1 $ 998.50 $ 1,997.00 $ 4,992.50 $ 9,985.00 1.5 $ 1,497.75 $ 2,995.50 $ 7,488.75 $ 14,977.50 2 $ 1,997.00 $ 3,994.00 $ 4,992.50 $ 19,970.00 3 $ 2,995.50 $ 5,991.00 $ 14,977.50 $ 29,955.00
  13. 13. Real numbers… End User Hardware Price $ 79.95 MSP/VAR AP Hardware Cost $ 70.00 MSP Model One: End User Initial Cloud Price $ 129.95 MSP/VAR Initial Cloud Cost $ 75.00 End User Renewal Price $ 99.95 MSP/VAR Renewal Cost $ 65.00 Business model A monthly billing charge $ 10.00 Burden Rate (%) 30% Number of Customers 10 20 50 100 Average Number of APs per Customer 1 $ 2,678.50 $ 5,357.00 $ 13,392.50 $ 26,785.00 1.5 $ 4,017.75 $ 8,035.50 $ 20,088.75 $ 40,177.50 2 $ 5,357.00 $ 10,714.00 $ 26,785.00 $ 53,570.00 3 $ 8,035.50 $ 16,071.00 $ 40,177.50 $ 80,355.00
  14. 14. Real numbers… End User Hardware Price $ 79.95 MSP/VAR AP Hardware Cost $ 70.00 MSP Model Two: End User Initial Cloud Price $ 129.95 MSP/VAR Initial Cloud Cost $ 75.00 End User Renewal Price $ 99.95 MSP/VAR Renewal Cost $ 65.00 Business model A monthly billing charge $ 35.00 Burden Rate (%) 30% Number of Customers 10 20 50 100 Average Number of APs per Customer 1 $ 3,780.00 $ 7,560.00 $ 18,900.00 $ 37,800.00 1.5 $ 5,670.00 $ 11,340.00 $ 28,350.00 $ 56,700.00 2 $ 7,560.00 $ 15,120.00 $ 37,800.00 $ 75,600.00 3 $ 11,340.00 $ 22,680.00 $ 56,700.00 $ 113,400.00
  15. 15. Add Best-in-Class HardwareUbiquiti Unifi AP Family(UAP, LR, Pro, Outdoor)o 300Mbps speedo 500ft rangeo Preferred productMore platforms soon!
  16. 16. How to Sell OPEN MSPs 95% don‟t have a cost effective Wi-Fi solution for SMB customers Small Office Medical Vertical HIPAA compliance is required – OPEN provides it with IDA, event capture & per-device reporting Hospitality OPEN‟s affordability means even Tier 3 hotels can offer guest Wi-Fi that works (indoors/outdoor) – managing it for a fraction of traditional costs Come Inside & Expand to Wi-Fi WISPs in the outdoor market and resellers and others who are new to wireless sales & support – can immediately expand their business footprint and build new channels
  17. 17. Success in Action Hospitality Healthcare Education
  18. 18. http://open.cloudcommand.comQuestions? Jim Steinbacher Director of Sales PowerCloud Systems jim@powercloudsystems.com (971) 563-2164
  19. 19. Visit us at the Invictus Booth
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