Enabling Innovation & Integration to the Cloud

The #1 Integration CloudTMSteven RothApplication-Integration

Agenda• What is the Cloud• Growing Saas Market• Types of Cloud Offerings• About Dell’s Boomi Product• Boomi Services• Advantages of Cloud Integration• The AtomSphere Community

Dell offerings (HW Only?)DELL CONFIDENTIAL Global Marketing 3

INTERPRETATIONS OF “THE CLOUD” Cloud Services Cloud Cloud Services Services “THE CLOUD” Cloud Cloud Services Services Global MarketingDELL CONFIDENTIAL 4

SO… What is “the cloud”? ITaaSDELL CONFIDENTIAL Global Marketing 5

A CLEAR TECHNOLOGY DEFINITION A New Method of Application Delivery For a New Era of IT Needs • Applications and services independent of infrastructure or people Global Marketing 6

Why enter the cloud? Top CIO Reasons To Leverage Cloud Services*1. Scalability On Demand/ Flexibility To The Business Cloud Services2. Reduced Hardware Infrastructure Costs3.4. Reduced IT Staffing/ Administration Costs Access To Skills/Capabilities We Have No Interest In Developing In-house 81% of CIO’s plan to leverage cloud services Source: CIO ResearchDELL CONFIDENTIAL Global Marketing 7

Types of clouds Software- Infrastructure- Platform- as-a-Service as-a-Service as-a-Service Private Cloud Hybrid Cloud Public CloudDELL CONFIDENTIAL Global Marketing 8

SaaS- The future of Software• $10.7 billion- predicted worldwide revenues for enterprise applications in 2011 • Gartner 2010-12-14• $40.5 billion SaaS market predicted in 2014; (25% growth rate)• 34% new business SW will be purchased via SaaS by 2014• 2012- 20% of all software purchased by businesses will be online applications

Top executives worry about SaaS deployment and use Integration Integration Integrity Integration10 Dell Confidential

Offerings (By Service Model) Software- Platform- Infrastructure- as-a-Service as-a-Service as-a-ServiceDELL CONFIDENTIAL Global Marketing 11

Offerings (By Cloud Type) Private Cloud Hybrid Cloud Public CloudDELL CONFIDENTIAL Global Marketing 12

About Dell Boomi• Founded in 2000• Acquired by Dell, November 2010• Industry’s first & leading Integration Cloud• 600+ Clients Globally• 70+ ISV and SI partners• Offices in Philadelphia and San Francisco13

PaaS Apps Cloud ServicesSocial Networks SaaS Apps

How It Works 1. Build Using the AtomSphere library of connectors and maps, visually design your integration processes and load them into a lightweight, dynamic run-time engine called an “Atom” for execution. 2. Deploy Deploy your Atoms to the AtomSphere for SaaS, PaaS, or Cloud integration or safely behind your firewall for on- premise applications. 3. Manage Monitor and maintain the status of all your deployed Atoms, integration processes and trading partners, regardless of location, using a feature-rich web-based dashboard.15

Ease of Use

Boomi in Your Enterprise Cloud Apps 128-bit Encryption (metadata only) External Firewall SFTP DMZ Internal Firewall On-Premise17

The Boomi Atom• Lightweight, distributed run- time engine• Behind the firewall deployment for on-premise or in the cloud for SaaS• Handle any combination of SaaS-to-SaaS or SaaS-to-On- premise integration from one platform• Enterprise grade security18

Distributed Architecture19 Confidential 10/27/2011

Boomi Suggest• Leverage thousands of live data maps• Anonymously indexed• Up to 80% of mappings are auto- generated• Benchmark your maps against the community• Greatly reduce integration setup time• Reconcile semantic challenges• Benchmark your data maps20

Enterprise-Grade• Boomi Molecule – Load Balancing – High Availability – Disaster Recovery• Boomi Connect – Real-Time – Event-Based – SOA• Parallel Processing• Environments• Advanced User Security

Integration Cloud™ Advantages• No hardware/software • Multi-tenant • Boomi Suggest to install or maintain architecture • Feedback• Automatic upgrades • Globally accessible via any internet browser • Vibrant Community• Usage-based pricing • Fully functional trial with on-demand access22

Select Customers

Select Partners

Thank YouDELL CONFIDENTIAL 25

Enabling Innovation & Integration to the Cloud

by InnoTech on Oct 27, 2011

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