Email Marketing & Social Media: Wonder Twin Powers, Activate!
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Email Marketing & Social Media: Wonder Twin Powers, Activate!

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Presented by Jason Hitch and Jim Falls at the 2011 InnoTech Oregon conference.

Presented by Jason Hitch and Jim Falls at the 2011 InnoTech Oregon conference.

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     Email Marketing & Social Media: Wonder Twin Powers, Activate! Email Marketing & Social Media: Wonder Twin Powers, Activate! Presentation Transcript

    • Email Marketing & Social Media: Wonder Twin Powers, Activate! presented by Jim Hitch and Jason Falls Innotech Oregon 2011
    • People are running from this: Image: Miguel Angel Aparicio on Shutterstock.com
    • They want this: Image: Dr. Starbuck on Flickr
    • 97% of the U.S. has an email address. Social media just overtook email as the #1 online activity.
    • Email has the highest ROI of any channel! Its fallen by 25% over the last 4 years.
    • There are 133 million blogs! 1% of them have been updated in the last week.
    • Twitter adds 300,000 new users a day! Only 5% of Americans on Twitter follow even one brand.
    • Facebook has 500,000,000 users! One of them is my crazy Uncle Craig.
    • EMAIL SOCIAL Ubiquitous Influential Rich and detailed Short and accessible Segmentable Conversational Database-driven Community-driven Design & brand focused Quick to publish Measurable Transparent
    • Two Heads Are Better Than One
    • Use social to drive your email subscribers? Use email to drive your social engagement?
    • Retain customers.
    • Build a community.
    • Increase site traffic.
    • The beautiful blend.
    • 2 Thingswe all need to do better
    • Make your list people who want to be on it!
    • Create really compelling content!
    • 7 things to do, um, tomorrow
    • Check your replies.
    • Add social network links to your email.
    • Tweet a link to sign up for your emails.
    • Tweet or post your email newsletter content.
    • Add your email signup form to your blog.
    • Ask what you can do to make things better.
    • thanks! Begin the brilliantly insightful Q&A now. No calculus questions, please. Jim Hitch Jason Falls jim@myemma.com Jason@socialmediaexplorer.com@jimhitch @jasonfalls www.myemma.com @emmaemail myemma.com/blog