Email Marketing & Social Media: Wonder Twin Powers, Activate!

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Presented by Jason Hitch and Jim Falls at the 2011 InnoTech Oregon conference.

Presented by Jason Hitch and Jim Falls at the 2011 InnoTech Oregon conference.

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  • 1. Email Marketing & Social Media: Wonder Twin Powers, Activate! presented by Jim Hitch and Jason Falls Innotech Oregon 2011
  • 2. People are running from this: Image: Miguel Angel Aparicio on Shutterstock.com
  • 3. They want this: Image: Dr. Starbuck on Flickr
  • 4. 97% of the U.S. has an email address. Social media just overtook email as the #1 online activity.
  • 5. Email has the highest ROI of any channel! Its fallen by 25% over the last 4 years.
  • 6. There are 133 million blogs! 1% of them have been updated in the last week.
  • 7. Twitter adds 300,000 new users a day! Only 5% of Americans on Twitter follow even one brand.
  • 8. Facebook has 500,000,000 users! One of them is my crazy Uncle Craig.
  • 9. EMAIL SOCIAL Ubiquitous Influential Rich and detailed Short and accessible Segmentable Conversational Database-driven Community-driven Design & brand focused Quick to publish Measurable Transparent
  • 10. Two Heads Are Better Than One
  • 11. Use social to drive your email subscribers? Use email to drive your social engagement?
  • 12. Retain customers.
  • 13. Build a community.
  • 14. Increase site traffic.
  • 15. The beautiful blend.
  • 16. 2 Thingswe all need to do better
  • 17. Make your list people who want to be on it!
  • 18. Create really compelling content!
  • 19. 7 things to do, um, tomorrow
  • 20. Check your replies.
  • 21. Add social network links to your email.
  • 22. Tweet a link to sign up for your emails.
  • 23. Tweet or post your email newsletter content.
  • 24. Add your email signup form to your blog.
  • 25. Ask what you can do to make things better.
  • 26. thanks! Begin the brilliantly insightful Q&A now. No calculus questions, please. Jim Hitch Jason Falls jim@myemma.com Jason@socialmediaexplorer.com@jimhitch @jasonfalls www.myemma.com @emmaemail myemma.com/blog