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Advanced Social Media Strategies

Advanced Social Media Strategies



Presented on October 20, 2011 for the InnoTech Austin eMarketing Summit. All rights reserved.

Presented on October 20, 2011 for the InnoTech Austin eMarketing Summit. All rights reserved.



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    Advanced Social Media Strategies Advanced Social Media Strategies Presentation Transcript

    • Advanced Social MediaStrategiesBuild Brand, Create Customers andEnergize EvangelistsPresented by:Kent Lewis (@KentLewis)President & FounderAnvil Media, Inc.503.260.6700kent@anvilmediainc.com
    • About Anvil MediaAnvil Media, Inc. is digital marketing agency specializing in search engine marketingservices, including search engine optimization, pay-per-click management, onlinereputation management, mobile & social media marketing services.
    • AgendaSocial Media Strategies RecapPlatform Updates Facebook Twitter LinkedIn Google+ YouTube SlideShare Quora FoursquareResources & Q&A
    • Benefits of Social MediaGain industry and constituent insightsProvide affordable customer serviceCreate or extend brand awarenessBuild community & thought leadershipGenerate measurable top line revenue
    • Social Media Success FactorsRelevanceValueCommitmentHonestyTransparency
    • Social Media: E=MC2 Strategy(E) = Engagement & Empowerment(M) = Monitoring & Measurement(C) = Connect, Create, Communicate & Collaborate
    • Facebook: Lion Brand R&D (Polls) Contests & promotion Tools: Wildfire & NorthSocial
    • Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
    • Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
    • Twitter: Cox Customer service Dedicated team Tool: Parature
    • Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
    • Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
    • LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
    • LinkedIn: Formic Media Services tab w/ API New Company status updates Request recommendations
    • LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
    • Google+: Facebook Killer? Create & join Circles & Hangouts Business profiles rolling out Higher SEO-value
    • YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
    • YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
    • YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
    • SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
    • Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers Alternatives: Focus, LinkedIn
    • Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge New NFC feature rolling out
    • SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners
    • ResourcesLinksMobile Marketing AssociationeBoogie (list of mobile-friendly websites)Google On Designing Mobile Friendly Websites11 Excellent Solutions for Making Your Website Mobile FriendlyMobile Gaming Insights and StatisticsArticlesMobilizing for 2011 With a Mobile Marketing Strategy5 Reasons for Brands not to Outsource Social Media MarketingWhy Only Idiots Promote Their Brand’s Facebook Page via Traditional Media6 Social Media Platforms At-a-GlanceWhitepapersThe Marketer’s Guide to Location-Based Social NetworkingThe Marketer’s Guide to Optimizing Your Web Content for Search EnginesThe Advanced Guide to Pay-Per-Click (PPC) MarketingThe Marketer’s Guide to Getting Started with Social Media Marketing
    • Q&A & Next StepsRead Anvil’s blog, articles & white papersSubscribe to our newsletter or follow us on TwitterContact us with questions about mobile marketing Kent Lewis President Anvil Media, Inc. 310 NE Failing Street Portland, OR 97212 O: 503.595.6050 x223 M: 503.260.6700 kent@anvilmediainc.com Twitter & Skype: @kentjlewis LinkedIn: kentlewis