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Advanced Social Media Strategies
 

Advanced Social Media Strategies

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Presented on October 20, 2011 for the InnoTech Austin eMarketing Summit. All rights reserved.

Presented on October 20, 2011 for the InnoTech Austin eMarketing Summit. All rights reserved.

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    Advanced Social Media Strategies Advanced Social Media Strategies Presentation Transcript

    • Advanced Social MediaStrategiesBuild Brand, Create Customers andEnergize EvangelistsPresented by:Kent Lewis (@KentLewis)President & FounderAnvil Media, Inc.503.260.6700kent@anvilmediainc.com
    • About Anvil MediaAnvil Media, Inc. is digital marketing agency specializing in search engine marketingservices, including search engine optimization, pay-per-click management, onlinereputation management, mobile & social media marketing services.
    • AgendaSocial Media Strategies RecapPlatform Updates Facebook Twitter LinkedIn Google+ YouTube SlideShare Quora FoursquareResources & Q&A
    • Benefits of Social MediaGain industry and constituent insightsProvide affordable customer serviceCreate or extend brand awarenessBuild community & thought leadershipGenerate measurable top line revenue
    • Social Media Success FactorsRelevanceValueCommitmentHonestyTransparency
    • Social Media: E=MC2 Strategy(E) = Engagement & Empowerment(M) = Monitoring & Measurement(C) = Connect, Create, Communicate & Collaborate
    • Facebook: Lion Brand R&D (Polls) Contests & promotion Tools: Wildfire & NorthSocial
    • Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
    • Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
    • Twitter: Cox Customer service Dedicated team Tool: Parature
    • Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
    • Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
    • LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
    • LinkedIn: Formic Media Services tab w/ API New Company status updates Request recommendations
    • LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
    • Google+: Facebook Killer? Create & join Circles & Hangouts Business profiles rolling out Higher SEO-value
    • YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
    • YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
    • YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
    • SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
    • Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers Alternatives: Focus, LinkedIn
    • Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge New NFC feature rolling out
    • SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners
    • ResourcesLinksMobile Marketing AssociationeBoogie (list of mobile-friendly websites)Google On Designing Mobile Friendly Websites11 Excellent Solutions for Making Your Website Mobile FriendlyMobile Gaming Insights and StatisticsArticlesMobilizing for 2011 With a Mobile Marketing Strategy5 Reasons for Brands not to Outsource Social Media MarketingWhy Only Idiots Promote Their Brand’s Facebook Page via Traditional Media6 Social Media Platforms At-a-GlanceWhitepapersThe Marketer’s Guide to Location-Based Social NetworkingThe Marketer’s Guide to Optimizing Your Web Content for Search EnginesThe Advanced Guide to Pay-Per-Click (PPC) MarketingThe Marketer’s Guide to Getting Started with Social Media Marketing
    • Q&A & Next StepsRead Anvil’s blog, articles & white papersSubscribe to our newsletter or follow us on TwitterContact us with questions about mobile marketing Kent Lewis President Anvil Media, Inc. 310 NE Failing Street Portland, OR 97212 O: 503.595.6050 x223 M: 503.260.6700 kent@anvilmediainc.com Twitter & Skype: @kentjlewis LinkedIn: kentlewis