Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists

Advanced Social Media Strategies:Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia | FormicMedia.com

Formic BackgroundLaunched in 2008 to service small business & partnersSpecializes in search, social and website development100% of Account Team Google AdWords Certified7 employees & 30+ clientsStrategic partnerships (Microsoft, AlphaGraphics, etc.)Focus on education via monthly Seminar Series

Advanced Social Media AgendaFacebookTwitterLinkedInYouTubeSlideShareQuoraFoursquare

Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire

Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%

Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales

Twitter: Cox Customer service Dedicated team Tool: Parature

Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite

Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles

LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever

LinkedIn: Formic Media Services tab Recommend API Request recommendations

LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations

YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x

YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales

YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook

SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales

Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers

Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge

SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners

Questions & AnswersAttend our next Seminar on 5.11: Sales SuccessVisit our SlideShare account for past Seminar presentationsSign up for our monthly email newsletterRead our blog or follow us on Twitter (@FormicMedia)Read articles & white papers in Anvil Resources sectionReach out to us with questions & partner opportunitiesKent Lewis John McPheePresident & Founder Account DirectorFormic Media, Inc.www.FormicMedia.com

Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists

by InnoTech on Apr 26, 2011

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Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists — Presentation Transcript