Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists
Upcoming SlideShare
Loading in...5
×
 

Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists

on

  • 1,288 views

Presented by Kent Lewis for InnoTech Oregon 2011

Presented by Kent Lewis for InnoTech Oregon 2011

Statistics

Views

Total Views
1,288
Views on SlideShare
1,288
Embed Views
0

Actions

Likes
0
Downloads
13
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists Presentation Transcript

    • Advanced Social Media Strategies:Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia | FormicMedia.com
    • Formic BackgroundLaunched in 2008 to service small business & partnersSpecializes in search, social and website development100% of Account Team Google AdWords Certified7 employees & 30+ clientsStrategic partnerships (Microsoft, AlphaGraphics, etc.)Focus on education via monthly Seminar Series
    • Advanced Social Media AgendaFacebookTwitterLinkedInYouTubeSlideShareQuoraFoursquare
    • Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire
    • Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
    • Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
    • Twitter: Cox Customer service Dedicated team Tool: Parature
    • Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
    • Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
    • LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
    • LinkedIn: Formic Media Services tab Recommend API Request recommendations
    • LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
    • YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
    • YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
    • YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
    • SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
    • Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers
    • Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge
    • SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners
    • Questions & AnswersAttend our next Seminar on 5.11: Sales SuccessVisit our SlideShare account for past Seminar presentationsSign up for our monthly email newsletterRead our blog or follow us on Twitter (@FormicMedia)Read articles & white papers in Anvil Resources sectionReach out to us with questions & partner opportunitiesKent Lewis John McPheePresident & Founder Account DirectorFormic Media, Inc.www.FormicMedia.com