Your SlideShare is downloading. ×
Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists


Published on

Presented by Kent Lewis for InnoTech Oregon 2011

Presented by Kent Lewis for InnoTech Oregon 2011

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Advanced Social Media Strategies:Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia |
  • 2. Formic BackgroundLaunched in 2008 to service small business & partnersSpecializes in search, social and website development100% of Account Team Google AdWords Certified7 employees & 30+ clientsStrategic partnerships (Microsoft, AlphaGraphics, etc.)Focus on education via monthly Seminar Series
  • 3. Advanced Social Media AgendaFacebookTwitterLinkedInYouTubeSlideShareQuoraFoursquare
  • 4. Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire
  • 5. Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
  • 6. Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
  • 7. Twitter: Cox Customer service Dedicated team Tool: Parature
  • 8. Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
  • 9. Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
  • 10. LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
  • 11. LinkedIn: Formic Media Services tab Recommend API Request recommendations
  • 12. LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
  • 13. YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
  • 14. YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
  • 15. YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
  • 16. SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
  • 17. Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers
  • 18. Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge
  • 19. SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners
  • 20. Questions & AnswersAttend our next Seminar on 5.11: Sales SuccessVisit our SlideShare account for past Seminar presentationsSign up for our monthly email newsletterRead our blog or follow us on Twitter (@FormicMedia)Read articles & white papers in Anvil Resources sectionReach out to us with questions & partner opportunitiesKent Lewis John McPheePresident & Founder Account DirectorFormic Media,