How to Brand Yourself, the Power of Social Mediums

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Presented at InnoTech Austin on November 8, 2012. All rights reserved.

Presented at InnoTech Austin on November 8, 2012. All rights reserved.

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  • 1. How to Brand Yourself BUZZ2BUCKS Presented by Maria Elena Duron(@mariaduron) “The Power of Social Mediums”
  • 2. @mariaduron must know to make social workUSP unique selling proposition or unique promise of valueNiche what you do so wellTarget Market who you do it to
  • 3. @mariaduron What IS a Personal Brand? It’s your unique promise of value
  • 4. @mariaduronBe sure to visit buzz2bucks.com andOur blog thebuzz101.com for somegreat tips and insights!Plus, sign up for the 20 Things You Needto Know to Market Your Personal Branda part of our FREE Course – SocialMarketing For Smart People
  • 5. Great Brands Can:•Charge A Premium•Thrive In Economic Downturns•Attract And Retain Connections @mariaduron
  • 6. Commodities get placed on the layoff or disregard list; Strong brands control their careers.@mariaduron
  • 7. Extract BUZZ2BUCKS system admin CEO network Information specialist adminproject lead technician Programmer records managerITManager systemsHelp analystdesk @mariaduron
  • 8. Vision Purpose Values Passion@mariaduron Unearth and be solid on what makes you uniquely YOU!
  • 9. People Hear Your Music Not Your Words positive Thoughtful lively smart rude? focused ambitious timid tacky gossipy self centered Dumb @mariaduronCopyright ©2009 Buzz2Bucks .com or JibberJobber.com For individual use only.Further reproduction prohibited without permission.
  • 10. What is Marketing? Creating A PositiveEnvironment for Exchange Reach How well do you connect your target market/contacts FrequencyHow often do you connect with your target @mariaduron
  • 11. Marketing Brand YOU BUZZ2BUCKS why You? @mariaduron
  • 12. Express BUZZ2BUCKS Profiles Written in third party Better written by someone else Use bullet points – be succinct Vanity URLs Written in third party Better written by someone else Use bullet points – be succinct oCustom LinkedIn URL oFacebook.com/Username oTwitter oGoogle+ @mariaduron
  • 13. Exude BUZZ2BUCKS Signatures Wisestamp.com Domain Names/Social Property BrandYourself.com Vizibility.com Google Plus oGoogle Authorship@mariaduron
  • 14. Exude Through Social BUZZ2BUCKSFacebook Business Page @mariaduronIRLCommunity Gathering Searchable Private Customizable Connection DrivenLinkedInIRLIndustry Conference Professional Passive resume Secure
  • 15. Exude Through Social BUZZ2BUCKSTwitterIRLNetworking Mixer Listen Learn PositionGoogle PlusIRLIndustry Conference Younger Techie @mariaduron Information Driven
  • 16. Exude Through Social BUZZ2BUCKSPinterestIRLCoffee Shop Learn Express in pictures Portable Branding
  • 17. Visual Expression BUZZ2BUCKS
  • 18. Engage BUZZ2BUCKSLinkedIn GroupsTwitter ChatsFacebook ChatsGoogle HangoutsTime? Turn off notifications Emails set to weekly SocialSidekick.net @mariaduron
  • 19. Take one step
  • 20. What to do Next?• Go to MariaonFacebook.com• Like the page• Tomorrow I will post a link to the page for the notes!• You’ll need a password to get in – it’s wom (for word of mouth)• 5 Helpful Handouts• 2 Sets of “Questions to Ask”• Code to get a FREE QR Code that you can keep forever and update your info! @mariaduron
  • 21. buzz2bucks.com BUZZ2BUCKSMariaonFacebook.com MariaonTwitter.com MariaonLinkedIn.com buzz2bucks | word of mouth firm 800.519.5357 maria@buzz2bucks.com
  • 22. buzz2bucks.com BUZZ2BUCKSMariaonFacebook.com MariaonTwitter.com MariaonLinkedIn.com Photo Attribution: http://www.flickr.com/photos/8431398@N04/ http://www.flickr.com/photos/auburnalumniassociation/ http://www.flickr.com/photos/sfthq/ http://www.flickr.com/photos/-jvl-/ http://www.flickr.com/photos/69125796@N00/ http://www.flickr.com/photos/carmichaellibrary/ http://www.flickr.com/photos/fontfont/ http://www.flickr.com/photos/rdecom/ http://www.flickr.com/photos/jimmyharris/ http://www.flickr.com/photos/nwabr/ http://www.flickr.com/photos/andie712b/ http://www.flickr.com/photos/mith17/ http://www.flickr.com/photos/jeffschwartz/ http://www.flickr.com/photos/pagedooley/ http://www.flickr.com/photos/editor/ http://www.flickr.com/photos/power_on/