1. Emerging Mediums for Sponsorship: Podcasts, Mobile, & Widgets View at: innonate.com/ima Nate Westheimer - http://innonate.com/ Technology Strategist National Public Media [email_address] CEO BricaBox.com [email_address]
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4. Podcasts: Content & Consumption The good news 1/3 of top 100 are from pubcasters:
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6. Podcasts: Advertising Technology Say goodbye to redirects and hard-coding. New technology (Kiptronic & VoloMedia) allows for easy server-side integrations. Dynamic ad and promo insertion supports seamless cross-platform distribution. BONUS: Better stats
7. Podcasts: Advertising Process Podcasts still not major parts of adverting budgets. Sponsorship may be easier for local stations than CPM-based models.
17. Mobile: …notes on the iPhone The iPhone is changing things: 28% of US smartphone market in less than a year (Canalys.com) 50X more mobile searches come from iPhones than any other OS (Google) Standards friendly (say goodbye to WAP) IMPORTANT: iPhone will lead trends in usability and standards
18. Mobile: … notes on Music 75% Users don’t download directly to their device
![Emerging Mediums for Sponsorship: Podcasts, Mobile, & Widgets View at: innonate.com/ima Nate Westheimer - http://innonate.com/ Technology Strategist National Public Media [email_address] CEO BricaBox.com [email_address]](https://image.slidesharecdn.com/emerging-sponsorship-ima-1203786202269050-4/85/emerging-sponsorship-ima-1-320.jpg)
![Podcasts ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)