Web 2.0: Changing the world of healthcare? Tola Sargeant, Practice Leader [email_address] 01798 865231 12 th June 2009

Agenda Setting the scene Health market backdrop What is Web 2.0? How is it relevant to healthcare? How is it being used in healthcare? What are the barriers to e-Health 2.0? What next for e-Health 2.0? Are there opportunities for Scottish SMEs?

Setting the scene

Health market backdrop

What is Web 2.0?

How is it relevant to healthcare?

How is it being used in healthcare?

What are the barriers to e-Health 2.0?

What next for e-Health 2.0?

Are there opportunities for Scottish SMEs?

Level 3 Setting the scene © Copyright Ovum 2007 www.ovum.com

Health market backdrop Increasing Aging population Prevalence of long-term conditions Consumer expectations Patient knowledge & familiarity with the web Use of EHRs/EPRs Confidence in telehealth Mobile workforce Emphasis on prevention Decreasing Budgets Number of clinicians Time to spend with each patient Bed availability

Aging population

Prevalence of long-term conditions

Consumer expectations

Patient knowledge & familiarity with the web

Use of EHRs/EPRs

Confidence in telehealth

Mobile workforce

Emphasis on prevention

Budgets

Number of clinicians

Time to spend with each patient

Bed availability

What is Web 2.0? A second generation of web development and design that facilitates: Communication Secure information sharing Interoperability Collaboration Examples include: Web-based communities Hosted services Social-networking sites Video-sharing sites Wikis & Blogs

A second generation of web development and design that facilitates:

Communication

Secure information sharing

Interoperability

Collaboration

Examples include:

Web-based communities

Hosted services

Social-networking sites

Video-sharing sites

Wikis & Blogs

But how is this relevant to healthcare? Web 2.0? more interactive style of engagement forum to voice their views dynamic, responsive, dialogue find out what others think lower cost channel harness customer ideas for product or service innovation enhance ‘open’ brand value and culture show responsiveness enhanced collaboration strengthened culture win-win problem solving experience sharing 1. Citizen Wants 2. Healthcare provider Wants 3. Organisation/Staff Wants 4. Joint Wants crowd sourcing co-production dialogue passion & contribution crowd wisdom social networking innovation

more interactive style of engagement

forum to voice their views

dynamic, responsive, dialogue

find out what others think

lower cost channel

harness customer ideas for product or service innovation

enhance ‘open’ brand value and culture

show responsiveness

enhanced collaboration

strengthened culture

win-win problem solving

experience sharing

crowd sourcing

co-production

dialogue

passion & contribution

crowd wisdom

social networking

innovation

But how is this relevant to healthcare? Web 2.0 more interactive style of engagement forum to voice their views dynamic, responsive, dialogue find out what others think lower cost channel harness customer ideas for product or service innovation enhance ‘open’ brand value and culture show responsiveness enhanced collaboration strengthened culture win-win problem solving experience sharing Citizen 2.0 Policy Development 2.0 Enterprise 2.0 Service 2.0

more interactive style of engagement

forum to voice their views

dynamic, responsive, dialogue

find out what others think

lower cost channel

harness customer ideas for product or service innovation

enhance ‘open’ brand value and culture

show responsiveness

enhanced collaboration

strengthened culture

win-win problem solving

experience sharing

Level 3 Citizen 2.0 ‘ Ways for consumers of services to interact with each other peer-to-peer and with service providers’ © Copyright Ovum 2007 www.ovum.com

Citizen 2.0 – engagement

Citizen 2.0 – share information

Citizen 2.0 – support groups

Citizen 2.0 – feedback

Citizen 2.0 - feedback

Level 3 Policy development 2.0 ‘ Ways for service providers to interact with each other – and with consumers - to innovate or improve service design’ © Copyright Ovum 2009 www.ovum.com

Policy development 2.0 - crowdsourcing

Policy development 2.0

Level 3 Services 2.0 ‘ Ways for all involved to interact better to improve the service delivery experience’ © Copyright Ovum 2007 www.ovum.com

Service 2.0 – personal health records

Service 2.0 – PHR platforms

Service 2.0 – PHR platforms

Service 2.0 – consultation

Service 2.0 – wellbeing

Level 3 Enterprise 2.0 ‘ Ways to improve collaboration and coordination within the service delivery organizations’ © Copyright Ovum 2007 www.ovum.com

Enterprise 2.0 – knowledge exchange

Enterprise 2.0 – decision support

Enterprise 2.0 – internal collaboration

Enterprise 2.0 – recruitment & induction

Enterprise 2.0 – professional networks

Level 3 What next? © Copyright Ovum 2007 www.ovum.com

What next for e-Health 2.0? Supporting telehealth & telecare PHRs repository for telehealth device data Web 2.0 support networks grow More emphasis on wellbeing & prevention Increasing demand for mobile applications PHR platforms grow in importance Storing consumer telehealth data Touted as a means to share EHR information nationally Useful regionally/when travelling Increased wealth of applications on core platforms More power in hands of consumer

Supporting telehealth & telecare

PHRs repository for telehealth device data

Web 2.0 support networks grow

More emphasis on wellbeing & prevention

Increasing demand for mobile applications

PHR platforms grow in importance

Storing consumer telehealth data

Touted as a means to share EHR information nationally

Useful regionally/when travelling

Increased wealth of applications on core platforms

More power in hands of consumer

Barriers to e-Health 2.0 Provenance accuracy Data security & confidentiality Malware Compliance with legislation (e.g. HIPAA)

Provenance accuracy

Data security & confidentiality

Malware

Compliance with legislation (e.g. HIPAA)

Areas of opportunity for Scottish SMEs? Service 2.0/PHR platform Telehealth devices, applications or services Telecare devices, applications or services Mobility Wellbeing & prevention

Service 2.0/PHR platform

Telehealth devices, applications or services

Telecare devices, applications or services

Mobility

Wellbeing & prevention

Level 3 Tola Sargeant, Practice Leader [email_address] 01798 865231 12th June 2009 Web 2.0: Changing the world of healthcare © Copyright Ovum 2007 www.ovum.com