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Social Media Scheduling Workshop
 

Social Media Scheduling Workshop

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This session explores the theory and practice

This session explores the theory and practice
sourcing, selecting and scheduling
content updates in social media

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Social Media Scheduling Workshop Social Media Scheduling Workshop Presentation Transcript

  • Social Media Scheduling for Better Business An interactive workshop by Inner Ear
  • Social Media Scheduling
  • Social Media Scheduling
  • Social Media Scheduling This session will explore
  • Social Media Scheduling This session will explore theory and practice
  • Social Media Scheduling This session will explore theory and practice sourcing, selecting and scheduling
  • Social Media Scheduling This session will explore theory and practice sourcing, selecting and scheduling content updates in social media
  • Social Media Scheduling
  • Social Media Scheduling• Post updates in social media:
  • Social Media Scheduling• Post updates in social media: ‣ Define your objectives
  • Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you
  • Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format
  • Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts
  • Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts ‣ Choose your subject matter
  • Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts ‣ Choose your subject matter ‣ Collate your content
  • Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts ‣ Choose your subject matter ‣ Collate your content ‣ Describe with meta data
  • Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts ‣ Choose your subject matter ‣ Collate your content ‣ Describe with meta data ‣ Schedule and publish
  • Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts ‣ Choose your subject matter ‣ Collate your content ‣ Describe with meta data ‣ Schedule and publish ‣ Measure and modify
  • Inner Ear
  • Inner Ear• Creative content communications
  • Inner Ear• Creative content communications ‣ Digital media production (create content)
  • Inner Ear• Creative content communications ‣ Digital media production (create content) ‣ Social media engagement (communicate content)
  • Inner Ear• Creative content communications ‣ Digital media production (create content) ‣ Social media engagement (communicate content) ‣ Training and consultancy
  • Inner Ear
  • Inner Ear• Produce audio, video, text (blog) and image content
  • Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution of blogs, podcasts, videos and live streams
  • Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution of blogs, podcasts, videos and live streams• Seed content through social media
  • Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution of blogs, podcasts, videos and live streams• Seed content through social media• Consult on campaign planning, strategy, operations and tactics
  • Inner Ear
  • Inner Ear• Extensive content management experience
  • Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com)
  • Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001
  • Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001 ‣ UK’s longest running independent internet radio station
  • Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001 ‣ UK’s longest running independent internet radio station ‣ Credibility with music and media
  • Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001 ‣ UK’s longest running independent internet radio station ‣ Credibility with music and media ‣ “Shop window” proof of concept
  • Before we begin
  • Before we beginExercise: if you don’t already have one,
  • Before we beginExercise: if you don’t already have one,setup a Google Account so you can useservices like Docs, Calendar and Reader
  • Before we beginExercise: if you don’t already have one,setup a Google Account so you can useservices like Docs, Calendar and Reader
  • Define your objectives
  • Define your objectives• Why do you want to post updates in social media?
  • Define your objectives• Why do you want to post updates in social media? ‣ Amplify your brand online
  • Define your objectives• Why do you want to post updates in social media? ‣ Amplify your brand online ‣ Reach a new audience
  • Define your objectives• Why do you want to post updates in social media? ‣ Amplify your brand online ‣ Reach a new audience ‣ Find prospects
  • Define your objectives• Why do you want to post updates in social media? ‣ Amplify your brand online ‣ Reach a new audience ‣ Find prospects ‣ Establish yourself as a voice of authority
  • Define your objectives
  • Define your objectives• Poll: which objectives suit you best?
  • Define your objectives• Poll: which objectives suit you best? ‣ Amplify your brand online
  • Define your objectives• Poll: which objectives suit you best? ‣ Amplify your brand online ‣ Reach a new audience
  • Define your objectives• Poll: which objectives suit you best? ‣ Amplify your brand online ‣ Reach a new audience ‣ Find prospects
  • Define your objectives• Poll: which objectives suit you best? ‣ Amplify your brand online ‣ Reach a new audience ‣ Find prospects ‣ Establish yourself as a voice of authority
  • Select the right services
  • Select the right services• Poll: which of these services do you use?
  • Select the right services• Poll: which of these services do you use? ‣ A blogging tool (Wordpress, Posterous, Tumblr, etc.)
  • Select the right services• Poll: which of these services do you use? ‣ A blogging tool (Wordpress, Posterous, Tumblr, etc.) ‣ Facebook
  • Select the right services• Poll: which of these services do you use? ‣ A blogging tool (Wordpress, Posterous, Tumblr, etc.) ‣ Facebook ‣ Twitter
  • Select the right services• Poll: which of these services do you use? ‣ A blogging tool (Wordpress, Posterous, Tumblr, etc.) ‣ Facebook ‣ Twitter ‣ LinkedIn
  • Select the right services
  • Select the right services• We define three groups of social media services:
  • Select the right services• We define three groups of social media services: ‣ Networks (connect with others)
  • Select the right services• We define three groups of social media services: ‣ Networks (connect with others)
  • Select the right services• We define three groups of social media services: ‣ Networks (connect with others) ‣ Platforms (host content)
  • Select the right services• We define three groups of social media services: ‣ Networks (connect with others) ‣ Platforms (host content)
  • Select the right services• We define three groups of social media services: ‣ Networks (connect with others) ‣ Platforms (host content) ‣ Tools (be productive)
  • Select the right services• We define three groups of social media services: ‣ Networks (connect with others) ‣ Platforms (host content) ‣ Tools (be productive)
  • Select the right services• We define three groups of social media services: ‣ Networks (connect with others) ‣ Platforms (host content) ‣ Tools (be productive)• Definitions at www.innerear.co.uk/glossary
  • Select the right services
  • Select the right services• We’re going to search for blogs
  • Select the right services• We’re going to search for blogs
  • Select the right services• We’re going to search for blogs• Embed content from platforms
  • Select the right services• We’re going to search for blogs• Embed content from platforms
  • Select the right services• We’re going to search for blogs• Embed content from platforms• Schedule publication on networks
  • Select the right services• We’re going to search for blogs• Embed content from platforms• Schedule publication on networks
  • Select the right services• We’re going to search for blogs• Embed content from platforms• Schedule publication on networks• Using readily available online tools
  • Select the right services• We’re going to search for blogs• Embed content from platforms• Schedule publication on networks• Using readily available online tools
  • Link services together
  • Link services together• You can link services together to autopost
  • Link services together• You can link services together to autopost
  • Link services together• You can link services together to autopost• Used with scheduled post updates...
  • Link services together• You can link services together to autopost• Used with scheduled post updates...
  • Link services together• You can link services together to autopost• Used with scheduled post updates...• ... autoposting saves time
  • Link services together• You can link services together to autopost• Used with scheduled post updates...• ... autoposting saves time
  • Link services together• You can link services together to autopost• Used with scheduled post updates...• ... autoposting saves time• But remember to check for responses often in networks and platforms
  • Link services together• You can link services together to autopost• Used with scheduled post updates...• ... autoposting saves time• But remember to check for responses often in networks and platforms
  • Link services together
  • Link services together• Good connecting services include: ‣ Twitterfeed ‣ Ping.FM ‣ Posterous ‣ Tumblr• Which you use depends on what service is best for you
  • Link services together
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services togetherDemo: here’s how Inner Ear uses linking services
  • Link services together
  • Link services togetherWhat are these services and why do we use them?
  • Link services togetherWhat are these services and why do we use them?
  • Link services togetherWhat are these services and why do we use them? Networks
  • Link services togetherWhat are these services and why do we use them? Networks
  • Link services togetherWhat are these services and why do we use them? Networks Blogging
  • Link services togetherWhat are these services and why do we use them? Networks Blogging
  • Link services togetherWhat are these services and why do we use them? Networks Blogging Scheduling
  • Link services together
  • Link services togetherWhat are these services and why do we use them?
  • Link services together
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Link services togetherDemo: here’s how Radio Magnetic uses linking services
  • Create your scheduling format
  • Create your scheduling format How you define your schedule...
  • Create your scheduling format How you define your schedule... ... is personal to you
  • Create your scheduling format How you define your schedule... ... is personal to you Using Google Calendar...
  • Create your scheduling format How you define your schedule... ... is personal to you Using Google Calendar... ... we’re going to create a format
  • Create your scheduling format How you define your schedule... ... is personal to you Using Google Calendar... ... we’re going to create a format for a typical week
  • Create your scheduling format
  • Create your scheduling format Consider the following variables:
  • Create your scheduling format Consider the following variables: Day
  • Create your scheduling format Consider the following variables: Day
  • Create your scheduling format Consider the following variables: Day Time
  • Create your scheduling format Consider the following variables: Day Time
  • Create your scheduling format Consider the following variables: Day Time Service
  • Create your scheduling format Consider the following variables: Day Time Service
  • Create your scheduling format Consider the following variables: Day Time Service Media
  • Create your scheduling format Consider the following variables: Day Time Service Media
  • Create your scheduling format Consider the following variables: Day Time Service Media Subject
  • Create your scheduling format Consider the following variables: Day Time Service Media Subject
  • Create your scheduling format Consider the following variables: Day Time Service Media Subject Meta
  • Create your scheduling format Consider the following variables: Day Time Service Media Subject Meta
  • Create your scheduling format
  • Create your scheduling format Demo: using Google Calendar to schedule
  • Create your scheduling format Demo: using Google Calendar to schedule
  • Create your scheduling format
  • Create your scheduling format Exercise: use Google Docs to create your template
  • Create your scheduling format Exercise: use Google Docs to create your template
  • Plan post media types
  • Plan post media typesPosts can be extracts from or links to any type of media
  • Plan post media typesPosts can be extracts from or links to any type of media Audio
  • Plan post media typesPosts can be extracts from or links to any type of media Audio
  • Plan post media typesPosts can be extracts from or links to any type of media Audio Video
  • Plan post media typesPosts can be extracts from or links to any type of media Audio Video
  • Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text
  • Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text
  • Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text Image
  • Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text Image
  • Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text Image Interactive
  • Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text Image Interactive
  • Plan post media types• Poll: what type of media content do you consume most of? ‣ Audio (podcasts, speech or music) ‣ Video (web videos, clips from broadcast) ‣ Text (blogs, articles, tweets, etc.) ‣ Image (photos, graphics, etc.) ‣ Interactive (polls, surveys, games, etc.)
  • Plan post media types
  • Plan post media types Consider what media type...
  • Plan post media types Consider what media type... ... works best for your audience
  • Plan post media types Consider what media type... ... works best for your audience
  • Choose content and subject
  • Choose content and subjectBefore you start collating the content you want to post...
  • Choose content and subjectBefore you start collating the content you want to post... ... you should decide on the content type
  • Choose content and subjectBefore you start collating the content you want to post... ... you should decide on the content type and subject matter
  • Choose content and subject
  • Choose content and subject• Content type could be:
  • Choose content and subject• Content type could be: ‣ News
  • Choose content and subject• Content type could be: ‣ News ‣ Research
  • Choose content and subject• Content type could be: ‣ News ‣ Research ‣ Information
  • Choose content and subject• Content type could be: ‣ News ‣ Research ‣ Information ‣ Events listings
  • Choose content and subject• Content type could be: ‣ News ‣ Research ‣ Information ‣ Events listings ‣ How-to guides
  • Choose content and subject
  • Choose content and subject• Subject matter could include:
  • Choose content and subject• Subject matter could include: ‣ Arts
  • Choose content and subject• Subject matter could include: ‣ Arts ‣ Business
  • Choose content and subject• Subject matter could include: ‣ Arts ‣ Business ‣ Culture
  • Choose content and subject• Subject matter could include: ‣ Arts ‣ Business ‣ Culture ‣ Music
  • Choose content and subject• Subject matter could include: ‣ Arts ‣ Business ‣ Culture ‣ Music ‣ Technology
  • Choose content and subject
  • Choose content and subject Question: what content type and
  • Choose content and subject Question: what content type and subject matter is your audience interested in?
  • Choose content and subject Question: what content type and subject matter is your audience interested in?(For example: how-to guides, research, tips, Q&A, etc.)
  • Choose content and subject
  • Choose content and subject Question: if you’re not sure
  • Choose content and subject Question: if you’re not sure what your audience wants,
  • Choose content and subject Question: if you’re not sure what your audience wants, how can you find out?
  • Collate your content
  • Collate your content Content is a vital in the social web,
  • Collate your content Content is a vital in the social web, as it gets people talking
  • Collate your content Content is a vital in the social web, as it gets people talking you need some to post
  • Collate your content Content is a vital in the social web, as it gets people talking you need some to postas tweets, Facebook or LinkedIn updates, etc.
  • Collate your content Content is a vital in the social web, as it gets people talking you need some to postas tweets, Facebook or LinkedIn updates, etc.
  • Collate your content
  • Collate your contentQuestion: where can you find content online?
  • Collate your contentQuestion: where can you find content online?
  • Collate your content• Poll: which platforms do you use to find content? ‣ YouTube (video) ‣ Audioboo (audio) ‣ Slideshare (presentations) ‣ Issuu (documents) ‣ Other (if so, what?)
  • Collate your content
  • Collate your content Demo: subscribe to RSS feeds
  • Collate your content Demo: subscribe to RSS feeds (from blogs and other sources)
  • Collate your content Demo: subscribe to RSS feeds (from blogs and other sources) using Google Reader
  • Collate your content Demo: subscribe to RSS feeds (from blogs and other sources) using Google Reader
  • Collate your content
  • Collate your contentExercise: find media from platforms
  • Collate your content Exercise: find media from platformsto fit your content type and subject matter.
  • Collate your content Exercise: find media from platforms to fit your content type and subject matter.Once you’ve found the media, take note of the source
  • Collate your content Exercise: find media from platforms to fit your content type and subject matter.Once you’ve found the media, take note of the source and if there’s an RSS feed, subscribe to it
  • Setup your scheduling tools
  • Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr
  • Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr
  • Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr
  • Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr
  • Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr
  • Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
  • Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
  • Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
  • Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
  • Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
  • Setup your scheduling tools
  • Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr
  • Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr
  • Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr
  • Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr
  • Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr
  • Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
  • Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
  • Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
  • Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
  • Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
  • Working with metadata
  • Working with metadata Social media content includes
  • Working with metadata Social media content includesTweets
  • Working with metadata Social media content includesTweets
  • Working with metadata Social media content includesTweets Comments
  • Working with metadata Social media content includesTweets Comments
  • Working with metadata Social media content includesTweets Comments Updates
  • Working with metadata Social media content includesTweets Comments Updates
  • Working with metadata Social media content includesTweets Comments UpdatesVideos
  • Working with metadata Social media content includesTweets Comments UpdatesVideos
  • Working with metadata Social media content includesTweets Comments UpdatesVideos Podcasts
  • Working with metadata Social media content includesTweets Comments UpdatesVideos Podcasts
  • Working with metadata Social media content includesTweets Comments UpdatesVideos Podcasts Photos
  • Working with metadata Social media content includesTweets Comments UpdatesVideos Podcasts Photos
  • Working with metadata
  • Working with metadataSocial media content has three core elements of web 2.0:
  • Working with metadataSocial media content has three core elements of web 2.0: RSS (really simple syndication: feeds, streams, etc.)
  • Working with metadataSocial media content has three core elements of web 2.0: RSS (really simple syndication: feeds, streams, etc.) Embeddable media (video and audio players, etc.)
  • Working with metadataSocial media content has three core elements of web 2.0: RSS (really simple syndication: feeds, streams, etc.) Embeddable media (video and audio players, etc.) Tags (user defined, non-hierarchical taxonomy system)
  • Working with metadata
  • Working with metadata• Meta data describes content and helps users find it
  • Working with metadata• Meta data describes content and helps users find it• Core element of SEO, metadata includes
  • Working with metadata• Meta data describes content and helps users find it• Core element of SEO, metadata includes ‣ Title (snappy, catchy, provocative)
  • Working with metadata• Meta data describes content and helps users find it• Core element of SEO, metadata includes ‣ Title (snappy, catchy, provocative) ‣ Description (concise, informative, engaging, helpful)
  • Working with metadata• Meta data describes content and helps users find it• Core element of SEO, metadata includes ‣ Title (snappy, catchy, provocative) ‣ Description (concise, informative, engaging, helpful) ‣ Tags (include branded, specific and generic)
  • Working with metadata• Meta data describes content and helps users find it• Core element of SEO, metadata includes ‣ Title (snappy, catchy, provocative) ‣ Description (concise, informative, engaging, helpful) ‣ Tags (include branded, specific and generic) ‣ Links (to source and/or your blog or website)
  • Schedule for publication
  • Schedule for publication• Take content from the list you have collated
  • Schedule for publication• Take content from the list you have collated• Include your own creations and curated content
  • Schedule for publication• Take content from the list you have collated• Include your own creations and curated content• Refer to your schedule format
  • Schedule for publication• Take content from the list you have collated• Include your own creations and curated content• Refer to your schedule format• Sort content into media types and subject matter
  • Schedule for publication• Take content from the list you have collated• Include your own creations and curated content• Refer to your schedule format• Sort content into media types and subject matter• Include metadata when composing updates and scheduling for publication
  • Schedule for publication• Take content from the list you have collated• Include your own creations and curated content• Refer to your schedule format• Sort content into media types and subject matter• Include metadata when composing updates and scheduling for publication
  • Schedule for publication
  • Schedule for publication• Use the right tool to publish to your services, for example:
  • Schedule for publication• Use the right tool to publish to your services, for example: ‣ Twitter: CoTweet, HootSuite or Tweet Deck
  • Schedule for publication• Use the right tool to publish to your services, for example: ‣ Twitter: CoTweet, HootSuite or Tweet Deck ‣ LinkedIn: Tweet Deck, Posterous
  • Schedule for publication• Use the right tool to publish to your services, for example: ‣ Twitter: CoTweet, HootSuite or Tweet Deck ‣ LinkedIn: Tweet Deck, Posterous ‣ Facebook: Tumblr, Posterous
  • Schedule for publication
  • Schedule for publication• Set time and date of publication according to your schedule format calendar
  • Schedule for publication• Set time and date of publication according to your schedule format calendar• Schedule for future publication as per your settings
  • Schedule for publication• Set time and date of publication according to your schedule format calendar• Schedule for future publication as per your settings• Remember to check for responses
  • Schedule for publication
  • Schedule for publication Demo: scheduling tweets with CoTweet
  • Schedule for publication Demo: scheduling tweets with CoTweet
  • Schedule for publication Demo: scheduling tweets with CoTweet
  • Schedule for publication Demo: scheduling tweets with CoTweet
  • Schedule for publication Demo: scheduling tweets with CoTweet Remembering our format, types and data
  • Schedule for publication
  • Schedule for publication Exercise: schedule tweets with CoTweet
  • Schedule for publication Exercise: schedule tweets with CoTweet
  • Schedule for publication Exercise: schedule tweets with CoTweet
  • Schedule for publication Exercise: schedule tweets with CoTweet
  • Schedule for publication Exercise: schedule tweets with CoTweet Working from your format, types and data
  • Schedule for publication
  • Schedule for publication Demo: scheduling updates with Tumblr
  • Schedule for publication Demo: scheduling updates with Tumblr
  • Schedule for publication Demo: scheduling updates with Tumblr
  • Schedule for publication Demo: scheduling updates with Tumblr
  • Schedule for publication Demo: scheduling updates with Tumblr Remembering our format, types and data
  • Schedule for publication
  • Schedule for publication Exercise: schedule updates with Tumblr
  • Schedule for publication Exercise: schedule updates with Tumblr
  • Schedule for publication Exercise: schedule updates with Tumblr
  • Schedule for publication Exercise: schedule updates with Tumblr
  • Schedule for publication Exercise: schedule updates with Tumblr Working from your format, types and data
  • Measure and Modify
  • Measure and Modify• You can measure the results of your scheduled social media updates
  • Measure and Modify• You can measure the results of your scheduled social media updates• Keep a note of:
  • Measure and Modify• You can measure the results of your scheduled social media updates• Keep a note of: ‣ LinkedIn group members and connections
  • Measure and Modify• You can measure the results of your scheduled social media updates• Keep a note of: ‣ LinkedIn group members and connections ‣ Twitter followers, retweets and mentions
  • Measure and Modify• You can measure the results of your scheduled social media updates• Keep a note of: ‣ LinkedIn group members and connections ‣ Twitter followers, retweets and mentions ‣ Facebook fans
  • Measure and Modify
  • Measure and Modify• Use tools like:
  • Measure and Modify• Use tools like: ‣ Facebook Insights
  • Measure and Modify• Use tools like: ‣ Facebook Insights ‣ TweetReach
  • Measure and Modify• Use tools like: ‣ Facebook Insights ‣ TweetReach ‣ Social Mention
  • Measure and Modify• Use tools like: ‣ Facebook Insights ‣ TweetReach ‣ Social Mention• Experiment with what you post and when, modify and track changes
  • Measure and Modify• Use tools like: ‣ Facebook Insights ‣ TweetReach ‣ Social Mention• Experiment with what you post and when, modify and track changes
  • Reference and resources• http://www.delicious.com/innerear• http://www.slideshare.net/innerear• http://www.issuu.com/innerear• http://www.vimeo.com/innereartv• http://www.facebook.com/innerearuk• LinkedIn: Creative Content Communications• Twitter: @innerearuk
  • Contact• Inner Ear Ltd.• 16 Argyle Court, 1103 Argyle Street, G3 8ND• 0141 226 8808• www.innerear.co.uk ‣ dougal@innerear.co.uk ‣ andy@innerear.co.uk ‣ anny@innerear.co.uk