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Inner Ear: The Brand Amplifier

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Digital media specialists, Inner Ear (www.innerear.co.uk), present a suite of services providing the creation and marketing of branded content which people can interact with, watch, read and listen …

Digital media specialists, Inner Ear (www.innerear.co.uk), present a suite of services providing the creation and marketing of branded content which people can interact with, watch, read and listen to.

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  • 1. The Brand Amplifier A suite of services providing the creation and marketing of branded content which people can interact with, watch, read and listen to
  • 2. A Unique Approach
    • We work with brand management and agency account teams to create campaigns and generate new ideas
    • Active across all digital media platforms: social networks, streaming media, podcasts, blogs and mobile content
    • Unique understanding of how, where and when subcultures consume new media and how best to reach and influence them
    • Access to taste-makers in music, art, design, film, TV, radio and new media
    • Candid, authentic storytelling with digital savvy
    • A truly contemporary approach to experiential marketing
  • 3.  
  • 4. Inner Ear
    • www. innerear .co. uk
    • Digital media marketing and production company
    • Established October 2000
    • Creates content for brands, businesses and broadcasters
    • Pioneered the use of podcasting in marketing and communications in Scotland
    • Clients include Channel 4, InBev (Tennents and Brahma), Diageo (Bulleit and Smirnoff) Scottish Arts Council, Scottish Government, Burness LLP, Society for Computers and Law and Glasgow City Council
    • Launched one of the first UK internet radio stations
  • 5.  
  • 6. Radio Magnetic
    • www. radiomagnetic .com
    • Broadcasting online since March 2001
    • The UK’s longest running alternative internet radio station
    • 35,000 unique users PCM—87% UK, 6% USA, 7% ROW
    • Alternative music and subculture content
    • Strong relationship with Windows Media Guide , iTunes and Nokia Podcast Directory
  • 7. Open Ear
    • www.openearmusic.com
    • Music design and delivery for brands, events and public spaces
    • Understanding of how music can influence buying habits, encouraging consumers to stay longer and spend more
    • Holds rights to exploit a library of 15,000+ tracks
    • Unique through the line opportunity:
      • Create bespoke themed radio station for a brand
      • Promote online and in store
      • Licence music for ATL and BTL campaigns
      • Reinforce brand identity and drive sales
  • 8. Walking Heads
    • www. walkingheads .net
    • We script, create and produce unique guided podcast adventures and walks for people to download and interact with
    • We bring brand experience and history to life and, in the process, encourage consumers to interact with the story and develop a relationship as they undertake the brand’s journey
    • Create a new revenue stream for a business either in partnership with Walking Heads or as bespoke branded content
    • Distribute directly to mobile phones and portable devices
  • 9. Case Studies
    • Trocabrahma (Brahma Beer) www.innerear.co.uk/ trocabrahma
    • T Break (Tennents Lager) www.innerear.co.uk/t-break
    • Bulleit Originals (Bulleit Bourbon) www.innerear.co.uk/bulleit-bourbon
    • Tune Up (Scottish Arts Council) www.innerear.co.uk/tune-up-promotion
  • 10. www.innerear.co. uk

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