Podcast Production Workshop by Inner Ear

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This presentation accompanies a practical podcast working lead by creative content communication company Inner Ear (http://innerear.co.uk).

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Podcast Production Workshop by Inner Ear

  1. 1. Podcast Production A digital media workshop by Inner Ear
  2. 2. Creative Content Communication • Inner Ear was established in 2000 • Radio Magnetic began broadcast in 2001 ‣ UK's longest running internet radio station ‣ Alternative music shows, features, interviews and sessions • Create content for arts projects and cultural organisations • Communicate content through social media • Consult on, and train people in, use of digital media • Making programmes since 2001 • Working with streaming media since 2000 • Podcasting since 2005
  3. 3. Podcast Programmes • Tune Up ‣ Tour previews ‣ Originally tour diaries ‣ Interviews by Skype and in person ‣ Music clips ‣ Session recordings • Glasgow Jazz Festival ‣ Gig previews ‣ Interviews ‣ Examples of music • Foot Stompin' ‣ Music ‣ Interviews ‣ Features
  4. 4. Planning a Programme • Objective: why are you making the programme? To communicate a message of some kind? If so, what is it? • Audience: who is it aimed at, what are their interests? • Episode planning: ‣ Content: what will the programme contain? ‣ Style: presenter lead? Music only? Interview-based? ‣ Format: documentary? Profile? Session? Drama? ‣ Copyright: gaining permission, licences and royalties • Series planning: ‣ Story arc ‣ Episode format ‣ Finite in indefinite
  5. 5. Recording • Devices: ‣ Mobile phone (some are now pretty good) ‣ Portable digital recorders: Edirol R09, Zoom H1, H2 and H4, Line 6 Backtrack+Mic, iPhone etc. ‣ Microphones (studio) and headsets (for Skype) • Location: ‣ Indoors or outside? ‣ Quiet or noisy? ‣ Microphone placement ‣ Desk or live sound? • File management: ‣ Saving, naming and cataloguing ‣ File formats and quality ‣ Storage and backup
  6. 6. Editing • Software: Audacity, Adobe Audition, Logic, etc. • Basics:  ‣ Normalize ‣ Limit ‣ Top and tail • Creative: ‣ Remove unwanted sections ‣ Select best bits ‣ Rearrange • Advanced: ‣ EQ ‣ Noise reduction ‣ Mixing sources ‣ Compression
  7. 7. Presentation • Recording links ‣ In the studio ‣ On location ‣ Scripted or off the cuff? • Scripting ‣ Intro and outro ‣ Continuity links ‣ Throw forward to what's coming up ‣ Include hooks and keywords
  8. 8. Production • Finalisation: ‣ Mastering ‣ Mixdown ‣ Export • File formats: ‣ WAVE ‣ MP3 ‣ AAC ‣ WMA • Recommended bit rates (for MP3): o 128K stereo o 64K mono
  9. 9. Publication • RSS Feed Generation ‣ Podcast Maker (Mac) ‣ Feed Editor (Windows) • Online Services: ‣ Audioboo ★ Host files, embeddable player, iTunes feed ‣ Soundcloud ★ Host files, embeddable player, track comments ‣ Feedburner ★ Manage and measure RSS feeds
  10. 10. Promotion • Directories ‣ iTunes, Podcast Alley, etc. • Blogs ‣ Find using Hype Machine and Shuffler ‣ Build up relationships with comments • Social Media ‣ Facebook profiles, pages and groups ‣ Attracting Twitter followers, retweets, using #hashtags • PR ‣ Promote to publications • Advertising ‣ SEO ‣ PPC (Google and Facebook)
  11. 11. Resources and Contacts • http://innerear.co.uk • http://innerear.posterous.com • http://delicious.com/innerear • http://issuu.com/innerear • http://slideshare.net/innerear • http://twitter.com/innerearuk • http://facebook.com/innerearuk • http://vimeo.com/innereartv • http://youtube.com/innereartv • http://radiomagnetic.com • http://facebook.com/radiomagnetic • http://twitter.com/radiomagnetic • http://mixcloud.com/radiomagnetic • Dougal Perman • dougal@innerear.co.uk • Bobby Perman • bobby@innerear.co.uk

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