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Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
Digital Toolkit for Promoting Music (version 1)
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Digital Toolkit for Promoting Music (version 1)

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Assemble your own toolkit for promoting musical events, activities and releases using readily available online services. An interactive seminar presentation by creative content communications company …

Assemble your own toolkit for promoting musical events, activities and releases using readily available online services. An interactive seminar presentation by creative content communications company Inner Ear.

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    • 1. Assemble Your Own Digital Toolkit  for Promoting Music An interactive seminar by Inner Ear Inner Ear
    • 2. Digital Toolkit <ul><li>Inner Ear </li></ul><ul><ul><li>Use of social media </li></ul></ul><ul><ul><li>Radio Magnetic: our shop window </li></ul></ul><ul><li>Compartments </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Content Management </li></ul></ul><ul><ul><li>Platforms </li></ul></ul><ul><ul><li>Promotions </li></ul></ul>
    • 3. Inner Ear <ul><ul><li>Digital media production and promotion </li></ul></ul><ul><ul><li>Established 30 September 2000 </li></ul></ul><ul><ul><li>Content creation </li></ul></ul><ul><ul><ul><li>Audio, video, blogs and images </li></ul></ul></ul><ul><ul><li>Content communication </li></ul></ul><ul><ul><ul><li>Social media marketing </li></ul></ul></ul><ul><ul><li>Training and consultancy </li></ul></ul><ul><ul><li>Use of social media </li></ul></ul><ul><ul><ul><li>Website http://www.innerear.co.uk </li></ul></ul></ul><ul><ul><ul><li>Ideas Blog http://innerear.posterous.com </li></ul></ul></ul><ul><ul><ul><li>Delicious http://www.delicious.com </li></ul></ul></ul><ul><ul><ul><li>Issuu http://www.issuu.com </li></ul></ul></ul><ul><ul><ul><li>Vimeo http://www.vimeo.com/innereartv </li></ul></ul></ul><ul><ul><ul><li>Twitter http://www.twitter.com/innerearuk </li></ul></ul></ul>
    • 4. &nbsp;
    • 5. Radio Magnetic <ul><ul><li>Inner Ear&apos;s own entertainment media brand </li></ul></ul><ul><ul><li>Alternative and underground music internet radio station </li></ul></ul><ul><ul><li>Broadcast began: Monday 19 March 2001 </li></ul></ul><ul><ul><li>UK&apos;s longest running independent internet radio station </li></ul></ul><ul><ul><li>Shop front for Inner Ear </li></ul></ul><ul><ul><li>Promotional platform and testing ground for content </li></ul></ul><ul><ul><li>Online content and real presence at events </li></ul></ul><ul><ul><li>Active in social media: </li></ul></ul><ul><ul><ul><li>Blog-style website http://radiomagnetic.com </li></ul></ul></ul><ul><ul><ul><li>Facebook http://www.facebook.com/radiomagnetic </li></ul></ul></ul><ul><ul><ul><li>Mixcloud  http://www.mixcloud.com/radiomagnetic </li></ul></ul></ul><ul><ul><ul><li>Twitter http://www.twitter.com/radiomagnetic </li></ul></ul></ul><ul><ul><ul><li>YouTube http://www.youtube.com/user/radiomagnetic </li></ul></ul></ul>
    • 6. &nbsp;
    • 7. Terms and Definitions <ul><ul><li>http://www.innerear.co.uk/glossary </li></ul></ul><ul><ul><li>Digital media: content </li></ul></ul><ul><ul><li>Social media: conversation </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Embeddable Media </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Interaction: </li></ul></ul><ul><ul><ul><li>Friends, fans and followers </li></ul></ul></ul><ul><ul><li>Services: </li></ul></ul><ul><ul><ul><li>Platforms, networks and tools </li></ul></ul></ul><ul><ul><li>Web 1.0, Web 2.0 and Web 3.0 </li></ul></ul>
    • 8. Networking <ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Example: Shetland Folk Festival </li></ul></ul></ul><ul><ul><ul><li>Tips: Engage with your audience. Use Facebook to get in touch with other similar festivals and organisations and start a conversation with them. Make recommendations to your fanbase. </li></ul></ul></ul>Be sociable, friendly, informative and human
    • 9. Networking <ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>Example: Cambridge Folk Festival </li></ul></ul></ul><ul><ul><ul><li>Tips: Tweet regularly and informatively in a friendly way. Always remember to reply to messages and Tweets directed at you. Start following people you want to target. </li></ul></ul></ul>Be sociable, friendly, informative and human
    • 10. Content Management <ul><ul><li>Blog </li></ul></ul><ul><ul><ul><li>Example: BassMusic posterous.com </li></ul></ul></ul><ul><ul><ul><li>Tip: Plan what to say and when. Present and cross post your content. Posterous can also be used for basic project management. See also Tumblr and Wordpress . </li></ul></ul></ul>
    • 11. Content Management <ul><ul><li>Ping.fm </li></ul></ul><ul><ul><ul><li>Demo: www.ping.fm </li></ul></ul></ul><ul><ul><ul><li>Tip: Don&apos;t try and have a presence on everything. Choose the most appropriate services to suit your needs. See also Twitterfeed . </li></ul></ul></ul>
    • 12. Platforms <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Example: AB0181 </li></ul></ul></ul><ul><ul><ul><li>Tip: Use YouTube as a research resource tool. Engage with viewers through comments. Find out what people want to see and give it to them. </li></ul></ul></ul>
    • 13. Platforms <ul><ul><li>Bandcamp </li></ul></ul><ul><ul><ul><li>Example: Jaisu </li></ul></ul></ul><ul><ul><ul><li>Tip: Offer some content for free. Allow fans to give you money. If using a pay what you want model, set a minimum. </li></ul></ul></ul>
    • 14. Platforms <ul><ul><li>Soundcloud </li></ul></ul><ul><ul><ul><li>Example: Numbers </li></ul></ul></ul><ul><ul><ul><li>Tip: Think of SoundCloud as a functional MySpace. Use it to share embeddable players of your tunes. Interface with Facebook. Make sure you own the rights. </li></ul></ul></ul>
    • 15. Platforms <ul><ul><li>Mixcloud </li></ul></ul><ul><ul><ul><li>Example: Greenman Festival </li></ul></ul></ul><ul><ul><ul><li>Tip: Create your own on demand internet radio station. Mixcloud is the only fully licensed platform. Engage with other Mixcloud listeners. </li></ul></ul></ul>
    • 16. Promotions <ul><ul><li>TwtQpon </li></ul></ul><ul><ul><ul><li>Demo: www.twtqpon.com </li></ul></ul></ul><ul><ul><ul><li>Tip: Create discount vouchers and share through Twitter. Link to other services like TwtVite or Eventbrite . </li></ul></ul></ul>
    • 17. Promotions <ul><ul><li>We7 </li></ul></ul><ul><ul><ul><li>Example: Let&apos;s Get Lyrcial </li></ul></ul></ul><ul><ul><ul><li>Tip: Compile, share and embed playlists and tracks. All licensing covered by We7 . Easily add music content to your website. </li></ul></ul></ul>
    • 18. Further Information <ul><ul><li>http://www.innerear.co.uk </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><li>http://www. delicious.com/innerear </li></ul></ul><ul><ul><li>http://www. slideshare.net/innerear </li></ul></ul><ul><ul><li>http://www. issuu.com/innerear </li></ul></ul><ul><ul><li>http://www. vimeo.com/innereartv </li></ul></ul><ul><ul><li>http://www. facebook.com/innerearuk </li></ul></ul><ul><ul><li>LinkedIn: search in groups for Inner Ear </li></ul></ul><ul><ul><li>Twitter:  @innerearuk </li></ul></ul>

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