Digital Toolkit for Promoting Music (version 1)


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Assemble your own toolkit for promoting musical events, activities and releases using readily available online services. An interactive seminar presentation by creative content communications company Inner Ear.

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  • Digital Toolkit for Promoting Music (version 1)

    1. 1. Assemble Your Own Digital Toolkit  for Promoting Music An interactive seminar by Inner Ear Inner Ear
    2. 2. Digital Toolkit <ul><li>Inner Ear </li></ul><ul><ul><li>Use of social media </li></ul></ul><ul><ul><li>Radio Magnetic: our shop window </li></ul></ul><ul><li>Compartments </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Content Management </li></ul></ul><ul><ul><li>Platforms </li></ul></ul><ul><ul><li>Promotions </li></ul></ul>
    3. 3. Inner Ear <ul><ul><li>Digital media production and promotion </li></ul></ul><ul><ul><li>Established 30 September 2000 </li></ul></ul><ul><ul><li>Content creation </li></ul></ul><ul><ul><ul><li>Audio, video, blogs and images </li></ul></ul></ul><ul><ul><li>Content communication </li></ul></ul><ul><ul><ul><li>Social media marketing </li></ul></ul></ul><ul><ul><li>Training and consultancy </li></ul></ul><ul><ul><li>Use of social media </li></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>Ideas Blog </li></ul></ul></ul><ul><ul><ul><li>Delicious </li></ul></ul></ul><ul><ul><ul><li>Issuu </li></ul></ul></ul><ul><ul><ul><li>Vimeo </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul>
    4. 5. Radio Magnetic <ul><ul><li>Inner Ear's own entertainment media brand </li></ul></ul><ul><ul><li>Alternative and underground music internet radio station </li></ul></ul><ul><ul><li>Broadcast began: Monday 19 March 2001 </li></ul></ul><ul><ul><li>UK's longest running independent internet radio station </li></ul></ul><ul><ul><li>Shop front for Inner Ear </li></ul></ul><ul><ul><li>Promotional platform and testing ground for content </li></ul></ul><ul><ul><li>Online content and real presence at events </li></ul></ul><ul><ul><li>Active in social media: </li></ul></ul><ul><ul><ul><li>Blog-style website </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Mixcloud </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul>
    5. 7. Terms and Definitions <ul><ul><li> </li></ul></ul><ul><ul><li>Digital media: content </li></ul></ul><ul><ul><li>Social media: conversation </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Embeddable Media </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Interaction: </li></ul></ul><ul><ul><ul><li>Friends, fans and followers </li></ul></ul></ul><ul><ul><li>Services: </li></ul></ul><ul><ul><ul><li>Platforms, networks and tools </li></ul></ul></ul><ul><ul><li>Web 1.0, Web 2.0 and Web 3.0 </li></ul></ul>
    6. 8. Networking <ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Example: Shetland Folk Festival </li></ul></ul></ul><ul><ul><ul><li>Tips: Engage with your audience. Use Facebook to get in touch with other similar festivals and organisations and start a conversation with them. Make recommendations to your fanbase. </li></ul></ul></ul>Be sociable, friendly, informative and human
    7. 9. Networking <ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>Example: Cambridge Folk Festival </li></ul></ul></ul><ul><ul><ul><li>Tips: Tweet regularly and informatively in a friendly way. Always remember to reply to messages and Tweets directed at you. Start following people you want to target. </li></ul></ul></ul>Be sociable, friendly, informative and human
    8. 10. Content Management <ul><ul><li>Blog </li></ul></ul><ul><ul><ul><li>Example: BassMusic </li></ul></ul></ul><ul><ul><ul><li>Tip: Plan what to say and when. Present and cross post your content. Posterous can also be used for basic project management. See also Tumblr and Wordpress . </li></ul></ul></ul>
    9. 11. Content Management <ul><ul><li> </li></ul></ul><ul><ul><ul><li>Demo: </li></ul></ul></ul><ul><ul><ul><li>Tip: Don't try and have a presence on everything. Choose the most appropriate services to suit your needs. See also Twitterfeed . </li></ul></ul></ul>
    10. 12. Platforms <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Example: AB0181 </li></ul></ul></ul><ul><ul><ul><li>Tip: Use YouTube as a research resource tool. Engage with viewers through comments. Find out what people want to see and give it to them. </li></ul></ul></ul>
    11. 13. Platforms <ul><ul><li>Bandcamp </li></ul></ul><ul><ul><ul><li>Example: Jaisu </li></ul></ul></ul><ul><ul><ul><li>Tip: Offer some content for free. Allow fans to give you money. If using a pay what you want model, set a minimum. </li></ul></ul></ul>
    12. 14. Platforms <ul><ul><li>Soundcloud </li></ul></ul><ul><ul><ul><li>Example: Numbers </li></ul></ul></ul><ul><ul><ul><li>Tip: Think of SoundCloud as a functional MySpace. Use it to share embeddable players of your tunes. Interface with Facebook. Make sure you own the rights. </li></ul></ul></ul>
    13. 15. Platforms <ul><ul><li>Mixcloud </li></ul></ul><ul><ul><ul><li>Example: Greenman Festival </li></ul></ul></ul><ul><ul><ul><li>Tip: Create your own on demand internet radio station. Mixcloud is the only fully licensed platform. Engage with other Mixcloud listeners. </li></ul></ul></ul>
    14. 16. Promotions <ul><ul><li>TwtQpon </li></ul></ul><ul><ul><ul><li>Demo: </li></ul></ul></ul><ul><ul><ul><li>Tip: Create discount vouchers and share through Twitter. Link to other services like TwtVite or Eventbrite . </li></ul></ul></ul>
    15. 17. Promotions <ul><ul><li>We7 </li></ul></ul><ul><ul><ul><li>Example: Let's Get Lyrcial </li></ul></ul></ul><ul><ul><ul><li>Tip: Compile, share and embed playlists and tracks. All licensing covered by We7 . Easily add music content to your website. </li></ul></ul></ul>
    16. 18. Further Information <ul><ul><li> </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><li>http://www. </li></ul></ul><ul><ul><li>http://www. </li></ul></ul><ul><ul><li>http://www. </li></ul></ul><ul><ul><li>http://www. </li></ul></ul><ul><ul><li>http://www. </li></ul></ul><ul><ul><li>LinkedIn: search in groups for Inner Ear </li></ul></ul><ul><ul><li>Twitter:  @innerearuk </li></ul></ul>