Digital Storytelling
A digital media production planning masterclass by Inner Ear
Inner Ear: established October 2000
Launched Radio Magnetic in March 2001
Live
Streaming
Content
Creation
Community
Management
Music
Supervision
Inner Ear: Creative Content Communication
Creative Projects
Alternative music
internet radio
Walking Heads
Radio Magnetic
Streetwise audio
walking tours
Production Planning
Objective
Story
Audience
Narrative
Storyboard
Pre-production
Production
Post-production
Distribution
P...
Objective
‣Before starting any project, it’s vital to know why you’re
doing it
‣It could be in response to a client brief ...
Story
‣What is it that you’re trying to say? What’s the message?
Exercise: let's pick a story to tell and plan its product...
Audience
‣Who is the audience we're trying to reach?
‣Exercise: let’s profile our audience and define an avatar
Audience Avatar
Hopes
Dreams
Ambitions
Fears
Frustrations
Objections
Narrative
‣Everything has a story, everything has narrative
‣9.88 Films, narrative and the 100 meter race story
‣Linear, o...
Narrative
‣The difference between story and plot:
‣The king died and then the queen died.
‣Story – this is an incidence
‣T...
Narrative
‣Emotion graphs and story arcs...
Exercise: what’s the story arc for our story?
Storyboard
‣Planning the story through the narrative
‣Identifying key points in the message to communicate
Storyboard
‣As a pitching tool, build a storyboard with bullet points,
illustrations, photos or graphics
Exercise: make th...
Pre-production
‣Planning the production process
‣Whether the content is audio, video, interactive, etc.
‣Crew and equipmen...
Pre-production
‣Scouting locations and obtaining permissions
‣Budgeting
‣Examples of production budgets
Exercise: write th...
Research and Writing
‣What research do we need to do?
‣What methods can we use?
‣Primary and secondary sources
‣Fact check...
Research and Writing
‣Do we need to write a script or interview questions?
Exercise: conduct some initial research and wri...
Production
‣What will happen during the production process?
‣How will the production process go?
“Action!”
Production
“Cut!”
‣What issues could arise and how do we troubleshoot?
Exercise: discuss likely scenarios for producing ou...
Post-production
‣What's involved in post-production
‣i.e. mixing, mastering, dubbing, editing, grading, etc.
‣And before t...
Post-production
‣What are the considerations?
‣In terms of working with copyrighted material...
‣... especially music
Exer...
Distribution
‣How is our story going to reach its audience?
‣What channels can we use to distribute content
‣Social media ...
Promotion
‣What options do we have for promotion and monetisation?
‣How can we track, monitor and report on its success?
E...
Make it Happen
@innerearuk
innerear.co.uk
vimeo.com/innereartv
new.livestream.com/innerear
slideshare.net/innerear
@radiom...
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Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

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Learn every aspect of digital storytelling in this interactive masterclass workshop by creative content communication company Inner Ear.

Lead by Inner Ear director and co-founder Dougal Perman, this masterclass covers all the elements of planning digital media production: defining the objective, telling the story, understanding the audience, outlining the narrative, building a storyboard, pre-production, production, post-production, distribution and promotion.

Get in touch with us to find out how Inner Ear can work with you to create, communicate and learn about digital media production: www.innerear.co.uk/contact

Published in: Education, Business, Technology

Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

  1. 1. Digital Storytelling A digital media production planning masterclass by Inner Ear
  2. 2. Inner Ear: established October 2000 Launched Radio Magnetic in March 2001
  3. 3. Live Streaming Content Creation Community Management Music Supervision Inner Ear: Creative Content Communication
  4. 4. Creative Projects Alternative music internet radio Walking Heads Radio Magnetic Streetwise audio walking tours
  5. 5. Production Planning Objective Story Audience Narrative Storyboard Pre-production Production Post-production Distribution Promotion
  6. 6. Objective ‣Before starting any project, it’s vital to know why you’re doing it ‣It could be in response to a client brief or as part of a commission ‣Even if it’s your own project, you need to understand the motive behind your idea
  7. 7. Story ‣What is it that you’re trying to say? What’s the message? Exercise: let's pick a story to tell and plan its production.
  8. 8. Audience ‣Who is the audience we're trying to reach? ‣Exercise: let’s profile our audience and define an avatar
  9. 9. Audience Avatar Hopes Dreams Ambitions Fears Frustrations Objections
  10. 10. Narrative ‣Everything has a story, everything has narrative ‣9.88 Films, narrative and the 100 meter race story ‣Linear, open, closed and interactive story forms ‣“Choose your own adventure” audio drama, interactive audio walking tours and treasure hunts
  11. 11. Narrative ‣The difference between story and plot: ‣The king died and then the queen died. ‣Story – this is an incidence ‣The king died and then the queen died of grief. ‣Plot – this has motivation Source: www2.anglistik.uni-freiburg.de/intranet/englishbasics/Plot01.htm
  12. 12. Narrative ‣Emotion graphs and story arcs... Exercise: what’s the story arc for our story?
  13. 13. Storyboard ‣Planning the story through the narrative ‣Identifying key points in the message to communicate
  14. 14. Storyboard ‣As a pitching tool, build a storyboard with bullet points, illustrations, photos or graphics Exercise: make the storyboard
  15. 15. Pre-production ‣Planning the production process ‣Whether the content is audio, video, interactive, etc. ‣Crew and equipment ‣Scouting locations and obtaining permissions
  16. 16. Pre-production ‣Scouting locations and obtaining permissions ‣Budgeting ‣Examples of production budgets Exercise: write the pre-production plan and calculate the budget for our story
  17. 17. Research and Writing ‣What research do we need to do? ‣What methods can we use? ‣Primary and secondary sources ‣Fact checking and documentation
  18. 18. Research and Writing ‣Do we need to write a script or interview questions? Exercise: conduct some initial research and write sample script extracts and interview questions
  19. 19. Production ‣What will happen during the production process? ‣How will the production process go? “Action!”
  20. 20. Production “Cut!” ‣What issues could arise and how do we troubleshoot? Exercise: discuss likely scenarios for producing our story
  21. 21. Post-production ‣What's involved in post-production ‣i.e. mixing, mastering, dubbing, editing, grading, etc. ‣And before that administration and file management ‣What's the workflow?
  22. 22. Post-production ‣What are the considerations? ‣In terms of working with copyrighted material... ‣... especially music Exercise: describe the post-production workflow
  23. 23. Distribution ‣How is our story going to reach its audience? ‣What channels can we use to distribute content ‣Social media platforms ‣Digital distributors and aggregators
  24. 24. Promotion ‣What options do we have for promotion and monetisation? ‣How can we track, monitor and report on its success? Exercise: assemble the online services and platforms we're going to use to get our story to its audience
  25. 25. Make it Happen @innerearuk innerear.co.uk vimeo.com/innereartv new.livestream.com/innerear slideshare.net/innerear @radiomagnetic radiomagnetic.com mixcloud.com/radiomagnetic new.livestream.com/radiomagnetic radiomagnetic.tumblr.com dougal@innerear.co.uk 0141 226 8808
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