Assemble Your Own Digital Toolkit    for Promoting Music An interactive seminar by  Inner Ear Inner Ear
Digital Toolkit <ul><li>Inner Ear </li></ul><ul><ul><li>Use of social media </li></ul></ul><ul><ul><li>Radio Magnetic: our...
Inner Ear <ul><ul><li>Digital media  production and promotion </li></ul></ul><ul><ul><li>Established 30 September 2000 </l...
 
Radio Magnetic <ul><ul><li>Inner Ear's own  entertainment media brand </li></ul></ul><ul><ul><li>Alternative and undergrou...
 
Terms and Definitions <ul><ul><li>http://www.innerear.co.uk/glossary </li></ul></ul><ul><ul><li>Digital media: content </l...
Networking <ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Example:  Shetland Folk Festival </li></ul></ul></ul><ul><u...
Networking <ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>Example:  Cambridge Folk Festival </li></ul></ul></ul><ul><u...
Content Management <ul><ul><li>Blog </li></ul></ul><ul><ul><ul><li>Example:  Phuturelabs  (built in  Wordpress ) </li></ul...
Content Management <ul><ul><li>Ping.fm </li></ul></ul><ul><ul><ul><li>Demo:  www.ping.fm </li></ul></ul></ul><ul><ul><ul><...
Platforms <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Example:  Pomplamoose </li></ul></ul></ul><ul><ul><ul><li>Tip...
Platforms <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Example:  AB0181 </li></ul></ul></ul><ul><ul><ul><li>Tip: Use...
Platforms <ul><ul><li>Bandcamp </li></ul></ul><ul><ul><ul><li>Example:  Jaisu </li></ul></ul></ul><ul><ul><ul><li>Tip: Off...
Platforms <ul><ul><li>Soundcloud </li></ul></ul><ul><ul><ul><li>Example:  Numbers </li></ul></ul></ul><ul><ul><ul><li>Tip:...
Platforms <ul><ul><li>Mixcloud </li></ul></ul><ul><ul><ul><li>Example:  Radio Magnetic </li></ul></ul></ul><ul><ul><ul><li...
Promotions <ul><ul><li>TwtQpon </li></ul></ul><ul><ul><ul><li>Demo:  www.twtqpon.com </li></ul></ul></ul><ul><ul><ul><li>T...
Promotions <ul><ul><li>We7 </li></ul></ul><ul><ul><ul><li>Example:  Let's Get Lyrcial </li></ul></ul></ul><ul><ul><ul><li>...
Further Information <ul><ul><li>http://www.innerear.co.uk </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></...
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Assemble Your Own Digital Toolkit For Promoting Music

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This presentation explores a suite of readily available online tools for promoting music divided into four compartments: networking, content management, platforms and promotion.

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  • hi there good content
  • Assemble Your Own Digital Toolkit For Promoting Music

    1. 1. Assemble Your Own Digital Toolkit  for Promoting Music An interactive seminar by Inner Ear Inner Ear
    2. 2. Digital Toolkit <ul><li>Inner Ear </li></ul><ul><ul><li>Use of social media </li></ul></ul><ul><ul><li>Radio Magnetic: our shop window </li></ul></ul><ul><li>Compartments </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Content Management </li></ul></ul><ul><ul><li>Platforms </li></ul></ul><ul><ul><li>Promotions </li></ul></ul>
    3. 3. Inner Ear <ul><ul><li>Digital media production and promotion </li></ul></ul><ul><ul><li>Established 30 September 2000 </li></ul></ul><ul><ul><li>Content creation </li></ul></ul><ul><ul><ul><li>Audio, video, blogs and images </li></ul></ul></ul><ul><ul><li>Content communication </li></ul></ul><ul><ul><ul><li>Social media marketing </li></ul></ul></ul><ul><ul><li>Training and consultancy </li></ul></ul><ul><ul><li>Use of social media </li></ul></ul><ul><ul><ul><li>Website http://www.innerear.co.uk </li></ul></ul></ul><ul><ul><ul><li>Ideas Blog http://innerear.posterous.com </li></ul></ul></ul><ul><ul><ul><li>Delicious http://www.delicious.com </li></ul></ul></ul><ul><ul><ul><li>Issuu http://www.issuu.com </li></ul></ul></ul><ul><ul><ul><li>Vimeo http://www.vimeo.com/innereartv </li></ul></ul></ul><ul><ul><ul><li>Twitter http://www.twitter.com/innerearuk </li></ul></ul></ul>
    4. 5. Radio Magnetic <ul><ul><li>Inner Ear's own entertainment media brand </li></ul></ul><ul><ul><li>Alternative and underground music internet radio station </li></ul></ul><ul><ul><li>Broadcast began: Monday 19 March 2001 </li></ul></ul><ul><ul><li>UK's longest running independent internet radio station </li></ul></ul><ul><ul><li>Shop front for Inner Ear </li></ul></ul><ul><ul><li>Promotional platform and testing ground for content </li></ul></ul><ul><ul><li>Online content and real presence at events </li></ul></ul><ul><ul><li>Active in social media: </li></ul></ul><ul><ul><ul><li>Blog-style website http://radiomagnetic.com </li></ul></ul></ul><ul><ul><ul><li>Facebook http://www.facebook.com/radiomagnetic </li></ul></ul></ul><ul><ul><ul><li>Mixcloud  http://www.mixcloud.com/radiomagnetic </li></ul></ul></ul><ul><ul><ul><li>Twitter http://www.twitter.com/radiomagnetic </li></ul></ul></ul><ul><ul><ul><li>YouTube http://www.youtube.com/user/radiomagnetic </li></ul></ul></ul>
    5. 7. Terms and Definitions <ul><ul><li>http://www.innerear.co.uk/glossary </li></ul></ul><ul><ul><li>Digital media: content </li></ul></ul><ul><ul><li>Social media: conversation </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Embeddable Media </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Interaction: </li></ul></ul><ul><ul><ul><li>Friends, fans and followers </li></ul></ul></ul><ul><ul><li>Services: </li></ul></ul><ul><ul><ul><li>Platforms, networks and tools </li></ul></ul></ul><ul><ul><li>Web 1.0, Web 2.0 and Web 3.0 </li></ul></ul>
    6. 8. Networking <ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Example: Shetland Folk Festival </li></ul></ul></ul><ul><ul><ul><li>Tips: Engage with your audience. Use Facebook to get in touch with other similar festivals and organisations and start a conversation with them. Make recommendations to your fanbase. </li></ul></ul></ul>Be sociable, friendly, informative and human
    7. 9. Networking <ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>Example: Cambridge Folk Festival </li></ul></ul></ul><ul><ul><ul><li>Tips: Tweet regularly and informatively in a friendly way. Always remember to reply to messages and Tweets directed at you. Start following people you want to target. </li></ul></ul></ul>Be sociable, friendly, informative and human
    8. 10. Content Management <ul><ul><li>Blog </li></ul></ul><ul><ul><ul><li>Example: Phuturelabs (built in Wordpress ) </li></ul></ul></ul><ul><ul><ul><li>Tip: Plan what to say and when. Present and cross post your content. Blogs can also be used for basic project management. See also Tumblr and Posterous . </li></ul></ul></ul>
    9. 11. Content Management <ul><ul><li>Ping.fm </li></ul></ul><ul><ul><ul><li>Demo: www.ping.fm </li></ul></ul></ul><ul><ul><ul><li>Tip: Don't try and have a presence on everything. Choose the most appropriate services to suit your needs. See also Twitterfeed . </li></ul></ul></ul>
    10. 12. Platforms <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Example: Pomplamoose </li></ul></ul></ul><ul><ul><ul><li>Tip: Watch YouTube for trends. Be clever with metadata. Use search tactics to attract people then engage with them and build an audience. Use that audience to sell music and tickets. </li></ul></ul></ul>
    11. 13. Platforms <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Example: AB0181 </li></ul></ul></ul><ul><ul><ul><li>Tip: Use YouTube as a research resource tool. Engage with viewers through comments. Find out what people want to see and give it to them. </li></ul></ul></ul>
    12. 14. Platforms <ul><ul><li>Bandcamp </li></ul></ul><ul><ul><ul><li>Example: Jaisu </li></ul></ul></ul><ul><ul><ul><li>Tip: Offer some content for free. Allow fans to give you money. If using a pay what you want model, set a minimum. </li></ul></ul></ul>
    13. 15. Platforms <ul><ul><li>Soundcloud </li></ul></ul><ul><ul><ul><li>Example: Numbers </li></ul></ul></ul><ul><ul><ul><li>Tip: Think of SoundCloud as a functional MySpace. Use it to share embeddable players of your tunes. Interface with Facebook. Make sure you own the rights. </li></ul></ul></ul>
    14. 16. Platforms <ul><ul><li>Mixcloud </li></ul></ul><ul><ul><ul><li>Example: Radio Magnetic </li></ul></ul></ul><ul><ul><ul><li>Tip: Create your own on demand internet radio station. Mixcloud is the only fully licensed platform. Engage with other Mixcloud listeners from the community. </li></ul></ul></ul>
    15. 17. Promotions <ul><ul><li>TwtQpon </li></ul></ul><ul><ul><ul><li>Demo: www.twtqpon.com </li></ul></ul></ul><ul><ul><ul><li>Tip: Create discount vouchers and share through Twitter. Link to other services like TwtVite or Eventbrite . </li></ul></ul></ul>
    16. 18. Promotions <ul><ul><li>We7 </li></ul></ul><ul><ul><ul><li>Example: Let's Get Lyrcial </li></ul></ul></ul><ul><ul><ul><li>Tip: Compile, share and embed playlists and tracks. All licensing covered by We7 . Easily add music content to your website. </li></ul></ul></ul>
    17. 19. Further Information <ul><ul><li>http://www.innerear.co.uk </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><li>http://www. delicious.com/innerear </li></ul></ul><ul><ul><li>http://www. slideshare.net/innerear </li></ul></ul><ul><ul><li>http://www. issuu.com/innerear </li></ul></ul><ul><ul><li>http://www. vimeo.com/innereartv </li></ul></ul><ul><ul><li>http://www. facebook.com/innerearuk </li></ul></ul><ul><ul><li>LinkedIn: search in groups for Inner Ear </li></ul></ul><ul><ul><li>Twitter:  @innerearuk </li></ul></ul>
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