2010 Economic Development Profile
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2010 Economic Development Profile

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2010 Economic Development Profile produced by the City of Corona

2010 Economic Development Profile produced by the City of Corona

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  • 1. Corona, California is at the hub of growth within the Southern California region. It is a city of the future – today. Incorporated in 1896, the farm community once known for its agriculture is now the gateway to economic growth for Riverside and San Bernardino Counties. Its location at State Route 91 and Interstate 15 makes it the prime recipient of outward migration of companies from Orange and Los Angeles Counties. The city is headquarters to a wide array of corporations and entrepreneurial operations. An abundance of housing – from affordable to executive – has created a diverse and fast-growing population for the city. As the city expands its regional leadership role during the 21st century, it is perfecting its vision and mission of providing an innovative environment for business to flourish and thrive as well as a high quality of life for its citizens. 1
  • 2. Welcome to Corona Welcome to the City of Corona! Corona is a dynamic and robust community, which prides itself on excellent customer service. Our primary mission is to enhance the quality of life in the community and we take great satisfaction in creating an environment that residents and businesses are proud to live and work in. Conveniently located in western Riverside County, Corona is at the crossroads of major transportation corridors. Our location provides a great advantage as a hub for businesses seeking to market to Los Angeles, Orange, and San Diego Counties as well as the Inland Empire region. In addition to being geographically desirable, the City prides itself on being innovative and able to partner with other organizations to create regional solutions. From transportation planning with the Riverside County Transportation Commission to implementing the Western Riverside Council of Governments energy and water efficiency program to building El Cerrito Park with Riverside County, Corona is constantly creating synergy to benefit our residents and businesses. As part of our continuing service to the business community, I invite you to take advantage of Team Corona. More than a program, Team Corona compresses the time to market for businesses by facilitating discussions between City staff and project teams. In an economy where time is money, having communication is essential to success and Team Corona is there to help businesses prosper. The City of Corona is always at your service and we look forward to welcoming you to our community in the future! Sincerely, mer Serv sto ice Cu a Ho on tline Cor H ow g ? Brad Robbins are w e d oin City Manager 951-736-2300 2
  • 3. "Along with a low crime rate, Corona has 39 parks covering 364 acres, equivalent to one acre of parkland for each 445 residents and was designated "Tree City USA" by the National Arbor Day Foundation." New Photo 3
  • 4. Corona Leadership KAREN SPIEGEL STAN SKIPWORTH EUGENE MONTANEZ JASON SCOTT STEVE NOLAN RICHARD HALEY Mayor Mayor Pro Tem Councilmember Councilmember Councilmember City Treasurer KSpiegel@ci.corona.ca.us SSkipworth@ci.corona.ca.us EMontanez@ci.corona.ca.us JScott@ci.corona.ca.us SNolan@ci.corona.ca.us Dick.Haley@ci.corona.ca.us Bradly Robbins started working for Greg Irvine joined the City of Corona in the City of Corona in 1988 and be- 1996. During his tenure, he has served as came Planning Director in February Assistant City Treasurer, Interim City Trea- 2000. He was appointed Assistant surer, Assistant General Manager for the City Manager in November 2002. In Department of Water and Power, and as April 2003, he was appointed to a Assistant to the City Manager. In August dual role of Assistant City Manager 2004, he was appointed to Assistant City and Department of Water and Pow- Manager and oversees public policy, and er General Manager. In September public service initiatives including legis- BRAD ROBBINS 2006, he became the Assistant City GREG IRVINE lative advocacy and city communications City Manager Assistant City Manager Manager - Community Develop- and marketing efforts. As Assistant City ment Director. In August 2008, Robbins was appointed City Manager, he also has executive responsibility for the Finance Depart- Manager. In addition to the Community Development Depart- ment, Parks and Community Services Department, Information Tech- ment, he oversees the Department of Water and Power, Public nology Department, the City Clerk’s Office, Property and Contract Works, Building Department, and Redevelopment Agency. Management and the Corona Public Library. People to Contact: People to Contact: City Manager Assistant City Manager Brad Robbins ...................(951) 279-3710 Greg Irvine ...............................(951) 279-3519 Executive Assistant Senior Management Analyst Sylvia Viayra ............................ 279-3710 Lana Yoshimura ................................ 817-5824 Administrative Services Manager/City Clerk Jan Bates .............................................736-2372 mer Serv sto ice Cu a Ho on tline Cor 951-736-2300 H ow g ? are w e d oin 4
  • 5. GREG IRVINE DAVID WALTEMEYER RICHARD MADORY Assistant City Manager/ Fire Chief Police Chief Human Resources Director (951) 736-2379 (951) 739-4878 (951) 736-2208 736-2497 Fax 739-4899 Fax 736-2449 Fax David.Waltemeyer@ci.corona.ca.us Richard.Madory@ci.corona.ca.us Greg.Irvine@ci.corona.ca.us JOANNE COLETTA GABRIEL GARCIA DARRELL TALBERT Community Development Parks and Community Redevelopment Director Services Director Agency Director (915) 736-2267 (951) 736-2490 (951) 279-3670 279-3550 Fax 279-3683 Fax 736-2488 Fax Joanne.Coletta@ci.corona.ca.us Gabriel.Garcia@ci.corona.ca.us Darrell.Talbert@ci.corona.ca.us JONATHAN DALY JULIE FREDERICKSEN KIP FIELD DWP General Manager Library Director Public Works Director (951) 736-2477 (951) 739-4985 (951) 736-2236 735-3786 Fax 736-2499 Fax 736-2496 Fax Jonathan.Daly@ci.corona.ca.us Julie.Fredericksen@ci.corona.ca.us Kip.Field@ci.corona.ca.us DEBRA FOSTER STEVE LARSON JAN BATES Finance Director Information Technology Director Management Services (951) 736-2315 (951) 279-3513 Administrative Services 817-5770 Fax 279-3697 Fax Manager/City Clerk (951) 736-2372 Debra.Foster@ci.corona.ca.us Steve.Larson@ci.corona.ca.us Jan.Bates@ci.corona.ca.us 5
  • 6. Team Corona When it comes to economic development, Corona is among the very best in the nation. Innovative ideas and strategies instituted in the city are recognized for excellence industry-wide. Corona takes a proactive approach with the business community. Nurturing, supporting and listening to the business community is an integral part of Team Corona. Fast-track approvals, access to key city officials and a team approach to problem solving set Corona apart from other cities. Team Corona: •  Family Business Partnership provides  •  Fast-track approval process for development  specialized advisory services, educational and tenant improvements programs, networking groups, and extensive •  Brings together city officials, department  family business assessments to help family directors and decision makers, along with businesses grow and prosper other organizations that serve the business •  Student Interns and Consulting Teams assist  community companies with various business issues •  Includes representatives from Southern  such as market research and business plan California Edison, The Gas Company, Riverside development, providing invaluable support to County Economic Development Agency, Air business Quality Management District, the City Council, •  Corona Women’s Business Partnership  County Board of Supervisors and the office of  provides specialized services targeted to State and Federal representatives women-owned businesses. Confidential one- •  Integral in the growth of Total Sales Tax on-one counseling, focused training seminars, Receipts to more than $3.5 billion networking and mentoring services are designed to give women business owners the Corona Business Assistance: tools to grow and expand their business •  One-on-one counseling services to businesses  in the community 6
  • 7. Building Department (951) 736-2247 Community Development Plan Review Process Department Corrections Applicant Notified (951) 736-2262 Required To Pick Up Plans Development Plans Plan Check START Plan Review Prepared Submittal Department Of Meeting Or Revised To Building Water And Power Division (951) 736-2263 All Departments Applicant Notified Final Approval To Pull Permits Fire Department (951) 736-2464 Permits Issued Public Works Dept. (951) 736-2442 Visit Team Corona’s web site at: JUDI STAATS DANIEL RITTATORE MICHELL SKIPWORTH www.TeamCorona.com Economic Development Economic Development Economic Development Manager Coordinator Coordinator (951) 739-4946 (951) 736-2297 (951) 279-3690 (951) 312-1569 cell (951) 642-4405 cell (951) 818-6732 cell Judi.Staats@ci.corona.ca.us Daniel.Rittatore@ci.corona.ca.us Michell.Skipworth@ci.corona.ca.us 7
  • 8. TeamCorona.com The TeamCorona.com business portal is the gateway which highlights the City of Corona’s philosophy that places great importance on proximity and clustering. By making sure that jobs, homes, shops and recreation are placed together, it increases the opportunity for new business to develop and creates a sense of place that can draw and retain talented workers. Balancing growth and new development while emphasizing quality of life, is not an easy task. But, it is one that the City embraces and has advanced through the Team Corona program. TeamCorona.com is designed to inform and educate site selectors, developers, real estate brokers, business owners and entrepreneurs of the opportunities available in Corona. It provides key information such as detailed GIS mapping, a site location database, and video resumes for workforce development. Open for business 24/7, TeamCorona.com is the place to find answers. What can Team Corona provide my business? Team Corona is more than just a program. It is a way of doing business at the City of Corona. We value the importance of compressing the time to market. Team Corona facilitates roundtable discussions among our city team and your team of professionals working on the project. Sounds simple, but too often organizations forget to establish these relationships. Team Corona fosters these relationships by having early communication, getting projects started quicker and with fewer challenges down the road. 8
  • 9. 9
  • 10. Companies Corona’s prime location has made it one Competitive Advantages: of the first places that site selectors check High-Quality workforce when considering expansion or relocation. Reasonable lease rates Corona’s location, infrastructure and skilled Competitive labor costs workforce make it an ideal place to call home Access to major transportation facilities air, for your business and yourself. Corona is rail and trucking home to a variety of world class companies. Affordable housing Strong sense of community Watson Laboratories Close proximity to lifestyle amenities Monster Anchor Blue ProCircuit Eibach Springs Screen Works Dart Container Fender North American Pet Circor Parker Vantage Vehicle Lucas Oil Airmark International Amerisource Brunswig Lexani Downs Oil Food for Life Bakeries West Coast Customs Partial listing only To learn more about how your business can be located in Corona visit our website at www.TeamCorona.com. 10
  • 11. Workforce & Business Community Corona is home to 148,597 people and a rich economic environment. • The region has a history of agriculture with once dominant citrus orchards, ranches, and dairy farms. • The development of commerce and industry in the City has been accelerated by congestion on the 91 Freeway, with many firms leaving northern Orange County to be closer to their employees' homes in Corona and Riverside. • Companies benefit from a strong transportation infrastructure, skilled workforce, and low cost of business. Workforce at a Glance • 84,000+ Men and Women • More than 30% of adults 25+ achieved college degrees • 35 college campuses within 90 miles Largest Employers • 79.5% high school graduation rate Corona-Norco Unified School District • 20% of jobs in manufacturing Kaiser Permanente Corona Regional Medical Center Total Labor Force Watson Laboratories Labor Force Uneployment All American Asphalt 2008 Ann. Avg. 84,724 8.6 AMA Plastics 2007 Ann. Avg. 82,831 6.0 Fender USA Dart Corporation Commuting Patterns LDI Mechanical Average Commute Time: 31.3 Minutes CoreMark International Source: money.cnn.com Arizona Pipeline Co. Avid Ink Circle Seal Controls TWR Enterprises Minka Lighting Century Blinds 11
  • 12. Locate your company in Corona Corona continues to benefit from its position as the premier address for companies looking for industrial, commercial or office space. On the edge of Orange County, Corona offers a premium location well-suited for a variety of business needs. According to Brian Hull, Vice President of Lee & Associates Commercial Real Estate Services, “Corona’s leasing and sales activity has regained its strength after bottom- ing out in the first quarter of 2009. The past three quarters have averaged a half million square feet of absorption (per quarter), which is a healthy clip, given historical standards. The vacancy rate of eight percent (8%) is also one of the lowest rates around when compared to other markets in the Inland Empire and Orange County.” One of the main drivers in getting deals com- pleted has been the recent price corrections. Tenants and buyers have postponed making real estate decisions for long enough and are finally getting off the fence to “right- size” their real estate needs. The other main driver is Corona’s reputation for being an excellent place to do business, as well as its ample employment base and central location. For these reasons, once a company moves to Corona they are afforded a tremendous opportunity to thrive and grow their business.” Coupled with a quality lifestyle and affordable housing, Corona has become one of the leading economic and social contributors to the region. 12
  • 13. Corona is home to a multitude of companies from a variety of industries including aeronautics, after- market auto, foods, medical and technology. Corona’s west side developed into an aeronautic cluster when the area was developed as an industrial zone with many amenities. There are companies that manufacture instrument panels for small aircraft as well as in-air refueling equipment for the United States military. Corona’s location at the intersection of two major freeways in Southern California has attracted aftermarket auto and motorcycle parts companies to call Corona home. This industry cluster includes companies that manufacture performance drive trains for NASCAR to distribution companies of high-end wheels. The food processing industry evolved through the years because of Corona’s location, infrastructure and skilled workforce. With rules and regulations continually changing, the food cluster is always adjusting. Corona recognizes this and established a partnership with local businesses, governments and other entities to assist with demands. With access to more than 35 colleges and universities in the surrounding area, Corona’s Research and Development, Medical and Technology cluster has grown to be recognized in the region. With companies like Watson Pharmaceuticals leading the way with record earnings, companies are relocating to become part of the explosive growth. “Corona maintains its appeal to industrial/commercial users of Real Estate because of its strong demographics, location close to Orange County and quality labor base. Companies that move to Corona, stay in Corona!” said Lawrence C. Null, Senior Vice President, Lee & Associates. 13
  • 14. Demographics o 1 ground water reverse osmosis facility o 6 Fender USA Coronablending facilities •Container Corporation 600 Average daily water use per capita: 259 500 gallons per day 7% Dart • 14.22 billion gallons per year produced and supplied to customers Less than 9th Education Attainment parts per million of chloramine 444 for disinfectionSchool Graduate L D I• Mechanical 1.5 to 2.5 added High Water Division CoreMark International 308 24% 9% oyment • Associate’s Degree Arizona Pipeline Reclamation Facility Plant #1 built301 Water in 1968 9th-12th, No Diploma 4970 omers Avid •Ink Serves approximately 144,000 customers 9% 300 9% 1738 • Maintains 328 miles of wastewater mains uare miles • Operates Bachelor’s Degree Circle Seals Controls treatment facilities 3 300 1140 17% Some College, •No Treats 13 million gallons per day on average Degree TWR Enterprises 260 1114 24%• Group billion gallons treated per year Minka 4.7 251 Ethnicity 963 ants Century Blinds Electric Division Graduate Degree 230 Hispanic 42.4% mosis 948 facility 7% 600 Population Growth electric utility established April 4, 2001 • Municipal owned White 41.9% 259 500 gallons per day • Serves approximately 1,400 customers Demographics ced and supplied to customers added for disinfection • mine 444 Less than 9th Owns and operates the Clearwater Power Plant High School Graduate Asian 8.1% • 24% 9% 186423 Current load is approximately 25 MW of peak demand 308 • African 4.8% Provides bundled services to eight areas in the city, and provides energy to Direct Access built301 in 1968 customers9th-12th, No Diploma American omers 9% mains 300 149923 Others 2.8% 300 average 260 Ethnicity 124966 Age Distribution 251 Ethnicity Age Distribution 230 Hispanic 42.4% 0-19 32.9% blished April 4, 2001 White 76095 41.9% ers 25-44 33.3% Power Plant Asian 8.1% 86423 W of peak demand African 55+ 12.5% 4.8% areas in the city, and provides energy to Direct Access American Others 21.3% Others 2.8% 1990 2000 2008 2010 Age Distribution 0-19 32.9% Population Growth Office of Economic Development | 400 S Vicentia Ave, Corona Ca 92882 | 951.736.2260 | TeamCorona.com 25-44 Population Growth 33.3% 55+ 12.5% 148,59 148,597 48,5 597 59 146,164 Others 21.3% 144,070 2010 137,006 131,24 31,2 246 131,246 icentia Ave, Corona Ca 92882 | 951.736.2260 | TeamCorona.com 2001 2003 2005 2007 2009 14
  • 15. Transportation Transportation at a Glance • Fed-Ex and UPS Hubs 15 miles away • Moderate highway congestion • 3 International Airports within 60 miles • Light rail transit to LA, San Diego, Long Beach, and surrounding areas • Los Angeles and Long Beach Ports within 60 miles Ontario International Airport 2 runways: 12,198 x 150 ft; 10200 x 150 ft Served by 9 commercial passenger airlines Airport Activity 2006: Total Passengers: 7,000,000 Non-stop destinations: 19 Cargo Volume (Tons): 602,326 Ports Port of Los Angeles Los Angeles, California on the Pacific Ocean Port of Long Beach Long Beach, California on the Pacific Ocean Small Commercial Airports Corona Municipal Airport: Runway: 3,200 x 60 ft Riverside Municipal Airport: Runway: 5,400 x 100 ft Big Bear City Airport: Runway: 5,850 x 75 ft Redlands Municipal Airport: Runway: 4,570 x 75 ft Rail Lines • BNSF • Amtrak • Metro 15
  • 16. Education The Corona-Norco School District (CNUSD) is the fastest-growing district in Southern California. The district is the largest in the 8th Largest in State/Largest in County Inland Empire and the 8th largest district in the State of California. Number of Schools: 48 The district’s building program is one of the most extensive in the Number of Students: 52,268 State, and has allowed the district to keep up with growth and Number of Employees: 6,253 provide quality facilities for students. Over the past five years, Graduation Rate: 92% three new high schools, one new intermediate school, and five new elementary schools have opened. Future building plans include Attendance Rate: 97% the modernization and expansion of numerous campuses and the Languages Spoken: 38 completion of a new high school, a new intermediate school and 2008-09 Budget: $399 million two new elementary schools. Not only has the district effectively managed the rapid growth in the communities it serves, it has provided an ever-increasing quality of services to students. The district continues to show strong academic growth, with test scores released during the 2009/10 school year showing the strongest gains ever. In fact, when looking at the 15 largest school districts in the state, none have performed as well as CNUSD. The State Academic Performance Index (API), a primary measure of academic performance in California schools, has a scale that ranges from a low of 200 to a high of 1000, with a state-wide target of 800. The Corona-Norco Unified School district now has most of its schools scoring over 800, with a district API of 791. Education Growth API 2008 Elementary School Enrollment 26,851 State 742 Secondary School Enrollment 25, 287 County 732 Spending per Student $7,597 CNUSD 773 Total $396,092,386 ACT (07-08) % of Students Taking Test 11% Instructional Average Score 20.37 Student Teacher Ratios 22.1 SAT (07-08) Elementary School Enrollment 26,851 % of Students Taking Test 35.22% Secondary School Enrollment 25, 287 Average Score 1442 • CNUSD: 32 Primary, 7 Intermediate, and 8 High Schools. • CNUSD: ACT avg: 20.37, SAT avg: 1442 16
  • 17. Higher Education The City of Corona is strategically located within the heart of Southern California. With over 37 institutions of higher learning within a 40 mile radius Corona is poised to offer opportunity and value in the pursuit of education goals, workforce development and personal success. Higher Education Institutions within a 40 mile radius Anaheim University Biola University Cal State Polytechnic University,Pomona Riverside Community College Cal State University, San Bernardino San Bernardino Community College California Baptist College Fullerton College California State University, Fullerton Mount San Antonio College California State University, Long Beach CapStone University Vocational/Technical Colleges Chapman University DeVry University Claremont Graduate School Fashion Institute of Design & Claremont McKenna College Merchandising (FIDM), Irvine Concordia University ITT Technical Institute Harvey Mudd College Keck Grad. Inst. Of Applied Life Sciences La Sierra University Loma Linda University National University Pitzer College Pomona College Scripps College University of La Verne University of California, Riverside University of California, Irvine University of Phoenix University of Redlands Western University of Health Sciences Chaffey Community College Crafton Hills College Mt. San Jacinto Community College 17
  • 18. Parks Corona boasts 39 fully developed parks covering over 390 acres. Lauded as a “Tree City USA” for the twentieth year in a row, the National Arbor Day Foundation has recognized Corona’s commitment to urban forestry and the continuing efforts of planting new trees every year. The park system includes community recreation buildings, sports facilities, neighborhood The Corona Senior Center provides a large range of parks and passive green belt areas. services and programs targeted to meet the needs of the seniors within the community. Activities include Investing in the youth of the daily exercise classes, weekly lectures, screenings, community, Corona provides a and monthly special events, to name a few. variety of activities including: basketball, flag football, peewee Striving to enhance the resident’s quality of life, sports, as well as numerous Corona offers many special events throughout the recreational programs and classes year including the Annual July 4th Celebration, Harvest focusing on sports and fitness, Festival and Candy Carnival and the Tree Lighting and performing arts and personal Holiday Celebration. In an effort to foster community enrichment. After School Recreation involvement, local non-profit organizations and Programs (Kids Club) are offered at area businesses participate in these events creating seven elementary schools and one a hometown theme to resonate within. Learn more park site, where children participate by subscribing to the City’s bi-monthly community in homework help and a variety of newsletter at: www.InnerCircleCorona.com fun filled activities. Designated “Tree City USA” by the National Arbor Day Foundation 18
  • 19. Park Name Address Total Acreage Auburndale Rec. Center 1045 Auburndale St. 2.0 Border Park 2400 Border Ave. 2.5 Brentwood Park 1646 Dawnridge 13.0 Buena Vista Park 2515 Buena Vista Ave. 10.0 Butterfield Park 1886 Butterfield Stage Dr. 64.0 Chase Park 1415 East Chase Dr. 5.1 Citrus Community Park 1250 Santana Way 20.0 City Park 930 East 6th St. 17.0 Civic Center & Gymnasium 815 West 6th St. 8.0 Contreras Park Buena Vista & Railroad 0.3 Cresta Verde Park 1640 East Collett 5.4 Eagle Glen Community Park 4190 Bennett Ave. 13.0 El Cerrito Sports Park 7500 El Cerrito Rd. 26.0 Fairview Park 1804 Fairview 5.0 Griffin Park 2804 Griffin Way 13.0 Husted Park 1200 Merrill 3.3 Jameson Park 1155 Valencia Rd. 13.0 Joy Park Joy & East Grand 0.3 Kellogg Park 1635 Kellogg 3.5 Lincoln Park Lincoln & Citron 5.0 Mangular Park 2200 Mangular Ave. 4.0 Merrill Park 10th & West Grand 0.3 Mountain Gate Park 3100 South Main St. 21.0 Ontario Park Ontario & Via Pacifica 5.0 Parkview Park 2094 Parkview Dr. 6.3 Promenade Park 615 Richey St. 20.0 Ridgeline Park 2850 Ridgeline 5.0 Rimpau Park 1155 East Ontario Ave. 4.2 River Road Park 1100 West River Rd. 5.0 Rock Vista Park 2481 Steven Dr. 9.0 Santana Regional Park 598 Santana Way 45.0 Senior Center 921 South Belle 2.0 Serfas Club Park 2575 Green River Rd. 5.0 Sheridan Park 300 South Sheridan 3.0 Spyglass Park 1790 Spyglass Rd. 5.0 Stagecoach Park 2125 Stagecoach Rd. 11.9 Tehachapi Park Tehachapi & St. Helena 4.0 Citrus Park Splash Zone Victoria Park 312 9th St. 2.5 A public private partnership with the Vasquez Family of Miguel’s Restaurants of Corona. Village Park 860 Village Loop 5.0 19
  • 20. The Inner Circle The City of Corona realizes that it is important to communicate with the residents and businesses in a variety of formats. In 2009 the City launched the Inner Circle Website. This website and free bi-weekly newsletter keep the community informed about City meetings, community activities and special events. Inner Circle Members are invited and encouraged to log on and be involved by participating in the various groups and blog pages. If you aren’t already a member, Get connected! Join the circle. Find us on Facebook and Twitter Keep Our Community Strong! By making a commitment to shop locally you are making a decision to invest in your community. The City receives income from the taxes you pay on goods and services. This income helps to sup- port your local fire, police, parks, libraries, animal control and a variety of other important city services. By shopping in Corona you keep your dollars in your community! Check out our new website www.shop- corona.com where you can find a local retailer to fit your needs, coupons and specials only for Corona residents! www.ShopCorona.com 20
  • 21. Housing The City of Corona has a wide variety of housing The HOAP Now II program has assisted 5 low-income programs available to assist first time and low- households purchase their first home and provided income qualified buyers to obtain a home. During approximately $400,000 in loans, (with an average what many would identify as a challenging real loan amount of $81,000 per household). Addition- estate market, the City of Corona has continued to ally, another 8 households have been preapproved thrive. Home sales are continuing to increase and and are using this commitment of funds to shop for home values are on the rise. their first home. In late 2009, the City of Corona has received $3.6 To date, the HOAP Now program has assisted 21 low million of Federal funds from the Neighborhood to moderate income households purchase their first Stabilization Program. These funds are to be used home and provided approximately $1 million in for the acquisition, rehabilitation, and resale of loans (with an average loan amount of $50,000 per foreclosed homes in the city. So far a total of nine household). Additionally, another 40 households properties under the NSP program have been ac- have been preapproved and are using this commit- quired. One home has been completed and is ready ment of funds to shop for their first home. for sale, and the eight other properties are in the process of rehabilitation. “HOAP Now, offering working families the opportunity to buy a home in Corona.” 21
  • 22. Redevelopment: Corona’s Future Redevelopment project areas are the City’s next development frontier. Providing growth opportunities while cultivating existing development partnerships, this area is certain to provide many more new development partnerships in the near future. At the forefront of activity you’ll find the North Main Street and Downtown Districts. These Districts are ripe with potential. The North Main Street District sits prominently northwest of the 91 Freeway and Interstate 15 boosting the City’s Multi-Modal Mass Transit sites; while at the southwest corner of the 91 Freeway and Interstate 15 you’ll find nestled in the heart of the City, its proud historic Downtown District which holds over a hundred years of Corona’s history. ”Cultivating Development Opportunities and Sustainable Growth” – this is our mission! Striving in everything we do to live up to our mission, we create the foundation necessary for development to flourish and with scarce land, we focus on infill developments that capture residential housing (market rate, workforce and affordable), professional office, retail – all uses Downtown District required to make a development sustainable. This area has been studied to ensure the development Recognizing infill projects can be monumental path outlined in our Downtown Revitalization the City has knowledgeable staff and the support Specific Plan is in queue with the future, and indeed necessary to move forward these concepts. In it is. A market study and planning analysis of the addition, developers have the full backing of the area was recently conducted. Downtown will be a Agency knowing that grand partnerships lead to district of development that welcomes professional grander developments that not only benefit the office, residential, hotel, restaurants, retail niches private market but the community by eradicating – all the balanced elements necessary to have a physical and economic blight. lively Downtown. Success in this area is nearly 22
  • 23. Corona North Main Residential The Corona North Main Apartments will be a three phased mixed use development comprised of approximately 830 residential units and 74,000 square feet of commercial retail. The residential units will have recreational amenities such as swimming pools, spas, fitness centers, basketball court and outdoor recreational areas with fireplaces. The architectural design character of the residential units can best be guaranteed; the intersection of Main Street and Sixth described as “Urban California”. A mixture of flat and Street (heart of the Downtown) are two of the City’s pitched roof areas, metal detailing and stone veneer, most traveled streets providing exposure to business and a blending of color selections in Phase I. Phase by the thousands every day. The Downtown is also just II will crossover into a more urban motif, suitable for a half a mile away from the North Main Street District a mixed use transit oriented design. With strategic Multi-Modal Site. And, what’s more convenient, our building placement, housing units built over retail, pedestrians don’t have to drive. They can easily walk connecting pedestrian walkways that encourage a the Downtown or take the Corona Cruiser, our local sense of community inviting people to walk, gather and transit, to the mass transit points of departure and open spaces, coupled with the varying building heights, arrival. this project will give the North Main District a unique urban character and provide easy access to the nearby North Main Street District: Metrolink station. Over the past few years, the City and Redevelopment Future Opportunities Agency have taken a disheartened area and sparked new life into a District with new office space, Op•por•tu•ni•ty ,ä-pər-‘tü-nə-tē, -‘tyün,pl –ties – a set retail, restaurants, the North Main Metrolink Station, of circumstances that makes it possible to do something. the Fender Museum. These efforts are encouraging The North Main District circumstances are right for the additional new development, enhancing property development of an urban transit area with intensified values and providing the necessary synergy for housing and mixed use opportunities. With approximately the continual re-energizing of a vibrant mixed use 25 acres of developed commercial/industrial areas to transit oriented District. In the near future, you will be redeveloped or transformed, opportunities abound see the following new projects contributing to the to create a balance of origins (housing) and destinations resurgence of this area. (employment) for the continued rebirth of the District and economic development for the City. 23
  • 24. Corona North Main ULI TOD Study The Urban Land Institute (ULI), a non-profit organization that provides communities unbiased and pragmatic advice on various land use and development issues is working with The Redevelopment Agency to ensure a successful Development. Their program, ULI Transit Oriented Development (TOD) Marketplace Public Outreach, provides an opportunity for the City to collaborate with professionals and developers to provide valuable input into making Corona a more attractive investment. ULI Recommendations included three main areas to meet the needs of the residents, employees and business owners: 1. Development of a Transit Village 2. Creation of Connectivity Links 3. Revitalize the Corona Mall-Create a Downtown Neighborhood 24
  • 25. Corona Transit Center will ingress and egress the station from Grand Boulevard and circulate in a clockwise direction, The proposed Corona Transit Center is located off around the pedestrian island. Anticipated Grand Blvd, one block north of the 91 Freeway completion of the Station is 2010. and one-half mile west of Interstate 15 adjacent to the North Main Corona Metrolink Station. North Main Metrolink Parking Structure The new Transit Center will facilitate multi- The parking structure is the first structure built modal transfers between Metrolink, RTA local in Riverside County for Metrolink. The $25 and express routes, the Corona Cruiser, carpools million project provides a number of station and vanpools. The $6.5 million project will be improvements including a new pedestrian bridge built on approximately 2.3 acres and includes to both train platforms, a new ticket vending eight bus bays located around the perimeter machine on the south platform, enhanced transit of a pedestrian island to facilitate bus to bus bus access to the station and improved lighting transfers, a pedestrian plaza, parking lot and a and safety features including 33 closed circuit stairway, elevator and bridge connecting to the cameras that will monitor the parking facility North Main Metrolink station. 24/7. The structure includes two elevators, two The pedestrian island will be improved with entrances, and landscaping. Total station parking site lighting, signage, benches, trash receptacles, capacity with the structure exceeds 1,415 spaces. information kiosk, drinking fountain, shade The parking facility is currently averaging about canopies, landscaping and other amenities to 34% capacity. provide reasonable comfort for commuters. Buses 25
  • 26. High Speed Rail Station In November of 2008, California voters approved nearly $10 billion towards the construction of a statewide high-speed rail system. Now, with funding and support from the federal government, a statewide high-speed rail system connecting all of the major metropolitan areas of the state is becoming reality. While initial construction funds are being focused on the backbone of the system from Anaheim to San Francisco, the California High-Speed Rail Authority is also conducting the necessary engineering and environmental studies to determine the alignment and station stops between Los Angeles and San Diego. An alignment along the I-15 Freeway corridor, with a station at Corona's Dos Lagos, is one of the key routes under consideration for this segment. Corona enthusiastically supports a station in town and is actively working with the High-Speed Rail Authority to assist with their consideration of alternatives. A station in Corona would connect our businesses and residents with San Francisco in approximately three hours – with San Diego in approximately 45 minutes – and with all stops in between in a safe and reliable manner. Beyond the obvious mobility benefits of a high-speed rail station in Corona, our community would also benefit from the initial and lasting economic stimulus of the construction and operation of this major transportation system. Our Public Works, Community Development, and Economic Development staffs are working together with local business interests to make high-speed rail a reality for Corona’s Dos Lagos. 26
  • 27. With the Only True 200+ MPH High-Speed Train Project in America, California is the Nation’s Leading Contender for Federal Stimulus Funding California is the best-prepared state in the nation to receive and maximize the benefit of a $4.7 billion share of $8 billion in federal funding for high-speed train development under the American Recovery and Reinvestment Act (ARRA). • The only project offering 200+ MPH service • No other state is farther along in planning and development California’s • Prepared to break ground as early as 2011 high-speed • The only high-speed train in America backed with rail project meets • Matching state and local financial support – virtually every billions of dollars in voter-approved financing • A decade of engineering and design work in place criteria for federal • A federal partner in the Federal Railroad Administration stimulus funding. ARRA funding for California will have the greatest `positive impact on the greatest number of people • Service to millions of residents in virtually every major city in the state • More than 600,000 new construction-related jobs to build the system • Demand for an additional 450,000 permanent jobs statewide once the system is fully built out • Economic stimulus to cities on California’s high-speed train line that have been among the hardest hit in America by the economic downturn A $4.7 billion allocation to California will best serve the prospects for high-speed rail travel in America. California can be: • The proving ground for 200 mile-per-hour inter-regional train service • A technological and business model for the rest of the nation 27
  • 28. Who can help me with... Abandoned Vehicles Job Hotline Human Resources 736-2205 Police 736-2334 On private property Comm Dev 739-4970 Landlord-tenant info. Riverside County 682-6581 Narcotics Police 736-2402 On public property Police 736-2334 Library Youth Services Police 279-3544 Aircraft Noise Airport Manager 736-2289 Adult Services 736-2404 Political sign removal Comm Dev 739-4970 Helicopter Police 736-2334 Friends Bookshop (Book Donation) 279-3726 Parks & Rec Commission 736-2490 Corona Airport Airport Manager 736-2289 Community Meeting Rooms 736-2384 Parks & Rec Programs Air Quality Children Services 736-2388 Adult Sports Parks & Comm Svcs 736-2241 South Coast Air Quality Dist. 800 -572-6306 General information 736-2381 Youth/ Pre-School Parks & Comm Svcs 736-2241 Alleys ( maintenance) Public Works 736-2301 Heritage Room 736-3593 Childern’s Programs Parks & Comm Svcs 736-2241 Animals Animal Control 736-2309 Literacy for Adults 279-3789 Recycling collection Waste Management 737-0343 Banners Passport Services 736-2386 General information Public Works 817-5710 On private property Comm Dev 736-2262 Licenses Redevelopment 736-2260 On public property Comm Dev 739-4970 Bicycle Police 736-2330 Renter complaints Building 736-2250 Bees Vector Control 340-9792 Business Finance 736-2275 Reservations Bicycle registration Police 736-2330 Dog Animal Control 739-4802 City Recreation Bldgs Parks & Comm Svcs 736-2241 Boats Lights Park facilities Parks & Comm Svcs 736-2241 On sidewalks/ street Police 736-2334 Street light repair Public Works 736-2301 Rodents( Tenant complaints) In a front yard Comm Dev 739-4970 Litter Apartment & House Building 736-2250 Block Party barricades Public Works 736-2259 Vacant or Property exterior Vector Control 340-9792 Building Permit Building Dept. 736-2250 occupied lots Comm Dev 739-4970 Sand bags Public Works 736-2301 Burglary investigation Public right-of-way Public Works 736-2301 Scavenger Police 736-2334 Commercial Police 736-2337 Lost & found items Police 736-2393 Senior center Parks & Comm Svcs 736-2363 Residence Police 736-2337 Maintenance Sewage Business Parks & trees Parks & Comm Svcs 817-5728 Blocked pipe Water & Power 736-2234 In Home/ Complaint Comm Dev 739-4970 Park Courts Parks & Comm Svcs 817-5728 Discharge Water & Power 736-2234 Uses permitted Comm Dev 736-2262 Sidewalks & streets Public Works 736-2301 Maintenance-Day Water & Power 736-2234 City services automated INFO LINE 736-2400 Private property Comm Dev 739-4970 Night & Weekend Police 736-2334 Construction noise Police 736-2334 Mosquitos Vector Control 340-9792 Shopping Cart Removal 800-252-4613 Grading & Pub. Property Public Works 279-3511 Motor homes Sidewalk repair Public Works 736-2301 On private property Public Works 736-2250 Lived in-private prop. Comm Dev 739-4970 Signs Council meeting agenda City Clerk 736-2201 Lived in-on street Comm Dev 736-2334 Information Comm Dev 736-2262 Corona Cruiser 734-9418 Parking Complaints Police 736-2334 Removal-landscape Parks & Comm Svcs 817-5728 Curbs & Gutters Public Works 736-2301 Parking Permits Police 736-2334 Violations Comm Dev 739-4970 Address Painting Public Works 736-2259 Municipal Code City Clerk 736-2201 Social Services Riverside 211 2-1-1 Maintenance Public Works 736-2301 Neighborhood Watch Police 736-2332 Soliciting Crime Statistics Police 736-2285 Noise Permits Police 736-2355 Dial-A-Ride 734-7220 Building construction Building 736-2250 Complaints Police 736-2334 Dumping Construction grading Public Works 279-3511 Street maintenance Public Works 736-2301 In progress Police 736-2334 General 736-2334 Street sweeping Public Works 736-2301 Existing Comm Dev 739-4970 Loading trucks Comm Dev 739-4970 Swimming Pool Economic Development Redevelopment 736-2260 Music Police 736-2334 Dirty public pool Riverside County 358-5172 Election Information City Clerk 736-2201 Obscene material Police 736-2334 Dirty private pool Comm Dev 739-4970 Emergency help Fire & Police 9-1-1 Park facility reservations Parks & Comm Svcs 736-2241 Fences & gates Building 736-2250 Fences & walls Parking Noise, equipment Building 736-2250 Zoning requirements Comm Dev 736-2262 Recreational vehicles Police 736-2334 Traffic problems Traffic 736-2448 Permits Building 736-2250 Trucks Police 736-2334 Transients Police 736-2334 Fire Hazards Fire 736-2220 On private property Comm Dev 739-4970 Trash cans Flies Vector Control 340-9792 Street Police 736-2334 Location Waste Mgmt. 736-2301 Freeway & Rail Picnic reservations Parks & Comm Svcs 736-2241 Collection Waste Mgmt. 800-423-9986 Freeway info Caltrans 800-427-7623 Permits Trash scavengers Police 736-2334 Commuter rail Metrolink 808-5465 Alarms Police 736-2397 Trees-Parkway trimming Parks & Comm Svcs 817-5728 91 Tollway Fastrak 800-600-9191 Banners Comm Dev 736-2262 Utilities Garage Building Building 736-2250 Electricity So Cal Edison 800-684-8123 Conversions Comm Dev 736-2262 Burning/ Open fire Fire 736-2220 Gas Gas Company 800-427-2200 Occupancy Building 736-2250 Concealed weapons Police 736-2288 Water/Sewer Water & Power 736-2234 Sales Comm Dev 736-2262 Dancers Police 736-2355 Voter registration City Clerk 736-2201 Graffiti Electrical & Plumbing Building 736-2250 Water conservation Water & Power 736-2234 Anywhere in the city Hotline 817-5841 Food Vendors Riverside County 888-722-4234 Water leak outdoors Water & Power 736-2234 In progress Police Dispatch 736-2334 Garage sales Comm Dev 736-2262 Weed abatement Grants- Land use Comm Dev 736-2262 Private property Fire 736-2220 Home improvement Redevelopment 736-2260 Parade Police 736-2355 Public right-of-way Public Works 736-2301 Handbills/ Fliers Finance 736-2275 Public assembly Fire 736-2220 Yard sale concerns Comm Dev 736-2262 Hazardous Waste Solicitation Police 736-2355 Zoning information Comm Dev 736-2262 Disposal Riverside County 358-5256 Street Trees Parks & Comm Svcs 817-5728 Housing Programs Redevelopment 736-2260 Swimming pool Building 736-2250 Ice cream trucks & carts Police 736-2355 Planning Commission info Comm Dev 736-2262 28
  • 29. The City of Corona continues to attract busi- nesses from a variety of growing industries. Corona has become the equivalent of a large and prosperous Orange County city with many qualities key to economic success, including: a solid, hard-working and educated workforce; available commercial real estate in a variety of criteria and locations; lower costs and available incentives for business; and a decidedly pro-business environment. Our Business Development Team will work with you to prepare a customized proposal that is tailored to your specifications with data representing your specific industry. Education In Corona, educational opportunities abound with a strong pub- lic school district, private schools and nationally recognized colleges and universities within minutes of the City’s core. Leading Employers Aeronautics, aftermarket auto, healthcare, professional ser- vices, transportation, education, research, manufacturing and retail -- Corona is home to a diverse range of industries. Quality of Life All the advantages of a modern metropolitan area, without the high cost of living, high crime rate, pollution or traffic conges- tion. Taxation Corona's low and stable tax infrastructure allows us to promote a great pro-business climate. We say no to utility user taxes. Transportation Location is everything, making it easy and cost-effective to get people and products where they need to be. Find out how Co- rona's transportation infrastructure helps make it happen. Utilities The City of Corona is committed to providing efficient and cost- effective services involving the engineering, maintenance and operation of public facilities and equipment. A true full-service community with local control and oversight. Workforce Vibrant, educated and qualified – benefit from ongoing growth with Corona's highly educated workforce. 29