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InMobi Webinar - Maximizing monetization with InMobi Ad SDK400

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As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, …

As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.

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Transcript

  • 1. Smart Monetization powered by SDK 400 September 2013
  • 2. Agenda iOS 7 – A Developer’s Perspective InMobi SDK 400: Features and Benefits InMobi SDK 400: Use Cases InMobi SDK 400: Integration Demo
  • 3. A major overhaul of the most popular mobile operating system was launched last week The Mobile Eco-system is evolving continuously….
  • 4. Departure from skeuomorphic to a flatter design Focus on content by deemphasizing interface elements ….with iOS 7 focusing on better user experience`
  • 5. 64 bit processor support. More bits, More power, Better Games Automatic app updates to ensure 100% of your customers have your update ….developer-friendly features
  • 6. iOS 6 UDID MAC IDFA ….and monetization-impacting policy changes
  • 7. iOS 6 iOS 7 UDID MAC IDFA ….and monetization-impacting policy changes
  • 8. iOS 6 iOS 7 UDID MAC IDFA ✔ ….and monetization-impacting policy changes
  • 9. InMobi SDK 400 is here
  • 10. …along with a horde of greater benefits BETTER USER EXPERIENCE HIGHER MONETIZATION SDK 400 was designed to fulfill App Developers’ needs and expectations
  • 11. Agenda iOS 7 – A Developer’s Perspective InMobi SDK 400: Features and Benefits InMobi SDK 400: Use Cases InMobi SDK 400: Integration Demo
  • 12. Latest OS support across platforms
  • 13. Certified 100% compliance with the new Apple policy of blocking MAC addresses Certified 100% compliance with all Android versions up to Android 4.3
  • 14. Introducing New Ad Formats
  • 15. Deliver exceptional user experience that drives monetization - Custom Ads Coming Soon! Customize and control the way ads are displayed on your app ü  Significantly improve user experience ü  Up to 40% eCPM boost ü  No additional integration required
  • 16. Experience a jump in your revenues through Video Ads Coming Soon! New Auto-play video ads served through InMobi Ad SDK 400 promise higher $$$ ü  Significantly higher eCPMs ü  No additional integration required
  • 17. Built-in Analytics The complete monetization solution
  • 18. OS Vers ions Devices Track engagement of your user base on multiple dimensions Countries
  • 19. User Segmentation and Crosspromotion capability
  • 20. Smart Monetize your user base in real-time to bump up revenues from all channels Insights Segments Actions High paying users Dormant quality users Re-target them in other apps to bring them back Advanced users Reward or cross promote your other apps Nonpaying users Track user engagement, purchase behavior, level completion trends Optimize your campaigns toward acquiring more! Monetize through advertising Segment users by app usage and user attributes Increase value by segment
  • 21. Optimize your IAP revenues and acquire users for your other apps Promote your other apps and virtual goods to all users Cross promote your new app to all users Promote and sell virtual goods to increase $$
  • 22. Agenda iOS 7 – A Developer’s Perspective InMobi Ad SDK 400: Features and Benefits InMobi Ad SDK 400: Use Cases InMobi Ad SDK 400: Integration Demo
  • 23. Identify pattern: Hardcore users would pay a lot for certain features Segment using rule engine: IF (user time spent == high) & (app section == ‘tough’) Timely unlocks Target segment: Hardcore users User Case 1: Display offers at right time
  • 24. Identify pattern: Advanced users in your top app don’t have other apps in your portfolio Segment using rule engine: IF (levels crossed > 25) & (! Using omegajump) Smart cross promote Segment: ‘ripe’ users Use Case 2: Increase ROI by acquiring known users
  • 25. Agenda iOS 7 – A Developer’s Perspective InMobi Ad SDK 400: Features and Benefits InMobi Ad SDK 400: Use Cases InMobi Ad SDK 400: Integration Demo
  • 26. Get started today Download the SDK or mediation adapters now. •  Easy to integrate, just 3 lines of code. •  Simplified SDK APIs.

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