IPL Case Study
Background

 • Reebok - global sports and lifestyle brand
 • Sponsored four teams to capitalize the festivity of
 Indian P...
Campaign Goals
                                Initiate
                             accelerating
                        ...
Solution



Begin                 Engage                    Publicize
• Created WAP site    • Devised methods to      • Pl...
Highlight – Gift a Jersey
                   Audience mainly comprised of young users and
                   hence audienc...
Outcome

                                Jersey Download                            53%


                                ...
About InMobi
• Global Reach
   – Launched in 2007, InMobi is now among the largest mobile advertising
     networks focuse...
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Reebok Ipl Case Study

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InMobi’s first campaign in the newly rebranded name hits the right chord.
Reebok and InMobi, formerly mKhoj, continue old partnership to create new campaigns that maintains the brand image of creativity and innovation of both partners. Read how the highlight of the campaign drove up 12% more results than regular downloads.

Published in: Business, Education, Spiritual
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Reebok Ipl Case Study

  1. 1. IPL Case Study
  2. 2. Background • Reebok - global sports and lifestyle brand • Sponsored four teams to capitalize the festivity of Indian Premier League (IPL) • Leveraged mobile advertising to drive up purchase of IPL merchandise • Maintained brand image of creativity and innovation
  3. 3. Campaign Goals Initiate accelerating publicity Drive purchase Create buzz about intent campaign
  4. 4. Solution Begin Engage Publicize • Created WAP site • Devised methods to • Placed ads in other • Provided Content drive up engagement sites to draw traffic Downloads to • E.g. Refer a • Focused on youth maintain interest Friend, Gift a Jersey oriented traffic sites
  5. 5. Highlight – Gift a Jersey Audience mainly comprised of young users and hence audience interaction kept in focus Wallpapers of jerseys provided ways to drive up level of interaction Jerseys were sent around as gifts or to show team support creating the viral element
  6. 6. Outcome Jersey Download 53% Located Stores 14.60% Wallpaper Downloads 41% SMS sent from jerseys, wallpapers and invitations 1.80% The campaign led to jersey downloads of 53% outnumbering regular downloads by 12%
  7. 7. About InMobi • Global Reach – Launched in 2007, InMobi is now among the largest mobile advertising networks focused on Asia, Africa, Middle East & Europe – Monetize traffic in 23 countries • Scale – Serve over 2 billion ad impressions a month – 700+ publisher partners. Over 150 advertisers • Investors – Funded by top-tier VC firms; Kleiner Perkins Caufield & Byers (KPCB) and Ram Shriram’s Sherpalo Ventures
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