Q3 2011 - Global+Regional Report with Country Detail
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Q3 2011 - Global+Regional Report with Country Detail Q3 2011 - Global+Regional Report with Country Detail Presentation Transcript

  • A GLOBAL VIEW OF MOBILE ADVERTISING: Quarter 3, 2011 Report InMobi Mobile Insights - Network Data Global Report Release date: October 25th, 2011 Page 1
  • ABOUT THE RESEARCHProject BackgroundAfter launching in 2007 in Asia, InMobi quickly grew to become the worlds largest independentmobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and abroad, independent market footprint, InMobi is well positioned to provide an objective,comprehensive, and representative view of the mobile advertising market.Research ObjectivesWe have three goals with this research:1.  Help educate the market. Statistics and information about the state of mobile advertising are lacking in most regions of the world.2.  Track consumer opinions regarding mobile advertising. With any emerging medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area.3.  Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access. Beginning July 2011, InMobi is moving towards Contact Information quarterly data views which will highlight broader www.inmobi.com/research industry trends and provide an overview of the research@inmobi.com global mobile advertising market.   Twitter: @inmobi Page 2
  • CONTENTSInMobi Global Research Contents2 About the Research3 Contents4 Network Data: Specifications & Representation5 Global Topline 6–9 Global OS Share, Manufacturer Share, Top Handsets and Summary10 - 14 Africa - Regional Profile 80 – 84 Central & South America – Regional Profile 15 - 19 Kenya – Market Profile 20 - 24 Nigeria – Market Profile 85 – 89 Europe – Regional Profile 25 - 29 South Africa – Market Profile 90 – 94 France – Market Profile 95 – 99 Germany – Market Profile30 - 34 Asia Pacific – Regional Profile 100 – 104 Italy – Market Profile 35 - 39 Australia – Market Profile 105 – 109 Spain – Market Profile 40 - 44 China – Market Profile 110 – 114 United Kingdom – Market Profile 45 - 49 Hong Kong – Market Profile 50 - 54 India – Market Profile 115 – 119 Middle East – Regional Profile 55 - 59 Indonesia – Market Profile 60 - 64 Japan – Market Profile 120 – 124 North America – Regional Profile 65 - 69 Malaysia – Market Profile 125 – 129 Mexico – Market Profile 70 - 74 Singapore – Market Profile 130 – 134 USA – Market Profile 75 - 79 Taiwan – Market Profile135 Measures and Term Definitions136 Next Steps Page 3 View slide
  • NETWORK DATASpecificationsData in this report are sourced from our global mobile advertising network which served 138.4 billionimpressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions inSeptember, we are able to claim one of the broadest and most representative networks in the world. Exactspecifications are as follows:• Global Available Impressions in Quarter 3, 2011: 138.4 billion• Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America• Countries Represented: 131 countries with over 10 million impressions per month• Base Measure: Available Impressions• Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices• Time Periods: Q2 2011 (April – June 2011), Q3 2011 (July – September 2011)• Comparisons: Q3 2011 versus Q2 2011RepresentationInMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,the following issues are present in this data.Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web(WAP) and APP. SMS/Text and Search are NOT included in this synopsis.Scale and Time In Market: Representation within the network is a function of the both scale and time in market.Readers can expect more fluctuation and variance in younger, smaller markets for the company.Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over5,500 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact thedata.Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to amuch lesser extent than publishers. Page 4 View slide
  • GLOBAL SUMMARY The global mobile ad ecosystem continues its significant growth, increasing ad impressions by 32.6% from Q2 2011 to Q3 2011. "  The InMobi network gained nearly 34 billion ad requests in Q3 2011. Continued significant growth in the global mobile ecosystem highlights the healthy mix of increasing consumer mobile usage, advertiser adoption and publisher focus on mobile advertising. Smartphone impression growth far outpaces advanced phones. Smartphones now represent 43% of all mobile ads on the InMobi network. "  52% growth in impressions on Smartphones over the past quarter clearly underlines the shift towards Smartphone usage among consumers globally. Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg In-application advertising continues Total 104,334,888,661 138,351,025,951 32.6% to grow quickly, although it onlySmartphone 39,314,783,903 59,979,601,147 52.6% represents 21% of all mobile ads onAdvanced 65,020,104,758 78,371,424,804 20.5% the InMobi network.Mobile Web 86,948,843,684 109,314,697,724 25.7% "  In application ads are highly utilized in only a few App 17,386,044,977 29,036,328,227 67.0% key markets across the globe. Globally, most mobile ads are still delivered in the mobile web experience that is platform agnostic. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 5
  • GLOBAL Global OS Share: Q3 2011 Available Impressions OS Impressions % Share Pt. Chg Android 21%   Android 31,095,406,496 22.5% +7.2 22%   Nokia OS Nokia OS 25,183,777,402 18.2% -1.8 Symbian OS Symbian OS 24,348,191,250 17.6% -1.5 iPhone OS10%   iPhone OS 15,222,377,217 11.0% -3.8 RIM OS 18%   RIM OS 13,269,885,290 9.6% +3.6 Others 11%   Others 29,231,388,297 21.1% -3.7 18%  Android OS gained 7.2 share points and surpassed both the leading operating systems,Nokia and Symbian."  Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OS’s on the InMobi network over the past quarter."  Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impression share. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 6
  • GLOBALGlobal Manufacturer Share: Q3 2011 Available Impressions 1%   3%   Manufacturer Impressions % Share Pt. Chg 6%   Nokia Nokia 49,491,045,378 35.8% -3.2 Samsung 4%   Samsung 24,747,590,276 17.9% +3.1 Apple 6%   36%   Apple 15,222,377,217 11.0% -3.8 RIM RIM 13,269,885,290 9.6% +3.66%   HTC HTC 8,190,274,125 5.9% +0.9 SonyEricsson 10%   SonyEricsson 7,872,153,468 5.7% -1.5 LG LG 5,700,658,465 4.1% +0.1 Motorola Motorola 3,648,747,769 2.6% -0.5 11%   18%   DoCoMo DoCoMo 1,962,380,787 1.4% +1.3 Others Others 8,245,913,176 6.0% +0.1 Nokia holds the top manufacturer spot by global ad impressions, holding a commanding 35.8% share of impressions. "  Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category. "  Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5 major manufacturers Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 7
  • GLOBALGlobal Handset and Connected Device Detail: Q3 2011 Handset Impressions % Share Pt Chg Apple iPhone 4 5,703,047,167 4.1% +0.7 RIM BlackBerry 8520 4,119,025,675 3.0% +0.6 Nokia 6300 2,503,775,917 1.8% -0.4 Nokia 5233 2,360,111,627 1.7% +0.3 RIM BlackBerry 9800 2,356,015,544 1.7% +1.2 Nokia 3110c 2,106,099,465 1.5% -0.5 Apple iPod Generation IV 2,018,186,153 1.5% +0.5 Apple iPad I 1,910,102,922 1.4% +0.2 HTC 001HT 1,868,878,125 1.4% +1.3 Nokia C3-00 1,860,928,144 1.3% +0.0 Nokia C1-01 1,747,778,250 1.3% +0.5 Nokia N73 1,744,569,994 1.3% -0.2 RIM BlackBerry 9700 1,705,622,822 1.2% +0.5 RIM BlackBerry 9300 1,674,867,330 1.2% +0.6 Samsung GT-I9000 1,641,743,468 1.2% -0.0The Apple iPhone gained 0.7 share points to remain the top device globally. 6 of thetop 15 handsets are Nokia devices."  The Apple iPhone 4 is the top device by share of impressions."  The top 10 handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences at scale with rich experiences. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 8
  • GLOBAL Global Summary: Q3 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 104,334,888,661 138,351,025,951 32.6% Nokia 39.0% 35.8% -3.2 Smartphone 39,314,783,903 59,979,601,147 52.6% Samsung 14.8% 17.9% +3.1 Advanced 65,020,104,758 78,371,424,804 20.5% Apple 14.8% 11.0% -3.8 Mobile Web 86,948,843,684 109,314,697,724 25.7% RIM 6.0% 9.6% +3.6 App 17,386,044,977 29,036,328,227 67.0% HTC 5.0% 5.9% +0.9 Top 10 Handsets: % Share of Available Impressions Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 3.5% 4.1% +0.7 Android 15.3% 22.5% +7.2 RIM BlackBerry 8520 2.4% 3.0% +0.6 Nokia OS 20.0% 18.2% -1.8 Nokia 6300 2.2% 1.8% -0.4 Nokia 5233 1.4% 1.7% +0.3 Symbian OS 19.1% 17.6% -1.5 RIM BlackBerry 9800 0.5% 1.7% +1.2 Nokia 3110c 2.0% 1.5% -0.5 "   The InMobi global network grew by over 34Apple iPod Generation IV 1.0% 1.5% +0.5 billion impressions over the past quarter. Apple iPad I 1.2% 1.4% +0.2 HTC 001HT 0.0% 1.4% +1.3 "   The 52.6% growth in smartphone ad Nokia C3-00 1.3% 1.3% +0.0 impressions and 67% growth in application ads points towards increasing consumer adoption of smartphones and the popularity of applications. "   Among the top 3 operating systems, only Android managed to gain share points (+7.2). Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 9
  • AFRICA SUMMARYAfrica Regional Profile: Q3 2011 Africa mobile impressions grew by 26% over the past quarter on the InMobi network. "   InMobi now serves over 15.4 billion impressions per quarter in Africa. The volume of mobile impressions in Africa signifies the reach mobile devices can offer local, regional and global brands. The majority of impressions in Africa are on Advanced phones, with a 23.5% growth rate this quarter. "   While Smartphones make up a smaller percentage of impressions in this market, they have a faster growth rate than Advanced phones Available Impression Volume & Composition Global Impressions on Apps more than Q2 2011 Q3 2011 % Chg Development doubled this quarter, but still make Index Total 12,238,229,301 15,405,299,486 25.9% n/a up a small percentage of totalSmartphone 1,915,598,390 2,658,001,592 38.8% 43 impressions.Advanced 10,322,630,911 12,747,297,894 23.5% 168 "   As Smartphone penetration increases AppMobile Web 12,182,801,767 15,289,194,509 25.5% 126 impressions will likely increase in this market App 55,427,534 116,104,977 109.5% 4 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 10
  • AFRICA Africa OS Share: Q3 2011 Available Impressions Global Nokia OS OS Impressions % Share Pt. Chg Development Index Symbian OS 31%   Nokia OS 5,778,165,075 37.5% +0.1 206 38%   RIM OS Symbian OS 3,664,100,634 23.8% -0.6 135 Android RIM OS 780,553,970 5.1% +1.4 53 iPhone OS Android 253,427,774 1.6% +0.9 71%   Others iPhone OS 178,427,370 1.2% +0.3 11 2%   5%   Others 4,750,624,663 31% -2.1 n/a 24%   The Nokia and Symbian platforms dominate the Africa market; the 3rd largest OS is RIM with 5% of impressions. "  Nokia and Symbian combined make up about 61% of impressions in this market. "  Android and iPhone OS are still relatively small in this market due to low Smartphone penetration. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 11
  • AFRICAAfrica Manufacturer Share: Q3 2011 Available Impressions Global Manufacturer Impressions % Share Pt. Chg Development 4%  1%  1%   3%   1%   Index Nokia Nokia 9,419,142,057 61.1% -0.5 171 Samsung Samsung 2,873,570,619 18.7% -0.8 104 5%   SonyEricsson SonyEricsson 840,392,701 5.5% -0.5 96 5%   RIM LG RIM 780,553,970 5.1% +1.4 53 Motorola LG 540,956,049 3.5% +0.2 85 Alcatel 19%   Motorola 198,131,866 1.3% -0.3 49 61%   Apple Others Alcatel 186,146,673 1.2% +0.2 412 Apple 178,427,370 1.2% +0.3 11 Others 387,978,181 2.5% -0.1 n/a Manufacturer share in Africa remained generally consistent with last quarter. "  Nokia and Samsung make up about 80% of impressions in Africa. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 12
  • AFRICAAfrica Handset and Connected Device Detail: Q3 2011 Global Handset Impressions % Share Pt. Chg Development Index Nokia 6300 546,133,066 3.5% -0.2 196 RIM BlackBerry 8520 491,231,271 3.2% +0.8 107 Samsung SGH E250i 427,096,077 2.8% -0.5 813 Nokia 3110c 396,140,307 2.6% -0.5 169 Nokia N70 375,307,776 2.4% -0.5 209 Nokia 1680c 348,055,699 2.3% -0.3 569 Nokia N73 302,482,323 2.0% -0.1 156 Nokia N2700 Classic 289,869,535 1.9% +0.5 205 Nokia C1-01 285,815,959 1.9% +0.9 147 Nokia 6120c 276,084,936 1.8% +0.1 221 Nokia C3-00 266,983,514 1.7% +0.6 129 Nokia 5130 264,901,876 1.7% +0.3 191 Samsung SGH-E250 247,225,741 1.6% -0.4 549 Nokia E63 226,946,956 1.5% +0.0 133 Nokia X2-01 216,502,125 1.4% +1.4 164Nokia devices dominate the list of top device models"  No single device stands out with high share Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 13
  • AFRICA Africa Summary: Q3 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 12,238,229,301 15,405,299,486 25.9% Nokia 61.6% 61.1% -0.5Smartphone 1,915,598,390 2,658,001,592 38.8% Samsung 19.5% 18.7% -0.8Advanced 10,322,630,911 12,747,297,894 23.5% SonyEricsson 6.0% 5.5% -0.5Mobile Web 12,182,801,767 15,289,194,509 25.5% RIM 3.7% 5.1% +1.4 App 55,427,534 116,104,977 109.5% LG 3.3% 3.5% +0.2 Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions Impressions Q2 2011 Q3 2011 Pt. Chg Q3 2011 Pt. Chg Nokia OS 37.4% 37.5% +0.1 Nigeria 21.6% +2.4 South Africa 20.3% -0.9 Symbian OS 24.4% 23.8% -0.6 Egypt 11.6% -0.8 RIM OS 3.7% 5.1% +1.4 "   InMobi’s Africa network grew by about 26% in Q3. "   Growth rates were highest among Smartphones and Apps, however most impressions in the region are delivered via Advanced phones and Mobile Web. "   Within the region, Nigeria and South Africa experienced the highest mobile ad growth rates. "   The Nokia and Symbian platforms dominate the market; RIM OS is a distant third. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 14
  • KENYA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 769,638,223 1,100,547,972 43% n/a n/aSmartphone 58,098,972 86,655,395 49% 46 20Advanced 711,539,251 1,013,892,577 42% 116 192Mobile Web 766,786,917 1,094,925,971 43% 100 126 App 2,851,306 5,622,001 97% 68 2 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 15
  • KENYAOS Share: Q3, 2011 Available Impressions Nokia OS Symbian OS 37%   Android 54%   Others 7%   2%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 594,838,439 54.0% -0.2 144 297 Symbian OS 80,509,945 7.3% -0.8 31 42 Android 23,166,845 2.1% +0.9 128 9 Others 402,032,744 36.5% +0.2 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 16
  • KENYAManufacturer Share: Q3, 2011 Available Impressions 2%   1%   1%   3%   Nokia Samsung 4%   Alcatel 10%   SonyEricsson Huawei LG 17%   Motorola 61%   Others Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 674,692,566 61.3% -1.0 100 171 Samsung 185,467,141 16.9% +0.8 90 94 Alcatel 111,589,453 10.1% +1.1 839 3459 SonyEricsson 44,416,524 4.0% -0.7 74 71 Huawei 29,655,341 2.7% +0.9 565 367 LG 15,289,429 1.4% +0.1 40 34 Motorola 15,089,632 1.4% -0.7 107 52 Others 24,347,885 2.2% -0.5 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 17
  • KENYAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Nokia 1680c 170,525,902 15.5% -1.8 686 3904 Alcatel OT 305 79,331,967 7.2% -1.2 1,269 10326 Samsung C3010 34,352,019 3.1% +0.6 777 608 Nokia 2600c 33,613,288 3.1% -0.3 219 681 Nokia C1-01 31,968,071 2.9% +1.4 157 230 Nokia 3110c 22,465,930 2.0% -0.3 79 134 Nokia X2-01 21,527,490 2.0% +2.0 139 229 Alcatel OT-306X 20,978,828 1.9% +1.9 1,403 13429 Nokia 2630 20,931,865 1.9% -0.2 180 591 Nokia 6070 20,320,713 1.8% -0.3 210 772 SonyEricsson K700c 19,677,750 1.8% -0.3 230 871 Nokia 2760 16,710,349 1.5% -0.1 274 1179 Huawei Ideos 16,441,871 1.5% +0.6 1,282 3981 Nokia 2626 16,083,089 1.5% -0.1 163 390 Nokia C3-00 15,526,470 1.4% +0.1 81 105 Nokia N2220s 15,030,215 1.4% +0.1 397 1466 Samsung SGH-E250 14,728,421 1.3% -0.1 83 458 Nokia 6300 14,694,517 1.3% -0.2 38 74 Nokia 2330 Classic 14,318,691 1.3% +0.2 196 858 Nokia 6020 13,436,294 1.2% -0.2 165 599 Samsung SGH E250i 13,344,187 1.2% -0.1 44 356 Nokia 2730 Classic 13,127,040 1.2% +0.2 294 377 Nokia 5130 12,755,662 1.2% +0.1 67 129 Huawei U3100 12,344,241 1.1% +0.4 652 4,972 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 18
  • KENYA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 769,638,223 1,100,547,972 43% Nokia OS 54.3% 54.0% -0.2Smartphone 58,098,972 86,655,395 49% Symbian OS 8.1% 7.3% -0.8Advanced 711,539,251 1,013,892,577 42% Android 1.2% 2.1% +0.9Mobile Web 766,786,917 1,094,925,971 43% App 2,851,306 5,622,001 97% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Nokia 1680c 17.3% 15.5% -1.8 Nokia 62.4% 61.3% -1.0 Alcatel OT 305 8.4% 7.2% -1.2 Samsung 16.1% 16.9% +0.8 Alcatel 9.0% 10.1% +1.1 Samsung C3010 2.5% 3.1% +0.6 SonyEricsson 4.8% 4.0% -0.7 Nokia 2600c 3.4% 3.1% -0.3 Huawei 1.8% 2.7% +0.9 Nokia C1-01 1.5% 2.9% +1.4 Nokia 3110c 2.3% 2.0% -0.3 Nokia X2-01 0.0% 2.0% +2.0 Alcatel OT-306X 0.0% 1.9% +1.9 Nokia 2630 2.1% 1.9% -0.2 Nokia 6070 2.2% 1.8% -0.3 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 19
  • NIGERIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 2,348,991,191 3,326,199,336 42% n/a n/aSmartphone 234,411,331 358,536,973 53% 77 33Advanced 2,114,579,860 2,967,662,363 40% 107 179Mobile Web 2,345,093,876 3,319,212,215 42% 101 126 App 3,897,315 6,987,121 79% 28 1 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 20
  • NIGERIAOS Share: Q3, 2011 Available Impressions 18%   Nokia OS 1%   Symbian OS RIM OS 17%   Others 64%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 2,125,455,284 63.9% +0.8 170 351 Symbian OS 580,950,924 17.5% +2.0 73 99 RIM OS 35,069,975 1.1% +0.5 21 11 Others 584,723,153 17.6% -3.2 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 21
  • NIGERIAManufacturer Share: Q3, 2011 Available Impressions 3%   3%   1%   Nokia 5%   Samsung 7%   SonyEricsson LG RIM Others 81%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 2,703,406,370 81.3% +2.7 133 227 Samsung 238,609,447 7.2% -0.4 38 40 SonyEricsson 156,991,429 4.7% -1.6 87 83 LG 103,240,328 3.1% +0.5 88 75 RIM 35,069,975 1.1% +0.5 21 11 Others 88,881,788 2.7% -1.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 22
  • NIGERIAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Nokia 3110c 173,352,450 5.2% -1.1 203 342 Nokia C1-01 152,435,984 4.6% +1.8 247 363 Nokia N2700 Classic 146,796,660 4.4% +0.7 235 480 Nokia X2-01 118,704,446 3.6% +3.6 254 417 Nokia 2600c 114,255,330 3.4% -0.6 246 766 Nokia 5130 113,502,944 3.4% +0.1 198 379 Nokia 2626 109,687,692 3.3% -1.0 368 880 Nokia 6300 105,798,655 3.2% +0.3 90 176 Nokia 5200 81,324,913 2.4% -0.3 321 851 Nokia C3-00 79,924,085 2.4% +0.5 139 179 Nokia X2-00 64,149,126 1.9% +0.9 205 403 Nokia 6070 61,292,565 1.8% -0.6 209 770 Nokia N72 60,396,822 1.8% -0.0 215 460 Nokia N2690 58,119,522 1.7% -0.3 230 267 Nokia 1680c 57,868,162 1.7% -0.3 77 438 Nokia 2630 53,548,456 1.6% -0.4 152 500 Nokia 6085 46,244,314 1.4% -0.2 192 635 Nokia N70 44,587,817 1.3% +0.1 55 115 Nokia 6230 43,454,430 1.3% -0.3 188 669 Nokia E63 38,880,886 1.2% +0.1 79 106 Nokia 6230i 36,688,340 1.1% -0.3 95 552 Nokia 2330 Classic 33,466,169 1.0% +0.2 152 663 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 23
  • NIGERIA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 2,348,991,191 3,326,199,336 42% Nokia OS 63.1% 63.9% +0.8Smartphone 234,411,331 358,536,973 53% Symbian OS 15.5% 17.5% +2.0Advanced 2,114,579,860 2,967,662,363 40% Others 20.8% 17.6% -3.2Mobile Web 2,345,093,876 3,319,212,215 42% App 3,897,315 6,987,121 79% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Nokia 3110c 6.3% 5.2% -1.1 Nokia 78.6% 81.3% +2.7 Nokia C1-01 2.8% 4.6% +1.8 Samsung 7.6% 7.2% -0.4 SonyEricsson 6.3% 4.7% -1.6 Nokia N2700 Classic 3.8% 4.4% +0.7 LG 2.6% 3.1% +0.5 Nokia X2-01 0.0% 3.6% +3.6 RIM 0.5% 1.1% +0.5 Nokia 2600c 4.0% 3.4% -0.6 Nokia 5130 3.3% 3.4% +0.1 Nokia 2626 4.3% 3.3% -1.0 Nokia 6300 2.9% 3.2% +0.3 Nokia 5200 2.7% 2.4% -0.3 Nokia C3-00 1.9% 2.4% +0.5 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 24
  • SOUTH AFRICA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 2,600,880,272 3,133,200,367 20% n/a n/aSmartphone 658,002,521 897,091,977 36% 147 63Advanced 1,942,877,751 2,236,108,390 15% 86 144Mobile Web 2,589,599,327 3,108,789,135 20% 100 126 App 11,280,945 24,411,232 116% 103 4 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 25
  • SOUTH AFRICAOS Share: Q3, 2011 Available Impressions Nokia OS 21%   RIM OS 41%   Symbian OS Android Others 19%   18%   2%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 645,737,857 20.6% +0.4 55 113 RIM OS 581,522,839 18.6% +5.7 366 194 Symbian OS 571,682,906 18.2% -0.3 77 104 Android 62,939,395 2.0% +1.0 122 9 Others 1,271,317,371 40.6% -6.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 26
  • SOUTH AFRICAManufacturer Share: Q3, 2011 Available Impressions 3%   1%   Nokia 3%   Samsung 5%   RIM 39%   LG 19%   SonyEricsson Motorola Others 30%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 1,208,351,667 38.6% +0.1 63 108 Samsung 952,018,255 30.4% -5.0 163 170 RIM 581,522,839 18.6% +5.7 366 194 LG 169,768,657 5.4% +0.0 154 132 SonyEricsson 105,041,382 3.4% -1.1 61 59 Motorola 35,981,751 1.1% -0.4 89 44 Others 80,515,816 2.6% +0.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 27
  • SOUTH AFRICAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index RIM BlackBerry 8520 390,269,408 12.5% +3.8 391 418 Samsung SGH E250i 277,616,607 8.9% -0.7 320 2599 Nokia E63 124,201,292 4.0% +0.0 269 358 RIM BlackBerry 9300 81,607,396 2.6% +0.6 356 215 Samsung SGH-E250 76,649,878 2.4% -0.8 152 837 Samsung GT S5233A 73,355,741 2.3% -0.8 271 1648 Nokia 5230 68,796,626 2.2% -0.4 318 385 Nokia C3-00 59,584,934 1.9% +0.5 110 141 Nokia X3-00 58,260,963 1.9% -0.3 168 386 Samsung SGH-M620 54,379,175 1.7% -0.4 224 1549 LG KS360 47,114,448 1.5% -0.5 222 1679 Nokia 1680c 46,509,023 1.5% -0.4 66 374 Nokia 5130 43,249,757 1.4% +0.2 80 153 Samsung GT-C3303 42,633,947 1.4% -0.1 395 135 Nokia X2-01 39,941,995 1.3% +1.3 91 149 Nokia N70 37,825,670 1.2% -0.3 50 104 RIM BlackBerry 9700 36,914,862 1.2% +0.0 319 96 Nokia X2-00 31,540,720 1.0% +0.3 107 211 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 28
  • SOUTH AFRICA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 2,600,880,272 3,133,200,367 20% Nokia OS 20.3% 20.6% +0.4Smartphone 658,002,521 897,091,977 36% RIM OS 12.8% 18.6% +5.7Advanced 1,942,877,751 2,236,108,390 15% Symbian OS 18.6% 18.2% -0.3Mobile Web 2,589,599,327 3,108,789,135 20% App 11,280,945 24,411,232 116% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg RIM BlackBerry 8520 8.7% 12.5% +3.8 Nokia 38.5% 38.6% +0.1 Samsung SGH E250i 9.6% 8.9% -0.7 Samsung 35.4% 30.4% -5.0 RIM 12.8% 18.6% +5.7 Nokia E63 3.9% 4.0% +0.0 LG 5.4% 5.4% +0.0 RIM BlackBerry 9300 2.0% 2.6% +0.6 SonyEricsson 4.4% 3.4% -1.1 Samsung SGH-E250 3.2% 2.4% -0.8 Samsung GT S5233A 3.1% 2.3% -0.8 Nokia 5230 2.6% 2.2% -0.4 Nokia C3-00 1.4% 1.9% +0.5 Nokia X3-00 2.1% 1.9% -0.3 Samsung SGH-M620 2.2% 1.7% -0.4 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 29
  • ASIA SUMMARYAsia Regional Profile: Q3 2011 Asia mobile impressions grew by 25% over the past quarter on the InMobi network. "   InMobi now serves over 69.5 billion impressions per quarter in Asia. The volume of mobile impressions in Asia signifies the reach mobile devices can offer local, regional and global brands. Mobile ad growth is driven by both Smartphones and Advanced phones. "   The majority of impressions in this market Available Impression Volume & Composition are still delivered via Advanced phones. Global Q2 2011 Q3 2011 % Chg Development App impressions more than Index Total 55,545,803,359 69,468,050,068 25.1% n/a doubled in Q3.Smartphone 12,941,942,984 18,370,821,882 41.9% 70 "   With increased Smartphone adoption AppAdvanced 42,603,860,375 51,097,228,186 19.9% 135 impressions will likely continue to growMobile Web 51,921,575,696 61,722,250,477 18.9% 112 quickly. App 3,624,227,663 7,745,799,591 113.7% 53 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 30
  • ASIA Asia OS Share: Q3 2011 Available Impressions Global Nokia OS OS Impressions % Share Pt. Chg Development Index 25%   Symbian OS 29%   Nokia OS 17,313,288,266 24.9% -2.2 137 Android Symbian OS 15,394,331,395 22.2% -1.1 126 iPhone OS Android 11,544,969,194 16.6% +7.5 74 RIM OS iPhone OS 4,374,167,713 6.3% -2.7 571%   6%   Others 22%   RIM OS 953,434,483 1.4% +0.5 14 Others 19,887,859,017 29% -1.9 n/a 17%   Android impressions grew by 7.5 points this quarter, while iPhone OS impressions fell. "  Nokia remains the largest platform by number of impressions. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 31
  • ASIAAsia Manufacturer Share: Q3 2011 Available Impressions Global 1%   1%   1%   Manufacturer Impressions % Share Pt. Chg Development3%   2%   6%   Nokia Index Samsung Nokia 32,914,688,286 47.4% -3.4 132 3%   SonyEricsson Apple Samsung 14,341,732,589 20.6% +3.7 115 HTC SonyEricsson 5,603,559,323 8.1% -2.3 142 6%   LG 47%   DoCoMo Apple 4,374,167,713 6.3% -2.7 57 RIM HTC 2,083,691,814 3.0% +1.1 51 8%   Nexian Motorola LG 2,025,246,212 2.9% -0.0 71 Others DoCoMo 1,142,701,777 1.6% +1.3 116 21%   RIM 953,434,483 1.4% +0.5 14 Nexian 791,918,259 1.1% +0.1 229 Motorola 726,984,844 1.0% -0.0 40 Others 4,509,924,769 6.5% +1.8 n/a While Nokia impressions declined slightly this quarter, they still make up almost half of mobile ad impressions in Asia. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 32
  • ASIAAsia Handset and Connected Device Detail: Q3 2011 Global Handset Impressions % Share Pt. Chg Development Index Apple iPhone 4 2,289,123,772 3.3% +0.8 80 Nokia 5233 2,178,901,734 3.1% +0.7 184 Nokia 3110c 1,895,174,786 2.7% -0.6 179 Samsung GT-C3303 1,494,870,227 2.2% +0.4 213 Nokia C1-01 1,494,540,147 2.2% +0.8 170 Nokia 6300 1,452,414,383 2.1% -0.3 116 Nokia N73 1,190,814,533 1.7% -0.3 136 Nokia N70 1,186,494,885 1.7% -0.4 147 Nokia E63 992,788,619 1.4% -0.2 129 Nokia C3-00 969,275,849 1.4% -0.1 104 Nokia N2700 Classic 883,925,461 1.3% -0.0 138 Samsung GT-C3200 883,270,324 1.3% +0.1 223 Nokia X2-01 872,635,281 1.3% +1.3 147 Nokia 7210 827,195,917 1.2% -0.2 204 Nokia 5130 743,332,219 1.1% -0.1 119Although Apple’s total share declined slightly, the iPhone 4 delivered the mostimpressions in the region. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 33
  • ASIA Asia Summary: Q3 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 55,545,803,359 69,468,050,068 25.1% Nokia 50.8% 47.4% -3.4Smartphone 12,941,942,984 18,370,821,882 41.9% Samsung 16.9% 20.6% +3.7Advanced 42,603,860,375 51,097,228,186 19.9% SonyEricsson 10.4% 8.1% -2.3Mobile Web 51,921,575,696 61,722,250,477 18.9% Apple 9.0% 6.3% -2.7 App 3,624,227,663 7,745,799,591 113.7% HTC 1.9% 3.0% +1.1 Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions Impressions Q2 2011 Q3 2011 Pt. Chg Q3 2011 Pt. Chg Nokia OS 27.1% 24.9% -2.2 India 47.0% +3.3 Indonesia 18.8% -4.4 Symbian OS 23.3% 22.2% -1.1 Vietnam 6.6% -2.2 Android 9.2% 16.6% +7.5 Japan 6.4% +0.9 China 3.2% +1.2 Bangladesh 3.1% +0.2 "   InMobi’s Asia network grew by 25.1% in Q3, driven by Smartphones and Advanced Phones. "   Android impressions increased by 7.5 points, widening the gap with Apple OS. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 34
  • AUSTRALIA SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 1,101,871,529 1,096,598,668 0% n/a n/aSmartphone 898,114,644 931,217,312 4% 225 158Advanced 203,756,885 165,381,356 -19% 23 31Mobile Web 511,669,107 559,798,158 9% 57 65 App 590,202,422 536,800,510 -9% 439 233 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 35
  • AUSTRALIAOS Share: Q3, 2011 Available Impressions 2%   10%   iPhone OS Android 7%   RIM OS 37%   Symbian OS Nokia OS Others 21%   22%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index iPhone OS 403,429,533 36.8% -16.9 584 334 Android 239,058,648 21.8% +5.9 131 97 RIM OS 231,713,048 21.1% +15.8 1542 220 Symbian OS 81,925,257 7.5% -3.0 34 42 Nokia OS 26,427,597 2.4% -0.6 10 13 Others 114,044,584 10.4% -1.2 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 36
  • AUSTRALIAManufacturer Share: Q3, 2011 Available Impressions 2%   1%   3%   2%   2%   Apple 2%   RIM Samsung Nokia 8%   HTC 37%   Access ZTE 10%   SonyEricsson LG Motorola Others 13%   21%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 403,429,533 36.8% -16.9 584 334 RIM 231,713,048 21.1% +15.8 1,540 220 Samsung 139,038,736 12.7% +2.8 61 71 Nokia 113,649,061 10.4% -3.5 22 29 HTC 85,474,534 7.8% +1.3 260 132 Access 23,026,463 2.1% +0.2 333 539 ZTE 22,935,066 2.1% -0.4 906 727 SonyEricsson 20,251,662 1.8% +0.7 23 32 LG 18,354,941 1.7% +0.1 57 41 Motorola 11,042,012 1.0% -0.9 96 38 Others 27,683,612 2.5% +0.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 37
  • AUSTRALIAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 4 220,830,127 20.1% -3.0 611 489 RIM BlackBerry 9700 203,969,617 18.6% +14.3 3,412 1509 Apple iPhone 3GS 52,569,768 4.8% -4.7 1,693 598 Apple iPod Generation IV 43,404,301 4.0% +2.1 862 271 Samsung GT-I9000 42,966,132 3.9% +0.1 659 330 Apple iPad I 33,417,184 3.0% -0.9 363 221 Samsung GT-I9100 25,370,917 2.3% +2.2 388 323 Access NetFront Ver. 3.5 19,134,602 1.7% +0.2 508 816 Apple iPhone 3G 18,984,155 1.7% -1.1 716 230 HTC Desire S 17,889,741 1.6% +1.6 173 173 HTC 001HT 16,953,406 1.5% +1.5 265 114 Nokia 6120c 16,539,127 1.5% -0.8 145 186 ZTE T100 15,263,028 1.4% +0.0 4,434 10119 Nokia E63 13,655,729 1.2% -0.5 87 113 Samsung GT-C5220 12,761,343 1.2% -0.4 3,383 7689 HTC Desire 12,568,435 1.1% -0.4 301 240 RIM BlackBerry 9800 12,148,170 1.1% +0.8 1,163 65 HTC Desire HD 11,515,531 1.1% -1.1 427 233 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 38
  • AUSTRALIA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 1,101,871,529 1,096,598,668 0% iPhone OS 53.7% 36.8% -16.9Smartphone 898,114,644 931,217,312 4% Android 15.9% 21.8% +5.9Advanced 203,756,885 165,381,356 -19% RIM OS 5.4% 21.1% +15.8Mobile Web 511,669,107 559,798,158 9% App 590,202,422 536,800,510 -9% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 23.1% 20.1% -3.0 Apple 53.7% 36.8% -16.9 RIM BlackBerry 9700 4.3% 18.6% +14.3 RIM 5.4% 21.1% +15.8 Samsung 9.9% 12.7% +2.8 Apple iPhone 3GS 9.5% 4.8% -4.7 Nokia 13.9% 10.4% -3.5 Apple iPod Generation 1.9% 4.0% +2.1 IV HTC 6.5% 7.8% +1.3 Samsung GT-I9000 3.8% 3.9% +0.1 Apple iPad I 3.9% 3.0% -0.9 Samsung GT-I9100 0.2% 2.3% +2.2 Access NetFront Ver. 1.6% 1.7% +0.2 3.5 Apple iPhone 3G 2.9% 1.7% -1.1 HTC Desire S 0.0% 1.6% +1.6 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 39
  • CHINA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 1,128,098,446 2,240,676,668 99% n/a n/aSmartphone 1,016,283,721 2,073,540,501 104% 248 174Advanced 111,814,725 167,136,167 49% 9 12Mobile Web 497,879,389 903,879,163 82% 45 51 App 630,219,057 1,336,797,505 112% 535 284 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 40
  • CHINAOS Share: Q3, 2011 Available Impressions 1%   2%   6%   Android iPhone OS Symbian OS 29%   Nokia OS Others 62%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 1,384,813,908 61.8% +16.3 372 275 iPhone OS 657,618,377 29.3% -15.2 466 267 Symbian OS 128,698,441 5.7% -1.1 26 33 Nokia OS 32,004,542 1.4% +0.1 6 8 Others 37,541,399 1.7% -0.1 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 41
  • CHINAManufacturer Share: Q3, 2011 Available Impressions 1%   2%   1%   Apple 3%   5%   HTC 3%   Samsung Motorola 29%   Nokia 8%   SonyEricsson LG ZTE 10%   DoCoMo Huawei Others 16%   23%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 657,618,377 29.3% -15.2 466 267 HTC 512,091,117 22.9% +3.8 762 386 Samsung 362,093,959 16.2% +8.5 78 90 Motorola 219,192,248 9.8% +0.4 935 371 Nokia 168,461,825 7.5% -1.1 16 21 SonyEricsson 60,052,621 2.7% +1.3 33 47 LG 57,226,342 2.6% +0.1 88 62 ZTE 34,291,397 1.5% +1.0 663 532 DoCoMo 27,090,214 1.2% +1.2 73 85 Huawei 25,869,945 1.2% -0.1 435 157 Others 116,688,623 5.2% +0.1 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 42
  • CHINAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Apple iPhone 4 373,451,481 16.7% -2.8 506 404 HTC Desire S 181,951,720 8.1% +8.1 863 863 Apple iPad I 175,697,214 7.8% -1.3 935 568 HTC Desire 83,235,153 3.7% -3.2 975 779 Samsung GT-P1000 72,475,077 3.2% +3.2 456 313 Samsung GT-I9000 71,583,324 3.2% +0.4 537 269 HTC 001HT 58,735,053 2.6% +2.6 449 194 HTC Desire HD 52,807,533 2.4% -1.9 957 523 Motorola MB525 48,765,079 2.2% +0.9 1,069 831 Motorola ME525 37,068,071 1.7% +0.9 1,789 4079 Apple iPod Generation IV 36,809,287 1.6% +0.4 358 113 Samsung GT-S5830 36,310,367 1.6% +1.6 373 327 Motorola MB526 30,831,123 1.4% +1.4 1,393 932 Samsung GT-I9100 29,983,587 1.3% +1.1 224 187 Apple iPhone 3G 29,078,864 1.3% -0.7 537 172 ZTE Blade 27,845,753 1.2% +0.8 1,863 863 SonyEricsson X10i 23,815,135 1.1% +0.7 500 409 Apple iPhone 2G 23,667,296 1.1% -8.6 101 101 Samsung GT-I9003 22,589,627 1.0% +1.0 433 471 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 43
  • CHINA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 1,128,098,446 2,240,676,668 99% Android 45.5% 61.8% +16.3Smartphone 1,016,283,721 2,073,540,501 104% iPhone OS 44.5% 29.3% -15.2Advanced 111,814,725 167,136,167 49% Symbian OS 6.8% 5.7% -1.1Mobile Web 497,879,389 903,879,163 82% App 630,219,057 1,336,797,505 112% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 19.5% 16.7% -2.8 Apple 44.5% 29.3% -15.2 HTC Desire S 0.0 8.1% +8.1 HTC 19.0% 22.9% +3.8 Motorola 7.6% 16.2% +8.5 Apple iPad I 9.2% 7.8% -1.3 Samsung 9.4% 9.8% +0.4 HTC Desire 7.0% 3.7% -3.2 LG 8.6% 7.5% -1.1 Samsung GT-P1000 0.0% 3.2% +3.2 Samsung GT-I9000 2.7% 3.2% +0.4 HTC 001HT 0.0% 2.6% +2.6 HTC Desire HD 4.3% 2.4% -1.9 Motorola MB525 1.3% 2.2% +0.9 Motorola ME525 0.8% 1.7% +0.9 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 44
  • HONG KONG SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 470,240,724 698,536,207 49% n/a n/aSmartphone 336,523,249 570,932,529 70% 221 155Advanced 133,717,475 127,603,678 -5% 26 35Mobile Web 260,017,747 316,132,295 22% 51 57 App 210,222,977 382,403,912 82% 491 261 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 45
  • HONG  KONGOS Share: Q3, 2011 Available Impressions 3%   8%   Android iPhone OS 9%   Symbian OS Nokia OS Others 19%   60%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 417,770,638 59.8% +23.2 360 266 iPhone OS 135,177,660 19.4% -11.1 307 176 Symbian OS 63,886,820 9.1% -1.8 41 52 Nokia OS 23,665,779 3.4% -5.4 14 19 Others 58,035,309 8.3% -4.8 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 46
  • HONG  KONGManufacturer Share: Q3, 2011 Available Impressions 1%   1%   Samsung 4%   Apple 5%   Nokia 5%   HTC 34%   SonyEricsson 6%   Motorola LG Google 12%   DoCoMo Others 12%   19%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Samsung 235,615,432 33.7% +17.1 163 189 Apple 135,177,660 19.4% -11.1 307 176 Nokia 85,972,419 12.3% -6.9 26 34 HTC 83,485,501 12.0% +0.7 398 202 SonyEricsson 42,129,386 6.0% -0.7 75 106 Motorola 35,826,137 5.1% -1.1 490 194 LG 33,100,151 4.7% +1.1 163 115 Google 8,165,343 1.2% +1.0 2,034 1,806 DoCoMo 7,631,441 1.1% +1.1 66 77 Others 31,432,738 4.5% -1.0 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 47
  • HONG  KONGHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 4 81,353,779 11.6% -2.4 353 283 Samsung GT-I9100 76,865,377 11.0% +10.2 1,844 1536 Samsung GT-I9000 39,831,469 5.7% -2.0 959 481 HTC Desire S 29,862,264 4.3% +4.3 454 454 Samsung GT-S5830 28,182,982 4.0% +4.0 928 813 Apple iPad I 28,129,684 4.0% -0.4 480 292 Samsung GT-P1000 25,421,523 3.6% +3.6 513 352 Samsung GT-I9003 21,577,889 3.1% +3.1 1,325 1445 HTC 001HT 16,520,798 2.4% +2.4 405 175 Motorola MB525 14,643,648 2.1% +0.1 1,029 800 Apple iPod Generation IV 12,683,145 1.8% -0.4 395 124 HTC Desire 12,153,074 1.7% -2.3 457 365 SonyEricsson E15i 8,973,751 1.3% +0.9 488 356 Google Nexus One 8,165,238 1.2% +1.0 2,088 1825 LG P970 7,753,265 1.1% +1.1 1,655 1387 DoCoMo Optimus bright 7,504,748 1.1% +1.0 627 599 (L-07C) Nokia 5800d 7,471,957 1.1% +0.3 170 173 LG P990 7,105,456 1.0% +0.2 2,097 1487 Motorola MB526 7,058,944 1.0% +1.0 1,023 685 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 48
  • HONG  KONG Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 470,240,724 698,536,207 49% Android 36.6% 59.8% +23.2Smartphone 336,523,249 570,932,529 70% iPhone OS 30.5% 19.4% -11.1Advanced 133,717,475 127,603,678 -5% Symbian OS 11.0% 9.1% -1.8Mobile Web 260,017,747 316,132,295 22% App 210,222,977 382,403,912 82% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 14.1% 11.6% -2.4 Samsung 16.7% 33.7% +17.1 Samsung GT-I9100 0.8% 11.0% +10.2 Apple 30.5% 19.4% -11.1 Nokia 19.2% 12.3% -6.9 Samsung GT-I9000 7.7% 5.7% -2.0 HTC 11.3% 12.0% +0.7 HTC Desire S 0.0 4.3% +4.3 SonyEricsson 6.8% 6.0% -0.7 Samsung GT-S5830 0.0% 4.0% +4.0 Apple iPad I 4.4% 4.0% -0.4 Samsung GT-P1000 0.0 3.6% +3.6 Samsung GT-I9003 0.0 3.1% +3.1 HTC 001HT 0.0% 2.4% +2.4 Motorola MB525 2.0% 2.1% +0.1 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 49
  • INDIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 24,283,240,691 32,678,562,349 35% n/a n/aSmartphone 3,221,639,991 4,173,197,232 30% 52 36Advanced 21,061,600,700 28,505,365,117 35% 130 175Mobile Web 24,154,112,446 32,346,254,068 34% 111 125 App 129,128,245 332,308,281 157% 9 5 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 50
  • INDIAOS Share: Q3, 2011 Available Impressions Nokia OS 30%   Symbian OS 41%   Android Others 26%   3%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 9,774,223,695 29.9% -1.1 120 164 Symbian OS 8,630,916,681 26.4% +0.1 119 150 Android 947,911,086 2.9% +1.5 17 13 Others 13,325,510,888 40.8% -0.4 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 51
  • INDIAManufacturer Share: Q3, 2011 Available Impressions 2%   Nokia 4%   4%   Samsung 4%   SonyEricsson LG MicroMax 29%   57%   Others Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 18,623,575,716 57.0% -1.2 120 159 Samsung 9,388,801,153 28.7% +1.8 139 161 SonyEricsson 1,364,289,518 4.2% -0.7 52 73 LG 1,287,328,044 3.9% +0.0 135 96 MicroMax 620,232,765 1.9% +0.8 218 496 Others 1,394,335,153 4.3% -0.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 52
  • INDIAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Nokia 5233 2,069,837,500 6.3% +1.3 202 371 Samsung GT-C3303 1,477,751,888 4.5% +0.3 210 447 Nokia 3110c 1,250,077,644 3.8% -0.9 140 251 Nokia C1-01 1,205,658,786 3.7% +1.3 171 292 Samsung GT-C3200 926,235,759 2.8% +0.1 223 498 Nokia 7210 763,737,466 2.3% -0.4 196 400 Nokia N73 747,063,184 2.3% -0.4 133 181 Samsung C3010 731,149,827 2.2% -0.3 217 435 Nokia N2700 Classic 647,474,247 2.0% -0.1 156 216 Nokia N2690 612,017,009 1.9% -0.4 187 287 Nokia 6300 597,748,560 1.8% -0.1 87 101 Nokia N70 550,112,595 1.7% -0.4 99 145 Samsung GT-S3310 529,712,851 1.6% -0.4 224 497 Nokia 5130 496,521,327 1.5% -0.0 142 169 Nokia X2-01 441,879,993 1.4% +1.4 108 158 Samsung GT-E2652W 423,943,030 1.3% +1.3 195 439 Samsung GT S3653 422,812,809 1.3% -0.3 179 344 Samsung GT S5233S 417,705,718 1.3% +0.0 198 440 Nokia 5230 412,390,795 1.3% +0.0 177 222 Nokia 6233 363,712,298 1.1% -0.2 170 273 Samsung GT-C3222 360,246,000 1.1% +0.3 188 379 Nokia E63 341,967,311 1.0% +0.0 73 95 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 53
  • INDIA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 24,283,240,691 32,678,562,349 35% Nokia OS 31.0% 29.9% -1.1Smartphone 3,221,639,991 4,173,197,232 30% Symbian OS 26.3% 26.4% +0.1Advanced 21,061,600,700 28,505,365,117 35% Android 1.4% 2.9% +1.5Mobile Web 24,154,112,446 32,346,254,068 34% App 129,128,245 332,308,281 157% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Nokia 5233 5.0% 6.3% +1.3 Nokia 58.2% 57.0% -1.2 Samsung GT-C3303 4.2% 4.5% +0.3 Samsung 26.9% 28.7% +1.8 SonyEricsson 4.9% 4.2% -0.7 Nokia 3110c 4.7% 3.8% -0.9 LG 3.9% 3.9% +0.0 Nokia C1-01 2.4% 3.7% +1.3 MicroMax 1.1% 1.9% +0.8 Samsung GT-C3200 2.8% 2.8% +0.1 Nokia 7210 2.7% 2.3% -0.4 Nokia N73 2.7% 2.3% -0.4 Samsung C3010 2.6% 2.2% -0.3 Nokia N2700 Classic 2.1% 2.0% -0.1 Nokia N2690 2.2% 1.9% -0.4 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 54
  • INDONESIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 13,573,028,328 12,760,274,537 -6% n/a n/aSmartphone 1,745,495,859 1,813,296,242 4% 73 50Advanced 11,827,532,469 10,946,978,295 -7% 114 149Mobile Web 13,511,789,746 12,643,857,492 -6% 107 120 App 61,238,582 116,417,045 90% 13 5 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 55
  • INDONESIAOS Share: Q3, 2011 Available Impressions Nokia OS Symbian OS 33%   33%   Android RIM OS iPhone OS Others 1%   1%   2%   29%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 4,242,681,697 33.2% -1.5 124 170 Symbian OS 3,695,228,132 29.0% +1.5 122 152 Android 249,990,500 2.0% +1.0 20 12 RIM OS 184,768,680 1.4% +0.5 136 19 iPhone OS 140,338,682 1.1% +0.6 14 8 Others 4,247,266,846 33.3% -2.1 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 56
  • INDONESIAManufacturer Share: Q3, 2011 Available Impressions 1%   1%   1%   2%   Nokia 3%   SonyEricsson 5%   Samsung Nexian 7%   LG RIM Apple 17%   Access 62%   Others Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 7,921,932,086 62.1% +0.2 122 161 SonyEricsson 2,199,414,955 17.2% -2.0 179 258 Samsung 916,433,911 7.2% +0.8 40 46 Nexian 586,902,413 4.6% +0.1 414 911 LG 233,430,862 1.8% +0.0 62 44 RIM 184,768,680 1.4% +0.5 136 19 Apple 140,338,682 1.1% +0.6 14 8 Access 134,983,528 1.1% +0.4 105 172 Others 442,069,419 3.5% -0.6 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 57
  • INDONESIAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Nokia E63 548,553,251 4.3% +0.5 270 350 Nokia C3-00 424,870,051 3.3% +0.1 222 246 Nokia 6300 391,623,221 3.1% +0.1 130 146 Nokia N70 376,982,316 3.0% -0.2 146 206 Nokia 2600c 303,523,263 2.4% -0.3 277 416 Nokia 3110c 298,992,211 2.3% -0.2 72 126 Nokia 7610 276,626,233 2.2% -0.2 261 411 SonyEricsson W200i 263,081,517 2.1% -0.2 320 589 Nokia N73 254,317,475 2.0% +0.6 102 136 Nexian NX G922 253,436,960 2.0% -0.3 319 707 Nokia 2630 244,344,468 1.9% -0.2 343 461 Nokia 5300 231,553,959 1.8% -0.1 276 503 Nokia 6600 198,419,301 1.6% -0.2 292 501 Nokia 6030 176,147,367 1.4% -0.3 175 330 Nokia 2626 172,926,377 1.4% -0.3 166 274 Nokia 5310XpressMusic 158,523,816 1.2% +0.5 193 290 Nokia 5200 156,229,937 1.2% -0.2 236 332 Nokia 6120c 147,011,262 1.2% +0.1 106 135 SonyEricsson K310i 142,257,941 1.1% -0.2 420 803 Nokia 6070 135,673,751 1.1% -0.2 256 339 SonyEricsson K510 133,664,163 1.0% -0.2 452 903 Nokia 5130 128,458,256 1.0% -0.3 94 107 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 58
  • INDONESIA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 13,573,028,328 12,760,274,537 -6% Nokia OS 34.8% 33.2% -1.5Smartphone 1,745,495,859 1,813,296,242 4% Symbian OS 27.4% 29.0% +1.5Advanced 11,827,532,469 10,946,978,295 -7% Android 0.9% 2.0% +1.0Mobile Web 13,511,789,746 12,643,857,492 -6% App 61,238,582 116,417,045 90% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Nokia E63 3.8% 4.3% +0.5 Nokia 61.9% 62.1% +0.2 Nokia C3-00 3.2% 3.3% +0.1 SonyEricsson 19.2% 17.2% -2.0 Samsung 6.3% 7.2% +0.8 Nokia 6300 3.0% 3.1% +0.1 Nexian 4.5% 4.6% +0.1 Nokia N70 3.1% 3.0% -0.2 LG 1.8% 1.8% +0.0 Nokia 2600c 2.7% 2.4% -0.3 Nokia 3110c 2.6% 2.3% -0.2 Nokia 7610 2.4% 2.2% -0.2 SonyEricsson W200i 2.3% 2.1% -0.2 Nokia N73 1.4% 2.0% +0.6 Nexian NX G922 2.3% 2.0% -0.3 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 59
  • JAPAN MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 3,056,180,162 4,446,598,790 45% n/a n/aSmartphone 3,013,911,645 4,396,306,298 46% 262 184Advanced 42,268,517 50,292,492 19% 1 1Mobile Web 394,356,349 262,738,560 -33% 7 7 App 2,661,823,813 4,183,860,230 57% 844 448 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 60
  • JAPANOS Share: Q3, 2011 Available Impressions 0%   Android 21%   iPhone OS Others 78%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 3,489,065,976 78.5% +24.2 472 349 iPhone OS 939,546,728 21.1% -23.9 336 192 Others 17,986,085 0.4% -0.3 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 61
  • JAPANManufacturer Share: Q3, 2011 Available Impressions 2%   2%   1%   Apple SonyEricsson 4%   DoCoMo 4%   21%   Samsung 5%   Sharp Toshiba NEC 10%   kddi HTC 20%   SoftBank 14%   Others 16%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 939,546,728 21.1% -23.9 336 192 SonyEricsson 890,554,678 20.0% -15.0 248 352 DoCoMo 733,375,355 16.5% +12.4 1,003 1163 Samsung 602,509,076 13.5% +8.4 66 76 Sharp 451,538,010 10.2% +5.7 1,053 2390 Toshiba 228,364,627 5.1% +3.5 1,009 2082 NEC 193,254,499 4.3% +4.3 1,039 2,300 kddi 192,886,421 4.3% +4.1 1,086 2,470 HTC 75,362,537 1.7% +0.7 57 29 SoftBank 74,804,826 1.7% +1.4 1,047 2,339 Others 64,402,032 1.4% -1.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 62
  • JAPANHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index DoCoMo T-01C 461,691,649 10.4% +6.9 1091 2504 SonyEricsson Unknown 457,679,801 10.3% -21.6 1091 2506 Apple iPhone 4 439,287,924 9.9% +6.5 300 240 Apple iPhone 2G 388,324,085 8.7% -30.8 839 837 Samsung GALAXY S 284,827,145 6.4% +6.4 1086 2343 SonyEricsson SO-01C 277,904,922 6.2% +6.2 1086 2489 Sharp IS03 243,482,383 5.5% +3.6 1091 2504 Samsung SC-02B 229,865,903 5.2% +5.2 1090 2502 SonyEricsson SO-01B 154,407,611 3.5% +2.8 1,085 2490 Toshiba IS04 148,224,874 3.3% +1.8 1,091 2505 kddi IS11SH 146,719,633 3.3% +3.3 1,091 2504 DoCoMo SH-03C 114,224,896 2.6% +2.3 1,091 2505 DoCoMo LYNX 3D 93,198,296 2.1% +2.1 1,091 2505 (SH-03C) NEC MEDIAS WP(N-06C) 85,705,847 1.9% +1.9 1,080 2393 NEC N-04C 84,841,006 1.9% +1.9 1,056 2416 Toshiba T-01C 78,691,083 1.8% +1.8 1,091 2504 Sharp SH-12C 68,570,745 1.5% +1.5 962 2182 Sharp 003SH 62,662,126 1.4% +1.4 1,088 2494 Apple iPod Generation IV 44,602,680 1.0% +0.7 218 69 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 63
  • JAPAN Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 3,056,180,162 4,446,598,790 45% Android 54.3% 78.5% +24.2Smartphone 3,013,911,645 4,396,306,298 46% iPhone OS 45.0% 21.1% -23.9Advanced 42,268,517 50,292,492 19% Others 0.7% 0.4% -0.3Mobile Web 394,356,349 262,738,560 -33% App 2,661,823,813 4,183,860,230 57% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg DoCoMo T-01C 3.5% 10.4% +6.9 Apple 45.0% 21.1% -23.9 SonyEricsson 31.9% 10.3% -21.6 SonyEricsson 35.0% 20.0% -15.0 Unknown DoCoMo 4.1% 16.5% +12.4 Apple iPhone 4 3.3% 9.9% +6.5 Samsung 5.2% 13.5% +8.4 Apple iPhone 2G 39.5% 8.7% -30.8 Sharp 4.4% 10.2% +5.7 Samsung GALAXY S 0.0% 6.4% +6.4 SonyEricsson SO-01C 0.0% 6.2% +6.2 Sharp IS03 1.9% 5.5% +3.6 Samsung SC-02B 0.0% 5.2% +5.2 SonyEricsson SO-01B 0.7% 3.5% +2.8 Toshiba IS04 1.6% 3.3% +1.8 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 64
  • MALAYSIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 734,076,300 1,008,695,161 37% n/a n/aSmartphone 299,972,891 503,435,441 68% 149 104Advanced 434,103,409 505,259,720 16% 70 95Mobile Web 731,356,742 784,477,360 7% 88 98 App 2,719,558 224,217,801 8145% 199 106 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 65
  • MALAYSIAOS Share: Q3, 2011 Available Impressions Android 23%   Symbian OS 29%   iPhone OS Nokia OS 2%   RIM OS Others 10%   13%   23%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 291,750,534 28.9% +10.6 174 129 Symbian OS 236,065,649 23.4% -5.1 106 133 iPhone OS 126,858,994 12.6% +0.4 200 114 Nokia OS 98,333,201 9.7% -1.5 39 54 RIM OS 20,505,299 2.0% +1.1 146 21 Others 235,181,484 23.3% -5.6 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 66
  • MALAYSIAManufacturer Share: Q3, 2011 Available Impressions 1%   1%   2%   Nokia 4%   SonyEricsson 7%   Samsung 32%   Apple HTC 13%   RIM Access Huawei Others 17%   24%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 319,277,122 31.7% -6.5 67 88 SonyEricsson 242,256,447 24.0% -2.7 298 422 Samsung 169,504,344 16.8% +12.3 81 94 Apple 126,858,994 12.6% +0.4 200 114 HTC 67,107,818 6.7% -4.5 222 112 RIM 20,505,299 2.0% +1.1 148 21 Access 12,892,747 1.3% -0.4 203 328 Huawei 11,881,972 1.2% -0.4 444 161 Others 38,410,419 3.8% +0.6 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 67
  • MALAYSIAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Apple iPhone 4 79,761,702 7.9% +2.4 240 192 Samsung GT-P1000 49,851,358 4.9% +4.9 697 478 Nokia 5800d 29,653,084 2.9% -0.7 466 476 SonyEricsson E15i 27,711,266 2.7% +2.2 1,044 761 Nokia C3-00 25,353,813 2.5% -0.2 180 187 Samsung GT-I9100 22,745,621 2.3% +2.1 378 315 Apple iPad I 21,357,360 2.1% +0.1 252 153 SonyEricsson J20i 19,581,267 1.9% +0.3 1,653 2713 Samsung GT-S5830 18,778,021 1.9% +1.9 428 375 HTC Desire S 15,518,340 1.5% +1.5 164 164 Samsung GT-I9003 13,805,778 1.4% +1.4 587 640 Samsung GT-I9000 13,508,882 1.3% -0.1 225 113 Nokia E71 12,798,567 1.3% -0.3 231 197 SonyEricsson X10i 11,976,169 1.2% +1.0 559 457 SonyEricsson J10i2 11,880,257 1.2% +0.4 1,610 2037 Nokia N70 11,676,252 1.2% -0.5 68 99 SonyEricsson J105i 10,906,211 1.1% -0.5 437 835 Nokia N73 10,830,889 1.1% -0.5 63 85 Nokia E63 10,800,696 1.1% -0.3 75 97 Samsung GT-S3850 10,245,636 1.0% +1.0 372 797 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 68
  • MALAYSIA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 734,076,300 1,008,695,161 37% Android 18.3% 28.9% +10.6Smartphone 299,972,891 503,435,441 68% Symbian OS 28.5% 23.4% -5.1Advanced 434,103,409 505,259,720 16% iPhone OS 12.2% 12.6% +0.4Mobile Web 731,356,742 784,477,360 7% App 2,719,558 224,217,801 8145% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 5.5% 7.9% +2.4 Nokia 38.2% 31.7% -6.5 Samsung GT-P1000 0.0% 4.9% +4.9 SonyEricsson 26.7% 24.0% -2.7 Samsung 4.5% 16.8% +12.3 Nokia 5800d 3.6% 2.9% -0.7 Apple 12.2% 12.6% +0.4 SonyEricsson E15i 0.6% 2.7% +2.2 HTC 11.1% 6.7% -4.5 Nokia C3-00 2.7% 2.5% -0.2 Samsung GT-I9100 0.1% 2.3% +2.1 Apple iPad I 2.0% 2.1% +0.1 SonyEricsson J20i 1.6% 1.9% +0.3 Samsung GT-S5830 0.0% 1.9% +1.9 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 69
  • SINGAPORE MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 360,738,316 469,349,949 30% n/a n/aSmartphone 311,782,638 397,232,913 27% 230 161Advanced 48,955,678 72,117,036 47% 20 27Mobile Web 160,361,595 255,597,523 59% 61 69 App 200,376,721 213,752,426 7% 408 217 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 70
  • SINGAPOREOS Share: Q3, 2011 Available Impressions 4%   5%   iPhone OS 7%   Android RIM OS 9%   44%   Symbian OS Nokia OS Others 31%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index iPhone OS 206,191,713 43.9% -8.1 698 399 Android 145,170,927 30.9% +4.9 186 138 RIM OS 40,963,062 8.7% +2.0 636 91 Symbian 34,486,138 7.3% +0.4 33 42 OS Nokia OS 17,882,183 3.8% +0.7 15 21 Others 24,655,926 5.3% +0.1 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 71
  • SINGAPOREManufacturer Share: Q3, 2011 Available Impressions 2%   2%   3%   Apple Samsung 5%   Nokia 6%   RIM HTC 9%   44%   SonyEricsson LG Motorola 11%   Others 19%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 206,191,713 43.9% -8.1 698 399 Samsung 87,544,809 18.7% +6.6 90 104 Nokia 51,486,119 11.0% +1.1 23 31 RIM 40,963,062 8.7% +2.0 636 91 HTC 29,331,287 6.2% -1.9 208 106 SonyEricsson 22,694,862 4.8% +2.0 60 85 LG 10,592,618 2.3% +0.2 77 55 Motorola 7,833,303 1.7% -2.0 159 63 Others 12,712,175 2.7% +0.1 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 72
  • SINGAPOREHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Apple iPhone 4 131,786,736 28.1% +4.6 852 681 Apple iPad I 20,502,800 4.4% +0.6 521 316 Samsung GT-S5830 19,968,463 4.3% +4.3 979 858 Apple iPhone 3GS 19,107,256 4.1% -2.8 1,438 508 Samsung GT-I9000 15,508,421 3.3% -2.2 556 278 Samsung GT-P1000 14,513,591 3.1% +3.1 436 299 Apple iPod Generation IV 12,618,583 2.7% +1.2 586 184 Samsung GT-I9100 12,561,657 2.7% +2.5 448 374 HTC Desire S 12,457,643 2.7% +2.7 282 282 RIM BlackBerry 9000 11,090,139 2.4% +0.2 3,575 1350 Apple iPhone 2G 9,493,676 2.0% -10.7 194 194 Apple iPhone 3G 9,408,431 2.0% +0.1 829 266 RIM BlackBerry 9700 9,141,319 1.9% +0.0 357 158 RIM BlackBerry 8900 6,633,437 1.4% +0.8 2,847 630 SonyEricsson X10i 5,757,387 1.2% +1.0 577 472 RIM BlackBerry 8520 5,243,676 1.1% +0.3 298 38 SonyEricsson E15i 5,239,180 1.1% +0.9 424 309 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 73
  • SINGAPORE Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 360,738,316 469,349,949 30% iPhone OS 52.0% 43.9% -8.1Smartphone 311,782,638 397,232,913 27% Android 26.0% 30.9% +4.9Advanced 48,955,678 72,117,036 47% RIM OS 6.7% 8.7% +2.0Mobile Web 160,361,595 255,597,523 59% App 200,376,721 213,752,426 7% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 23.5% 28.1% +4.6 Apple 52.0% 43.9% -8.1 Apple iPad I 3.8% 4.4% +0.6 Samsung 12.1% 18.7% +6.6 Nokia 9.9% 11.0% +1.1 Samsung GT-S5830 0.0% 4.3% +4.3 RIM 6.7% 8.7% +2.0 Apple iPhone 3GS 6.9% 4.1% -2.8 HTC 8.1% 6.2% -1.9 Samsung GT-I9000 5.5% 3.3% -2.2 Samsung GT-P1000 0.0% 3.1% +3.1 Apple iPod Generation 1.5% 2.7% +1.2 IV Samsung GT-I9100 0.2% 2.7% +2.5 HTC Desire S 0.0% 2.7% +2.7 RIM BlackBerry 9000 2.1% 2.4% +0.2 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 74
  • TAIWAN MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 373,051,056 820,322,711 120% n/a n/aSmartphone 349,067,030 791,650,570 127% 254 179Advanced 23,984,026 28,672,141 20% 5 7Mobile Web 146,308,408 284,319,750 94% 39 44 App 226,742,648 536,002,961 136% 586 311 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 75
  • TAIWANOS Share: Q3, 2011 Available Impressions 2%   2%   Android 12%   iPhone OS Symbian OS Others 84%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 687,151,886 83.8% +20.8 504 373 iPhone OS 98,317,114 12.0% -17.5 190 109 Symbian OS 16,242,350 2.0% -1.0 9 11 Others 18,611,362 2.3% -2.3 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 76
  • TAIWANManufacturer Share: Q3, 2011 Available Impressions 2%   1%   HTC 3%   3%   4%   Samsung Apple Motorola 4%   Acer 4%   SonyEricsson 47%   LG 12%   Nokia DoCoMo Others 19%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index HTC 389,117,959 47.4% +10.2 1,581 801 Samsung 156,615,235 19.1% +7.6 92 107 Apple 98,317,114 12.0% -17.5 190 109 Motorola 32,934,431 4.0% -1.8 384 152 Acer 31,017,589 3.8% +3.0 2,071 1452 SonyEricsson 28,163,269 3.4% -0.1 43 60 LG 24,671,701 3.0% +1.5 103 73 Nokia 18,691,666 2.3% -1.2 5 6 DoCoMo 11,794,738 1.4% +1.4 87 101 Others 28,999,009 3.5% -3.0 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 77
  • TAIWANHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index HTC Desire S 159,801,544 19.5% n/a 2,071 2071 Apple iPhone 4 64,197,613 7.8% -6.5 237 190 HTC Desire 42,326,436 5.2% -6.2 1,354 1082 Samsung GT-I9100 41,541,427 5.1% +4.7 848 707 Samsung GT-I9000 36,371,664 4.4% -2.6 746 374 HTC Desire HD 31,166,110 3.8% -13.7 1,544 842 Acer Iconia Tab A100 19,406,645 2.4% +2.4 2,967 1998 Apple iPad I 18,927,311 2.3% -1.5 275 167 Samsung GT-P1000 18,671,907 2.3% +2.3 321 220 HTC Hero 16,668,897 2.0% +1.3 1,836 906 HTC A6380 13,984,565 1.7% +1.5 2,894 1596 Motorola MB525 13,781,956 1.7% +0.1 825 641 DoCoMo Optimus bright 11,550,513 1.4% +1.4 822 785 (L-07C) Samsung GT-P7500 10,682,783 1.3% +1.3 1,147 843 SonyEricsson X10i 10,681,346 1.3% +1.0 613 501 HTC Wildfire 9,928,203 1.2% +0.9 911 389 Samsung GT-S5830 9,749,448 1.2% +1.2 273 240 Samsung GT-I9003 9,511,441 1.2% +1.2 498 542 LG P970 8,423,231 1.0% +1.0 1,531 1,283 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 78
  • TAIWAN Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 373,051,056 820,322,711 120% Android 63.0% 83.8% +20.8Smartphone 349,067,030 791,650,570 127% iPhone OS 29.5% 12.0% -17.5Advanced 23,984,026 28,672,141 20% Symbian OS 2.9% 2.0% -1.0Mobile Web 146,308,408 284,319,750 94% App 226,742,648 536,002,961 136% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg HTC Desire S n/a 19.5% n/a HTC 37.2% 47.4% +10.2 Apple iPhone 4 14.3% 7.8% -6.5 Samsung 11.5% 19.1% +7.6 Apple 29.5% 12.0% -17.5 HTC Desire 11.3% 5.2% -6.2 Motorola 5.8% 4.0% -1.8 Samsung GT-I9100 0.4% 5.1% +4.7 Acer 0.8% 3.8% +3.0 Samsung GT-I9000 7.0% 4.4% -2.6 HTC Desire HD 17.5% 3.8% -13.7 Acer Iconia Tab A100 0.0% 2.4% +2.4 Apple iPad I 3.8% 2.3% -1.5 Samsung GT-P1000 0.0% 2.3% +2.3 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 79
  • CENTRAL & SOUTH AMERICA SUMMARYCentral & South America Regional Profile: Q3 2011 Central & South America mobile impressions grew by 71% over the past quarter on the InMobi network. "   InMobi now serves about 6 billion impressions per quarter in Central & South America. Mobile ad growth has been strong among Advanced phones and Smartphones. "   Smartphones gained over 1 billion impressions over the last quarter, an increase of 92%, while Advanced phones continue to gain impressions in this market. Available Impression Volume & Composition While the majority of impressions Global in this market are through mobile Q2 2011 Q3 2011 % Chg Development web, app impressions more than Index Total 3,472,152,363 5,934,615,710 70.9% n/a doubled. Smartphone 1,085,096,112 2,085,157,108 92.2% 73 "   The strong increase this quarter as well as Advanced 2,387,056,251 3,849,458,602 61.3% 132 increased Smartphone penetration in this Mobile Web 3,213,636,460 5,311,585,336 65.3% 113 market suggest that app impressions will continue to grow. App 258,515,903 623,030,374 141.0% 50 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 80
  • CENTRAL & SOUTH AMERICA Central & South America OS Share: Q3 2011 Available Impressions Global Nokia OS OS Impressions % Share Pt. Chg Development 21%   Symbian OS Index Nokia OS 1,275,933,431 21.5% +0.5 118 34%   Android RIM OS Symbian OS 943,156,392 15.9% -0.6 90 iPhone OS Android 769,803,960 13.0% +5.0 58 16%   MeeGo RIM OS 440,561,770 7.4% +0.2 77 Others iPhone OS 420,197,214 7.1% -0.5 641%   7%   MeeGo 87,849,298 1.5% +0.2 454 7%   13%   Others 1,997,113,646 34% -4.8 n/a Nokia remains the #1 platform in Central & South America; Android showed the strongest growth, with a 5 point increase. "  Impressions on the Nokia platform still increased from the last quarter, while impressions on the iPhone decreased. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 81
  • CENTRAL & SOUTH AMERICACentral & South America Manufacturer Share: Q3 2011 Available Impressions Global 2%   Manufacturer Impressions % Share Pt. Chg Development 6%   Nokia Index 5%   Samsung Nokia 2,252,001,644 37.9% +0.3 106 SonyEricsson Samsung 1,087,536,568 18.3% +2.8 102 7%   LG 38%   SonyEricsson 526,191,997 8.9% -1.4 156 RIM 7%   Apple LG 450,512,785 7.6% -0.2 184 Motorola RIM 440,561,770 7.4% +0.2 77 8%   Alcatel Apple 420,197,214 7.1% -0.5 64 Others Motorola 315,019,053 5.3% +0.1 201 9%   Alcatel 91,955,080 1.5% -0.7 529 18%   Others 350,639,600 5.9% -0.8 n/a Manufacturer share of impressions has remained relatively consistent in Central & South America since Q2. "  Nokia remains the dominant manufacturer, although Samsung’s share increased Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 82
  • CENTRAL & SOUTH AMERICACentral & South America Handset and Connected Device Detail: Q3 2011 Global Handset Impressions % Share Pt. Chg Development Index Nokia N2730c 239,460,201 4.0% -1.1 2,054 Nokia C3-00 224,725,014 3.8% +0.4 282 Nokia 6300 193,702,817 3.3% -1.0 180 Apple iPhone 4 189,866,521 3.2% +1.2 78 RIM BlackBerry 8520 180,787,302 3.0% -0.1 102 Nokia 5130 99,613,863 1.7% -0.4 187 Samsung GT-S3650 86,957,447 1.5% -0.1 1,253 Apple iPod Generation IV 83,261,331 1.4% +0.1 96 Samsung GT-S3350 79,274,555 1.3% +0.8 783 Samsung GT-S5230 76,249,439 1.3% -0.4 598 Nokia 5230 76,106,343 1.3% -0.0 225 Nokia X6 71,000,528 1.2% +0.4 200 Nokia E63 62,618,035 1.1% -0.1 95 RIM BlackBerry 9300 62,610,458 1.1% +0.5 87 SonyEricsson E15i 59,655,874 1.0% +0.9 279Nokia and Samsung devices are the most prevalent in Central & South America, andmany over-index compared to the rest of the world. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 83
  • CENTRAL & SOUTH AMERICA Central & South America Summary: Q3 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 3,472,152,363 5,934,615,710 70.9% Nokia 37.6% 37.9% +0.3Smartphone 1,085,096,112 2,085,157,108 92.2% Samsung 15.5% 18.3% +2.8Advanced 2,387,056,251 3,849,458,602 61.3% SonyEricsson 10.2% 8.9% -1.4Mobile Web 3,213,636,460 5,311,585,336 65.3% LG 7.8% 7.6% -0.2 App 258,515,903 623,030,374 141.0% RIM 7.2% 7.4% +0.2 Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions Impressions Q2 2011 Q3 2011 Pt. Chg Q3 2011 Pt. Chg Nokia OS 21.0% 21.5% +0.5 Brazil 32.6% +1.4 Costa Rica 17.3% -1.0 Symbian OS 16.5% 15.9% -0.6 Venezuela 7.8% -0.6 Android 8.0% 13.0% +5.0 "   InMobi Central & South America network grew by 70.9% impressions in Q3. "   The top manufacturers and operating systems remained relatively consistent with Q2, although Android grew more than other platforms. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 84
  • EUROPE SUMMARYEurope Regional Profile: Q3 2011 Q3 showed continued mobile ad growth in Europe on the InMobi network. "   InMobi now serves over 15.5 billion impressions per quarter in Europe. Mobile ad growth is entirely driven by smartphones, which grew by 75.8% in Q3. "   Smartphones gained over 4.8 billion impressions over the last quarter and now represent 72% of all mobile ads in the region. With nearly 7 of 10 ads on Smartphones in Europe, brands have the opportunity to market effectively through this mass-reach medium. Available Impression Volume & Composition Global Samsung passes Nokia and Apple Q2 2011 Q3 2011 % Chg Development Index to become the #1 device Total 10,631,601,793 15,520,493,355 46.0% n/a manufacturer by mobile ads inSmartphone 6,413,673,369 11,273,971,271 75.8% 142Advanced 4,217,928,424 4,246,522,084 0.7% 50 Europe.Mobile Web 8,000,976,434 10,440,484,209 30.5% 85 "   After a strong Q3, the Android platform App 2,630,625,359 5,080,009,146 93.1% 156 delivers 33% of mobile ads in Europe. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 85
  • EUROPE Europe OS Share: Q3 2011 Available Impressions Global Android OS Impressions % Share Pt. Chg Development Index 33%   iPhone OS Android 5,120,359,997 33.0% +7.8 147 36%   Symbian OS iPhone OS 2,316,876,617 14.9% -4.8 136 Symbian OS 1,536,220,208 9.9% -2.9 56 Nokia OS Nokia OS 904,316,977 5.8% -1.7 32 Others Others 5,642,719,556 36.4% +1.6 n/a 6%   15%   10%  Android continues to grow and remains the top mobile platform in the region, with anincrease of 7.8 share points in Q3. iPhone OS and Symbian lost share in Q3."  In Q4 2010 and Q1 2011 Android growth far outpaced the market; this trend reversed in Q2, partially because of the strength of the Apple iPad. In Q3 Android growth continued."  Android and iPhone OS combined represent almost half of ad impressions delivered in Europe. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 86
  • EUROPE Europe Manufacturer Share: Q3 2011 Available Impressions Global Manufacturer Impressions % Share Pt. Chg Development Index Samsung Samsung 3,261,277,052 21.0% +3.2 117 21%   Nokia Nokia 2,325,210,178 15.0% -3.9 42 29%   Apple Apple 2,316,876,617 14.9% -4.8 136 HTC HTC 1,651,407,634 10.6% +0.3 180 SonyEricsson SonyEricsson 788,283,082 5.1% -0.8 89 LG 15%   LG 487,715,717 3.1% -0.5 76 Motorola1%   Others Motorola 183,900,732 1.2% -1.0 453%   5%   Others 4,505,822,343 29.0% +7.6 n/a 11%   15%   Samsung became the #1 mobile phone manufacturer by share of ad impressions in Q3. "  Samsung gained 3.2 share points while Nokia and Apple lost 3.9 and 4.8 points, respectively. "  Devices from the top three manufacturers (Samsung, Nokia and Apple) in Europe represent 50% of all mobile ads in the region. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 87
  • EUROPEEurope Handset and Connected Device Detail: Q3 2011 Global Handset Impressions % Share Pt. Chg Development Index Apple iPhone 4 1,112,059,797 7.2% +0.2 174 Samsung GT-I9000 759,629,959 4.9% +0.1 412 HTC Desire S 473,919,160 3.1% +3.1 325 Samsung GT-I9100 418,257,477 2.7% +2.2 376 Apple iPad I 401,690,652 2.6% +0.4 187 HTC Desire 335,822,853 2.2% -2.1 454 Apple iPod Generation IV 317,757,528 2.0% +0.1 140 Samsung GT-S5830 279,166,617 1.8% +1.8 363 HTC Wildfire 268,890,880 1.7% +1.4 556 HTC 001HT 266,835,741 1.7% +1.7 127 SonyEricsson E15i 195,350,043 1.3% +0.9 349 Nokia 6300 188,340,463 1.2% -0.4 67 Nokia X6 167,199,821 1.1% +0.6 1803 of the top 7 devices in the European mobile ecosystem by ad impression are Appledevices. The iPhone remains the #1 device in the region."  All the top ten devices over-index considerably, demonstrating the unique composition of smartphone devices in the Europe mobile landscape. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 88
  • EUROPE Europe Summary: Q3 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 10,631,601,793 15,520,493,355 46.0% Samsung 17.8% 21.0% +3.2Smartphone 6,413,673,369 11,273,971,271 75.8% Nokia 18.9% 15.0% -3.9Advanced 4,217,928,424 4,246,522,084 0.7% Apple 19.7% 14.9% -4.8Mobile Web 8,000,976,434 10,440,484,209 30.5% HTC 10.4% 10.6% +0.3 App 2,630,625,359 5,080,009,146 93.1% SonyEricsson 5.9% 5.1% -0.8 Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions Impressions Q2 2011 Q3 2011 % Chg Q3 2011 Pt. Chg Android 25.2% 33.0% +7.8 United Kingdom 23.3% +2.6 Spain 11.1% +3.2 iPhone OS 19.7% 14.9% -4.8 Netherlands 8.5% +3.0 Symbian OS 12.8% 9.9% -2.9 France 7.6% +2.1 Germany 7.6% -4.6 Turkey 6.3% +0.1 "   The InMobi Europe network remains healthy, with 46% growth over the past three months. "   Spain was fastest growing mobile ad market in Europe, gaining 3.2 share points of regional ad share. "   Samsung became the #1 manufacturer in Europe by ad impressions. "   Android, the most popular mobile OS in Europe, delivered one third of total impressions. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 89
  • FRANCE MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 587,330,428 1,184,936,368 102% n/a n/aSmartphone 451,257,169 1,035,225,781 129% 116 164Advanced 136,073,259 149,710,587 10% 48 24Mobile Web 353,610,056 587,252,534 66% 74 63 App 233,720,372 597,683,834 156% 154 240 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 90
  • FRANCEOS Share: Q3, 2011 Available Impressions 7%   Android 6%   iPhone OS 41%   RIM OS 21%   Symbian OS Others 26%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 484,573,731 40.9% +4.2 124 182 iPhone OS 304,611,245 25.7% -3.1 172 234 RIM OS 245,599,925 20.7% +8.7 87 216 Symbian OS 70,041,650 5.9% -3.7 60 34 Others 80,109,817 6.8% -6.2 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 91
  • FRANCEManufacturer Share: Q3, 2011 Available Impressions 1%   2%   1%   Apple 2%   Samsung 2%   3%   RIM HTC 4%   26%   SonyEricsson 5%   Nokia LG Nintendo 8%   Motorola Sony Acer Others 21%   25%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 304,611,245 25.7% -3.1 172 234 Samsung 293,883,209 24.8% +3.2 118 139 RIM 245,599,925 20.7% +8.7 87 216 HTC 92,067,079 7.8% -0.5 73 131 SonyEricsson 55,265,353 4.7% +0.5 92 82 Nokia 52,788,130 4.5% -2.4 30 12 LG 28,442,290 2.4% -0.3 76 58 Nintendo 25,302,248 2.1% -1.9 346 1,114 Motorola 18,552,786 1.6% -2.9 132 59 Sony 16,104,256 1.4% -1.4 207 619 Acer 12,911,299 1.1% +0.4 251 418 Others 39,408,549 3.3% -0.3 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 92
  • FRANCEHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Apple iPhone 4 164,324,703 13.9% +3.9 194 336 Samsung GT-I9000 91,638,333 7.7% -2.4 158 652 RIM BlackBerry 8520 81,111,304 6.8% +2.8 74 230 RIM BlackBerry 9800 53,158,424 4.5% +2.9 113 263 RIM BlackBerry 9300 48,501,560 4.1% +2.1 104 338 Apple iPad I 42,106,519 3.6% -0.6 137 257 Samsung GT-S5830 37,358,467 3.2% +3.2 175 635 Apple iPod Generation IV 35,139,139 3.0% +1.7 145 203 Samsung GT-I9100 32,193,867 2.7% +2.4 101 379 RIM BlackBerry 9700 29,330,683 2.5% +0.6 96 201 SonyEricsson X10i 24,564,806 2.1% +1.1 253 797 Nintendo DSi 23,045,466 1.9% -1.7 358 1173 Nokia X6 21,752,214 1.8% +1.4 170 307 Samsung GT-I5800 19,397,735 1.6% +0.0 284 1832 Apple iPhone 2G 19,114,032 1.6% -5.3 237 155 HTC Wildfire 18,396,647 1.6% +1.0 90 498 HTC Desire S 18,324,805 1.5% +1.5 51 164 Apple iPhone 3G 18,265,462 1.5% +0.1 234 205 HTC Desire 15,394,956 1.3% -1.4 60 272 SonyEricsson E15i 14,915,203 1.3% +0.7 100 349 Samsung Nexus S 14,743,541 1.2% +0.4 372 817 Apple iPhone 3GS 13,847,327 1.2% -1.1 118 146 Samsung GT-P1000 12,776,787 1.1% +1.1 132 104 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 93
  • FRANCE Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 587,330,428 1,184,936,368 102% Android 36.6% 40.9% +4.2Smartphone 451,257,169 1,035,225,781 129% iPhone OS 28.8% 25.7% -3.1Advanced 136,073,259 149,710,587 10% RIM OS 12.0% 20.7% +8.7Mobile Web 353,610,056 587,252,534 66% App 233,720,372 597,683,834 156% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 10.0% 13.9% +3.9 Apple 28.8% 25.7% -3.1 Samsung GT-I9000 10.2% 7.7% -2.4 Samsung 21.6% 24.8% +3.2 RIM 12.0% 20.7% +8.7 RIM BlackBerry 8520 4.1% 6.8% +2.8 HTC 8.3% 7.8% -0.5 RIM BlackBerry 9800 1.5% 4.5% +2.9 SonyEricsson 4.2% 4.7% +0.5 RIM BlackBerry 9300 2.0% 4.1% +2.1 Apple iPad I 4.1% 3.6% -0.6 Samsung GT-S5830 0.0% 3.2% +3.2 Apple iPod Generation 1.3% 3.0% +1.7 IV Samsung GT-I9100 0.3% 2.7% +2.4 RIM BlackBerry 9700 1.9% 2.5% +0.6 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 94
  • GERMANY SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 1,298,389,412 1,184,841,290 -9% n/a n/aSmartphone 874,406,126 1,013,563,726 16% 115 163Advanced 423,983,286 171,277,564 -60% 50 25Mobile Web 1,031,226,788 589,288,391 -43% 74 63 App 267,162,624 595,552,899 123% 154 239 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 95
  • GERMANYOS Share: Q3, 2011 Available Impressions 2%   8%   Android 5%   iPhone OS 5%   RIM OS Symbian OS 49%   Nokia OS Others 31%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 577,859,678 48.8% +20.6 148 217 iPhone OS 372,953,967 31.5% -0.4 211 286 RIM OS 60,934,550 5.1% +0.9 21 54 Symbian OS 56,065,712 4.7% -10.0 48 27 Nokia OS 24,458,714 2.1% -3.4 35 11 Others 92,568,669 7.8% -7.8 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 96
  • GERMANYManufacturer Share: Q3, 2011 Available Impressions 3%   1%   Apple 4%   Samsung 4%   HTC 4%   Nokia 31%   RIM 5%   SonyEricsson LG 6%   Motorola Sony Others 17%   23%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 372,953,967 31.5% -0.4 211 286 Samsung 278,130,529 23.5% +9.6 112 131 HTC 201,739,639 17.0% +4.5 160 288 Nokia 70,981,442 6.0% -12.4 40 17 RIM 60,934,550 5.1% +0.9 22 54 SonyEricsson 51,634,043 4.4% -1.2 86 77 LG 50,305,256 4.2% +0.8 135 103 Motorola 34,273,145 2.9% -0.6 244 110 Sony 12,167,273 1.0% -0.6 156 467 Others 51,721,446 4.4% -0.8 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 97
  • GERMANYHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 4 167,524,556 14.1% +1.8 197 343 Samsung GT-I9000 96,339,772 8.1% +2.9 166 685 Apple iPod Generation IV 86,879,558 7.3% +1.2 358 503 Apple iPad I 75,644,789 6.4% +3.7 247 462 Samsung GT-I9100 68,079,391 5.7% +5.2 213 802 HTC Desire S 54,642,622 4.6% +4.6 151 490 HTC Desire 43,131,179 3.6% -0.9 168 763 Samsung GT-S5830 29,706,452 2.5% +2.5 139 505 Motorola MB525 18,954,680 1.6% +0.3 326 611 HTC Desire HD 15,983,818 1.3% -3.0 266 299 LG P990 15,882,677 1.3% +0.7 400 1960 HTC Wildfire 15,557,819 1.3% +1.1 76 422 SonyEricsson X10i 15,504,189 1.3% +0.8 160 503 RIM BlackBerry 8520 14,139,527 1.2% -0.7 13 40 LG P970 12,107,679 1.0% +0.8 322 1277 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 98
  • GERMANY Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 1,298,389,412 1,184,841,290 -9% Android 28.2% 48.8% +20.6Smartphone 874,406,126 1,013,563,726 16% iPhone OS 31.8% 31.5% -0.4Advanced 423,983,286 171,277,564 -60% RIM OS 4.2% 5.1% +0.9Mobile Web 1,031,226,788 589,288,391 -43% App 267,162,624 595,552,899 123% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 12.4% 14.1% +1.8 Apple 31.8% 31.5% -0.4 Samsung GT-I9000 5.3% 8.1% +2.9 Samsung 13.9% 23.5% +9.6 Apple iPod Generation HTC 12.5% 17.0% +4.5 6.1% 7.3% +1.2 IV Nokia 18.4% 6.0% -12.4 Apple iPad I 2.7% 6.4% +3.7 RIM 4.2% 5.1% +0.9 Samsung GT-I9100 0.5% 5.7% +5.2 HTC Desire S 0.0% 4.6% +4.6 HTC Desire 4.5% 3.6% -0.9 Samsung GT-S5830 0.0% 2.5% +2.5 Motorola MB525 1.3% 1.6% +0.3 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 99
  • ITALY MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 327,768,795 523,259,494 60% n/a n/aSmartphone 199,467,138 375,454,612 88% 96 136Advanced 128,301,657 147,804,882 15% 114 57Mobile Web 221,897,868 327,248,139 47% 93 79 App 105,870,927 196,011,355 85% 114 178 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 100
  • ITALYOS Share: Q3, 2011 Available Impressions Android 16%   iPhone OS 3%   35%   Symbian OS RIM OS 9%   Nokia OS Others 14%   23%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 181,238,119 34.6% +14.1 105 154 iPhone OS 121,251,915 23.2% -4.2 155 211 Symbian OS 72,586,941 13.9% -1.6 140 79 RIM OS 45,801,274 8.8% +1.5 37 91 Nokia OS 18,070,763 3.5% -0.4 59 19 Others 84,310,482 16.1% -9.5 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 101
  • ITALYManufacturer Share: Q3, 2011 Available Impressions 2%   2%   Samsung 4%   Apple 5%   Nokia 7%   31%   RIM LG HTC 9%   SonyEricsson Huawei Others 17%   23%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Samsung 163,276,505 31.2% +5.1 148 174 Apple 121,251,915 23.2% -4.2 155 211 Nokia 89,768,652 17.2% -1.7 115 48 RIM 45,801,274 8.8% +1.5 37 91 LG 34,516,036 6.6% -1.4 210 160 HTC 28,060,478 5.4% +0.3 50 91 SonyEricsson 10,980,445 2.1% +1.0 41 37 Huawei 8,841,581 1.7% +0.4 302 230 Others 20,762,609 4.0% -0.9 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 102
  • ITALYHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Apple iPhone 4 66,388,487 12.7% +1.8 177 308 Samsung GT-I9000 34,243,121 6.5% +1.1 134 551 Apple iPad I 20,254,992 3.9% +0.0 150 280 Samsung GT-I9100 17,046,397 3.3% +2.8 121 455 Samsung GT-P1000 14,214,030 2.7% +2.7 334 263 RIM BlackBerry 8520 12,974,562 2.5% +0.3 27 83 Samsung GT-S5570 12,798,564 2.4% +2.4 265 702 Apple iPod Generation IV 12,544,448 2.4% +1.2 117 164 LG P500 8,213,675 1.6% +0.3 365 938 Apple iPhone 3GS 7,428,337 1.4% -2.6 143 177 Nokia 5230 7,397,251 1.4% -0.4 444 248 Samsung GT-S5250 7,100,714 1.4% +0.1 1,225 6719 Samsung GT-S5830 6,979,618 1.3% +1.3 74 269 Apple iPhone 2G 6,856,097 1.3% -3.3 193 126 Nokia 5800d 6,614,441 1.3% -0.4 155 205 RIM BlackBerry 9000 6,533,511 1.2% -0.7 299 713 Samsung GT-S5230 6,365,982 1.2% -1.3 163 567 RIM BlackBerry 9800 5,963,072 1.1% +0.9 29 67 Samsung GT S5230W 5,906,891 1.1% -0.9 423 2,773 HTC Desire S 5,627,273 1.1% +1.1 35 114 HTC Wildfire 5,457,902 1.0% +0.8 60 335 RIM BlackBerry 9300 5,405,940 1.0% +0.5 26 85 SonyEricsson E15i 5,386,140 1.0% +0.9 82 285 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 103
  • ITALY Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 327,768,795 523,259,494 60% Android 20.5% 34.6% +14.1Smartphone 199,467,138 375,454,612 88% iPhone OS 27.4% 23.2% -4.2Advanced 128,301,657 147,804,882 15% Symbian OS 15.4% 13.9% -1.6Mobile Web 221,897,868 327,248,139 47% App 105,870,927 196,011,355 85% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 10.9% 12.7% +1.8 Samsung 26.1% 31.2% +5.1 Samsung GT-I9000 5.5% 6.5% +1.1 Apple 27.4% 23.2% -4.2 Nokia 18.9% 17.2% -1.7 Apple iPad I 3.8% 3.9% +0.0 RIM 7.3% 8.8% +1.5 Samsung GT-I9100 0.4% 3.3% +2.8 LG 8.0% 6.6% -1.4 Samsung GT-P1000 0.0% 2.7% +2.7 RIM BlackBerry 8520 2.2% 2.5% +0.3 Samsung GT-S5570 0.0% 2.4% +2.4 Apple iPod Generation 1.2% 2.4% +1.2 IV LG P500 1.3% 1.6% +0.3 Apple iPhone 3GS 4.0% 1.4% -2.6 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 104
  • SPAIN MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 840,317,408 1,725,058,509 105% n/a n/aSmartphone 590,518,041 1,350,999,912 129% 109 155Advanced 249,799,367 374,058,597 50% 70 35Mobile Web 641,228,452 1,213,917,409 89% 105 89 App 199,088,956 511,141,100 157% 91 141 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 105
  • SPAINOS Share: Q3, 2011 Available Impressions 2%   7%   Android RIM OS 8%   Symbian OS 41%   iPhone OS 11%   Nokia OS Others 31%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 704,568,775 40.8% +10.3 124 182 RIM OS 528,963,592 30.7% +4.5 128 320 Symbian OS 183,979,153 10.7% -3.2 108 61 iPhone OS 144,738,477 8.4% -2.8 56 76 Nokia OS 39,207,068 2.3% +0.7 39 12 Others 123,601,443 7.2% -9.4 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 106
  • SPAINManufacturer Share: Q3, 2011 Available Impressions 2%   1%   2%   RIM 3%   Samsung 4%   3%   HTC Nokia 31%   Apple 8%   LG SonyEricsson Motorola 11%   Sony Nintendo Others 12%   24%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index RIM 528,963,592 30.7% +4.5 128 320 Samsung 411,307,146 23.8% +6.6 113 133 HTC 204,143,704 11.8% -1.4 111 200 Nokia 197,585,347 11.5% -0.2 76 32 Apple 144,738,477 8.4% -2.8 56 76 LG 50,151,782 2.9% -0.0 93 71 SonyEricsson 49,346,664 2.9% -1.4 56 50 Motorola 30,994,903 1.8% +0.3 152 68 Sony 26,120,825 1.5% -3.7 230 689 Nintendo 19,899,129 1.2% -2.0 187 602 Others 61,806,939 3.6% -0.1 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 107
  • SPAINHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index RIM BlackBerry 8520 360,410,158 20.9% +0.8 226 702 Samsung GT-I9000 130,663,778 7.6% -0.9 155 638 RIM BlackBerry 9300 91,927,354 5.3% +2.8 136 440 Apple iPhone 4 80,708,795 4.7% +1.1 65 113 Samsung GT-S5830 67,997,593 3.9% +3.9 219 795 HTC Wildfire 57,171,280 3.3% +3.0 191 1064 HTC Desire 51,485,541 3.0% -4.1 138 626 Samsung GT-I9003 45,678,677 2.6% +2.6 500 1238 HTC Desire S 43,293,536 2.5% +2.5 82 267 Samsung GT-S5570 35,640,577 2.1% +2.1 224 593 Samsung GT-I9100 35,032,295 2.0% +1.8 75 284 Nokia 5800d 29,364,016 1.7% -0.6 208 276 Nokia N97 23,691,580 1.4% +0.9 279 487 RIM BlackBerry 9800 21,322,148 1.2% +0.8 31 73 Nokia X6 20,483,924 1.2% +0.1 110 198 Sony PlayStation Portable 19,344,209 1.1% -2.6 247 695 Samsung GT S5230W 19,125,864 1.1% -0.8 415 2723 Apple iPad I 18,219,134 1.1% -0.4 41 76 Nintendo DSi 17,319,573 1.0% -1.5 185 606 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 108
  • SPAIN Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 840,317,408 1,725,058,509 105% Android 30.5% 40.8% +10.3Smartphone 590,518,041 1,350,999,912 129% RIM OS 26.2% 30.7% +4.5Advanced 249,799,367 374,058,597 50% Symbian OS 13.9% 10.7% -3.2Mobile Web 641,228,452 1,213,917,409 89% App 199,088,956 511,141,100 157% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg RIM BlackBerry 8520 20.1% 20.9% +0.8 RIM 26.2% 30.7% +4.5 Samsung GT-I9000 8.5% 7.6% -0.9 Samsung 17.2% 23.8% +6.6 HTC 13.2% 11.8% -1.4 RIM BlackBerry 9300 2.6% 5.3% +2.8 Nokia 11.6% 11.5% -0.2 Apple iPhone 4 3.6% 4.7% +1.1 Apple 11.2% 8.4% -2.8 Samsung GT-S5830 0.0% 3.9% +3.9 HTC Wildfire 0.3% 3.3% +3.0 HTC Desire 7.1% 3.0% -4.1 Samsung GT-I9003 0.0% 2.6% +2.6 HTC Desire S 0.0% 2.5% +2.5 Samsung GT-S5570 0.0% 2.1% +2.1 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 109
  • UK MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 2,202,021,173 3,611,175,012 64% n/a n/aSmartphone 1,767,570,041 3,040,423,654 72% 117 165Advanced 434,451,132 570,751,358 31% 45 23Mobile Web 1,520,138,863 2,709,149,583 78% 112 95 App 681,882,310 902,025,429 32% 76 119 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 110
  • UKOS Share: Q3, 2011 Available Impressions iPhone OS 16%   Android Symbian OS 16%   Nokia OS Others 61%   5%   3%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index iPhone OS 565,461,148 15.7% -10.7 105 142 Android 563,110,279 15.6% -1.3 47 69 Symbian OS 177,658,880 4.9% -0.6 50 28 Nokia OS 119,284,997 3.3% +1.1 57 18 Others 2,185,659,707 60.5% +11.5 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 111
  • UKManufacturer Share: Q3, 2011 Available Impressions Apple 16%   Nokia Samsung 8%   HTC SonyEricsson 8%   LG 58%   Others 7%   3%   1%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 565,461,148 15.7% -10.7 105 142 Nokia 279,909,429 7.8% +1.3 52 22 Samsung 275,660,025 7.6% -1.2 36 43 HTC 260,264,609 7.2% -1.1 68 122 SonyEricsson 104,608,091 2.9% -0.9 57 51 LG 39,987,520 1.1% -0.8 35 27 Others 2,085,284,190 57.7% +13.4 na na Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 112
  • UKHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Apple iPhone 4 236,849,506 6.6% -2.3 92 159 Apple iPad I 104,977,813 2.9% +0.6 112 211 Apple iPod Generation IV 78,369,822 2.2% -0.0 106 149 HTC Desire S 76,730,700 2.1% +2.1 70 226 HTC Wildfire 66,198,001 1.8% +1.3 106 589 Samsung GT-I9000 61,301,981 1.7% -0.8 35 143 Apple iPhone 3GS 55,117,321 1.5% -2.2 154 190 HTC Desire 51,584,728 1.4% -2.8 66 299 Samsung GT-I9100 48,621,153 1.3% +1.0 50 188 Nokia E71 44,580,371 1.2% +1.0 217 192 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 113
  • UK Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 2,202,021,173 3,611,175,012 64% iPhone OS 26.4% 15.7% -10.7Smartphone 1,767,570,041 3,040,423,654 72% Android 16.9% 15.6% -1.3Advanced 434,451,132 570,751,358 31% Symbian OS 5.5% 4.9% -0.6Mobile Web 1,520,138,863 2,709,149,583 78% App 681,882,310 902,025,429 32% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 8.8% 6.6% -2.3 Apple 26.4% 15.7% -10.7 Apple iPad I 2.3% 2.9% +0.6 Nokia 6.5% 7.8% +1.3 Apple iPod Generation Samsung 8.8% 7.6% -1.2 2.2% 2.2% -0.0 IV HTC 8.4% 7.2% -1.1 HTC Desire S #N/A 2.1% n/a SonyEricsson 3.8% 2.9% -0.9 HTC Wildfire 0.5% 1.8% +1.3 Samsung GT-I9000 2.5% 1.7% -0.8 Apple iPhone 3GS 3.8% 1.5% -2.2 HTC Desire 4.2% 1.4% -2.8 Samsung GT-I9100 0.4% 1.3% +1.0 Nokia E71 0.2% 1.2% +1.0 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 114
  • MIDDLE EAST SUMMARYMiddle East Regional Profile: Q3 2011 Middle East mobile impressions grew by 38.3% over the past quarter on the InMobi network. "   InMobi now serves over 5.4 billion impressions per quarter in the Middle East. The volume of mobile impressions in the Middle East signifies the reach mobile devices can offer local, regional and global brands. Mobile ad growth is mostly driven by smartphones. "   Smartphone impressions outnumber advanced phone impressions by more than 2-to-1, and grew at a faster rate. Available Impression Volume & Composition Global Q2 2011 Q3 2011 % Chg Development Over 3 quarters of ads were Index delivered via mobile web. Total 3,910,416,210 5,407,976,018 38.3% n/aSmartphone 2,547,997,831 3,796,059,456 49.0% 134 "   While app impressions continue to grow,Advanced 1,362,418,379 1,611,916,562 18.3% 60 mobile web impressions are driving growthMobile Web 2,820,348,353 4,067,687,298 44.2% 95 App 1,090,067,857 1,340,288,720 23.0% 118 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 115
  • MIDDLE EAST Middle East OS Share: Q3 2011 Available Impressions Global 7%   Symbian OS OS Impressions % Share Pt. Chg Development 7%   Index iPhone OS Symbian OS 2,217,600,715 41.0% +2.5 233 10%   41%   Android iPhone OS 1,114,162,926 20.6% -9.8 187 RIM OS Android 769,935,929 14.2% +8.5 63 Nokia OS 14%   RIM OS 521,370,476 9.6% +3.3 101 Others Nokia OS 402,098,848 7.4% -1.7 41 Others 382,807,124 7.1% -2.8 n/a 21%  iPhone OS impressions fell by almost 10 points, while Android impressions increasedby 8.5 points."  Symbian OS remains the top platform with a 2.5 point increase since Q2."  Android impressions are still low compared to the global index. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 116
  • MIDDLE EASTMiddle East Manufacturer Share: Q3 2011 Available Impressions Global Manufacturer Impressions % Share Pt. Chg Development 2%   2%   Index Nokia Nokia 2,602,177,411 48.1% +0.8 135 4%   Apple Apple 1,114,162,926 20.6% -9.8 187 10%   683,124,831 +6.3 Samsung Samsung 12.6% 71 RIM RIM 521,370,476 9.6% +3.3 101 48%   13%   SonyEricsson SonyEricsson 238,581,754 4.4% -1.2 78 HTC HTC 121,192,068 2.2% +0.8 38 Others Others 127,366,551 2.4% -0.2 n/a 21%   Apple fell by 9.8 share points in Q3, increasing the gap with Nokia, the top manufacturer in the region by ad impressions. "  Samsung and RIM posted modest increases. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 117
  • MIDDLE EASTMiddle East Handset and Connected Device Detail: Q3 2011 Global Handset Impressions % Share Pt. Chg Development Index Apple iPhone 4 354,618,882 6.6% +0.8 159 Apple iPhone 3G 346,222,093 6.4% +2.2 849 Samsung GT-I9000 219,341,895 4.1% +1.3 342 Nokia E63 209,261,777 3.9% +0.5 350 Apple iPod Generation IV 191,712,376 3.5% +0.8 243 Nokia E71 171,666,580 3.2% +0.2 493 Nokia N73 161,706,306 3.0% -0.1 237 Apple iPad I 154,235,665 2.9% +0.4 207 RIM BlackBerry 8520 152,786,478 2.8% +0.4 95 Samsung GT-P1000 152,502,475 2.8% +2.8 273 Nokia E5-00 148,618,772 2.7% +0.8 992 Nokia 6300 131,662,097 2.4% -1.0 135 Nokia 5800d 128,348,555 2.4% +0.5 384 Nokia 6120c 119,506,862 2.2% -0.2 273 Nokia E72 118,490,436 2.2% +0.4 824The Apple iPhone 4 and iPhone 3G are the top handsets in the region by share ofimpressions."  iPhone 3G impressions in particular over-index in the Middle East. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 118
  • MIDDLE EAST Middle East Summary: Q3 2011 Top 5 Manufacturers: % Share of Available Impressions Available Impression Volume & Composition Q2 2011 Q3 2011 Pt. Chg Q2 2011 Q3 2011 % Chg Nokia 47.3% 48.1% +0.8 Total 3,910,416,210 5,407,976,018 38.3% Apple 30.4% 20.6% -9.8Smartphone 2,547,997,831 3,796,059,456 49.0% Samsung 6.4% 12.6% +6.3Advanced 1,362,418,379 1,611,916,562 18.3% RIM 6.3% 9.6% +3.3Mobile Web 2,820,348,353 4,067,687,298 44.2% SonyEricsson 5.6% 4.4% -1.2 App 1,090,067,857 1,340,288,720 23.0% Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions Impressions Q2 2011 Q3 2011 Pt. Chg Q3 2011 Pt. Chg Symbian OS 38.5% 41.0% +2.5 Saudi Arabia 44.4% +2.7 UAE 13.6% +0.9 iPhone OS 30.4% 20.6% -9.8 Iran 11.9% -2.8 Android 5.7% 14.2% +8.5 "   InMobi’s Middle East network grew by 38.3% impressions into Q3, mostly driven by Smartphones. "   Within the region, impressions in Saudi Arabia grew the most. "   Apple iOS share of impressions fell while Android share increased. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 119
  • NORTH AMERICA SUMMARYNorth America Regional Profile: Q3 2011 North America mobile impressions grew by 43.6% over the past quarter on the InMobi network. "  InMobi now serves over 26.6 billion impressions per quarter in North America. The volume of mobile impressions in North America signifies the reach mobile devices can offer local, regional and global brands. Mobile ad growth is mostly driven by Smartphones, which grew by 51.2%, versus 16.8% growth among advanced phone ad impressions in Q3. "  Smartphones gained over 7.3 billion impressions over the last quarter and now represent 82% of all mobile ads in the region. With nearly 4 of 5 ads on smartphones in North America, brands have ample opportunity to market effectively Available Impression Volume & Composition through this mass-reach medium. Global Q2 2011 Q3 2011 % Chg Development Index 50% of mobile ads in North America Total 18,536,684,341 26,614,590,960 43.6% n/a are displayed in applications.Smartphone 14,410,474,727 21,795,589,484 51.2% 73 "  With the significant focus of mobile developersAdvanced 4,126,209,614 4,819,001,476 16.8% 132 and interest from the ecosystem, mobile in-appMobile Web 9,271,810,268 12,718,755,119 37.2% 60 ad impressions now represent 5 of every 10 ads seen on a smartphone. App 9,264,874,073 13,895,835,841 50.0% 249 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 120
  • NORTH AMERICA North America OS Share: Q3 2011 Available Impressions Global 8%   Android OS Impressions % Share Pt. Chg Development 6%   Index iPhone OS 6%   Android 10,737,930,549 40.3% +6.8 180 40%   RIM OS iPhone OS 5,539,595,828 20.8% -8.8 189 Symbian OS RIM OS 5,127,230,843 19.3% +6.2 201 19%   Nokia OS Symbian OS 1,677,674,328 6.3% -0.8 36 Others Nokia OS 1,485,761,968 5.6% +0.6 31 Others 2,046,397,444 8% -4.0 n/a 21%  iPhone OS is losing share of impressions to RIM OS and Android, which remains the #1platform in the region."  Android and RIM OS share increased to 6.8 and 6.2, respectively, while iPhone impressions declined by 8.8 points."  The Nokia and Symbian OS’s are top global mobile platforms based on ad share but index extremely low in North America with global development indices of 31 and 36, respectively. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 121
  • NORTH AMERICANorth America Manufacturer Share: Q3 2011 Available Impressions Global Manufacturer Impressions % Share Pt. Chg Development 1%   Apple Index 8%   RIM Apple 5,539,595,828 20.8% -8.8 189 21%   7%   HTC RIM 5,127,230,843 19.3% +6.2 201 Nokia HTC 3,429,932,122 12.9% +0.3 218 7%   Samsung LG Nokia 3,098,919,932 11.6% +0.1 33 Motorola Samsung 3,084,426,789 11.6% +3.7 65 12%   19%   SonyEricsson LG 1,906,662,320 7.2% +0.2 174 Others Motorola 1,840,816,034 6.9% -2.1 262 12%   SonyEricsson 348,220,170 1.3% -0.4 23 13%   Others 2,238,786,922 8.4% +0.7 n/a Apple remains the #1 Manufacturer in the region, however it lost 8.8 share points in Q3 2011. "  Apple is losing share of impressions to Android and RIM in North America "  Due to high smartphone penetration and usage rates in North America, Apple, RIM, HTC, and Motorola over-index in North America when compared with their global share Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 122
  • NORTH AMERICANorth America Handset and Connected Device Detail: Q3 2011 Global Handset Impressions % Share Pt. Chg Development Index Apple iPhone 4 1,387,115,482 5.2% +0.1 126 RIM BlackBerry 9800 1,130,486,100 4.2% +3.0 249 RIM BlackBerry 8520 1,118,879,203 4.2% -0.0 141 Apple iPod Generation IV 851,287,999 3.2% +1.1 219 Apple iPod Generation II 680,555,900 2.6% -1.8 397 RIM BlackBerry 9700 601,886,759 2.3% +0.9 183 Samsung SPH-M820-BST 584,650,888 2.2% n/a 428 Apple iPhone 3GS 574,518,894 2.2% -1.0 269 Apple iPad I 563,663,658 2.1% +0.1 153 RIM BlackBerry 9300 516,100,880 1.9% +0.8 160 LG LS670 501,911,065 1.9% +0.1 429 Apple iPhone 2G 499,910,953 1.9% -3.1 180 Samsung GT-P1000 491,023,021 1.8% n/a 179 Apple iPod Generation I 472,653,814 1.8% -3.1 362 HTC ADR6300 426,172,380 1.6% -1.1 4257 of the top 15 devices in North America are manufactured by Apple."  All the top ten devices over-index considerably compared to their global share, underling the unique composition of smartphone devices in the North America mobile eco-system. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 123
  • NORTH AMERICA North America Summary: Q3 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 18,536,684,341 26,614,590,960 43.6% Apple 29.6% 20.8% -8.8Smartphone 14,410,474,727 21,795,589,484 51.2% RIM 13.1% 19.3% +6.2Advanced 4,126,209,614 4,819,001,476 16.8% HTC 12.6% 12.9% +0.3Mobile Web 9,271,810,268 12,718,755,119 37.2% Nokia 11.6% 11.6% +0.1 App 9,264,874,073 13,895,835,841 50.0% Samsung 7.9% 11.6% +3.7 Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions Impressions Q2 2011 Q3 2011 Pt. Chg Q3 2011 Pt. Chg Android 33.5% 40.3% +6.8 USA 70.8% -3.3 Canada 16.9% +5.3 iPhone OS 29.6% 20.8% -8.8 Mexico 10.4% -2.1 RIM OS 13.1% 19.3% +6.2 "   The InMobi North America network grew by 43.6% impressions in Q3, mostly driven by smartphones. "   Within the region, Canada was fastest growing mobile ad market, gaining +5.3 share points of regional ad share. "   RIM OS began catching up to iPhone OS, the #2 mobile platform in the region by mobile ad impressions. The difference between the 2 is now only 1.5 share points. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 124
  • MEXICO MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 2,306,821,648 2,765,003,595 20% n/a n/aSmartphone 1,100,591,250 1,408,643,167 28% 67 104Advanced 1,206,230,398 1,356,360,428 12% 283 95Mobile Web 2,174,514,018 2,501,720,496 15% 189 115 App 132,307,630 263,283,099 99% 18 45 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 125
  • MEXICOOS Share: Q3, 2011 Available Impressions RIM OS 24%   Nokia OS 35%   Android Symbian OS iPhone OS 8%   Others 10%   13%   10%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index RIM OS 970,630,321 35.1% +6.0 182 366 Nokia OS 354,376,777 12.8% +1.6 230 70 Android 287,456,103 10.4% +5.9 26 46 Symbian OS 278,109,036 10.1% -4.1 160 57 iPhone OS 220,011,755 8.0% -6.5 38 72 Others 654,419,603 23.7% -3.0 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 126
  • MEXICOManufacturer Share: Q3, 2011 Available Impressions 2%   2%   RIM 3%   Nokia 5%   LG 5%   Samsung 35%   Apple 8%   Motorola SonyEricsson Sony 8%   Nintendo Others 11%   22%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index RIM 970,630,321 35.1% +6.0 182 366 Nokia 603,281,689 21.8% -1.5 187 61 LG 291,688,567 10.5% +1.7 147 256 Samsung 225,570,470 8.2% +2.4 70 46 Apple 220,011,755 8.0% -6.5 38 72 Motorola 130,255,024 4.7% +1.9 68 179 SonyEricsson 129,908,310 4.7% -0.9 359 83 Sony 55,537,972 2.0% -1.5 533 914 Nintendo 42,600,618 1.5% -1.1 470 804 Others 95,518,869 3.5% -0.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 127
  • MEXICOHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index RIM BlackBerry 8520 570,889,707 20.6% +1.9 491 693 Nokia C3-00 227,942,412 8.2% +2.2 807 613 RIM BlackBerry 9300 92,007,777 3.3% +1.7 172 275 Nokia 6300 77,369,826 2.8% -1.3 658 155 Apple iPod Generation IV 66,532,647 2.4% -2.0 75 165 Apple iPhone 4 64,742,262 2.3% -0.1 45 57 Nokia 5530 63,328,064 2.3% -1.4 980 960 LG LG-C305 56,761,299 2.1% +2.1 1,022 3826 Motorola i1 50,350,263 1.8% +1.1 431 1337 LG GM360 48,708,557 1.8% -0.1 1,001 3078 Sony PlayStation Portable 47,430,675 1.7% -1.2 610 1063 Samsung GT S5560 47,353,726 1.7% -0.3 1,002 2702 RIM BlackBerry 9800 46,140,591 1.7% +1.1 39 98 Samsung GT-S3350 42,781,041 1.5% +1.1 958 907 RIM BlackBerry 9550 40,471,754 1.5% +0.5 324 1322 Nintendo DSi 36,471,360 1.3% -0.9 479 796 RIM BlackBerry 9700 33,712,384 1.2% +0.3 54 99 RIM BlackBerry 8530 33,669,960 1.2% 0.0 96 393 Samsung GT-M3710 31,399,243 1.1% 0.0 1,010 2,697 LG P500h 28,783,003 1.0% +0.6 493 1,014 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 128
  • MEXICO Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 2,306,821,648 2,765,003,595 20% RIM OS 29.1% 35.1% +6.0Smartphone 1,100,591,250 1,408,643,167 28% Nokia OS 11.2% 12.8% +1.6Advanced 1,206,230,398 1,356,360,428 12% Android 4.5% 10.4% +5.9Mobile Web 2,174,514,018 2,501,720,496 15% App 132,307,630 263,283,099 99% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg RIM BlackBerry 8520 18.8% 20.6% +1.9 RIM 29.1% 35.1% +6.0 Nokia C3-00 6.0% 8.2% +2.2 Nokia 23.3% 21.8% -1.5 LG 8.8% 10.5% +1.7 RIM BlackBerry 9300 1.6% 3.3% +1.7 Samsung 5.8% 8.2% +2.4 Nokia 6300 4.1% 2.8% -1.3 Apple 14.4% 8.0% -6.5 Apple iPod Generation 4.4% 2.4% -2.0 IV Apple iPhone 4 2.4% 2.3% -0.1 Nokia 5530 3.7% 2.3% -1.4 LG LG-C305 0.0% 2.1% +2.1 Motorola i1 0.8% 1.8% +1.1 LG GM360 1.8% 1.8% -0.1 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 129
  • USA SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 13,745,120,097 18,850,485,743 37% n/a n/aSmartphone 11,473,435,354 16,653,417,907 45% 107 167Advanced 2,271,684,743 2,197,067,836 -3% 60 20Mobile Web 5,055,428,448 5,814,717,016 15% 65 39 App 8,689,691,649 13,035,768,727 50% 132 329 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 130
  • USAOS Share: Q3, 2011 Available Impressions 3%   3%   6%   Android iPhone OS 10%   RIM OS Symbian OS Nokia OS 52%   Others 26%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 9,881,963,885 52.4% +9.9 130 233 iPhone OS 4,859,487,305 25.8% -8.4 124 234 RIM OS 1,856,490,433 9.8% +4.1 51 103 Symbian OS 621,259,882 3.3% -1.4 52 19 Nokia OS 531,559,232 2.8% -0.3 51 15 Others 1,099,725,007 5.8% -3.9 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 131
  • USAManufacturer Share: Q3, 2011 Available Impressions Apple 11%   HTC 26%   Samsung 6%   RIM 8%   Motorola LG 9%   Nokia 17%   Others 10%   14%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 4,859,487,305 25.8% -8.4 124 234 HTC 3,158,131,936 16.8% +0.7 130 283 Samsung 2,568,737,894 13.6% +5.0 118 76 RIM 1,856,490,433 9.8% +4.1 51 103 Motorola 1,652,883,105 8.8% -2.5 127 332 LG 1,538,534,842 8.2% +0.5 114 198 Nokia 1,138,590,683 6.0% -1.5 52 17 Others 2,077,629,545 11.0% +2.1 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 132
  • USAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 4 1,162,597,655 6.2% +0.4 118 150 Apple iPod Generation IV 657,180,592 3.5% +2.1 109 239 Apple iPod Generation II 650,648,146 3.5% -2.2 135 536 Samsung SPH-M820-BST 580,226,464 3.1% +3.1 140 599 Apple iPhone 3GS 551,398,944 2.9% -1.0 136 365 RIM BlackBerry 9800 509,211,788 2.7% +2.2 64 159 LG LS670 498,173,168 2.6% +0.2 140 601 Apple iPad I 484,497,272 2.6% +0.3 121 186 Apple iPhone 2G 475,292,976 2.5% -3.3 134 242 Samsung GT-P1000 471,716,841 2.5% +2.5 136 242 Apple iPod Generation I 431,130,480 2.3% -3.5 129 466 HTC ADR6300 417,073,539 2.2% -1.3 138 588 Huawei M860 398,324,053 2.1% -0.7 140 596 Motorola DroidX 384,447,363 2.0% -1.5 140 572 Motorola Droid 2 348,870,682 1.9% -0.3 140 582 HTC PC36100 314,193,533 1.7% -2.6 139 577 HTC Desire HD 291,680,714 1.5% +0.0 136 343 Motorola Droid 289,958,490 1.5% -0.3 140 578 HTC Glacier 255,638,003 1.4% -0.5 137 575 RIM BlackBerry 8530 254,258,163 1.3% +0.2 106 436 HTC ADR6400L 246,015,903 1.3% +1.3 140 599 Apple iPhone 3G 239,518,794 1.3% -0.8 127 169 LG MS690 218,823,260 1.2% +0.2 140 601 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 133
  • USA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 13,745,120,097 18,850,485,743 37% Android 42.6% 52.4% +9.9Smartphone 11,473,435,354 16,653,417,907 45% iPhone OS 34.2% 25.8% -8.4Advanced 2,271,684,743 2,197,067,836 -3% RIM OS 5.7% 9.8% +4.1Mobile Web 5,055,428,448 5,814,717,016 15% App 8,689,691,649 13,035,768,727 50% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 5.8% 6.2% +0.4 Apple 34.2% 25.8% -8.4 Apple iPod Generation 1.4% 3.5% +2.1 HTC 16.0% 16.8% +0.7 IV Apple iPod Generation Samsung 8.6% 13.6% +5.0 5.6% 3.5% -2.2 II RIM 5.7% 9.8% +4.1 Samsung SPH-M820- 0.0% 3.1% +3.1 Motorola 11.3% 8.8% -2.5 BST Apple iPhone 3GS 4.0% 2.9% -1.0 RIM BlackBerry 9800 0.5% 2.7% +2.2 LG LS670 2.4% 2.6% +0.2 Apple iPad I 2.3% 2.6% +0.3 Apple iPhone 2G 5.9% 2.5% -3.3 Samsung GT-P1000 0.0% 2.5% +2.5 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 134
  • MEASURES AND TERM DEFINITIONSMeasures:Available Impressions: The total number of ads requests made to the InMobi network% Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device,manufacturer, or OS under analysis.Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specifiedregion or country relative to that same inventory type, device, manufacturer, or OS share globally.Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OSunder analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region.% Chg: The percentage change in absolute value between two different time periods.Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different timeperiods.Definitions:Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, PalmOS, Nokia N & E Series Phones, or Samsung Bada.Advanced: Any impression served to any OS or handset not included in the smart phone definition above.Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application-layer network communications in a wireless-communication environment.App (Application): Any impressions served to a mobile application resident on the consumer mobile device.Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellularcompany providing service for mobile phone subscriber served the impression.OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware andprovides common services for execution of various application software receiving the impression.Handsets and Connected Device: The make and model of the mobile device receiving the impression.Manufacturer: The OEM manufacturer of the mobile device receiving the impression.Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1%share.InMobi Regional Definitions:InMobi defines all regions per Wikipedia with the following modifications:“Asia Pacific” includes the 15 Oceania countries as listed in Wikipedia.“South America” includes South & Central Americas as listed in Wikipedia. Page 135
  • NEXT STEPSThis data is part of a series of network reports that are released monthly.Additional regions and markets will be released throughout the quarter.Release ScheduleOnce a quarter InMobi will release a full data report which will include global, regional and countrydata views. The next full release is planned for mid January. Infographics with monthly data will beavailable in November and December. Monthly data updates including key information by market willbe released via our mailing lists and website.While we move to a quarterly release schedule, we will still continue to release insightful data on keymarkets across regions on a monthly basis. These releases will shed light on emerging trends andunique developments specific to those key markets.Open Source Research: Getting InvolvedObjective industry analysts and thought-leaders are encouraged to comment, question, andparticipate. We will be sure to consider and update the research based on feedback and questionsto improve the quality for all end users.To join our monthly research mailing list, contact us at Research@InMobi.comTo download the full reports, visit us at www.InMobi.com/research Page 136