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A GLOBAL VIEW OF MOBILE ADVERTISING:                  Quarter 3, 2011 Report              InMobi Mobile Insights - Network...
ABOUT THE RESEARCHProject BackgroundAfter launching in 2007 in Asia, InMobi quickly grew to become the worlds largest inde...
CONTENTSInMobi Global Research Contents2   About the Research3    Contents4    Network Data: Specifications & Representati...
NETWORK DATASpecificationsData in this report are sourced from our global mobile advertising network which served 138.4 bi...
GLOBAL SUMMARY                                                                                  The global mobile ad ecosy...
GLOBAL          Global OS Share: Q3 2011               Available Impressions                                              ...
GLOBALGlobal Manufacturer Share: Q3 2011                                        Available Impressions                     ...
GLOBALGlobal Handset and Connected Device Detail: Q3 2011                            Handset                              ...
GLOBAL              Global Summary: Q3 2011                   Available Impression Volume & Composition                   ...
AFRICA SUMMARYAfrica Regional Profile: Q3 2011                                                     Africa mobile impressio...
AFRICA              Africa OS Share: Q3 2011                     Available Impressions                                    ...
AFRICAAfrica Manufacturer Share: Q3 2011                           Available Impressions                                  ...
AFRICAAfrica Handset and Connected Device Detail: Q3 2011                                                                 ...
AFRICA           Africa Summary: Q3 2011               Available Impression Volume & Composition                          ...
KENYA MARKET SUMMARY                  Available Impression Volume & Composition                                           ...
KENYAOS Share: Q3, 2011                      Available Impressions                                                        ...
KENYAManufacturer Share: Q3, 2011                       Available Impressions                                             ...
KENYAHandset and Connected Device Detail: Q3, 2011                                                                        ...
KENYA            Summary: Q3, 2011                 Available Impression Volume & Composition                              ...
NIGERIA MARKET SUMMARY                   Available Impression Volume & Composition                                        ...
NIGERIAOS Share: Q3, 2011                      Available Impressions                                     18%	             ...
NIGERIAManufacturer Share: Q3, 2011                         Available Impressions                                         ...
NIGERIAHandset and Connected Device Detail: Q3, 2011                                                                      ...
NIGERIA            Summary: Q3, 2011                 Available Impression Volume & Composition                            ...
SOUTH AFRICA MARKET SUMMARY                   Available Impression Volume & Composition                                   ...
SOUTH AFRICAOS Share: Q3, 2011                      Available Impressions                                                 ...
SOUTH AFRICAManufacturer Share: Q3, 2011                        Available Impressions                                     ...
SOUTH AFRICAHandset and Connected Device Detail: Q3, 2011                                                                 ...
SOUTH AFRICA            Summary: Q3, 2011                 Available Impression Volume & Composition                       ...
ASIA SUMMARYAsia Regional Profile: Q3 2011                                                                                ...
ASIA             Asia OS Share: Q3 2011                     Available Impressions                                         ...
ASIAAsia Manufacturer Share: Q3 2011                                Available Impressions                                 ...
ASIAAsia Handset and Connected Device Detail: Q3 2011                                                                     ...
ASIA           Asia Summary: Q3 2011               Available Impression Volume & Composition                              ...
AUSTRALIA SUMMARY                   Available Impression Volume & Composition                                             ...
AUSTRALIAOS Share: Q3, 2011                      Available Impressions                           2%	      10%	            ...
AUSTRALIAManufacturer Share: Q3, 2011                        Available Impressions                                        ...
AUSTRALIAHandset and Connected Device Detail: Q3, 2011                                                                    ...
AUSTRALIA            Summary: Q3, 2011                 Available Impression Volume & Composition                          ...
CHINA MARKET SUMMARY                   Available Impression Volume & Composition                                          ...
CHINAOS Share: Q3, 2011                      Available Impressions                                   1%	       2%	        ...
CHINAManufacturer Share: Q3, 2011                      Available Impressions                                  1%	         ...
CHINAHandset and Connected Device Detail: Q3, 2011                                                                        ...
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
Q3 2011 - Global+Regional Report with Country Detail
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Transcript of "Q3 2011 - Global+Regional Report with Country Detail"

  1. 1. A GLOBAL VIEW OF MOBILE ADVERTISING: Quarter 3, 2011 Report InMobi Mobile Insights - Network Data Global Report Release date: October 25th, 2011 Page 1
  2. 2. ABOUT THE RESEARCHProject BackgroundAfter launching in 2007 in Asia, InMobi quickly grew to become the worlds largest independentmobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and abroad, independent market footprint, InMobi is well positioned to provide an objective,comprehensive, and representative view of the mobile advertising market.Research ObjectivesWe have three goals with this research:1.  Help educate the market. Statistics and information about the state of mobile advertising are lacking in most regions of the world.2.  Track consumer opinions regarding mobile advertising. With any emerging medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area.3.  Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access. Beginning July 2011, InMobi is moving towards Contact Information quarterly data views which will highlight broader www.inmobi.com/research industry trends and provide an overview of the research@inmobi.com global mobile advertising market.   Twitter: @inmobi Page 2
  3. 3. CONTENTSInMobi Global Research Contents2 About the Research3 Contents4 Network Data: Specifications & Representation5 Global Topline 6–9 Global OS Share, Manufacturer Share, Top Handsets and Summary10 - 14 Africa - Regional Profile 80 – 84 Central & South America – Regional Profile 15 - 19 Kenya – Market Profile 20 - 24 Nigeria – Market Profile 85 – 89 Europe – Regional Profile 25 - 29 South Africa – Market Profile 90 – 94 France – Market Profile 95 – 99 Germany – Market Profile30 - 34 Asia Pacific – Regional Profile 100 – 104 Italy – Market Profile 35 - 39 Australia – Market Profile 105 – 109 Spain – Market Profile 40 - 44 China – Market Profile 110 – 114 United Kingdom – Market Profile 45 - 49 Hong Kong – Market Profile 50 - 54 India – Market Profile 115 – 119 Middle East – Regional Profile 55 - 59 Indonesia – Market Profile 60 - 64 Japan – Market Profile 120 – 124 North America – Regional Profile 65 - 69 Malaysia – Market Profile 125 – 129 Mexico – Market Profile 70 - 74 Singapore – Market Profile 130 – 134 USA – Market Profile 75 - 79 Taiwan – Market Profile135 Measures and Term Definitions136 Next Steps Page 3
  4. 4. NETWORK DATASpecificationsData in this report are sourced from our global mobile advertising network which served 138.4 billionimpressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions inSeptember, we are able to claim one of the broadest and most representative networks in the world. Exactspecifications are as follows:• Global Available Impressions in Quarter 3, 2011: 138.4 billion• Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America• Countries Represented: 131 countries with over 10 million impressions per month• Base Measure: Available Impressions• Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices• Time Periods: Q2 2011 (April – June 2011), Q3 2011 (July – September 2011)• Comparisons: Q3 2011 versus Q2 2011RepresentationInMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,the following issues are present in this data.Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web(WAP) and APP. SMS/Text and Search are NOT included in this synopsis.Scale and Time In Market: Representation within the network is a function of the both scale and time in market.Readers can expect more fluctuation and variance in younger, smaller markets for the company.Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over5,500 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact thedata.Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to amuch lesser extent than publishers. Page 4
  5. 5. GLOBAL SUMMARY The global mobile ad ecosystem continues its significant growth, increasing ad impressions by 32.6% from Q2 2011 to Q3 2011. "  The InMobi network gained nearly 34 billion ad requests in Q3 2011. Continued significant growth in the global mobile ecosystem highlights the healthy mix of increasing consumer mobile usage, advertiser adoption and publisher focus on mobile advertising. Smartphone impression growth far outpaces advanced phones. Smartphones now represent 43% of all mobile ads on the InMobi network. "  52% growth in impressions on Smartphones over the past quarter clearly underlines the shift towards Smartphone usage among consumers globally. Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg In-application advertising continues Total 104,334,888,661 138,351,025,951 32.6% to grow quickly, although it onlySmartphone 39,314,783,903 59,979,601,147 52.6% represents 21% of all mobile ads onAdvanced 65,020,104,758 78,371,424,804 20.5% the InMobi network.Mobile Web 86,948,843,684 109,314,697,724 25.7% "  In application ads are highly utilized in only a few App 17,386,044,977 29,036,328,227 67.0% key markets across the globe. Globally, most mobile ads are still delivered in the mobile web experience that is platform agnostic. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 5
  6. 6. GLOBAL Global OS Share: Q3 2011 Available Impressions OS Impressions % Share Pt. Chg Android 21%   Android 31,095,406,496 22.5% +7.2 22%   Nokia OS Nokia OS 25,183,777,402 18.2% -1.8 Symbian OS Symbian OS 24,348,191,250 17.6% -1.5 iPhone OS10%   iPhone OS 15,222,377,217 11.0% -3.8 RIM OS 18%   RIM OS 13,269,885,290 9.6% +3.6 Others 11%   Others 29,231,388,297 21.1% -3.7 18%  Android OS gained 7.2 share points and surpassed both the leading operating systems,Nokia and Symbian."  Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OS’s on the InMobi network over the past quarter."  Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impression share. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 6
  7. 7. GLOBALGlobal Manufacturer Share: Q3 2011 Available Impressions 1%   3%   Manufacturer Impressions % Share Pt. Chg 6%   Nokia Nokia 49,491,045,378 35.8% -3.2 Samsung 4%   Samsung 24,747,590,276 17.9% +3.1 Apple 6%   36%   Apple 15,222,377,217 11.0% -3.8 RIM RIM 13,269,885,290 9.6% +3.66%   HTC HTC 8,190,274,125 5.9% +0.9 SonyEricsson 10%   SonyEricsson 7,872,153,468 5.7% -1.5 LG LG 5,700,658,465 4.1% +0.1 Motorola Motorola 3,648,747,769 2.6% -0.5 11%   18%   DoCoMo DoCoMo 1,962,380,787 1.4% +1.3 Others Others 8,245,913,176 6.0% +0.1 Nokia holds the top manufacturer spot by global ad impressions, holding a commanding 35.8% share of impressions. "  Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category. "  Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5 major manufacturers Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 7
  8. 8. GLOBALGlobal Handset and Connected Device Detail: Q3 2011 Handset Impressions % Share Pt Chg Apple iPhone 4 5,703,047,167 4.1% +0.7 RIM BlackBerry 8520 4,119,025,675 3.0% +0.6 Nokia 6300 2,503,775,917 1.8% -0.4 Nokia 5233 2,360,111,627 1.7% +0.3 RIM BlackBerry 9800 2,356,015,544 1.7% +1.2 Nokia 3110c 2,106,099,465 1.5% -0.5 Apple iPod Generation IV 2,018,186,153 1.5% +0.5 Apple iPad I 1,910,102,922 1.4% +0.2 HTC 001HT 1,868,878,125 1.4% +1.3 Nokia C3-00 1,860,928,144 1.3% +0.0 Nokia C1-01 1,747,778,250 1.3% +0.5 Nokia N73 1,744,569,994 1.3% -0.2 RIM BlackBerry 9700 1,705,622,822 1.2% +0.5 RIM BlackBerry 9300 1,674,867,330 1.2% +0.6 Samsung GT-I9000 1,641,743,468 1.2% -0.0The Apple iPhone gained 0.7 share points to remain the top device globally. 6 of thetop 15 handsets are Nokia devices."  The Apple iPhone 4 is the top device by share of impressions."  The top 10 handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences at scale with rich experiences. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 8
  9. 9. GLOBAL Global Summary: Q3 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 104,334,888,661 138,351,025,951 32.6% Nokia 39.0% 35.8% -3.2 Smartphone 39,314,783,903 59,979,601,147 52.6% Samsung 14.8% 17.9% +3.1 Advanced 65,020,104,758 78,371,424,804 20.5% Apple 14.8% 11.0% -3.8 Mobile Web 86,948,843,684 109,314,697,724 25.7% RIM 6.0% 9.6% +3.6 App 17,386,044,977 29,036,328,227 67.0% HTC 5.0% 5.9% +0.9 Top 10 Handsets: % Share of Available Impressions Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 3.5% 4.1% +0.7 Android 15.3% 22.5% +7.2 RIM BlackBerry 8520 2.4% 3.0% +0.6 Nokia OS 20.0% 18.2% -1.8 Nokia 6300 2.2% 1.8% -0.4 Nokia 5233 1.4% 1.7% +0.3 Symbian OS 19.1% 17.6% -1.5 RIM BlackBerry 9800 0.5% 1.7% +1.2 Nokia 3110c 2.0% 1.5% -0.5 "   The InMobi global network grew by over 34Apple iPod Generation IV 1.0% 1.5% +0.5 billion impressions over the past quarter. Apple iPad I 1.2% 1.4% +0.2 HTC 001HT 0.0% 1.4% +1.3 "   The 52.6% growth in smartphone ad Nokia C3-00 1.3% 1.3% +0.0 impressions and 67% growth in application ads points towards increasing consumer adoption of smartphones and the popularity of applications. "   Among the top 3 operating systems, only Android managed to gain share points (+7.2). Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 9
  10. 10. AFRICA SUMMARYAfrica Regional Profile: Q3 2011 Africa mobile impressions grew by 26% over the past quarter on the InMobi network. "   InMobi now serves over 15.4 billion impressions per quarter in Africa. The volume of mobile impressions in Africa signifies the reach mobile devices can offer local, regional and global brands. The majority of impressions in Africa are on Advanced phones, with a 23.5% growth rate this quarter. "   While Smartphones make up a smaller percentage of impressions in this market, they have a faster growth rate than Advanced phones Available Impression Volume & Composition Global Impressions on Apps more than Q2 2011 Q3 2011 % Chg Development doubled this quarter, but still make Index Total 12,238,229,301 15,405,299,486 25.9% n/a up a small percentage of totalSmartphone 1,915,598,390 2,658,001,592 38.8% 43 impressions.Advanced 10,322,630,911 12,747,297,894 23.5% 168 "   As Smartphone penetration increases AppMobile Web 12,182,801,767 15,289,194,509 25.5% 126 impressions will likely increase in this market App 55,427,534 116,104,977 109.5% 4 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 10
  11. 11. AFRICA Africa OS Share: Q3 2011 Available Impressions Global Nokia OS OS Impressions % Share Pt. Chg Development Index Symbian OS 31%   Nokia OS 5,778,165,075 37.5% +0.1 206 38%   RIM OS Symbian OS 3,664,100,634 23.8% -0.6 135 Android RIM OS 780,553,970 5.1% +1.4 53 iPhone OS Android 253,427,774 1.6% +0.9 71%   Others iPhone OS 178,427,370 1.2% +0.3 11 2%   5%   Others 4,750,624,663 31% -2.1 n/a 24%   The Nokia and Symbian platforms dominate the Africa market; the 3rd largest OS is RIM with 5% of impressions. "  Nokia and Symbian combined make up about 61% of impressions in this market. "  Android and iPhone OS are still relatively small in this market due to low Smartphone penetration. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 11
  12. 12. AFRICAAfrica Manufacturer Share: Q3 2011 Available Impressions Global Manufacturer Impressions % Share Pt. Chg Development 4%  1%  1%   3%   1%   Index Nokia Nokia 9,419,142,057 61.1% -0.5 171 Samsung Samsung 2,873,570,619 18.7% -0.8 104 5%   SonyEricsson SonyEricsson 840,392,701 5.5% -0.5 96 5%   RIM LG RIM 780,553,970 5.1% +1.4 53 Motorola LG 540,956,049 3.5% +0.2 85 Alcatel 19%   Motorola 198,131,866 1.3% -0.3 49 61%   Apple Others Alcatel 186,146,673 1.2% +0.2 412 Apple 178,427,370 1.2% +0.3 11 Others 387,978,181 2.5% -0.1 n/a Manufacturer share in Africa remained generally consistent with last quarter. "  Nokia and Samsung make up about 80% of impressions in Africa. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 12
  13. 13. AFRICAAfrica Handset and Connected Device Detail: Q3 2011 Global Handset Impressions % Share Pt. Chg Development Index Nokia 6300 546,133,066 3.5% -0.2 196 RIM BlackBerry 8520 491,231,271 3.2% +0.8 107 Samsung SGH E250i 427,096,077 2.8% -0.5 813 Nokia 3110c 396,140,307 2.6% -0.5 169 Nokia N70 375,307,776 2.4% -0.5 209 Nokia 1680c 348,055,699 2.3% -0.3 569 Nokia N73 302,482,323 2.0% -0.1 156 Nokia N2700 Classic 289,869,535 1.9% +0.5 205 Nokia C1-01 285,815,959 1.9% +0.9 147 Nokia 6120c 276,084,936 1.8% +0.1 221 Nokia C3-00 266,983,514 1.7% +0.6 129 Nokia 5130 264,901,876 1.7% +0.3 191 Samsung SGH-E250 247,225,741 1.6% -0.4 549 Nokia E63 226,946,956 1.5% +0.0 133 Nokia X2-01 216,502,125 1.4% +1.4 164Nokia devices dominate the list of top device models"  No single device stands out with high share Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 13
  14. 14. AFRICA Africa Summary: Q3 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 12,238,229,301 15,405,299,486 25.9% Nokia 61.6% 61.1% -0.5Smartphone 1,915,598,390 2,658,001,592 38.8% Samsung 19.5% 18.7% -0.8Advanced 10,322,630,911 12,747,297,894 23.5% SonyEricsson 6.0% 5.5% -0.5Mobile Web 12,182,801,767 15,289,194,509 25.5% RIM 3.7% 5.1% +1.4 App 55,427,534 116,104,977 109.5% LG 3.3% 3.5% +0.2 Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions Impressions Q2 2011 Q3 2011 Pt. Chg Q3 2011 Pt. Chg Nokia OS 37.4% 37.5% +0.1 Nigeria 21.6% +2.4 South Africa 20.3% -0.9 Symbian OS 24.4% 23.8% -0.6 Egypt 11.6% -0.8 RIM OS 3.7% 5.1% +1.4 "   InMobi’s Africa network grew by about 26% in Q3. "   Growth rates were highest among Smartphones and Apps, however most impressions in the region are delivered via Advanced phones and Mobile Web. "   Within the region, Nigeria and South Africa experienced the highest mobile ad growth rates. "   The Nokia and Symbian platforms dominate the market; RIM OS is a distant third. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 14
  15. 15. KENYA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 769,638,223 1,100,547,972 43% n/a n/aSmartphone 58,098,972 86,655,395 49% 46 20Advanced 711,539,251 1,013,892,577 42% 116 192Mobile Web 766,786,917 1,094,925,971 43% 100 126 App 2,851,306 5,622,001 97% 68 2 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 15
  16. 16. KENYAOS Share: Q3, 2011 Available Impressions Nokia OS Symbian OS 37%   Android 54%   Others 7%   2%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 594,838,439 54.0% -0.2 144 297 Symbian OS 80,509,945 7.3% -0.8 31 42 Android 23,166,845 2.1% +0.9 128 9 Others 402,032,744 36.5% +0.2 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 16
  17. 17. KENYAManufacturer Share: Q3, 2011 Available Impressions 2%   1%   1%   3%   Nokia Samsung 4%   Alcatel 10%   SonyEricsson Huawei LG 17%   Motorola 61%   Others Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 674,692,566 61.3% -1.0 100 171 Samsung 185,467,141 16.9% +0.8 90 94 Alcatel 111,589,453 10.1% +1.1 839 3459 SonyEricsson 44,416,524 4.0% -0.7 74 71 Huawei 29,655,341 2.7% +0.9 565 367 LG 15,289,429 1.4% +0.1 40 34 Motorola 15,089,632 1.4% -0.7 107 52 Others 24,347,885 2.2% -0.5 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 17
  18. 18. KENYAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Nokia 1680c 170,525,902 15.5% -1.8 686 3904 Alcatel OT 305 79,331,967 7.2% -1.2 1,269 10326 Samsung C3010 34,352,019 3.1% +0.6 777 608 Nokia 2600c 33,613,288 3.1% -0.3 219 681 Nokia C1-01 31,968,071 2.9% +1.4 157 230 Nokia 3110c 22,465,930 2.0% -0.3 79 134 Nokia X2-01 21,527,490 2.0% +2.0 139 229 Alcatel OT-306X 20,978,828 1.9% +1.9 1,403 13429 Nokia 2630 20,931,865 1.9% -0.2 180 591 Nokia 6070 20,320,713 1.8% -0.3 210 772 SonyEricsson K700c 19,677,750 1.8% -0.3 230 871 Nokia 2760 16,710,349 1.5% -0.1 274 1179 Huawei Ideos 16,441,871 1.5% +0.6 1,282 3981 Nokia 2626 16,083,089 1.5% -0.1 163 390 Nokia C3-00 15,526,470 1.4% +0.1 81 105 Nokia N2220s 15,030,215 1.4% +0.1 397 1466 Samsung SGH-E250 14,728,421 1.3% -0.1 83 458 Nokia 6300 14,694,517 1.3% -0.2 38 74 Nokia 2330 Classic 14,318,691 1.3% +0.2 196 858 Nokia 6020 13,436,294 1.2% -0.2 165 599 Samsung SGH E250i 13,344,187 1.2% -0.1 44 356 Nokia 2730 Classic 13,127,040 1.2% +0.2 294 377 Nokia 5130 12,755,662 1.2% +0.1 67 129 Huawei U3100 12,344,241 1.1% +0.4 652 4,972 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 18
  19. 19. KENYA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 769,638,223 1,100,547,972 43% Nokia OS 54.3% 54.0% -0.2Smartphone 58,098,972 86,655,395 49% Symbian OS 8.1% 7.3% -0.8Advanced 711,539,251 1,013,892,577 42% Android 1.2% 2.1% +0.9Mobile Web 766,786,917 1,094,925,971 43% App 2,851,306 5,622,001 97% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Nokia 1680c 17.3% 15.5% -1.8 Nokia 62.4% 61.3% -1.0 Alcatel OT 305 8.4% 7.2% -1.2 Samsung 16.1% 16.9% +0.8 Alcatel 9.0% 10.1% +1.1 Samsung C3010 2.5% 3.1% +0.6 SonyEricsson 4.8% 4.0% -0.7 Nokia 2600c 3.4% 3.1% -0.3 Huawei 1.8% 2.7% +0.9 Nokia C1-01 1.5% 2.9% +1.4 Nokia 3110c 2.3% 2.0% -0.3 Nokia X2-01 0.0% 2.0% +2.0 Alcatel OT-306X 0.0% 1.9% +1.9 Nokia 2630 2.1% 1.9% -0.2 Nokia 6070 2.2% 1.8% -0.3 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 19
  20. 20. NIGERIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 2,348,991,191 3,326,199,336 42% n/a n/aSmartphone 234,411,331 358,536,973 53% 77 33Advanced 2,114,579,860 2,967,662,363 40% 107 179Mobile Web 2,345,093,876 3,319,212,215 42% 101 126 App 3,897,315 6,987,121 79% 28 1 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 20
  21. 21. NIGERIAOS Share: Q3, 2011 Available Impressions 18%   Nokia OS 1%   Symbian OS RIM OS 17%   Others 64%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 2,125,455,284 63.9% +0.8 170 351 Symbian OS 580,950,924 17.5% +2.0 73 99 RIM OS 35,069,975 1.1% +0.5 21 11 Others 584,723,153 17.6% -3.2 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 21
  22. 22. NIGERIAManufacturer Share: Q3, 2011 Available Impressions 3%   3%   1%   Nokia 5%   Samsung 7%   SonyEricsson LG RIM Others 81%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 2,703,406,370 81.3% +2.7 133 227 Samsung 238,609,447 7.2% -0.4 38 40 SonyEricsson 156,991,429 4.7% -1.6 87 83 LG 103,240,328 3.1% +0.5 88 75 RIM 35,069,975 1.1% +0.5 21 11 Others 88,881,788 2.7% -1.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 22
  23. 23. NIGERIAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Nokia 3110c 173,352,450 5.2% -1.1 203 342 Nokia C1-01 152,435,984 4.6% +1.8 247 363 Nokia N2700 Classic 146,796,660 4.4% +0.7 235 480 Nokia X2-01 118,704,446 3.6% +3.6 254 417 Nokia 2600c 114,255,330 3.4% -0.6 246 766 Nokia 5130 113,502,944 3.4% +0.1 198 379 Nokia 2626 109,687,692 3.3% -1.0 368 880 Nokia 6300 105,798,655 3.2% +0.3 90 176 Nokia 5200 81,324,913 2.4% -0.3 321 851 Nokia C3-00 79,924,085 2.4% +0.5 139 179 Nokia X2-00 64,149,126 1.9% +0.9 205 403 Nokia 6070 61,292,565 1.8% -0.6 209 770 Nokia N72 60,396,822 1.8% -0.0 215 460 Nokia N2690 58,119,522 1.7% -0.3 230 267 Nokia 1680c 57,868,162 1.7% -0.3 77 438 Nokia 2630 53,548,456 1.6% -0.4 152 500 Nokia 6085 46,244,314 1.4% -0.2 192 635 Nokia N70 44,587,817 1.3% +0.1 55 115 Nokia 6230 43,454,430 1.3% -0.3 188 669 Nokia E63 38,880,886 1.2% +0.1 79 106 Nokia 6230i 36,688,340 1.1% -0.3 95 552 Nokia 2330 Classic 33,466,169 1.0% +0.2 152 663 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 23
  24. 24. NIGERIA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 2,348,991,191 3,326,199,336 42% Nokia OS 63.1% 63.9% +0.8Smartphone 234,411,331 358,536,973 53% Symbian OS 15.5% 17.5% +2.0Advanced 2,114,579,860 2,967,662,363 40% Others 20.8% 17.6% -3.2Mobile Web 2,345,093,876 3,319,212,215 42% App 3,897,315 6,987,121 79% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Nokia 3110c 6.3% 5.2% -1.1 Nokia 78.6% 81.3% +2.7 Nokia C1-01 2.8% 4.6% +1.8 Samsung 7.6% 7.2% -0.4 SonyEricsson 6.3% 4.7% -1.6 Nokia N2700 Classic 3.8% 4.4% +0.7 LG 2.6% 3.1% +0.5 Nokia X2-01 0.0% 3.6% +3.6 RIM 0.5% 1.1% +0.5 Nokia 2600c 4.0% 3.4% -0.6 Nokia 5130 3.3% 3.4% +0.1 Nokia 2626 4.3% 3.3% -1.0 Nokia 6300 2.9% 3.2% +0.3 Nokia 5200 2.7% 2.4% -0.3 Nokia C3-00 1.9% 2.4% +0.5 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 24
  25. 25. SOUTH AFRICA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 2,600,880,272 3,133,200,367 20% n/a n/aSmartphone 658,002,521 897,091,977 36% 147 63Advanced 1,942,877,751 2,236,108,390 15% 86 144Mobile Web 2,589,599,327 3,108,789,135 20% 100 126 App 11,280,945 24,411,232 116% 103 4 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 25
  26. 26. SOUTH AFRICAOS Share: Q3, 2011 Available Impressions Nokia OS 21%   RIM OS 41%   Symbian OS Android Others 19%   18%   2%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 645,737,857 20.6% +0.4 55 113 RIM OS 581,522,839 18.6% +5.7 366 194 Symbian OS 571,682,906 18.2% -0.3 77 104 Android 62,939,395 2.0% +1.0 122 9 Others 1,271,317,371 40.6% -6.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 26
  27. 27. SOUTH AFRICAManufacturer Share: Q3, 2011 Available Impressions 3%   1%   Nokia 3%   Samsung 5%   RIM 39%   LG 19%   SonyEricsson Motorola Others 30%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 1,208,351,667 38.6% +0.1 63 108 Samsung 952,018,255 30.4% -5.0 163 170 RIM 581,522,839 18.6% +5.7 366 194 LG 169,768,657 5.4% +0.0 154 132 SonyEricsson 105,041,382 3.4% -1.1 61 59 Motorola 35,981,751 1.1% -0.4 89 44 Others 80,515,816 2.6% +0.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 27
  28. 28. SOUTH AFRICAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index RIM BlackBerry 8520 390,269,408 12.5% +3.8 391 418 Samsung SGH E250i 277,616,607 8.9% -0.7 320 2599 Nokia E63 124,201,292 4.0% +0.0 269 358 RIM BlackBerry 9300 81,607,396 2.6% +0.6 356 215 Samsung SGH-E250 76,649,878 2.4% -0.8 152 837 Samsung GT S5233A 73,355,741 2.3% -0.8 271 1648 Nokia 5230 68,796,626 2.2% -0.4 318 385 Nokia C3-00 59,584,934 1.9% +0.5 110 141 Nokia X3-00 58,260,963 1.9% -0.3 168 386 Samsung SGH-M620 54,379,175 1.7% -0.4 224 1549 LG KS360 47,114,448 1.5% -0.5 222 1679 Nokia 1680c 46,509,023 1.5% -0.4 66 374 Nokia 5130 43,249,757 1.4% +0.2 80 153 Samsung GT-C3303 42,633,947 1.4% -0.1 395 135 Nokia X2-01 39,941,995 1.3% +1.3 91 149 Nokia N70 37,825,670 1.2% -0.3 50 104 RIM BlackBerry 9700 36,914,862 1.2% +0.0 319 96 Nokia X2-00 31,540,720 1.0% +0.3 107 211 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 28
  29. 29. SOUTH AFRICA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 2,600,880,272 3,133,200,367 20% Nokia OS 20.3% 20.6% +0.4Smartphone 658,002,521 897,091,977 36% RIM OS 12.8% 18.6% +5.7Advanced 1,942,877,751 2,236,108,390 15% Symbian OS 18.6% 18.2% -0.3Mobile Web 2,589,599,327 3,108,789,135 20% App 11,280,945 24,411,232 116% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg RIM BlackBerry 8520 8.7% 12.5% +3.8 Nokia 38.5% 38.6% +0.1 Samsung SGH E250i 9.6% 8.9% -0.7 Samsung 35.4% 30.4% -5.0 RIM 12.8% 18.6% +5.7 Nokia E63 3.9% 4.0% +0.0 LG 5.4% 5.4% +0.0 RIM BlackBerry 9300 2.0% 2.6% +0.6 SonyEricsson 4.4% 3.4% -1.1 Samsung SGH-E250 3.2% 2.4% -0.8 Samsung GT S5233A 3.1% 2.3% -0.8 Nokia 5230 2.6% 2.2% -0.4 Nokia C3-00 1.4% 1.9% +0.5 Nokia X3-00 2.1% 1.9% -0.3 Samsung SGH-M620 2.2% 1.7% -0.4 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 29
  30. 30. ASIA SUMMARYAsia Regional Profile: Q3 2011 Asia mobile impressions grew by 25% over the past quarter on the InMobi network. "   InMobi now serves over 69.5 billion impressions per quarter in Asia. The volume of mobile impressions in Asia signifies the reach mobile devices can offer local, regional and global brands. Mobile ad growth is driven by both Smartphones and Advanced phones. "   The majority of impressions in this market Available Impression Volume & Composition are still delivered via Advanced phones. Global Q2 2011 Q3 2011 % Chg Development App impressions more than Index Total 55,545,803,359 69,468,050,068 25.1% n/a doubled in Q3.Smartphone 12,941,942,984 18,370,821,882 41.9% 70 "   With increased Smartphone adoption AppAdvanced 42,603,860,375 51,097,228,186 19.9% 135 impressions will likely continue to growMobile Web 51,921,575,696 61,722,250,477 18.9% 112 quickly. App 3,624,227,663 7,745,799,591 113.7% 53 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 30
  31. 31. ASIA Asia OS Share: Q3 2011 Available Impressions Global Nokia OS OS Impressions % Share Pt. Chg Development Index 25%   Symbian OS 29%   Nokia OS 17,313,288,266 24.9% -2.2 137 Android Symbian OS 15,394,331,395 22.2% -1.1 126 iPhone OS Android 11,544,969,194 16.6% +7.5 74 RIM OS iPhone OS 4,374,167,713 6.3% -2.7 571%   6%   Others 22%   RIM OS 953,434,483 1.4% +0.5 14 Others 19,887,859,017 29% -1.9 n/a 17%   Android impressions grew by 7.5 points this quarter, while iPhone OS impressions fell. "  Nokia remains the largest platform by number of impressions. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 31
  32. 32. ASIAAsia Manufacturer Share: Q3 2011 Available Impressions Global 1%   1%   1%   Manufacturer Impressions % Share Pt. Chg Development3%   2%   6%   Nokia Index Samsung Nokia 32,914,688,286 47.4% -3.4 132 3%   SonyEricsson Apple Samsung 14,341,732,589 20.6% +3.7 115 HTC SonyEricsson 5,603,559,323 8.1% -2.3 142 6%   LG 47%   DoCoMo Apple 4,374,167,713 6.3% -2.7 57 RIM HTC 2,083,691,814 3.0% +1.1 51 8%   Nexian Motorola LG 2,025,246,212 2.9% -0.0 71 Others DoCoMo 1,142,701,777 1.6% +1.3 116 21%   RIM 953,434,483 1.4% +0.5 14 Nexian 791,918,259 1.1% +0.1 229 Motorola 726,984,844 1.0% -0.0 40 Others 4,509,924,769 6.5% +1.8 n/a While Nokia impressions declined slightly this quarter, they still make up almost half of mobile ad impressions in Asia. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 32
  33. 33. ASIAAsia Handset and Connected Device Detail: Q3 2011 Global Handset Impressions % Share Pt. Chg Development Index Apple iPhone 4 2,289,123,772 3.3% +0.8 80 Nokia 5233 2,178,901,734 3.1% +0.7 184 Nokia 3110c 1,895,174,786 2.7% -0.6 179 Samsung GT-C3303 1,494,870,227 2.2% +0.4 213 Nokia C1-01 1,494,540,147 2.2% +0.8 170 Nokia 6300 1,452,414,383 2.1% -0.3 116 Nokia N73 1,190,814,533 1.7% -0.3 136 Nokia N70 1,186,494,885 1.7% -0.4 147 Nokia E63 992,788,619 1.4% -0.2 129 Nokia C3-00 969,275,849 1.4% -0.1 104 Nokia N2700 Classic 883,925,461 1.3% -0.0 138 Samsung GT-C3200 883,270,324 1.3% +0.1 223 Nokia X2-01 872,635,281 1.3% +1.3 147 Nokia 7210 827,195,917 1.2% -0.2 204 Nokia 5130 743,332,219 1.1% -0.1 119Although Apple’s total share declined slightly, the iPhone 4 delivered the mostimpressions in the region. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 33
  34. 34. ASIA Asia Summary: Q3 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 55,545,803,359 69,468,050,068 25.1% Nokia 50.8% 47.4% -3.4Smartphone 12,941,942,984 18,370,821,882 41.9% Samsung 16.9% 20.6% +3.7Advanced 42,603,860,375 51,097,228,186 19.9% SonyEricsson 10.4% 8.1% -2.3Mobile Web 51,921,575,696 61,722,250,477 18.9% Apple 9.0% 6.3% -2.7 App 3,624,227,663 7,745,799,591 113.7% HTC 1.9% 3.0% +1.1 Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions Impressions Q2 2011 Q3 2011 Pt. Chg Q3 2011 Pt. Chg Nokia OS 27.1% 24.9% -2.2 India 47.0% +3.3 Indonesia 18.8% -4.4 Symbian OS 23.3% 22.2% -1.1 Vietnam 6.6% -2.2 Android 9.2% 16.6% +7.5 Japan 6.4% +0.9 China 3.2% +1.2 Bangladesh 3.1% +0.2 "   InMobi’s Asia network grew by 25.1% in Q3, driven by Smartphones and Advanced Phones. "   Android impressions increased by 7.5 points, widening the gap with Apple OS. Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 34
  35. 35. AUSTRALIA SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 1,101,871,529 1,096,598,668 0% n/a n/aSmartphone 898,114,644 931,217,312 4% 225 158Advanced 203,756,885 165,381,356 -19% 23 31Mobile Web 511,669,107 559,798,158 9% 57 65 App 590,202,422 536,800,510 -9% 439 233 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 35
  36. 36. AUSTRALIAOS Share: Q3, 2011 Available Impressions 2%   10%   iPhone OS Android 7%   RIM OS 37%   Symbian OS Nokia OS Others 21%   22%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index iPhone OS 403,429,533 36.8% -16.9 584 334 Android 239,058,648 21.8% +5.9 131 97 RIM OS 231,713,048 21.1% +15.8 1542 220 Symbian OS 81,925,257 7.5% -3.0 34 42 Nokia OS 26,427,597 2.4% -0.6 10 13 Others 114,044,584 10.4% -1.2 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 36
  37. 37. AUSTRALIAManufacturer Share: Q3, 2011 Available Impressions 2%   1%   3%   2%   2%   Apple 2%   RIM Samsung Nokia 8%   HTC 37%   Access ZTE 10%   SonyEricsson LG Motorola Others 13%   21%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 403,429,533 36.8% -16.9 584 334 RIM 231,713,048 21.1% +15.8 1,540 220 Samsung 139,038,736 12.7% +2.8 61 71 Nokia 113,649,061 10.4% -3.5 22 29 HTC 85,474,534 7.8% +1.3 260 132 Access 23,026,463 2.1% +0.2 333 539 ZTE 22,935,066 2.1% -0.4 906 727 SonyEricsson 20,251,662 1.8% +0.7 23 32 LG 18,354,941 1.7% +0.1 57 41 Motorola 11,042,012 1.0% -0.9 96 38 Others 27,683,612 2.5% +0.7 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 37
  38. 38. AUSTRALIAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 4 220,830,127 20.1% -3.0 611 489 RIM BlackBerry 9700 203,969,617 18.6% +14.3 3,412 1509 Apple iPhone 3GS 52,569,768 4.8% -4.7 1,693 598 Apple iPod Generation IV 43,404,301 4.0% +2.1 862 271 Samsung GT-I9000 42,966,132 3.9% +0.1 659 330 Apple iPad I 33,417,184 3.0% -0.9 363 221 Samsung GT-I9100 25,370,917 2.3% +2.2 388 323 Access NetFront Ver. 3.5 19,134,602 1.7% +0.2 508 816 Apple iPhone 3G 18,984,155 1.7% -1.1 716 230 HTC Desire S 17,889,741 1.6% +1.6 173 173 HTC 001HT 16,953,406 1.5% +1.5 265 114 Nokia 6120c 16,539,127 1.5% -0.8 145 186 ZTE T100 15,263,028 1.4% +0.0 4,434 10119 Nokia E63 13,655,729 1.2% -0.5 87 113 Samsung GT-C5220 12,761,343 1.2% -0.4 3,383 7689 HTC Desire 12,568,435 1.1% -0.4 301 240 RIM BlackBerry 9800 12,148,170 1.1% +0.8 1,163 65 HTC Desire HD 11,515,531 1.1% -1.1 427 233 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 38
  39. 39. AUSTRALIA Summary: Q3, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 1,101,871,529 1,096,598,668 0% iPhone OS 53.7% 36.8% -16.9Smartphone 898,114,644 931,217,312 4% Android 15.9% 21.8% +5.9Advanced 203,756,885 165,381,356 -19% RIM OS 5.4% 21.1% +15.8Mobile Web 511,669,107 559,798,158 9% App 590,202,422 536,800,510 -9% Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 23.1% 20.1% -3.0 Apple 53.7% 36.8% -16.9 RIM BlackBerry 9700 4.3% 18.6% +14.3 RIM 5.4% 21.1% +15.8 Samsung 9.9% 12.7% +2.8 Apple iPhone 3GS 9.5% 4.8% -4.7 Nokia 13.9% 10.4% -3.5 Apple iPod Generation 1.9% 4.0% +2.1 IV HTC 6.5% 7.8% +1.3 Samsung GT-I9000 3.8% 3.9% +0.1 Apple iPad I 3.9% 3.0% -0.9 Samsung GT-I9100 0.2% 2.3% +2.2 Access NetFront Ver. 1.6% 1.7% +0.2 3.5 Apple iPhone 3G 2.9% 1.7% -1.1 HTC Desire S 0.0% 1.6% +1.6 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 39
  40. 40. CHINA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q2 2011 Q3 2011 % Chg Development Development Index Index Total 1,128,098,446 2,240,676,668 99% n/a n/aSmartphone 1,016,283,721 2,073,540,501 104% 248 174Advanced 111,814,725 167,136,167 49% 9 12Mobile Web 497,879,389 903,879,163 82% 45 51 App 630,219,057 1,336,797,505 112% 535 284 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 40
  41. 41. CHINAOS Share: Q3, 2011 Available Impressions 1%   2%   6%   Android iPhone OS Symbian OS 29%   Nokia OS Others 62%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 1,384,813,908 61.8% +16.3 372 275 iPhone OS 657,618,377 29.3% -15.2 466 267 Symbian OS 128,698,441 5.7% -1.1 26 33 Nokia OS 32,004,542 1.4% +0.1 6 8 Others 37,541,399 1.7% -0.1 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 41
  42. 42. CHINAManufacturer Share: Q3, 2011 Available Impressions 1%   2%   1%   Apple 3%   5%   HTC 3%   Samsung Motorola 29%   Nokia 8%   SonyEricsson LG ZTE 10%   DoCoMo Huawei Others 16%   23%   Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 657,618,377 29.3% -15.2 466 267 HTC 512,091,117 22.9% +3.8 762 386 Samsung 362,093,959 16.2% +8.5 78 90 Motorola 219,192,248 9.8% +0.4 935 371 Nokia 168,461,825 7.5% -1.1 16 21 SonyEricsson 60,052,621 2.7% +1.3 33 47 LG 57,226,342 2.6% +0.1 88 62 ZTE 34,291,397 1.5% +1.0 663 532 DoCoMo 27,090,214 1.2% +1.2 73 85 Huawei 25,869,945 1.2% -0.1 435 157 Others 116,688,623 5.2% +0.1 n/a n/a Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 42
  43. 43. CHINAHandset and Connected Device Detail: Q3, 2011 Regional Global Handset Impressions % Share Pt. Chg Development Development Index Index Apple iPhone 4 373,451,481 16.7% -2.8 506 404 HTC Desire S 181,951,720 8.1% +8.1 863 863 Apple iPad I 175,697,214 7.8% -1.3 935 568 HTC Desire 83,235,153 3.7% -3.2 975 779 Samsung GT-P1000 72,475,077 3.2% +3.2 456 313 Samsung GT-I9000 71,583,324 3.2% +0.4 537 269 HTC 001HT 58,735,053 2.6% +2.6 449 194 HTC Desire HD 52,807,533 2.4% -1.9 957 523 Motorola MB525 48,765,079 2.2% +0.9 1,069 831 Motorola ME525 37,068,071 1.7% +0.9 1,789 4079 Apple iPod Generation IV 36,809,287 1.6% +0.4 358 113 Samsung GT-S5830 36,310,367 1.6% +1.6 373 327 Motorola MB526 30,831,123 1.4% +1.4 1,393 932 Samsung GT-I9100 29,983,587 1.3% +1.1 224 187 Apple iPhone 3G 29,078,864 1.3% -0.7 537 172 ZTE Blade 27,845,753 1.2% +0.8 1,863 863 SonyEricsson X10i 23,815,135 1.1% +0.7 500 409 Apple iPhone 2G 23,667,296 1.1% -8.6 101 101 Samsung GT-I9003 22,589,627 1.0% +1.0 433 471 Source: InMobi Mobile Insights – Network Research, Q3 2011 Page 43
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