Q2 2011 – Global + Regional Report with Country Detail

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Q2 2011 – Global + Regional Report with Country Detail

  1. 1. A GLOBAL VIEW OF MOBILE ADVERTISING: Quarter 2, 2011 Report InMobi Mobile Insights - Network Data Global Report Release date: July 31, 2011 Page 1
  2. 2. ABOUT THE RESEARCHProject BackgroundAfter launching in 2007 in Asia, InMobi quickly grew to become the worlds largest independentmobile advertising network. In the second quarter of 2011, we served 104.9 billion impressions in165 markets worldwide. With a physical presence in 5 continents, over 5,000 publisher partners,and a broad, independent market footprint, InMobi is well positioned to provide an objective,comprehensive, and representative view of the mobile advertising market.Research ObjectivesWe have three goals with this research:1.  Help educate the market. Statistics and information about the state of mobile advertising are lacking in most regions of the world.2.  Track consumer opinions regarding mobile advertising. With any emerging medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area.3.  Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access. Beginning July 2011, InMobi is moving towards Contact Information quarterly data views which will highlight broader www.inmobi.com/research industry trends and provide an overview of the research@inmobi.com global mobile advertising market.   Twitter: @inmobi Page 2
  3. 3. CONTENTSInMobi Global Research Contents2 About the Research3 Contents4 Network Data: Specifications & Representation5 Global Topline 6–9 Global OS Share, Manufacturer Share, Top Handsets and Summary10 - 14 Africa - Regional Profile 74 – 78 Central & South America – Regional Profile 15 - 19 Kenya – Market Profile 20 - 24 Nigeria – Market Profile 79 – 83 Europe – Regional Profile 25 - 29 South Africa – Market Profile 84 – 88 France – Market Profile 89 – 93 Germany – Market Profile30 - 34 Asia Pacific – Regional Profile 94 – 98 Italy – Market Profile 35 - 39 Australia – Market Profile 99 – 103 Spain – Market Profile 40 - 44 Hong Kong – Market Profile 104 – 108 United Kingdom – Market Profile 45 - 49 India – Market Profile 50 - 54 Indonesia – Market Profile 109 – 113 Middle East – Regional Profile 55 - 58 Japan – Market Profile 59 - 63 Malaysia – Market Profile 114 – 118 North America – Regional Profile 64 - 68 Singapore – Market Profile 119 – 123 Mexico – Market Profile 69 - 73 Taiwan – Market Profile 124 – 128 USA – Market Profile129 Measures and Term Definitions130 Next Steps Page 3
  4. 4. NETWORK DATASpecificationsData in this report are sourced from our global mobile advertising network which served 104.9 billionimpressions in the second quarter of 2011. With 165 countries receiving over 1 million impressionsmonthly, we are able to claim one of the broadest and most representative networks in the world. Exactspecifications are as follows:• Global Available Impressions in Quarter 2, 2011: 104.9 billion• Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America• Countries Represented: 114 countries with over 10 million impressions per month• Base Measure: Available Impressions• Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices• Time Periods: Q1 2011 (January – March 2011), Q2 2011 (April – June 2011)• Comparisons: Q2 2011 versus Q1 2011RepresentationInMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,the following issues are present in this data.Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP andAPP. SMS/Text and Search are NOT included in this synopsis.Scale and Time In Market: Representation within the network is a function of the both scale and time in market.Readers can expect more fluctuation and variance in younger, smaller markets for the company.Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact thedata.Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to amuch lesser extent than publishers. Page 4
  5. 5. GLOBAL SUMMARY The global mobile ad ecosystem continues its significant growth, increasing ad impressions by 23% from Q1 2011 to Q2 2011. "  The InMobi network gained nearly 20 billion ad requests in Q2 2011. Continued significant growth in this global ecosystem highlights the healthy mix of increasing consumer mobile usage, advertiser adoption and publisher focus on mobile advertising. Smartphone impression growth far outpaces advanced phones. Smartphones now represent 38% of all mobile ads on the InMobi network. "  45% growth in impressions on smartphones over the past quarter clearly underlines the shift towards smartphone usage among consumers globally. Available Impression Volume & Composition Q1 2011 Q2 2011 % Chg In application advertising continues Total 85,045,126,065 104,911,803,910 23.4% to grow quickly, although it onlySmartphone 27,302,465,830 39,643,613,075 45.2% represents 17% of all mobile ads onAdvanced 57,742,660,235 65,268,190,835 13.0% the InMobi network. WAP 72,952,821,747 87,429,623,550 19.8% "  In application ads are highly utilized in only a few 12,092,304,318 17,482,180,360 44.6% key markets across the globe. Globally, most App mobile ads are still delivered in the mobile web experience that is platform agnostic. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 5
  6. 6. GLOBAL Global OS Share: Q2 2011 Available Impressions OS Impressions % Share Pt. Chg Nokia OS 20%   Nokia OS 20,874,960,105 19.9% -1.9 25%   Symbian OS Symbian OS 19,849,450,815 18.9% -0.9 Android Android 15,891,694,091 15.1% +1.3 iPhone OS iPhone OS 15,420,293,972 14.7% +4.7 6%   RIM OS 19%   RIM OS 6,713,921,481 6.4% +1.5 Others Others 26,161,483,447 24.9% -4.8 15%   15%  Both the leading operating systems, Nokia and Symbian lost share points, howevermaintained their positions."  Although Android gained significant traction in Q4 2010 and Q1 2011, iOS growth has outpaced Android on the InMobi network over the past quarter. This is driven by the strength of the iPhone globally, including launching with Verizon in the United States, and the iPad."  Ad impressions are fairly well distributed across the top four mobile platforms, with no single player controlling over 20% of market share. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 6
  7. 7. GLOBALGlobal Manufacturer Share: Q2 2011 Available Impressions 3%   Manufacturer Impressions % Share Pt. Chg 6%   Nokia Nokia 40,580,435,664 38.7% -2.6 4%   Apple Apple 15,420,293,972 14.7% +4.7 5%   Samsung Samsung 15,419,660,186 14.7% -0.6 39%  6%   SonyEricsson SonyEricsson 7,746,314,348 7.4% -1.7 RIM RIM 6,713,921,481 6.4% +1.57%   HTC HTC 5,253,479,606 5.0% +0.1 LG 4,204,629,697 4.0% -0.2 LG 15%   Motorola 3,274,563,266 3.1% +0.1 Motorola 15%   Others 6,298,505,690 6.0% -1.3 Others Nokia holds the top manufacturer spot by global ad impressions, holding a commanding 38.7% share of impressions. "  Apple gained +4.7 share points to surpass Samsung to secure second spot in the manufacturer category. "  Outside of top three manufacturers, the global ad impression market is considerably fragmented across the remaining five major manufacturers. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 7
  8. 8. GLOBALGlobal Handset and Connected Device Detail: Q2 2011 Handset Impressions % Share Pt Chg Apple iPhone 10,034,663,568 9.6% +1.7 Apple iPod 4,129,050,385 3.9% +1.7 RIM BlackBerry 8520 2,492,096,877 2.4% +0.7 Nokia 6300 2,287,615,978 2.2% -0.3 Nokia 3110c 2,065,146,384 2.0% -0.4 Nokia N70 1,604,627,990 1.5% -0.3 Nokia N73 1,572,909,572 1.5% +0.3 Nokia 5233 1,476,066,515 1.4% +0.3 Nokia C3-00 1,381,430,513 1.3% +0.1 Nokia E63 1,267,300,231 1.2% -0.1 Apple iPad 1,257,251,638 1.2% +1.0 Samsung GT-I9000 1,249,357,080 1.2% +0.2The Apple iPhone and Apple iPod each gained +1.7 share points to remain the top twodevices globally. Nearly 1 out of every 10 ads in Q2 globally was on an Apple iPhone."  Device fragmentation beyond the Apple iPhone and iPod is clear, with most devices holding less than 2.4% global share."  The top ten handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences at scale with rich experiences. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 8
  9. 9. GLOBAL Global Summary: Q2 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg Total 85,045,126,065 104,911,803,910 23.4% Nokia 41.3% 38.7% -2.6Smartphone 27,302,465,830 39,643,613,075 45.2% Apple 10.0% 14.7% +4.7 Advanced 57,742,660,235 65,268,190,835 13.0% Samsung 15.3% 14.7% -0.6 WAP 72,952,821,747 87,429,623,550 19.8% SonyEricsson 9.1% 7.4% -1.7 App 12,092,304,318 17,482,180,360 44.6% RIM 4.9% 6.4% +1.5 Top 10 Handsets: % Share of Available Impressions Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Q1 2011 Q2 2011 Pt Chg Apple iPhone 7.9% 9.6% +1.7 Nokia OS 21.8% 19.9% -1.9 Apple iPod 2.2% 3.9% +1.7 Symbian OS 19.8% 18.9% -0.9RIM BlackBerry 8520 1.7% 2.4% +0.7 Nokia 6300 2.5% 2.2% -0.3 Android 13.8% 15.1% +1.3 Nokia 3110c 2.4% 2.0% -0.4 Nokia N70 1.8% 1.5% -0.3 "   InMobi global network grew by over 19.8 Nokia N73 1.2% 1.5% +0.3 billion impressions over the past quarter. Nokia 5233 1.1% 1.4% +0.3 Nokia C3-00 1.2% 1.3% +0.1 "   45% growth in both smartphone ad Nokia E63 1.3% 1.2% -0.1 impressions and in application ads, points towards increasing consumer adoption of smartphones and the popularity of applications. "   Among the top 3 operating systems, only Android managed to gain share points (+1.3). Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 9
  10. 10. AFRICA REGION SUMMARY Mobile impressions grew by 23.3% from Q1 to Q2 2011. "   InMobi now serves over 12 billion impressions a quarter in Africa up over 2.3 billion ad impressions from Q1 2011. The growth in volume signifies the increasing usage of mobile content among African consumers. Advanced phones continue to dominate the ad market with 84.3% share in the African market. "   Although, advanced phones dominate the market, smartphones registered faster growth than advanced phone impressions. This follows the global trends of increasing smartphone usage and penetration. Available Impression Volume & Composition Global Nokia devices continue to Q1 2011 Q2 2011 % Chg Development Index represent over 3 of every 5 ads Total 9,959,982,392 12,277,481,337 23.3% n/a across the region.Smartphone 1,539,920,351 1,923,246,813 24.9% 42 23.0% "   Nokia devices remain the significant marketAdvanced 8,420,062,041 10,354,234,524 155 leader in the region by mobile ads. Although WAP 9,923,099,769 12,221,876,028 23.2% 119 shares continue to slide slowly, Nokia App 36,882,623 55,605,309 50.8% 3 remains a strong #1. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 10
  11. 11. AFRICA OS Share: Q2 2011 Available Impressions Global Nokia OS OS Impressions % Share Pt. Chg Development Index Symbian OS Nokia OS 4,573,229,060 37.2% +0.7 187 35%   37%   RIM OS Symbian OS 2,978,098,785 24.3% -2.4 128 RIM OS 458,498,025 3.7% +1.0 58 Others Others 4,267,655,467 34.8% +0.7 n/a 4%   24%  Nokia OS gained a marginal 0.7 share points, however, still continues to dominate theAfrican market with 37.2% of market share."  Africa is one of the few global regions, where Nokia and Symbian OS continue to index higher than their global share and control over half the ad impressions delivered. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 11
  12. 12. AFRICAManufacturer Share: Q2 2011 Available Impressions Global 2%   1%   Manufacturer Impressions % Share Pt. Chg Development Nokia Index 3%   Samsung Nokia 7,532,654,238 61.4% -1.6 159 3%   4%   SonyEricsson 2,379,782,942 +1.1 Samsung 19.4% 132 6%   RIM SonyEricsson 766,928,380 6.2% -1.0 85 LG 458,498,025 +1.0 RIM 3.7% 58 Motorola LG 403,989,492 3.3% -0.2 82 19%   Alcatel 61%   Motorola 194,981,993 1.6% -0.3 51 Others Alcatel 121,918,969 1.0% +0.3 300 Others 418,727,299 3.4% +0.8 n/aNokia holds the #1 manufacturer spot in Africa, holding a commanding 61.4% shareand indexing 159 on Global Development Index."  4 out of every 5 ads are delivered on Nokia and Samsung devices in the Africa region."  Outside of the top two manufacturers, African market is fairly fragmented with no single manufacturer controlling more than 7% of impressions share. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 12
  13. 13. AFRICAHandset and Connected Device Detail: Q2 2011 Global Handset Impressions % Share Pt. Chg Development Index Nokia 6300 455,381,480 3.7% -0.1 170 Samsung SGH E250i 397,318,056 3.2% -0.2 729 Nokia 3110c 378,452,653 3.1% -0.1 157 Nokia N70 364,677,545 3.0% -0.4 194 Nokia 1680c 313,794,634 2.6% -0.4 492 RIM BlackBerry 8520 293,368,978 2.4% +0.6 101 Nokia N73 251,574,365 2.0% +0.4 137 Samsung SGH-E250 242,826,982 2.0% +1.8 485 Nokia 6230i 205,031,304 1.7% -0.1 575 Nokia 6120c 201,878,545 1.6% -0.6 191 Nokia 2600c 191,845,719 1.6% -0.0 247 Nokia E63 177,984,520 1.4% -0.0 120 Nokia 5130 177,755,686 1.4% -0.4 151 Nokia N2700 Classic 174,626,067 1.4% +0.0 155 Nokia 6630 167,090,885 1.4% -0.1 325The top handsets haven’t fluctuated much in Africa over the past quarter. Advancedphones continue to dominate the region."  12 out of 15 top devices are Nokia branded devices highlighting Nokia’s command over African market."  Samsung SGH E250i handset indexes particularly higher (7X) than its global share in the African market. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 13
  14. 14. AFRICA Summary: Q2 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg Total 9,959,982,392 12,277,481,337 23.3% Nokia 63.0% 61.4% -1.6Smartphone 1,539,920,351 1,923,246,813 24.9% Samsung 18.3% 19.4% +1.1Advanced 8,420,062,041 10,354,234,524 23.0% SonyEricsson 7.3% 6.2% -1.0 WAP 9,923,099,769 12,221,876,028 23.2% RIM 2.7% 3.7% +1.0 App 36,882,623 55,605,309 50.8% LG 3.5% 3.3% -0.2 Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Nokia OS 36.6% 37.2% +0.7 Symbian OS 26.6% 24.3% -2.4 RIM OS 2.7% 3.7% +1.0 "   Africa grew by 23.3% impressions into Q2 across the InMobi network, primarily driven by advanced phones. "   Within the region, Nigeria reported fastest growth of 2.3 share points over the first quarter. "   While Nokia devices are losing ad impression share globally, they continue to dominate the Africa market with 61% share. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 14
  15. 15. KENYA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 689,147,401 771,020,546 12% na naSmartphone 44,175,926 58,144,782 32% 51 21Advanced 644,971,475 712,875,764 11% 113 174 WAP 687,686,246 768,164,119 12% 100 120 App 1,461,155 2,856,427 95% 82 2 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 15
  16. 16. KENYAOS Share: Q2, 2011 Available Impressions Nokia OS Symbian OS 37%   Android 54%   Others 8%   1%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 417,445,767 54.1% -1.6 145 272 Symbian OS 62,678,697 8.1% -0.1 34 43 Android 9,440,805 1.2% +0.4 159 8 Others 281,455,277 36.50% +1.4 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 16
  17. 17. KENYAManufacturer Share: Q2, 2011 2%   3%   1%   2%   Nokia Samsung 5%   Alcatel 9%   SonyEricsson Motorola Huawei 16%   LG 62%   Others Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 479,545,326 62.2% -1.7 101 161 Samsung 123,669,599 16.0% -0.7 83 109 Alcatel 69,446,844 9.0% +1.8 907 2718 SonyEricsson 38,500,773 5.0% +0.2 80 68 Motorola 15,666,737 2.0% -1.4 128 65 Huawei 13,619,776 1.8% +1.3 588 212 LG 9,637,035 1.2% +0.1 38 31 Others 20,934,456 2.7% +0.4 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 17
  18. 18. KENYAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Nokia 1680c 133,050,210 17.3% -2.4 675 3319 Alcatel OT 305 64,930,688 8.4% +1.5 1,358 9981 Nokia 2600c 26,119,208 3.4% -0.2 217 536 Samsung C3010 19,313,799 2.5% -0.1 859 430 Nokia 3110c 18,001,892 2.3% -0.3 76 119 Nokia 6070 16,705,349 2.2% -0.3 199 614 Nokia 2630 16,403,331 2.1% -0.2 168 457 SonyEricsson K700c 15,824,080 2.1% +0.2 248 804 Nokia 2760 12,676,688 1.6% -0.1 244 939 Nokia 2626 12,229,246 1.6% -0.2 150 289 Nokia 6300 11,995,767 1.6% -0.2 42 71 Nokia C1-01 11,442,113 1.5% +1.1 151 190 Samsung SGH-E250 11,403,816 1.5% +1.3 75 363 Nokia 6020 11,071,031 1.4% -0.1 153 447 Samsung SGH E250i 9,954,802 1.3% -0.0 40 291 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 18
  19. 19. KENYA Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 689,147,401 771,020,546 12% Nokia OS 55.8% 54.1% -1.6Smartphone 44,175,926 58,144,782 32% Symbian OS 8.2% 8.1% -0.1Advanced 644,971,475 712,875,764 11% Android 0.9% 1.2% +0.4 WAP 687,686,246 768,164,119 12% App 1,461,155 2,856,427 95% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Nokia 1680c 19.6% 17.3% -2.4 Nokia 63.9% 62.2% -1.7 Alcatel OT 305 7.0% 8.4% +1.5 Samsung 16.7% 16.0% -0.7 Alcatel 7.2% 9.0% +1.8 Nokia 2600c 3.6% 3.4% -0.2 SonyEricsson 4.8% 5.0% +0.2 Samsung C3010 2.6% 2.5% -0.1 Motorola 3.5% 2.0% -1.4 Nokia 3110c 2.6% 2.3% -0.3 Nokia 6070 2.4% 2.2% -0.3 Nokia 2630 2.3% 2.1% -0.2 SonyEricsson K700c 1.9% 2.1% +0.2 Nokia 2760 1.7% 1.6% -0.1 Nokia 2626 1.8% 1.6% -0.2 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 19
  20. 20. NIGERIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 1,471,602,490 2,355,999,535 60% n/a n/aSmartphone 148,760,004 234,877,670 58% 78 33Advanced 1,322,842,486 2,121,121,865 60% 106 163 WAP 1,469,731,865 2,352,090,592 60% 100 120 App 1,870,625 3,908,943 109% 37 1 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 20
  21. 21. NIGERIAOS Share: Q2, 2011 Available Impressions Nokia OS 22%   Symbian OS Others 15%   63%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 1,480,631,867 62.8% -0.4 169 316 Symbian OS 363,551,832 15.4% +0.4 64 82 Others 511,815,836 21.7% -0.0 n/a n/a Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 21
  22. 22. NIGERIAManufacturer Share: Q2, 2011 3%   1%   Nokia 4%   7%   Samsung SonyEricsson 8%   LG Sagem Others 78%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 1,842,545,441 78.2% +0.2 127 202 Samsung 179,506,919 7.6% +0.9 39 52 SonyEricsson 157,840,172 6.7% -1.5 107 91 LG 61,226,978 2.6% +0.3 79 65 Sagem 28,556,567 1.2% -0.4 334 1924 Others 86,323,458 3.7% +0.5 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 22
  23. 23. NIGERIAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Nokia 3110c 147,886,147 6.3% -0.6 204 319 Nokia 2626 101,852,596 4.3% -0.8 408 787 Nokia 2600c 94,313,498 4.0% -0.3 256 633 Nokia N2700 Classic 87,969,462 3.7% +0.2 263 406 Nokia 5130 77,843,575 3.3% -0.4 228 344 Nokia 6300 68,370,116 2.9% -0.2 78 133 Nokia C1-01 64,600,592 2.7% +1.7 279 351 Nokia 5200 63,387,792 2.7% -0.0 318 663 Nokia 6070 56,645,519 2.4% -0.4 221 682 Nokia 1680c 48,695,482 2.1% -0.2 81 397 Nokia N2690 47,715,041 2.0% +0.1 248 272 Nokia 2630 46,304,832 2.0% -0.2 155 422 Nokia C3-00 43,855,629 1.9% +0.7 167 141 Nokia N72 43,029,769 1.8% -0.1 204 371 Nokia 6230 38,001,900 1.6% +0.3 183 629 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 23
  24. 24. NIGERIA Summary: Q2, 2011 Available Impression Volume & Composition Top 2 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 1,471,602,490 2,355,999,535 60% Nokia OS 63.2% 62.8% -0.4Smartphone 148,760,004 234,877,670 58% Symbian OS 15.1% 15.4% +0.4Advanced 1,322,842,486 2,121,121,865 60% WAP 1,469,731,865 2,352,090,592 60% App 1,870,625 3,908,943 109% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Nokia 3110c 6.9% 6.3% -0.6 Nokia 78.0% 78.2% +0.2 Nokia 2626 5.2% 4.3% -0.8 Samsung 6.7% 7.6% +0.9 SonyEricsson 8.2% 6.7% -1.5 Nokia 2600c 4.3% 4.0% -0.3 LG 2.3% 2.6% +0.3 Nokia N2700 Classic 3.6% 3.7% +0.2 Sagem 1.6% 1.2% -0.4 Nokia 5130 3.7% 3.3% -0.4 Nokia 6300 3.1% 2.9% -0.2 Nokia C1-01 1.0% 2.7% +1.7 Nokia 5200 2.7% 2.7% -0.0 Nokia 6070 2.8% 2.4% -0.4 Nokia 1680c 2.3% 2.1% -0.2 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 24
  25. 25. SOUTH AFRICA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 2,574,099,529 2,610,374,726 1% na naSmartphone 548,209,898 663,674,397 21% 135 57Advanced 2,025,889,631 1,946,700,329 -4% 91 141 WAP 2,566,983,206 2,599,052,600 1% 100 119 App 7,116,323 11,322,126 59% 96 3 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 25
  26. 26. SOUTH AFRICAOS Share: Q2, 2011 Available Impressions Nokia OS 20%   Symbian OS RIM OS 45%   Android Nokia OS 19%   Others 13%   2%   1%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 526,728,872 20.2% -3.0 142 192 Symbian OS 483,113,579 18.5% -0.8 54 101 RIM OS 340,029,963 13.0% +4.0 76 98 Android 25,961,097 1.0% +0.4 349 204 Nokia OS 55,686,533 2.1% -21.1 129 7 Others 1,178,854,682 45.16% +20.6 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 26
  27. 27. SOUTH AFRICAManufacturer Share: Q2, 2011 2%   2%   Nokia 5%   Samsung 5%   RIM 38%   LG 13%   SonyEricsson Motorola Others 35%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 999,924,479 38.3% -3.8 62 99 Samsung 920,533,245 35.3% +1.8 182 240 RIM 340,029,963 13.0% +4.0 349 204 LG 139,851,584 5.4% -1.2 163 134 SonyEricsson 119,278,482 4.6% -1.3 73 62 Motorola 41,092,107 1.6% -0.4 99 50 Others 49,664,866 1.9% +0.8 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 27
  28. 28. SOUTH AFRICAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Samsung SGH E250i 249,549,066 9.6% +0.1 295 2153 RIM BlackBerry 8520 226,211,836 8.7% +2.7 363 365 Nokia E63 102,495,734 3.9% -0.0 271 325 Samsung SGH-E250 83,535,338 3.2% +2.8 162 786 Samsung GT S5233A 81,735,031 3.1% -1.1 284 1650 Nokia 5230 67,085,962 2.6% -0.2 315 437 Samsung SGH-M620 56,717,018 2.2% -0.4 228 1405 Nokia X3-00 55,156,917 2.1% -0.4 187 385 LG KS360 53,098,078 2.0% -0.6 252 1672 RIM BlackBerry 9300 51,738,357 2.0% +0.8 354 318 Nokia 1680c 48,219,518 1.8% -0.3 72 355 Nokia N70 38,298,866 1.5% -0.3 49 96 Samsung GT-C3303 38,176,193 1.5% +0.0 378 163 Nokia C3-00 36,327,641 1.4% +0.3 125 106 Samsung SGH-J750 31,837,634 1.2% +1.1 325 2681 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 28
  29. 29. SOUTH AFRICA Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 2,574,099,529 2,610,374,726 1% Nokia OS 23.2% 20.2% -3.0Smartphone 548,209,898 663,674,397 21% Symbian OS 19.3% 18.5% -0.8Advanced 2,025,889,631 1,946,700,329 -4% RIM OS 9.0% 13.0% +4.0 WAP 2,566,983,206 2,599,052,600 1% App 7,116,323 11,322,126 59% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Samsung SGH E250i 9.5% 9.6% +0.1 Nokia 42.1% 38.3% -3.8 RIM BlackBerry 8520 6.0% 8.7% +2.7 Samsung 33.4% 35.3% +1.8 RIM 9.0% 13.0% +4.0 Nokia E63 3.9% 3.9% -0.0 LG 6.5% 5.4% -1.2 Samsung SGH-E250 0.4% 3.2% +2.8 SonyEricsson 5.9% 4.6% -1.3 Samsung GT S5233A 4.2% 3.1% -1.1 Nokia 5230 2.7% 2.6% -0.2 Samsung SGH-M620 2.6% 2.2% -0.4 Nokia X3-00 2.5% 2.1% -0.4 LG KS360 2.7% 2.0% -0.6 RIM BlackBerry 9300 1.2% 2.0% +0.8 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 29
  30. 30. ASIA PACIFIC SUMMARY The Asia Pacific region continues to grow at a steady pace on the InMobi network, gaining over 8 billion quarterly impressions over Q1. "  Asia Pacific grew to over 55 billion ad impressions in the second quarter of 2011. The continued growth of mobile media consumption in Asia highlights the significant digital advertising opportunity across the region. Smartphone impressions grew twice as quickly as advanced phone impressions. " Smartphones gained over 3 billion impressions, attributing for 39.5% of total growth in mobile impressions in the region. It is evident that Available Impression Volume & Composition consumers continue to leverage smartphones as Global a primary means to digital content consumption. Type Q1 2011 Q2 2011 % Chg Development Index Total 47,619,097,797 55,698,570,498 17.0% n/a China grew the fastest among allSmartphone 9,762,700,097 12,959,194,344 32.7% 71 the countries in the APAC marketAdvanced 37,856,397,700 42,739,376,154 12.9% 128 (+1.4 share points). WAP 45,309,497,759 52,064,375,153 14.9% 112 "  In total, 13 of the top 14 countries in the region App 2,309,600,038 3,634,195,345 57.4% 39 gained considerable impressions from Q1 to Q2. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 30
  31. 31. ASIA PACIFICAsia Pacific OS Share: Q2 2011 Available Impressions Global Nokia OS OS Impressions % Share Pt Chg Development Index Symbian OS 27%   Nokia OS 15,038,398,566 27.0% -2.2 136 32%   Android Symbian OS 12,927,273,486 23.2% +0.1 123 iPhone OS Android 5,079,653,129 9.1% +3.4 60 Others iPhone OS 5,003,872,419 9.0% +1.2 61 Others 17,649,372,899 31.7% -2.6 n/a 9%   23%   9%   Nokia OS and Symbian OS remain the top two operation systems in the Asia Pacific market by ad impressions. "  Among the top 4 platforms, only Android and iPhone OS continue to capture considerable share. The two platforms together now represent 18.1% of all InMobi impressions in the Asia Pacific region, up from 13.3% in Q1 2011. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 31
  32. 32. ASIA PACIFICAsia Pacific Manufacturer Share: Q2 2011 Available Impressions 1%   1%   1%   2%   Global 3%   5%   Nokia Manufacturer Impressions % Share Pt Chg Development Samsung Index Nokia 28,179,343,705 50.6% -2.0 131 SonyEricsson 9%   Samsung 9,416,799,774 16.9% +1.4 115 Apple SonyEricsson 5,887,655,795 10.6% -1.4 143 LG 51%   Apple 5,003,872,419 9.0% +1.2 61 11%   HTC LG 1,619,931,653 2.9% +0.1 73 Motorola HTC 1,077,636,120 1.9% +0.5 39 Nexian 17%   Motorola 592,496,256 1.1% +0.1 34 Access Nexian 587,772,069 1.1% -0.3 210 Others Access 559,017,850 1.0% +0.3 161 Others 2,774,044,857 5.0% +0.1 n/a Nokia devices represent the majority (51% share) of ad impressions in the region, while growth in Android helped Samsung and HTC gain share. "  Samsung captured the most share in the Asia Pacific region, gaining +1.4 share points is just 3 months to reach 16.9% market share by InMobi impressions, due to the growth in Android. "  Besides the market leader – Nokia, rest of the market is fairly fragmented in the manufacturers category. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 32
  33. 33. ASIA PACIFICAsia Pacific Handset and Connected Device Detail: Q2 2011 Global Handset Impressions % Share Pt Chg Development Index Apple iPhone 4,260,376,706 7.6% +0.3 80 Nokia 3110c 1,859,250,429 3.3% -0.5 170 Nokia 5233 1,374,193,584 2.5% +0.5 175 Nokia 6300 1,325,946,568 2.4% -0.3 109 Nokia N70 1,170,611,982 2.1% -0.3 137 Nokia N73 1,113,324,736 2.0% +0.6 133 Samsung GT-C3303 992,297,175 1.8% +0.2 199 Nokia E63 881,371,936 1.6% -0.1 131 Nokia C3-00 831,957,409 1.5% +0.1 113 Nokia 7210 754,614,274 1.4% -0.3 195 Nokia C1-01 745,525,022 1.3% +1.1 171 Nokia N2700 Classic 728,348,863 1.3% -0.3 142 Samsung GT-C3200 655,514,346 1.2% +0.1 212 Samsung C3010 635,747,821 1.1% +0.0 196 Nokia 5130 630,608,096 1.1% -0.6 118Apple iPhone remains the single most popular device in Asia Pacific with 7.6% share."  Nokia devices hold 11 of the top 15 device ranks, although a lot of the Nokia devices lost share into Q2 2011. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 33
  34. 34. ASIA PACIFIC Asia Pacific Summary: Q2 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg Total 47,619,097,797 55,698,570,498 17.0% Nokia 52.6% 50.6% -2.0Smartphone 9,762,700,097 12,959,194,344 32.7% Samsung 15.5% 16.9% +1.4Advanced 37,856,397,700 42,739,376,154 12.9% SonyEricsson 12.0% 10.6% -1.4 WAP 45,309,497,759 52,064,375,153 14.9% Apple 7.7% 9.0% +1.2 App 2,309,600,038 3,634,195,345 57.4% LG 2.8% 2.9% +0.1 Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Nokia OS 29.2% 27.0% -2.2 Symbian OS 23.1% 23.2% +0.1 Android 5.7% 9.1% +3.4 "   Asia Pacific mobile impressions continue to grow at a steady pace, growing by 17% over the past quarter. "   Android OS gains significant traction in Q2 2011. "   While India continues to represent 4 of every 10 ad impressions in Asia, China registered top growth (+1.4 share points) in the region. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 34
  35. 35. AUSTRALIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 605,642,793 1,103,526,663 82% n/a n/aSmartphone 374,178,051 899,547,774 140% 239 170Advanced 231,464,742 203,978,889 -12% 27 34 WAP 336,465,767 512,437,691 52% 50 56 App 269,177,026 591,088,972 120% 821 321 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 35
  36. 36. AUSTRALIAOS Share: Q2, 2011 Available Impressions 3%   12%   iPhone OS Android 5%   Symbian OS RIM OS 10%   Nokia OS 54%   Others 16%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index iPhone OS 591,955,095 53.6% +19.6 597 365 Android 175,149,287 15.9% +2.0 174 105 Symbian OS 115,308,540 10.4% -10.7 45 55 RIM OS 60,570,970 5.5% +2.8 608 86 Nokia OS 32,696,479 3.0% -1.7 11 15 Others 127,846,292 11.6% -12.0 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 36
  37. 37. AUSTRALIAManufacturer Share: Q2, 2011 2%   2%   1%   2%   2%   Apple 2%   Nokia Samsung 5%   HTC RIM 6%   ZTE Access Motorola 10%   54%   LG SonyEricsson Others 14%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 591,955,095 53.6% +19.6 597 365 Nokia 152,954,723 13.9% -11.6 27 36 Samsung 108,907,773 9.9% -4.4 58 67 HTC 71,935,721 6.5% -1.2 337 130 RIM 60,570,970 5.5% +2.8 607 86 ZTE 26,908,640 2.4% -2.3 1,150 1108 Access 20,641,678 1.9% -1.2 186 301 Motorola 20,624,626 1.9% +0.5 176 60 LG 16,819,042 1.5% -1.2 52 38 SonyEricsson 12,594,639 1.1% -1.2 11 15 Others 19,613,754 1.8% +0.2 n/a n/a Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 37
  38. 38. AUSTRALIAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 461,929,160 41.9% +16.2 547 438 Apple iPod 85,803,313 7.8% +0.1 1,261 198 RIM BlackBerry 9700 47,216,446 4.3% +3.3 1,763 572 Apple iPad 44,222,622 4.0% +3.3 558 334 Samsung GT-I9000 41,572,742 3.8% +1.9 401 316 Nokia 6120c 25,074,377 2.3% -2.4 212 264 HTC Desire HD 23,946,164 2.2% +1.0 453 292 Nokia E63 19,402,812 1.8% -2.4 111 146 Samsung GT-C5220 17,601,152 1.6% -1.9 2,818 6091 HTC Desire 16,505,559 1.5% -2.3 294 188 ZTE T100 15,052,890 1.4% -1.1 3,429 7381 Nokia 6300 14,020,704 1.3% -1.4 53 58 Nokia C3-00 11,953,270 1.1% -0.9 73 82 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 38
  39. 39. AUSTRALIA Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 605,642,793 1,103,526,663 82% iPhone OS 34.0% 53.6% +19.6Smartphone 374,178,051 899,547,774 140% Android 13.9% 15.9% +2.0Advanced 231,464,742 203,978,889 -12% Symbian OS 21.1% 10.4% -10.7 WAP 336,465,767 512,437,691 52% App 269,177,026 591,088,972 120% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 25.7% 41.9% +16.2 Apple 34.0% 53.6% +19.6 Apple iPod 7.7% 7.8% +0.1 Nokia 25.4% 13.9% -11.6 Samsung 14.3% 9.9% -4.4 RIM BlackBerry 9700 1.0% 4.3% +3.3 HTC 7.7% 6.5% -1.2 Apple iPad 0.7% 4.0% +3.3 RIM 2.7% 5.5% +2.8 Samsung GT-I9000 1.8% 3.8% +1.9 Nokia 6120c 4.6% 2.3% -2.4 HTC Desire HD 1.2% 2.2% +1.0 Nokia E63 4.2% 1.8% -2.4 Samsung GT-C5220 3.5% 1.6% -1.9 HTC Desire 3.8% 1.5% -2.3 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 39
  40. 40. HONG KONG MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 240,155,475 472,064,030 97% na naSmartphone 160,297,062 336,843,377 110% 218 154Advanced 79,858,413 135,220,653 69% 38 49 WAP 109,814,137 261,025,937 138% 59 66 App 130,341,338 211,038,093 62% 685 268 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 40
  41. 41. HONG KONGOS Share: Q2, 2011 Available Impressions 1%   12%   Android iPhone OS Symbian OS 9%   36%   Nokia OS RIM OS 11%   Others 30%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 172,131,517 36.5% -3.1 400 241 iPhone OS 143,395,944 30.4% +6.5 338 207 Symbian OS 51,527,230 10.9% +0.1 47 58 Nokia OS 41,236,925 8.7% +1.9 32 44 RIM OS 6,403,664 1.4% -0.3 150 21 Others 57,368,750 12.2% -5.1 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 41
  42. 42. HONG KONGManufacturer Share: Q2, 2011 1%   2%   1%   1%   Apple Nokia 4%   Samsung 6%   HTC 30%   SonyEricsson 7%   Motorola LG RIM 11%   Lenovo Access Others 19%   17%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 143,395,944 30.4% +6.5 338 207 Nokia 90,278,154 19.1% +2.3 38 49 Samsung 78,372,838 16.6% -2.2 98 113 HTC 53,096,098 11.2% -1.4 581 225 SonyEricsson 33,316,845 7.1% -4.1 67 96 Motorola 29,333,393 6.2% +0.3 584 199 LG 17,126,587 3.6% +0.7 125 91 RIM 6,403,664 1.4% -0.3 150 21 Lenovo 5,963,525 1.3% +1.2 695 436 Access 5,201,420 1.1% +0.2 110 177 Others 9,575,562 2.0% -3.2 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 42
  43. 43. HONG KONGHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 106,343,487 22.5% +1.9 295 236 Samsung GT-I9000 36,414,300 7.7% -2.4 820 648 Apple iPad 21,038,955 4.5% +3.8 620 372 HTC Desire 19,035,890 4.0% -1.2 792 507 HTC Desire HD 16,438,080 3.5% -0.5 727 468 Apple iPod 16,013,502 3.4% +0.8 550 86 Samsung GT-S5660 9,598,139 2.0% +1.9 546 666 Nokia C3-00 9,434,421 2.0% +1.7 134 152 Motorola MB525 9,285,784 2.0% -0.1 1,715 980 Samsung Nexus S 8,827,001 1.9% +1.6 2,788 1974 Motorola XT300 6,526,267 1.4% +0.0 686 563 Lenovo 3GW100 5,953,129 1.3% +1.2 1,079 493 Nokia 6300 5,913,986 1.3% -0.3 53 57 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 43

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