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Q2 2011 – Global + Regional Report with Country Detail
 

Q2 2011 – Global + Regional Report with Country Detail

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    Q2 2011 – Global + Regional Report with Country Detail Q2 2011 – Global + Regional Report with Country Detail Presentation Transcript

    • A GLOBAL VIEW OF MOBILE ADVERTISING: Quarter 2, 2011 Report InMobi Mobile Insights - Network Data Global Report Release date: July 31, 2011 Page 1
    • ABOUT THE RESEARCHProject BackgroundAfter launching in 2007 in Asia, InMobi quickly grew to become the worlds largest independentmobile advertising network. In the second quarter of 2011, we served 104.9 billion impressions in165 markets worldwide. With a physical presence in 5 continents, over 5,000 publisher partners,and a broad, independent market footprint, InMobi is well positioned to provide an objective,comprehensive, and representative view of the mobile advertising market.Research ObjectivesWe have three goals with this research:1.  Help educate the market. Statistics and information about the state of mobile advertising are lacking in most regions of the world.2.  Track consumer opinions regarding mobile advertising. With any emerging medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area.3.  Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access. Beginning July 2011, InMobi is moving towards Contact Information quarterly data views which will highlight broader www.inmobi.com/research industry trends and provide an overview of the research@inmobi.com global mobile advertising market.   Twitter: @inmobi Page 2
    • CONTENTSInMobi Global Research Contents2 About the Research3 Contents4 Network Data: Specifications & Representation5 Global Topline 6–9 Global OS Share, Manufacturer Share, Top Handsets and Summary10 - 14 Africa - Regional Profile 74 – 78 Central & South America – Regional Profile 15 - 19 Kenya – Market Profile 20 - 24 Nigeria – Market Profile 79 – 83 Europe – Regional Profile 25 - 29 South Africa – Market Profile 84 – 88 France – Market Profile 89 – 93 Germany – Market Profile30 - 34 Asia Pacific – Regional Profile 94 – 98 Italy – Market Profile 35 - 39 Australia – Market Profile 99 – 103 Spain – Market Profile 40 - 44 Hong Kong – Market Profile 104 – 108 United Kingdom – Market Profile 45 - 49 India – Market Profile 50 - 54 Indonesia – Market Profile 109 – 113 Middle East – Regional Profile 55 - 58 Japan – Market Profile 59 - 63 Malaysia – Market Profile 114 – 118 North America – Regional Profile 64 - 68 Singapore – Market Profile 119 – 123 Mexico – Market Profile 69 - 73 Taiwan – Market Profile 124 – 128 USA – Market Profile129 Measures and Term Definitions130 Next Steps Page 3
    • NETWORK DATASpecificationsData in this report are sourced from our global mobile advertising network which served 104.9 billionimpressions in the second quarter of 2011. With 165 countries receiving over 1 million impressionsmonthly, we are able to claim one of the broadest and most representative networks in the world. Exactspecifications are as follows:• Global Available Impressions in Quarter 2, 2011: 104.9 billion• Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America• Countries Represented: 114 countries with over 10 million impressions per month• Base Measure: Available Impressions• Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices• Time Periods: Q1 2011 (January – March 2011), Q2 2011 (April – June 2011)• Comparisons: Q2 2011 versus Q1 2011RepresentationInMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,the following issues are present in this data.Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP andAPP. SMS/Text and Search are NOT included in this synopsis.Scale and Time In Market: Representation within the network is a function of the both scale and time in market.Readers can expect more fluctuation and variance in younger, smaller markets for the company.Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact thedata.Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to amuch lesser extent than publishers. Page 4
    • GLOBAL SUMMARY The global mobile ad ecosystem continues its significant growth, increasing ad impressions by 23% from Q1 2011 to Q2 2011. "  The InMobi network gained nearly 20 billion ad requests in Q2 2011. Continued significant growth in this global ecosystem highlights the healthy mix of increasing consumer mobile usage, advertiser adoption and publisher focus on mobile advertising. Smartphone impression growth far outpaces advanced phones. Smartphones now represent 38% of all mobile ads on the InMobi network. "  45% growth in impressions on smartphones over the past quarter clearly underlines the shift towards smartphone usage among consumers globally. Available Impression Volume & Composition Q1 2011 Q2 2011 % Chg In application advertising continues Total 85,045,126,065 104,911,803,910 23.4% to grow quickly, although it onlySmartphone 27,302,465,830 39,643,613,075 45.2% represents 17% of all mobile ads onAdvanced 57,742,660,235 65,268,190,835 13.0% the InMobi network. WAP 72,952,821,747 87,429,623,550 19.8% "  In application ads are highly utilized in only a few 12,092,304,318 17,482,180,360 44.6% key markets across the globe. Globally, most App mobile ads are still delivered in the mobile web experience that is platform agnostic. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 5
    • GLOBAL Global OS Share: Q2 2011 Available Impressions OS Impressions % Share Pt. Chg Nokia OS 20%   Nokia OS 20,874,960,105 19.9% -1.9 25%   Symbian OS Symbian OS 19,849,450,815 18.9% -0.9 Android Android 15,891,694,091 15.1% +1.3 iPhone OS iPhone OS 15,420,293,972 14.7% +4.7 6%   RIM OS 19%   RIM OS 6,713,921,481 6.4% +1.5 Others Others 26,161,483,447 24.9% -4.8 15%   15%  Both the leading operating systems, Nokia and Symbian lost share points, howevermaintained their positions."  Although Android gained significant traction in Q4 2010 and Q1 2011, iOS growth has outpaced Android on the InMobi network over the past quarter. This is driven by the strength of the iPhone globally, including launching with Verizon in the United States, and the iPad."  Ad impressions are fairly well distributed across the top four mobile platforms, with no single player controlling over 20% of market share. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 6
    • GLOBALGlobal Manufacturer Share: Q2 2011 Available Impressions 3%   Manufacturer Impressions % Share Pt. Chg 6%   Nokia Nokia 40,580,435,664 38.7% -2.6 4%   Apple Apple 15,420,293,972 14.7% +4.7 5%   Samsung Samsung 15,419,660,186 14.7% -0.6 39%  6%   SonyEricsson SonyEricsson 7,746,314,348 7.4% -1.7 RIM RIM 6,713,921,481 6.4% +1.57%   HTC HTC 5,253,479,606 5.0% +0.1 LG 4,204,629,697 4.0% -0.2 LG 15%   Motorola 3,274,563,266 3.1% +0.1 Motorola 15%   Others 6,298,505,690 6.0% -1.3 Others Nokia holds the top manufacturer spot by global ad impressions, holding a commanding 38.7% share of impressions. "  Apple gained +4.7 share points to surpass Samsung to secure second spot in the manufacturer category. "  Outside of top three manufacturers, the global ad impression market is considerably fragmented across the remaining five major manufacturers. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 7
    • GLOBALGlobal Handset and Connected Device Detail: Q2 2011 Handset Impressions % Share Pt Chg Apple iPhone 10,034,663,568 9.6% +1.7 Apple iPod 4,129,050,385 3.9% +1.7 RIM BlackBerry 8520 2,492,096,877 2.4% +0.7 Nokia 6300 2,287,615,978 2.2% -0.3 Nokia 3110c 2,065,146,384 2.0% -0.4 Nokia N70 1,604,627,990 1.5% -0.3 Nokia N73 1,572,909,572 1.5% +0.3 Nokia 5233 1,476,066,515 1.4% +0.3 Nokia C3-00 1,381,430,513 1.3% +0.1 Nokia E63 1,267,300,231 1.2% -0.1 Apple iPad 1,257,251,638 1.2% +1.0 Samsung GT-I9000 1,249,357,080 1.2% +0.2The Apple iPhone and Apple iPod each gained +1.7 share points to remain the top twodevices globally. Nearly 1 out of every 10 ads in Q2 globally was on an Apple iPhone."  Device fragmentation beyond the Apple iPhone and iPod is clear, with most devices holding less than 2.4% global share."  The top ten handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences at scale with rich experiences. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 8
    • GLOBAL Global Summary: Q2 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg Total 85,045,126,065 104,911,803,910 23.4% Nokia 41.3% 38.7% -2.6Smartphone 27,302,465,830 39,643,613,075 45.2% Apple 10.0% 14.7% +4.7 Advanced 57,742,660,235 65,268,190,835 13.0% Samsung 15.3% 14.7% -0.6 WAP 72,952,821,747 87,429,623,550 19.8% SonyEricsson 9.1% 7.4% -1.7 App 12,092,304,318 17,482,180,360 44.6% RIM 4.9% 6.4% +1.5 Top 10 Handsets: % Share of Available Impressions Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Q1 2011 Q2 2011 Pt Chg Apple iPhone 7.9% 9.6% +1.7 Nokia OS 21.8% 19.9% -1.9 Apple iPod 2.2% 3.9% +1.7 Symbian OS 19.8% 18.9% -0.9RIM BlackBerry 8520 1.7% 2.4% +0.7 Nokia 6300 2.5% 2.2% -0.3 Android 13.8% 15.1% +1.3 Nokia 3110c 2.4% 2.0% -0.4 Nokia N70 1.8% 1.5% -0.3 "   InMobi global network grew by over 19.8 Nokia N73 1.2% 1.5% +0.3 billion impressions over the past quarter. Nokia 5233 1.1% 1.4% +0.3 Nokia C3-00 1.2% 1.3% +0.1 "   45% growth in both smartphone ad Nokia E63 1.3% 1.2% -0.1 impressions and in application ads, points towards increasing consumer adoption of smartphones and the popularity of applications. "   Among the top 3 operating systems, only Android managed to gain share points (+1.3). Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 9
    • AFRICA REGION SUMMARY Mobile impressions grew by 23.3% from Q1 to Q2 2011. "   InMobi now serves over 12 billion impressions a quarter in Africa up over 2.3 billion ad impressions from Q1 2011. The growth in volume signifies the increasing usage of mobile content among African consumers. Advanced phones continue to dominate the ad market with 84.3% share in the African market. "   Although, advanced phones dominate the market, smartphones registered faster growth than advanced phone impressions. This follows the global trends of increasing smartphone usage and penetration. Available Impression Volume & Composition Global Nokia devices continue to Q1 2011 Q2 2011 % Chg Development Index represent over 3 of every 5 ads Total 9,959,982,392 12,277,481,337 23.3% n/a across the region.Smartphone 1,539,920,351 1,923,246,813 24.9% 42 23.0% "   Nokia devices remain the significant marketAdvanced 8,420,062,041 10,354,234,524 155 leader in the region by mobile ads. Although WAP 9,923,099,769 12,221,876,028 23.2% 119 shares continue to slide slowly, Nokia App 36,882,623 55,605,309 50.8% 3 remains a strong #1. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 10
    • AFRICA OS Share: Q2 2011 Available Impressions Global Nokia OS OS Impressions % Share Pt. Chg Development Index Symbian OS Nokia OS 4,573,229,060 37.2% +0.7 187 35%   37%   RIM OS Symbian OS 2,978,098,785 24.3% -2.4 128 RIM OS 458,498,025 3.7% +1.0 58 Others Others 4,267,655,467 34.8% +0.7 n/a 4%   24%  Nokia OS gained a marginal 0.7 share points, however, still continues to dominate theAfrican market with 37.2% of market share."  Africa is one of the few global regions, where Nokia and Symbian OS continue to index higher than their global share and control over half the ad impressions delivered. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 11
    • AFRICAManufacturer Share: Q2 2011 Available Impressions Global 2%   1%   Manufacturer Impressions % Share Pt. Chg Development Nokia Index 3%   Samsung Nokia 7,532,654,238 61.4% -1.6 159 3%   4%   SonyEricsson 2,379,782,942 +1.1 Samsung 19.4% 132 6%   RIM SonyEricsson 766,928,380 6.2% -1.0 85 LG 458,498,025 +1.0 RIM 3.7% 58 Motorola LG 403,989,492 3.3% -0.2 82 19%   Alcatel 61%   Motorola 194,981,993 1.6% -0.3 51 Others Alcatel 121,918,969 1.0% +0.3 300 Others 418,727,299 3.4% +0.8 n/aNokia holds the #1 manufacturer spot in Africa, holding a commanding 61.4% shareand indexing 159 on Global Development Index."  4 out of every 5 ads are delivered on Nokia and Samsung devices in the Africa region."  Outside of the top two manufacturers, African market is fairly fragmented with no single manufacturer controlling more than 7% of impressions share. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 12
    • AFRICAHandset and Connected Device Detail: Q2 2011 Global Handset Impressions % Share Pt. Chg Development Index Nokia 6300 455,381,480 3.7% -0.1 170 Samsung SGH E250i 397,318,056 3.2% -0.2 729 Nokia 3110c 378,452,653 3.1% -0.1 157 Nokia N70 364,677,545 3.0% -0.4 194 Nokia 1680c 313,794,634 2.6% -0.4 492 RIM BlackBerry 8520 293,368,978 2.4% +0.6 101 Nokia N73 251,574,365 2.0% +0.4 137 Samsung SGH-E250 242,826,982 2.0% +1.8 485 Nokia 6230i 205,031,304 1.7% -0.1 575 Nokia 6120c 201,878,545 1.6% -0.6 191 Nokia 2600c 191,845,719 1.6% -0.0 247 Nokia E63 177,984,520 1.4% -0.0 120 Nokia 5130 177,755,686 1.4% -0.4 151 Nokia N2700 Classic 174,626,067 1.4% +0.0 155 Nokia 6630 167,090,885 1.4% -0.1 325The top handsets haven’t fluctuated much in Africa over the past quarter. Advancedphones continue to dominate the region."  12 out of 15 top devices are Nokia branded devices highlighting Nokia’s command over African market."  Samsung SGH E250i handset indexes particularly higher (7X) than its global share in the African market. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 13
    • AFRICA Summary: Q2 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg Total 9,959,982,392 12,277,481,337 23.3% Nokia 63.0% 61.4% -1.6Smartphone 1,539,920,351 1,923,246,813 24.9% Samsung 18.3% 19.4% +1.1Advanced 8,420,062,041 10,354,234,524 23.0% SonyEricsson 7.3% 6.2% -1.0 WAP 9,923,099,769 12,221,876,028 23.2% RIM 2.7% 3.7% +1.0 App 36,882,623 55,605,309 50.8% LG 3.5% 3.3% -0.2 Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Nokia OS 36.6% 37.2% +0.7 Symbian OS 26.6% 24.3% -2.4 RIM OS 2.7% 3.7% +1.0 "   Africa grew by 23.3% impressions into Q2 across the InMobi network, primarily driven by advanced phones. "   Within the region, Nigeria reported fastest growth of 2.3 share points over the first quarter. "   While Nokia devices are losing ad impression share globally, they continue to dominate the Africa market with 61% share. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 14
    • KENYA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 689,147,401 771,020,546 12% na naSmartphone 44,175,926 58,144,782 32% 51 21Advanced 644,971,475 712,875,764 11% 113 174 WAP 687,686,246 768,164,119 12% 100 120 App 1,461,155 2,856,427 95% 82 2 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 15
    • KENYAOS Share: Q2, 2011 Available Impressions Nokia OS Symbian OS 37%   Android 54%   Others 8%   1%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 417,445,767 54.1% -1.6 145 272 Symbian OS 62,678,697 8.1% -0.1 34 43 Android 9,440,805 1.2% +0.4 159 8 Others 281,455,277 36.50% +1.4 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 16
    • KENYAManufacturer Share: Q2, 2011 2%   3%   1%   2%   Nokia Samsung 5%   Alcatel 9%   SonyEricsson Motorola Huawei 16%   LG 62%   Others Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 479,545,326 62.2% -1.7 101 161 Samsung 123,669,599 16.0% -0.7 83 109 Alcatel 69,446,844 9.0% +1.8 907 2718 SonyEricsson 38,500,773 5.0% +0.2 80 68 Motorola 15,666,737 2.0% -1.4 128 65 Huawei 13,619,776 1.8% +1.3 588 212 LG 9,637,035 1.2% +0.1 38 31 Others 20,934,456 2.7% +0.4 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 17
    • KENYAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Nokia 1680c 133,050,210 17.3% -2.4 675 3319 Alcatel OT 305 64,930,688 8.4% +1.5 1,358 9981 Nokia 2600c 26,119,208 3.4% -0.2 217 536 Samsung C3010 19,313,799 2.5% -0.1 859 430 Nokia 3110c 18,001,892 2.3% -0.3 76 119 Nokia 6070 16,705,349 2.2% -0.3 199 614 Nokia 2630 16,403,331 2.1% -0.2 168 457 SonyEricsson K700c 15,824,080 2.1% +0.2 248 804 Nokia 2760 12,676,688 1.6% -0.1 244 939 Nokia 2626 12,229,246 1.6% -0.2 150 289 Nokia 6300 11,995,767 1.6% -0.2 42 71 Nokia C1-01 11,442,113 1.5% +1.1 151 190 Samsung SGH-E250 11,403,816 1.5% +1.3 75 363 Nokia 6020 11,071,031 1.4% -0.1 153 447 Samsung SGH E250i 9,954,802 1.3% -0.0 40 291 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 18
    • KENYA Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 689,147,401 771,020,546 12% Nokia OS 55.8% 54.1% -1.6Smartphone 44,175,926 58,144,782 32% Symbian OS 8.2% 8.1% -0.1Advanced 644,971,475 712,875,764 11% Android 0.9% 1.2% +0.4 WAP 687,686,246 768,164,119 12% App 1,461,155 2,856,427 95% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Nokia 1680c 19.6% 17.3% -2.4 Nokia 63.9% 62.2% -1.7 Alcatel OT 305 7.0% 8.4% +1.5 Samsung 16.7% 16.0% -0.7 Alcatel 7.2% 9.0% +1.8 Nokia 2600c 3.6% 3.4% -0.2 SonyEricsson 4.8% 5.0% +0.2 Samsung C3010 2.6% 2.5% -0.1 Motorola 3.5% 2.0% -1.4 Nokia 3110c 2.6% 2.3% -0.3 Nokia 6070 2.4% 2.2% -0.3 Nokia 2630 2.3% 2.1% -0.2 SonyEricsson K700c 1.9% 2.1% +0.2 Nokia 2760 1.7% 1.6% -0.1 Nokia 2626 1.8% 1.6% -0.2 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 19
    • NIGERIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 1,471,602,490 2,355,999,535 60% n/a n/aSmartphone 148,760,004 234,877,670 58% 78 33Advanced 1,322,842,486 2,121,121,865 60% 106 163 WAP 1,469,731,865 2,352,090,592 60% 100 120 App 1,870,625 3,908,943 109% 37 1 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 20
    • NIGERIAOS Share: Q2, 2011 Available Impressions Nokia OS 22%   Symbian OS Others 15%   63%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 1,480,631,867 62.8% -0.4 169 316 Symbian OS 363,551,832 15.4% +0.4 64 82 Others 511,815,836 21.7% -0.0 n/a n/a Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 21
    • NIGERIAManufacturer Share: Q2, 2011 3%   1%   Nokia 4%   7%   Samsung SonyEricsson 8%   LG Sagem Others 78%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 1,842,545,441 78.2% +0.2 127 202 Samsung 179,506,919 7.6% +0.9 39 52 SonyEricsson 157,840,172 6.7% -1.5 107 91 LG 61,226,978 2.6% +0.3 79 65 Sagem 28,556,567 1.2% -0.4 334 1924 Others 86,323,458 3.7% +0.5 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 22
    • NIGERIAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Nokia 3110c 147,886,147 6.3% -0.6 204 319 Nokia 2626 101,852,596 4.3% -0.8 408 787 Nokia 2600c 94,313,498 4.0% -0.3 256 633 Nokia N2700 Classic 87,969,462 3.7% +0.2 263 406 Nokia 5130 77,843,575 3.3% -0.4 228 344 Nokia 6300 68,370,116 2.9% -0.2 78 133 Nokia C1-01 64,600,592 2.7% +1.7 279 351 Nokia 5200 63,387,792 2.7% -0.0 318 663 Nokia 6070 56,645,519 2.4% -0.4 221 682 Nokia 1680c 48,695,482 2.1% -0.2 81 397 Nokia N2690 47,715,041 2.0% +0.1 248 272 Nokia 2630 46,304,832 2.0% -0.2 155 422 Nokia C3-00 43,855,629 1.9% +0.7 167 141 Nokia N72 43,029,769 1.8% -0.1 204 371 Nokia 6230 38,001,900 1.6% +0.3 183 629 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 23
    • NIGERIA Summary: Q2, 2011 Available Impression Volume & Composition Top 2 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 1,471,602,490 2,355,999,535 60% Nokia OS 63.2% 62.8% -0.4Smartphone 148,760,004 234,877,670 58% Symbian OS 15.1% 15.4% +0.4Advanced 1,322,842,486 2,121,121,865 60% WAP 1,469,731,865 2,352,090,592 60% App 1,870,625 3,908,943 109% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Nokia 3110c 6.9% 6.3% -0.6 Nokia 78.0% 78.2% +0.2 Nokia 2626 5.2% 4.3% -0.8 Samsung 6.7% 7.6% +0.9 SonyEricsson 8.2% 6.7% -1.5 Nokia 2600c 4.3% 4.0% -0.3 LG 2.3% 2.6% +0.3 Nokia N2700 Classic 3.6% 3.7% +0.2 Sagem 1.6% 1.2% -0.4 Nokia 5130 3.7% 3.3% -0.4 Nokia 6300 3.1% 2.9% -0.2 Nokia C1-01 1.0% 2.7% +1.7 Nokia 5200 2.7% 2.7% -0.0 Nokia 6070 2.8% 2.4% -0.4 Nokia 1680c 2.3% 2.1% -0.2 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 24
    • SOUTH AFRICA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 2,574,099,529 2,610,374,726 1% na naSmartphone 548,209,898 663,674,397 21% 135 57Advanced 2,025,889,631 1,946,700,329 -4% 91 141 WAP 2,566,983,206 2,599,052,600 1% 100 119 App 7,116,323 11,322,126 59% 96 3 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 25
    • SOUTH AFRICAOS Share: Q2, 2011 Available Impressions Nokia OS 20%   Symbian OS RIM OS 45%   Android Nokia OS 19%   Others 13%   2%   1%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 526,728,872 20.2% -3.0 142 192 Symbian OS 483,113,579 18.5% -0.8 54 101 RIM OS 340,029,963 13.0% +4.0 76 98 Android 25,961,097 1.0% +0.4 349 204 Nokia OS 55,686,533 2.1% -21.1 129 7 Others 1,178,854,682 45.16% +20.6 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 26
    • SOUTH AFRICAManufacturer Share: Q2, 2011 2%   2%   Nokia 5%   Samsung 5%   RIM 38%   LG 13%   SonyEricsson Motorola Others 35%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 999,924,479 38.3% -3.8 62 99 Samsung 920,533,245 35.3% +1.8 182 240 RIM 340,029,963 13.0% +4.0 349 204 LG 139,851,584 5.4% -1.2 163 134 SonyEricsson 119,278,482 4.6% -1.3 73 62 Motorola 41,092,107 1.6% -0.4 99 50 Others 49,664,866 1.9% +0.8 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 27
    • SOUTH AFRICAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Samsung SGH E250i 249,549,066 9.6% +0.1 295 2153 RIM BlackBerry 8520 226,211,836 8.7% +2.7 363 365 Nokia E63 102,495,734 3.9% -0.0 271 325 Samsung SGH-E250 83,535,338 3.2% +2.8 162 786 Samsung GT S5233A 81,735,031 3.1% -1.1 284 1650 Nokia 5230 67,085,962 2.6% -0.2 315 437 Samsung SGH-M620 56,717,018 2.2% -0.4 228 1405 Nokia X3-00 55,156,917 2.1% -0.4 187 385 LG KS360 53,098,078 2.0% -0.6 252 1672 RIM BlackBerry 9300 51,738,357 2.0% +0.8 354 318 Nokia 1680c 48,219,518 1.8% -0.3 72 355 Nokia N70 38,298,866 1.5% -0.3 49 96 Samsung GT-C3303 38,176,193 1.5% +0.0 378 163 Nokia C3-00 36,327,641 1.4% +0.3 125 106 Samsung SGH-J750 31,837,634 1.2% +1.1 325 2681 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 28
    • SOUTH AFRICA Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 2,574,099,529 2,610,374,726 1% Nokia OS 23.2% 20.2% -3.0Smartphone 548,209,898 663,674,397 21% Symbian OS 19.3% 18.5% -0.8Advanced 2,025,889,631 1,946,700,329 -4% RIM OS 9.0% 13.0% +4.0 WAP 2,566,983,206 2,599,052,600 1% App 7,116,323 11,322,126 59% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Samsung SGH E250i 9.5% 9.6% +0.1 Nokia 42.1% 38.3% -3.8 RIM BlackBerry 8520 6.0% 8.7% +2.7 Samsung 33.4% 35.3% +1.8 RIM 9.0% 13.0% +4.0 Nokia E63 3.9% 3.9% -0.0 LG 6.5% 5.4% -1.2 Samsung SGH-E250 0.4% 3.2% +2.8 SonyEricsson 5.9% 4.6% -1.3 Samsung GT S5233A 4.2% 3.1% -1.1 Nokia 5230 2.7% 2.6% -0.2 Samsung SGH-M620 2.6% 2.2% -0.4 Nokia X3-00 2.5% 2.1% -0.4 LG KS360 2.7% 2.0% -0.6 RIM BlackBerry 9300 1.2% 2.0% +0.8 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 29
    • ASIA PACIFIC SUMMARY The Asia Pacific region continues to grow at a steady pace on the InMobi network, gaining over 8 billion quarterly impressions over Q1. "  Asia Pacific grew to over 55 billion ad impressions in the second quarter of 2011. The continued growth of mobile media consumption in Asia highlights the significant digital advertising opportunity across the region. Smartphone impressions grew twice as quickly as advanced phone impressions. " Smartphones gained over 3 billion impressions, attributing for 39.5% of total growth in mobile impressions in the region. It is evident that Available Impression Volume & Composition consumers continue to leverage smartphones as Global a primary means to digital content consumption. Type Q1 2011 Q2 2011 % Chg Development Index Total 47,619,097,797 55,698,570,498 17.0% n/a China grew the fastest among allSmartphone 9,762,700,097 12,959,194,344 32.7% 71 the countries in the APAC marketAdvanced 37,856,397,700 42,739,376,154 12.9% 128 (+1.4 share points). WAP 45,309,497,759 52,064,375,153 14.9% 112 "  In total, 13 of the top 14 countries in the region App 2,309,600,038 3,634,195,345 57.4% 39 gained considerable impressions from Q1 to Q2. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 30
    • ASIA PACIFICAsia Pacific OS Share: Q2 2011 Available Impressions Global Nokia OS OS Impressions % Share Pt Chg Development Index Symbian OS 27%   Nokia OS 15,038,398,566 27.0% -2.2 136 32%   Android Symbian OS 12,927,273,486 23.2% +0.1 123 iPhone OS Android 5,079,653,129 9.1% +3.4 60 Others iPhone OS 5,003,872,419 9.0% +1.2 61 Others 17,649,372,899 31.7% -2.6 n/a 9%   23%   9%   Nokia OS and Symbian OS remain the top two operation systems in the Asia Pacific market by ad impressions. "  Among the top 4 platforms, only Android and iPhone OS continue to capture considerable share. The two platforms together now represent 18.1% of all InMobi impressions in the Asia Pacific region, up from 13.3% in Q1 2011. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 31
    • ASIA PACIFICAsia Pacific Manufacturer Share: Q2 2011 Available Impressions 1%   1%   1%   2%   Global 3%   5%   Nokia Manufacturer Impressions % Share Pt Chg Development Samsung Index Nokia 28,179,343,705 50.6% -2.0 131 SonyEricsson 9%   Samsung 9,416,799,774 16.9% +1.4 115 Apple SonyEricsson 5,887,655,795 10.6% -1.4 143 LG 51%   Apple 5,003,872,419 9.0% +1.2 61 11%   HTC LG 1,619,931,653 2.9% +0.1 73 Motorola HTC 1,077,636,120 1.9% +0.5 39 Nexian 17%   Motorola 592,496,256 1.1% +0.1 34 Access Nexian 587,772,069 1.1% -0.3 210 Others Access 559,017,850 1.0% +0.3 161 Others 2,774,044,857 5.0% +0.1 n/a Nokia devices represent the majority (51% share) of ad impressions in the region, while growth in Android helped Samsung and HTC gain share. "  Samsung captured the most share in the Asia Pacific region, gaining +1.4 share points is just 3 months to reach 16.9% market share by InMobi impressions, due to the growth in Android. "  Besides the market leader – Nokia, rest of the market is fairly fragmented in the manufacturers category. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 32
    • ASIA PACIFICAsia Pacific Handset and Connected Device Detail: Q2 2011 Global Handset Impressions % Share Pt Chg Development Index Apple iPhone 4,260,376,706 7.6% +0.3 80 Nokia 3110c 1,859,250,429 3.3% -0.5 170 Nokia 5233 1,374,193,584 2.5% +0.5 175 Nokia 6300 1,325,946,568 2.4% -0.3 109 Nokia N70 1,170,611,982 2.1% -0.3 137 Nokia N73 1,113,324,736 2.0% +0.6 133 Samsung GT-C3303 992,297,175 1.8% +0.2 199 Nokia E63 881,371,936 1.6% -0.1 131 Nokia C3-00 831,957,409 1.5% +0.1 113 Nokia 7210 754,614,274 1.4% -0.3 195 Nokia C1-01 745,525,022 1.3% +1.1 171 Nokia N2700 Classic 728,348,863 1.3% -0.3 142 Samsung GT-C3200 655,514,346 1.2% +0.1 212 Samsung C3010 635,747,821 1.1% +0.0 196 Nokia 5130 630,608,096 1.1% -0.6 118Apple iPhone remains the single most popular device in Asia Pacific with 7.6% share."  Nokia devices hold 11 of the top 15 device ranks, although a lot of the Nokia devices lost share into Q2 2011. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 33
    • ASIA PACIFIC Asia Pacific Summary: Q2 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg Total 47,619,097,797 55,698,570,498 17.0% Nokia 52.6% 50.6% -2.0Smartphone 9,762,700,097 12,959,194,344 32.7% Samsung 15.5% 16.9% +1.4Advanced 37,856,397,700 42,739,376,154 12.9% SonyEricsson 12.0% 10.6% -1.4 WAP 45,309,497,759 52,064,375,153 14.9% Apple 7.7% 9.0% +1.2 App 2,309,600,038 3,634,195,345 57.4% LG 2.8% 2.9% +0.1 Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Nokia OS 29.2% 27.0% -2.2 Symbian OS 23.1% 23.2% +0.1 Android 5.7% 9.1% +3.4 "   Asia Pacific mobile impressions continue to grow at a steady pace, growing by 17% over the past quarter. "   Android OS gains significant traction in Q2 2011. "   While India continues to represent 4 of every 10 ad impressions in Asia, China registered top growth (+1.4 share points) in the region. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 34
    • AUSTRALIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 605,642,793 1,103,526,663 82% n/a n/aSmartphone 374,178,051 899,547,774 140% 239 170Advanced 231,464,742 203,978,889 -12% 27 34 WAP 336,465,767 512,437,691 52% 50 56 App 269,177,026 591,088,972 120% 821 321 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 35
    • AUSTRALIAOS Share: Q2, 2011 Available Impressions 3%   12%   iPhone OS Android 5%   Symbian OS RIM OS 10%   Nokia OS 54%   Others 16%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index iPhone OS 591,955,095 53.6% +19.6 597 365 Android 175,149,287 15.9% +2.0 174 105 Symbian OS 115,308,540 10.4% -10.7 45 55 RIM OS 60,570,970 5.5% +2.8 608 86 Nokia OS 32,696,479 3.0% -1.7 11 15 Others 127,846,292 11.6% -12.0 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 36
    • AUSTRALIAManufacturer Share: Q2, 2011 2%   2%   1%   2%   2%   Apple 2%   Nokia Samsung 5%   HTC RIM 6%   ZTE Access Motorola 10%   54%   LG SonyEricsson Others 14%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 591,955,095 53.6% +19.6 597 365 Nokia 152,954,723 13.9% -11.6 27 36 Samsung 108,907,773 9.9% -4.4 58 67 HTC 71,935,721 6.5% -1.2 337 130 RIM 60,570,970 5.5% +2.8 607 86 ZTE 26,908,640 2.4% -2.3 1,150 1108 Access 20,641,678 1.9% -1.2 186 301 Motorola 20,624,626 1.9% +0.5 176 60 LG 16,819,042 1.5% -1.2 52 38 SonyEricsson 12,594,639 1.1% -1.2 11 15 Others 19,613,754 1.8% +0.2 n/a n/a Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 37
    • AUSTRALIAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 461,929,160 41.9% +16.2 547 438 Apple iPod 85,803,313 7.8% +0.1 1,261 198 RIM BlackBerry 9700 47,216,446 4.3% +3.3 1,763 572 Apple iPad 44,222,622 4.0% +3.3 558 334 Samsung GT-I9000 41,572,742 3.8% +1.9 401 316 Nokia 6120c 25,074,377 2.3% -2.4 212 264 HTC Desire HD 23,946,164 2.2% +1.0 453 292 Nokia E63 19,402,812 1.8% -2.4 111 146 Samsung GT-C5220 17,601,152 1.6% -1.9 2,818 6091 HTC Desire 16,505,559 1.5% -2.3 294 188 ZTE T100 15,052,890 1.4% -1.1 3,429 7381 Nokia 6300 14,020,704 1.3% -1.4 53 58 Nokia C3-00 11,953,270 1.1% -0.9 73 82 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 38
    • AUSTRALIA Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 605,642,793 1,103,526,663 82% iPhone OS 34.0% 53.6% +19.6Smartphone 374,178,051 899,547,774 140% Android 13.9% 15.9% +2.0Advanced 231,464,742 203,978,889 -12% Symbian OS 21.1% 10.4% -10.7 WAP 336,465,767 512,437,691 52% App 269,177,026 591,088,972 120% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 25.7% 41.9% +16.2 Apple 34.0% 53.6% +19.6 Apple iPod 7.7% 7.8% +0.1 Nokia 25.4% 13.9% -11.6 Samsung 14.3% 9.9% -4.4 RIM BlackBerry 9700 1.0% 4.3% +3.3 HTC 7.7% 6.5% -1.2 Apple iPad 0.7% 4.0% +3.3 RIM 2.7% 5.5% +2.8 Samsung GT-I9000 1.8% 3.8% +1.9 Nokia 6120c 4.6% 2.3% -2.4 HTC Desire HD 1.2% 2.2% +1.0 Nokia E63 4.2% 1.8% -2.4 Samsung GT-C5220 3.5% 1.6% -1.9 HTC Desire 3.8% 1.5% -2.3 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 39
    • HONG KONG MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 240,155,475 472,064,030 97% na naSmartphone 160,297,062 336,843,377 110% 218 154Advanced 79,858,413 135,220,653 69% 38 49 WAP 109,814,137 261,025,937 138% 59 66 App 130,341,338 211,038,093 62% 685 268 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 40
    • HONG KONGOS Share: Q2, 2011 Available Impressions 1%   12%   Android iPhone OS Symbian OS 9%   36%   Nokia OS RIM OS 11%   Others 30%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 172,131,517 36.5% -3.1 400 241 iPhone OS 143,395,944 30.4% +6.5 338 207 Symbian OS 51,527,230 10.9% +0.1 47 58 Nokia OS 41,236,925 8.7% +1.9 32 44 RIM OS 6,403,664 1.4% -0.3 150 21 Others 57,368,750 12.2% -5.1 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 41
    • HONG KONGManufacturer Share: Q2, 2011 1%   2%   1%   1%   Apple Nokia 4%   Samsung 6%   HTC 30%   SonyEricsson 7%   Motorola LG RIM 11%   Lenovo Access Others 19%   17%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 143,395,944 30.4% +6.5 338 207 Nokia 90,278,154 19.1% +2.3 38 49 Samsung 78,372,838 16.6% -2.2 98 113 HTC 53,096,098 11.2% -1.4 581 225 SonyEricsson 33,316,845 7.1% -4.1 67 96 Motorola 29,333,393 6.2% +0.3 584 199 LG 17,126,587 3.6% +0.7 125 91 RIM 6,403,664 1.4% -0.3 150 21 Lenovo 5,963,525 1.3% +1.2 695 436 Access 5,201,420 1.1% +0.2 110 177 Others 9,575,562 2.0% -3.2 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 42
    • HONG KONGHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 106,343,487 22.5% +1.9 295 236 Samsung GT-I9000 36,414,300 7.7% -2.4 820 648 Apple iPad 21,038,955 4.5% +3.8 620 372 HTC Desire 19,035,890 4.0% -1.2 792 507 HTC Desire HD 16,438,080 3.5% -0.5 727 468 Apple iPod 16,013,502 3.4% +0.8 550 86 Samsung GT-S5660 9,598,139 2.0% +1.9 546 666 Nokia C3-00 9,434,421 2.0% +1.7 134 152 Motorola MB525 9,285,784 2.0% -0.1 1,715 980 Samsung Nexus S 8,827,001 1.9% +1.6 2,788 1974 Motorola XT300 6,526,267 1.4% +0.0 686 563 Lenovo 3GW100 5,953,129 1.3% +1.2 1,079 493 Nokia 6300 5,913,986 1.3% -0.3 53 57 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 43
    • HONG KONG Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 240,155,475 472,064,030 97% Android 39.6% 36.5% -3.1Smartphone 160,297,062 336,843,377 110% iPhone OS 23.9% 30.4% +6.5Advanced 79,858,413 135,220,653 69% Symbian OS 10.8% 10.9% +0.1 WAP 109,814,137 261,025,937 138% App 130,341,338 211,038,093 62% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 20.6% 22.5% +1.9 Apple 23.9% 30.4% +6.5 Samsung GT-I9000 10.1% 7.7% -2.4 Nokia 16.8% 19.1% +2.3 Samsung 18.8% 16.6% -2.2 Apple iPad 0.7% 4.5% +3.8 HTC 12.6% 11.2% -1.4 HTC Desire 5.3% 4.0% -1.2 SonyEricsson 11.1% 7.1% -4.1 HTC Desire HD 4.0% 3.5% -0.5 Apple iPod 2.6% 3.4% +0.8 Samsung GT-S5660 0.2% 2.0% +1.9 Nokia C3-00 0.3% 2.0% +1.7 Motorola MB525 2.1% 2.0% -0.1 Samsung Nexus S 0.3% 1.9% +1.6 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 44
    • INDIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 20,534,574,559 24,344,693,839 19% na naSmartphone 2,807,727,293 3,227,570,681 15% 59 42Advanced 17,726,847,266 21,117,123,158 19% 121 155 WAP 20,459,056,119 24,215,238,811 18% 106 119 App 75,518,440 129,455,028 71% 8 3 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 45
    • INDIAOS Share: Q2, 2011 Available Impressions Nokia OS Symbian OS 31%   40%   Android MeeGo Others 26%   1%   1%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 7,523,906,194 30.9% -1.6 114 155 Symbian OS 6,389,456,476 26.2% +1.1 113 139 Android 350,863,548 1.4% +0.8 16 10 MeeGo 237,608,356 1.0% +0.0 167 250 Others 9,842,859,265 40.4% -0.3 n/a n/a Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 46
    • INDIAManufacturer Share: Q2, 2011 1%   1%   Nokia 4%   4%   Samsung 5%   SonyEricsson LG Access 27%   MicroMax 58%   Others Available Impressions Regional Global % Manufacturer Impressions Pt. Chg Development Development Share Index Index Nokia 14,118,818,162 58.0% -0.4 115 150 Samsung 6,546,438,049 26.9% +1.8 159 183 SonyEricsson 1,206,485,769 5.0% -1.3 47 67 LG 944,395,727 3.9% +0.2 133 97 Access 323,789,315 1.3% +0.4 133 214 MicroMax 276,824,830 1.1% -0.1 228 492 Others 927,941,987 3.8% -0.6 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 47
    • INDIAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Nokia 5233 1,222,661,500 5.0% +1.1 204 357 Nokia 3110c 1,140,644,678 4.7% -0.6 140 238 Samsung GT-C3303 1,024,475,841 4.2% +0.5 236 470 Samsung GT-C3200 668,063,947 2.7% +0.2 233 495 Nokia 7210 656,936,990 2.7% -0.5 199 388 Nokia N73 645,681,900 2.7% +0.7 133 177 Samsung C3010 626,677,358 2.6% +0.0 226 442 Nokia C1-01 575,876,784 2.4% +2.1 177 303 Nokia N2690 542,534,810 2.2% -0.8 199 299 Nokia N70 504,282,264 2.1% -0.2 99 135 Nokia N2700 Classic 501,351,648 2.1% -0.7 157 224 Samsung GT-S3310 496,039,224 2.0% -0.4 234 498 Nokia 6300 474,886,611 2.0% -0.2 82 89 Nokia 5130 377,662,592 1.6% -1.0 137 161 Samsung GT S3653 375,098,766 1.5% -0.1 178 336 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 48
    • INDIA Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 20,534,574,559 24,344,693,839 19% Nokia OS 32.5% 30.9% -1.6Smartphone 2,807,727,293 3,227,570,681 15% Symbian OS 25.2% 26.2% +1.1Advanced 17,726,847,266 21,117,123,158 19% Android 0.7% 1.4% +0.8 WAP 20,459,056,119 24,215,238,811 18% App 75,518,440 129,455,028 71% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Nokia 5233 4.0% 5.0% +1.1 Nokia 58.4% 58.0% -0.4 Nokia 3110c 5.3% 4.7% -0.6 Samsung 25.1% 26.9% +1.8 SonyEricsson 6.3% 5.0% -1.3 Samsung GT-C3303 3.7% 4.2% +0.5 LG 3.7% 3.9% +0.2 Samsung GT-C3200 2.6% 2.7% +0.2 Access 0.9% 1.3% +0.4 Nokia 7210 3.2% 2.7% -0.5 Nokia N73 2.0% 2.7% +0.7 Samsung C3010 2.5% 2.6% +0.0 Nokia C1-01 0.3% 2.4% +2.1 Nokia N2690 3.0% 2.2% -0.8 Nokia N70 2.2% 2.1% -0.2 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 49
    • INDONESIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 13,209,177,211 12,893,175,844 -2% na naSmartphone 1,658,089,405 1,737,152,332 5% 68 48Advanced 11,551,087,806 11,156,023,512 -3% 117 149 WAP 13,160,873,961 12,795,042,438 -3% 106 119 App 48,303,250 98,133,406 103% 12 5 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 50
    • INDONESIAOS Share: Q2, 2011 Available Impressions Nokia OS Symbian OS 34%   34%   Android RIM OS iPhone OS Others 1%   1%   29%   1%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Nokia OS 4,380,451,438 34.0% -1.1 126 171 Symbian OS 3,683,408,603 28.6% +1.5 123 151 Android 192,252,261 1.5% +0.9 16 10 RIM OS 159,915,872 1.2% +0.3 137 19 iPhone OS 131,529,423 1.0% +0.6 11 7 Others 4,345,618,248 33.7% -2.2 n/a n/a Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 51
    • INDONESIAManufacturer Share: Q2, 2011 1%   1%   1%   2%   Nokia 4%   SonyEricsson 4%   Samsung 7%   Nexian LG RIM Access 18%   Apple 62%   Others Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 8,045,294,035 62.4% +0.5 123 161 SonyEricsson 2,339,904,769 18.1% -1.8 172 246 Samsung 871,610,323 6.8% +0.8 40 46 Nexian 513,193,265 4.0% -0.3 377 793 LG 236,518,709 1.8% +0.0 63 46 RIM 159,915,872 1.2% +0.3 137 19 Access 138,071,408 1.1% +0.6 107 172 Apple 131,529,423 1.0% +0.6 11 7 Others 457,138,041 3.5% -0.8 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 52
    • INDONESIAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Nokia E63 532,384,284 4.1% +0.4 261 342 Nokia C3-00 433,316,301 3.4% +0.3 225 255 Nokia N70 386,720,345 3.0% -0.2 143 196 Nokia 6300 377,311,616 2.9% -0.1 123 134 Nokia 2600c 323,836,809 2.5% -0.3 268 397 Nokia 3110c 316,881,654 2.5% -0.2 74 125 Nokia 7610 291,202,674 2.3% -0.2 251 382 Nexian NX G922 274,014,935 2.1% -0.2 316 687 SonyEricsson W200i 273,657,153 2.1% -0.2 304 548 Nokia N73 266,351,969 2.1% +0.8 103 138 Nokia 2630 261,970,436 2.0% -0.2 329 436 Nokia 5300 240,362,751 1.9% -0.1 262 473 Nokia 6600 214,197,407 1.7% -0.2 282 473 Nokia 6030 194,496,825 1.5% -0.3 173 319 Nokia 2626 190,130,998 1.5% -0.3 164 268 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 53
    • INDONESIA Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 13,209,177,211 12,893,175,844 -2% Nokia OS 35.1% 34.0% -1.1Smartphone 1,658,089,405 1,737,152,332 5% Symbian OS 27.1% 28.6% +1.5Advanced 11,551,087,806 11,156,023,512 -3% Android 0.6% 1.5% +0.9 WAP 13,160,873,961 12,795,042,438 -3% App 48,303,250 98,133,406 103% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Nokia E63 3.7% 4.1% +0.4 Nokia 61.9% 62.4% +0.5 Nokia C3-00 3.0% 3.4% +0.3 SonyEricsson 19.9% 18.1% -1.8 Samsung 5.9% 6.8% +0.8 Nokia N70 3.2% 3.0% -0.2 Nexian 4.3% 4.0% -0.3 Nokia 6300 3.0% 2.9% -0.1 LG 1.8% 1.8% +0.0 Nokia 2600c 2.8% 2.5% -0.3 Nokia 3110c 2.6% 2.5% -0.2 Nokia 7610 2.4% 2.3% -0.2 Nexian NX G922 2.3% 2.1% -0.2 SonyEricsson W200i 2.4% 2.1% -0.2 Nokia N73 1.3% 2.1% +0.8 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 54
    • JAPAN MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 2,766,673,689 3,056,234,044 10% na naSmartphone 2,656,638,293 3,014,483,627 13% 289 205Advanced 110,035,396 41,750,417 -62% 1 1 WAP 762,715,448 394,363,302 -48% 14 15 App 2,003,958,241 2,661,870,742 33% 1335 523 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 55
    • JAPANOS Share: Q2, 2011 Available Impressions 1%   Android iPhone OS 45%   Others 54%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 1,658,534,511 54.3% +22.8 595 358 iPhone OS 1,374,499,613 45.0% -20.0 501 306 Others 23,199,921 0.8% -2.8 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 56
    • JAPANManufacturer Share: Q2, 2011 2%   3%   2%   Apple SonyEricsson 4%   4%   Samsung 5%   Sharp 45%   DoCoMo Google Toshiba Others 35%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 1,374,499,613 45.0% -20.0 501 306 SonyEricsson 1,069,325,092 35.0% +10.7 331 474 Samsung 157,747,215 5.2% +1.6 31 35 Sharp 135,182,060 4.4% +4.0 1,208 2518 DoCoMo 124,965,383 4.1% +2.9 1,246 2470 Google 87,352,569 2.9% +2.3 940 1630 Toshiba 50,296,582 1.6% +1.5 999 1,603 Others 56,865,531 1.9% -3.0 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 57
    • JAPAN Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 2,766,673,689 3,056,234,044 10% Android 31.5% 54.3% +22.8Smartphone 2,656,638,293 3,014,483,627 13% iPhone OS 65.0% 45.0% -20.0Advanced 110,035,396 41,750,417 -62% Others 3.5% 0.8% -2.8 WAP 762,715,448 394,363,302 -48% App 2,003,958,241 2,661,870,742 33% Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple 65.0% 45.0% -20.0 SonyEricsson 24.3% 35.0% +10.7 Samsung 3.6% 5.2% +1.6 Sharp 0.4% 4.4% +4.0 DoCoMo 1.2% 4.1% +2.9 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 58
    • MALAYSIA MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 543,733,023 742,293,529 37% na naSmartphone 177,772,048 301,310,988 69% 137 97Advanced 365,960,975 440,982,541 20% 81 103 WAP 470,025,391 606,519,656 29% 87 98 App 73,707,632 135,773,873 84% 280 110 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 59
    • MALAYSIAOS Share: Q2, 2011 Available Impressions Symbian OS Android 29%   28%   iPhone OS Nokia OS RIM OS 1%   11%   Windows 1%   18%   Mobile OS Others 12%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Symbian OS 208,541,202 28.1% -2.3 121 148 Android 134,101,439 18.1% +6.5 198 119 iPhone OS 89,265,751 12.0% +5.8 134 82 Nokia OS 82,604,546 11.1% -2.4 41 56 RIM OS 8,243,850 1.1% +0.2 123 17 Windows 7,525,864 1.0% +0.4 488 383 Mobile OS Others 212,010,877 28.56% -8.3 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 60
    • MALAYSIAManufacturer Share: Q2, 2011 2%   1%   2%   2%   Nokia 2%   SonyEricsson 4%   Apple HTC 11%   38%   Samsung Access Huawei Motorola 12%   RIM Others 27%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Nokia 279,789,907 37.7% -4.4 75 97 SonyEricsson 203,826,292 27.5% -8.2 260 372 Apple 89,265,751 12.0% +5.8 134 82 HTC 81,493,174 11.0% +4.0 567 219 Samsung 32,897,142 4.4% +0.9 26 30 Access 11,965,342 1.6% +0.7 161 259 Huawei 11,544,154 1.6% +1.5 533 186 Motorola 11,391,119 1.5% +0.3 144 49 RIM 8,243,850 1.1% +0.2 123 17 Others 11,876,797 1.6% -0.7 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 61
    • MALAYSIAHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 68,042,320 9.2% +3.6 120 96 HTC Nexus One 41,760,661 5.6% +2.1 4,161 6777 Nokia 5800d 26,640,780 3.6% +2.2 567 589 Nokia C3-00 19,643,489 2.6% +0.5 177 201 Apple iPad 14,788,894 2.0% +1.8 277 166 HTC Droid Eris 12,452,201 1.7% +1.1 1,299 587 SonyEricsson J20i 12,067,850 1.6% +0.5 1,735 2780 Nokia N70 12,037,582 1.6% -0.8 77 106 SonyEricsson J105i 11,769,975 1.6% -0.7 536 979 Nokia E71 11,618,195 1.6% -0.1 265 261 Nokia N73 11,241,978 1.5% +0.2 76 101 Samsung GT-I9000 10,197,598 1.4% +0.5 146 115 SonyEricsson K800i 9,969,460 1.3% -0.8 336 329 Nokia E63 9,863,072 1.3% -0.2 84 110 SonyEricsson W910i 8,946,553 1.2% -0.5 888 1199 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 62
    • MALAYSIA Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 543,733,023 742,293,529 37% Symbian OS 30.4% 28.1% -2.3Smartphone 177,772,048 301,310,988 69% Android 11.6% 18.1% +6.5Advanced 365,960,975 440,982,541 20% iPhone OS 6.2% 12.0% +5.8 WAP 470,025,391 606,519,656 29% App 73,707,632 135,773,873 84% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 5.5% 9.2% +3.6 Nokia 42.1% 37.7% -4.4 HTC Nexus One 3.5% 5.6% +2.1 SonyEricsson 35.7% 27.5% -8.2 Apple 6.2% 12.0% +5.8 Nokia 5800d 1.4% 3.6% +2.2 HTC 7.0% 11.0% +4.0 Nokia C3-00 2.2% 2.6% +0.5 Samsung 3.6% 4.4% +0.9 Apple iPad 0.2% 2.0% +1.8 HTC Droid Eris 0.5% 1.7% +1.1 SonyEricsson J20i 1.1% 1.6% +0.5 Nokia N70 2.4% 1.6% -0.8 SonyEricsson J105i 2.3% 1.6% -0.7 Nokia E71 1.7% 1.6% -0.1 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 63
    • SINGAPORE MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 543,733,023 363,054,759 -33% na naSmartphone 177,772,048 313,755,228 76% 258 182Advanced 365,960,975 49,299,531 -87% 17 22 WAP 470,025,391 161,391,340 -66% 48 53 App 73,707,632 201,663,419 174% 851 333 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 64
    • SINGAPOREOS Share: Q2, 2011 Available Impressions 3%   5%   iPhone OS 7%   Android RIM OS 7%   Symbian OS Nokia OS 52%   Others 26%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index iPhone OS 187,502,190 51.6% +8.8 575 351 Android 93,712,028 25.8% -2.1 283 170 RIM OS 26,356,402 7.3% -5.2 803 113 Symbian OS 25,006,306 6.9% -1.0 30 36 Nokia OS 11,368,460 3.1% +1.2 12 16 Others 19,109,374 5.26% -1.7 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 65
    • SINGAPOREManufacturer Share: Q2, 2011 2%   3%   3%   Apple Samsung 4%   Nokia 7%   HTC RIM 8%   Motorola 52%   SonyEricsson LG 10%   Others 12%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 187,502,190 51.6% +8.8 575 351 Samsung 43,584,241 12.0% -0.8 71 82 Nokia 35,580,901 9.8% +0.5 19 25 HTC 29,305,622 8.1% -1.7 417 161 RIM 26,356,402 7.3% -5.2 803 113 Motorola 13,219,295 3.6% -0.5 342 117 SonyEricsson 10,779,961 3.0% -1.4 28 40 LG 7,463,638 2.1% -0.2 71 51 Others 9,262,510 2.6% +0.5 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 66
    • SINGAPOREHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 161,984,192 44.6% +5.5 583 466 Samsung GT-I9000 19,952,019 5.5% -1.7 584 461 Apple iPad 13,771,650 3.8% +3.1 528 317 Apple iPod 11,746,347 3.2% +0.2 525 82 Samsung GT-S5660 10,704,133 2.9% +2.6 791 966 HTC Desire 9,094,320 2.5% -2.0 492 315 RIM BlackBerry 9000 7,658,793 2.1% -1.7 3,109 1052 RIM BlackBerry 9700 6,926,260 1.9% -1.8 786 255 Motorola XT300 6,120,835 1.7% +0.2 837 687 HTC Desire HD 6,002,264 1.7% -0.7 345 222 HTC Droid Eris 4,413,179 1.2% +0.4 941 425 LG P500 3,790,784 1.0% +0.8 760 820 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 67
    • SINGAPORE Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 543,733,023 363,054,759 -33% iPhone OS 42.8% 51.6% +8.8Smartphone 177,772,048 313,755,228 76% Android 27.9% 25.8% -2.1Advanced 365,960,975 49,299,531 -87% RIM OS 12.4% 7.3% -5.2 WAP 470,025,391 161,391,340 -66% App 73,707,632 201,663,419 174% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 39.1% 44.6% +5.5 Apple 42.8% 51.6% +8.8 Samsung GT-I9000 7.2% 5.5% -1.7 Samsung 12.8% 12.0% -0.8 Nokia 9.3% 9.8% +0.5 Apple iPad 0.7% 3.8% +3.1 HTC 9.8% 8.1% -1.7 Apple iPod 3.0% 3.2% +0.2 RIM 12.4% 7.3% -5.2 Samsung GT-S5660 0.3% 2.9% +2.6 HTC Desire 4.5% 2.5% -2.0 RIM BlackBerry 9000 3.8% 2.1% -1.7 RIM BlackBerry 9700 3.7% 1.9% -1.8 Motorola XT300 1.5% 1.7% +0.2 HTC Desire HD 2.3% 1.7% -0.7 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 68
    • TAIWAN MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 219,253,368 373,835,629 71% na naSmartphone 206,020,156 349,490,113 70% 273 193Advanced 13,233,212 24,345,516 84% 9 12 WAP 61,883,915 146,616,113 137% 42 47 App 157,369,453 227,219,516 44% 932 365 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 69
    • TAIWANOS Share: Q2, 2011 Available Impressions 3%   5%   Android iPhone OS 29%   Symbian OS Others 63%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 235,039,721 62.9% -16.2 689 415 iPhone OS 110,134,316 29.5% +14.7 328 200 Symbian OS 10,958,410 2.9% +0.9 13 15 Others 17,703,182 4.7% +0.7 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 70
    • TAIWANManufacturer Share: Q2, 2011 2%   1%   3%   HTC 3%   3%   Apple 4%   Samsung Motorola 37%   SonyEricsson 6%   Nokia Lenovo 11%   LG ZTE Others 29%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index HTC 138,885,774 37.2% -8.3 1,920 742 Apple 110,134,316 29.5% +14.7 328 200 Samsung 42,982,513 11.5% -5.3 68 78 Motorola 21,744,547 5.8% -1.0 547 186 SonyEricsson 13,586,307 3.6% -0.1 34 49 Nokia 13,059,516 3.5% +1.1 7 9 Lenovo 12,392,713 3.3% +3.3 1,822 1,144 LG 5,630,702 1.5% +0.7 52 38 ZTE 3,740,213 1.0% +0.5 472 454 Others 11,679,027 3.1% -5.6 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 71
    • TAIWANHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 88,588,764 23.7% +10.4 310 248 HTC Desire HD 65,179,562 17.4% -0.1 3,639 2342 HTC Desire 42,270,950 11.3% -10.0 2,220 1423 Samsung GT-I9000 26,165,570 7.0% -4.8 744 588 Apple iPad 14,343,528 3.8% +3.4 534 320 Lenovo 3GW100 12,392,703 3.3% +3.3 2,836 1297 HTC S510e 11,498,175 3.1% +3.1 2,724 2257 Motorola XT300 9,882,749 2.6% -1.3 1,312 1077 Apple iPod 7,202,024 1.9% +0.9 312 49 Motorola MB525 5,729,071 1.5% +0.2 1,336 764 Samsung GT-i5500 5,671,871 1.5% -0.4 3,548 1547 HTC Vision 4,688,501 1.3% +0.9 3,618 2092 HTC Legend 4,404,660 1.2% -0.5 1,408 1273 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 72
    • TAIWAN Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 219,253,368 373,835,629 71% Android 79.1% 62.9% -16.2Smartphone 206,020,156 349,490,113 70% iPhone OS 14.8% 29.5% +14.7Advanced 13,233,212 24,345,516 84% Symbian OS 2.0% 2.9% +0.9 WAP 61,883,915 146,616,113 137% App 157,369,453 227,219,516 44% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 13.3% 23.7% +10.4 HTC 45.4% 37.2% -8.3 HTC Desire HD 17.5% 17.4% -0.1 Apple 14.8% 29.5% +14.7 Samsung 16.8% 11.5% -5.3 HTC Desire 21.3% 11.3% -10.0 Motorola 6.8% 5.8% -1.0 Samsung GT-I9000 11.8% 7.0% -4.8 SonyEricsson 3.7% 3.6% -0.1 Apple iPad 0.5% 3.8% +3.4 Lenovo 3GW100 0.0% 3.3% +3.3 HTC S510e 0.0% 3.1% +3.1 Motorola XT300 4.0% 2.6% -1.3 Apple iPod 1.0% 1.9% +0.9 Motorola MB525 1.3% 1.5% +0.2 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 73
    • CENTRAL & SOUTH AMERICA SUMMARY Mobile ads across the region continue to grow rapidly, gaining 34.2% from Q1 to Q2 2011. "   InMobi now serves nearly 3.5 billion impressions a quarter in the region. This large volume of impressions represents a massive opportunity for advertisers to reach their customers via mobile devices. There are 2 ad impressions on advanced phones for every 1 on a smartphone. "   Although smartphone impressions almost doubled in their volume, advanced phones still dominate the ad impression share in South America. Available Impression Volume & Composition Global Q1 2011 Q2 2011 % Chg Development Android surpasses iPhone OS by Index Total 2,604,266,955 3,496,122,963 34.2% n/a ad requests for the first time.Smartphone 638,465,253 1,093,287,656 71.2% 72 "   Although both platforms represent less thanAdvanced 1,965,801,702 2,402,835,307 22.2% 126 8% of the market, Android has surpass Apple WAP 2,450,345,539 3,235,822,351 32.1% 111 iOS to become the 4th largest platform in the App 153,921,416 260,300,612 69.1% 45 region. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 74
    • CENTRAL & SOUTH AMERICA SUMMARY OS Share: Q2 2011 Available Impressions Global Nokia OS OS Impressions % Share Pt. Chg Development 21%   Symbian OS Index Nokia OS 727,354,741 20.8% -3.2 105 Android 39%   iPhone OS Symbian OS 573,395,482 16.4% +0.9 87 RIM OS Android 276,755,441 7.9% +3.6 52 16%   MeeGo iPhone OS 264,026,690 7.6% +2.4 51 Others RIM OS 258,199,791 7.4% +2.9 115 7%   8%   MeeGo 44,358,364 1.3% +0.8 325 1%   8%   Others 1,352,032,454 39% -7.3 n/aEven after losing 3.2 share points, Nokia OS continues to be at the top mobile platformby ad impressions, with 20.8% market share."  Android and iPhone OS cumulatively gained 6 share points as they ate into Nokia’s overall market share."  This region represents a quickly changing mobile platform landscape. Android, iPhone OS and RIM all continue to grow quickly and each represent between 7-8% market share. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 75
    • CENTRAL & SOUTH AMERICA SUMMARY Manufacturer Share: Q2 2011 Global Available Impressions Manufacturer Impressions % Share Pt. Chg Development 1%   1%   1%  2%   Index Nokia 3%   Nokia 1,304,788,426 37.3% -1.5 96 Samsung 5%   SonyEricsson Samsung 539,249,773 15.4% +1.4 105 LG 7%   Apple SonyEricsson 370,785,900 10.6% -4.6 144 37%   RIM LG 270,632,047 7.7% -0.8 193 Motorola 8%   Alcatel Apple 264,026,690 7.6% +2.4 51 HTC Access RIM 258,199,791 7.4% +2.9 115 Huawei Motorola 180,757,420 5.2% +0.1 166 8%   Alcatel 76,387,681 2.2% +0.8 659 11%   HTC 43,160,663 1.2% +0.5 25 15%   Access 42,019,529 1.2% +0.1 193 Huawei 40,419,247 1.2% -0.4 139 Others 105,695,797 3.0% -0.8 n/a Nokia continues to be the most popular device by ad impressions, with 37.3% market share in South America. "  RIM grew the fastest from Q1 to Q2, 2011, gaining 2.9 share points, while SonyEricsson lost the most share points (4.6). Interestingly, SonyEricsson still over-indexes in the Central & South America region. "  Over 5 of every 10 mobile ads across the InMobi network in the region are delivered on Nokia or Samsung devices. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 76
    • CENTRAL & SOUTH AMERICA SUMMARYHandset and Connected Device Detail: Q2 2011 Global Handset Impressions % Share Pt. Chg Development Index Nokia N2730c 178,135,771 5.1% -1.4 2,565 Apple iPhone 150,395,200 4.3% +1.3 45 Nokia 6300 147,300,003 4.2% +0.0 193 Nokia C3-00 118,928,827 3.4% +0.6 258 RIM BlackBerry 8520 110,232,240 3.2% +1.1 133 Apple iPod 91,433,764 2.6% +0.5 66 Nokia 5130 71,678,081 2.1% -1.0 213 Samsung GT-S5230 57,009,034 1.6% +1.3 608 Samsung GT-S3650 54,746,323 1.6% +1.4 1,238 Nokia 5230 44,547,572 1.3% -0.1 217 Alcatel Alcatel one touch Phone 42,379,043 1.2% +1.1 880 LG GT360 41,917,651 1.2% -0.7 1,780 Nokia E63 41,564,938 1.2% -0.3 98 LG LG-KP570 40,072,166 1.1% -0.4 1,679 Samsung GT B3410 33,516,923 1.0% -0.2 449Nokia N2730c series phones remain the most popular device in South America for thesecond consecutive quarter."  Samsung GT-S3650 gained the most share points (1.4) over the past quarter compared to any other handset. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 77
    • CENTRAL & SOUTH AMERICA SUMMARY Summary: Q2 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg Total 2,604,266,955 3,496,122,963 34.2% Nokia 38.8% 37.3% -1.5Smartphone 638,465,253 1,093,287,656 71.2% Samsung 14.1% 15.4% +1.4Advanced 1,965,801,702 2,402,835,307 22.2% SonyEricsson 15.2% 10.6% -4.6 WAP 2,450,345,539 3,235,822,351 32.1% LG 8.6% 7.7% -0.8 App 153,921,416 260,300,612 69.1% Apple 5.2% 7.6% +2.4 Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Nokia OS 24.0% 20.8% -3.2 Symbian OS 15.5% 16.4% +0.9 Android 4.3% 7.9% +3.6 "   InMobi South America network grew at 34.2% over the past 90 days. "   Brazil, Costa Rica and Venezuela were the top countries in terms of ad impression share in the region, while Peru registered the most share point growth in the region. "   Android became the #3 mobile platform in the region, surpassing iOS to hold 7.9% ad share. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 78
    • EUROPE SUMMARYEuropean Regional Profile: Q2 2011 Q2 showed continued mobile ad growth in Europe on the InMobi network, growing by over 21%. "   InMobi now serves over 10.7 billion impressions a quarter in Europe. The volume of mobile impressions in Europe signifies the reach mobile devices can offer local, regional and global brands. Smartphone growth is pacing the market, growing by over 1.5 billion impressions over the quarter. "   Smartphones grew at 31.3%, while advanced phones at 8.2%. As smartphones are growing at much faster pace it underlines the rich mobile media consumption and Available Impression Volume & Composition usage by Europeans. Global Q1 2011 Q2 2011 % Chg Development Index Apple passes Nokia to become 8,884,632,942 10,758,744,734 21.1% na Total the #1 device manufacturer bySmartphone 4,960,465,597 6,513,197,379 31.3% 142Advanced 3,924,167,345 4,245,547,355 8.2% 63 mobile ads in Europe. WAP 6,483,847,844 8,096,659,821 24.9% 90 "   After a strong Q2, Apple now represents App 2,400,785,098 2,662,084,913 10.9% 148 19.5% of all InMobi ads in Europe. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 79
    • EUROPE Europe OS Share: Q2 2011 Available Impressions Global Android OS Impressions % Share Pt Chg Development 20%   Index 25%   iPhone OS Android 2,675,674,932 24.9% -5.0 174 RIM OS iPhone OS 2,097,075,868 19.5% +3.3 142 7%   Symbian OS RIM OS 1,694,120,668 15.7% +6.1 240 Nokia OS Symbian OS 1,358,640,253 12.6% -0.3 65 13%   Others 19%   Nokia OS 798,025,861 7.4% -0.8 36 Others 2,135,207,151 19.8% -3.3 n/a 16%  Android continues to grow and remains the top mobile platform in the region, but lost-5.0 share points in Q2. iPhone OS and RIM OS capture share from Android in Q2 asthey grow quicker."  Q4 2010 and Q1 2011 showed Android growth far outpacing the market, but that trend has been reversed in Q2. This is partially driven by the strength of the Apple iPad."  The top three OS platforms (Android, iPhone OS, RIM OS) represent 3 out of every 5 ad impressions delivered in Europe. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 80
    • EUROPEEurope Manufacturer Share: Q2 2011 Available Impressions Global Manufacturer Impressions % Share Pt Chg Development 2%   Apple Index 6%   Apple 2,097,075,868 19.5% +3.3 142 4%   19%   Nokia Nokia 2,009,664,803 18.7% -0.9 47 6%   Samsung Samsung 1,880,540,476 17.5% -0.0 116 RIM RIM 1,694,120,668 15.7% +6.1 24010%   HTC HTC 1,099,364,514 10.2% -4.2 199 19%   SonyEricsson SonyEricsson 661,730,747 6.2% -1.9 96 LG LG 386,777,573 3.6% -0.5 87 16%   Motorola 236,007,399 2.2% -1.7 68 Motorola 17%   Others 693,462,684 6.4% -0.2 n/a Others Apple becomes the #1 mobile phone manufacturer by share of ad impressions in Q2. "  Apple gains +3.3 share points while Nokia lost -0.9 share points. "  RIM continues to perform well in Europe, capturing an additional +6.1 share points in Q2. "  Devices from 5 manufacturers (Apple, Nokia, Samsung, RIM and HTC) in Europe represent 80% of all mobile ads in the region. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 81
    • EUROPEEurope Handset and Connected Device Detail: Q2, 2011 Global Handset Impressions % Share Pt Chg Development Index Apple iPhone 1,399,838,332 13.0% +1.1 154 RIM BlackBerry 8520 716,887,354 6.7% +2.4 273 Samsung GT-I9000 512,298,343 4.8% -0.1 390 Apple iPod 461,017,014 4.3% +0.3 106 HTC Desire 457,267,727 4.3% -2.5 521 Apple iPad 236,220,521 2.2% +1.9 179 HTC Desire HD 220,641,939 2.1% -1.3 268 RIM BlackBerry 9700 201,046,701 1.9% +0.2 244 RIM BlackBerry 9300 188,512,521 1.8% +1.0 274 Nokia 6300 175,412,447 1.6% -0.6 73 RIM BlackBerry 9800 157,286,904 1.5% +0.9 283 Samsung GT-S5230 129,668,733 1.2% +0.5 438 Nintendo DSi 107,597,468 1.0% +0.0 329 HTC Droid Eris 103,958,535 1.0% +0.3 3293 of the top 6 devices in the European mobile landscape by ad impressions are Appledevices. The iPhone remains the #1 device in the region."  RIM BlackBerry 8520 globally gained +0.8 share points, while in Europe it gained +2.4 share points to index considerably higher (Global Development Index : 273) in the region."  A connected device, the Nintendo DSi, makes the top 15 devices in the region with over 100 million impressions in Q2 2011. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 82
    • EUROPE Europe Summary: Q2, 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg Total 8,884,632,942 10,758,744,734 21.1% Apple 16.2% 19.5% +3.3Smartphone 4,960,465,597 6,513,197,379 31.3% Nokia 19.6% 18.7% -0.9Advanced 3,924,167,345 4,245,547,355 8.2% Samsung 17.5% 17.5% -0.0 WAP 6,483,847,844 8,096,659,821 24.9% RIM 9.7% 15.7% +6.1 App 2,400,785,098 2,662,084,913 10.9% HTC 14.4% 10.2% -4.2 Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Android 29.8% 24.9% -5.0 iPhone OS 16.2% 19.5% +3.3 RIM OS 9.7% 15.7% +6.1 "   The InMobi Europe network remains healthy, growing by 21% over the last 3 months. "   UK was the fastest growing mobile ad market in Europe, gaining +3.9 share points of regional ad share. "   Apple becomes the #1 manufacturer in Europe by ad impressions. "   Android, the most popular mobile OS in Europe, controls a quarter of total impressions. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 83
    • FRANCE MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 595,277,382 595,168,090 0% na naSmartphone 436,574,670 458,858,394 5% 122 168Advanced 158,702,712 136,309,696 -14% 56 36 WAP 309,285,635 358,328,824 16% 80 72 App 285,991,747 236,839,266 -17% 161 239 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 84
    • FRANCEOS Share: Q2, 2011 Available Impressions 1%   12%   Android iPhone OS 9%   36%   RIM OS Symbian OS Nokia OS 13%   Others 28%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 215,065,279 36.1% -2.5 145 239 iPhone OS 169,284,573 28.4% -2.4 146 194 RIM OS 78,404,972 13.2% +6.7 84 206 Symbian OS 56,270,442 9.5% -0.0 75 50 Nokia OS 7,268,104 1.2% -0.3 16 6 Others 68,874,721 11.6% -1.4 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 85
    • FRANCEManufacturer Share: Q2, 2011 3%   Apple 3%   4%   Samsung RIM 4%   HTC 4%   28%   Nokia 4%   Motorola SonyEricsson 7%   Nintendo Sony LG 8%   Others 21%   13%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 169,284,573 28.4% -2.4 146 194 Samsung 126,777,872 21.3% -0.4 122 145 RIM 78,404,972 13.2% +6.7 84 206 HTC 48,461,990 8.1% -3.9 80 163 Nokia 40,465,434 6.8% -0.8 36 18 Motorola 26,408,226 4.4% +1.8 202 142 SonyEricsson 24,668,987 4.1% -0.8 67 56 Nintendo 23,701,909 4.0% +0.6 338 1,142 Sony 15,907,210 2.7% -0.4 199 660 LG 15,857,943 2.7% -1.0 74 66 Others 25,228,975 4.2% +0.6 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 86
    • FRANCEHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 120,776,116 20.3% -6.0 156 212 Samsung GT-I9000 59,716,053 10.0% +3.5 211 843 Apple iPad 24,445,125 4.1% +3.8 187 343 Apple iPod 24,063,332 4.0% -0.1 94 103 RIM BlackBerry 8520 23,883,126 4.0% +1.0 60 169 Nintendo DSi 21,554,463 3.6% +0.5 362 1224 HTC Desire 15,785,396 2.7% -3.0 62 334 Motorola XT300 14,332,227 2.4% +1.2 258 981 Sony PlayStation Portable 12,489,074 2.1% -0.5 234 718 RIM BlackBerry 9300 11,822,445 2.0% +1.4 113 319 HTC Desire HD 11,390,785 1.9% -1.0 93 257 RIM BlackBerry 9700 11,172,969 1.9% +0.9 100 251 Samsung GT-I5800 9,533,213 1.6% +0.2 366 2830 RIM BlackBerry 9800 9,089,368 1.5% +1.1 104 304 Samsung GT i5700 7,885,728 1.3% -6.6 565 2733 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 87
    • FRANCE Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 595,277,382 595,168,090 0% Android 38.6% 36.1% -2.5Smartphone 436,574,670 458,858,394 5% iPhone OS 30.9% 28.4% -2.4Advanced 158,702,712 136,309,696 -14% RIM OS 6.5% 13.2% +6.7 WAP 309,285,635 358,328,824 16% App 285,991,747 236,839,266 -17% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 26.3% 20.3% -6.0 Apple 30.9% 28.4% -2.4 Samsung GT-I9000 6.5% 10.0% +3.5 Samsung 21.7% 21.3% -0.4 RIM 6.5% 13.2% +6.7 Apple iPad 0.3% 4.1% +3.8 HTC 12.0% 8.1% -3.9 Apple iPod 4.2% 4.0% -0.1 Nokia 7.6% 6.8% -0.8 RIM BlackBerry 8520 3.0% 4.0% +1.0 Nintendo DSi 3.1% 3.6% +0.5 HTC Desire 5.6% 2.7% -3.0 Motorola XT300 1.2% 2.4% +1.2 Sony PlayStation 2.6% 2.1% -0.5 Portable RIM BlackBerry 9300 0.6% 2.0% +1.4 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 88
    • GERMANY MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 1,184,267,589 1,302,852,677 10% n/a n/aSmartphone 870,050,885 875,851,593 1% 108 149Advanced 314,216,704 427,001,084 36% 83 54 WAP 947,709,627 1,034,771,671 9% 106 95 App 236,557,962 268,081,006 13% 83 123 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 89
    • GERMANYOS Share: Q2, 2011 Available Impressions iPhone OS 1%   15%   Android 32%   Symbian OS 4%   Nokia OS 5%   RIM OS webOS Others 15%   28%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index iPhone OS 413,409,790 31.7% +4.4 163 216 Android 365,654,376 28.1% -15.5 113 185 Symbian OS 191,260,637 14.7% +4.6 116 78 Nokia OS 70,545,572 5.4% +2.9 73 27 RIM OS 56,132,413 4.3% +1.9 27 67 webOS 12,717,385 1.0% -0.4 646 516 Others 193,132,504 14.8% +2.2 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 90
    • GERMANYManufacturer Share: Q2, 2011 2%   1%   3%   1%   Apple 3%   Nokia 4%   Samsung HTC 4%   32%   SonyEricsson RIM 6%   Motorola LG Sony 12%   Nintendo Lenovo Others 18%   14%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 413,409,790 31.7% +4.4 163 216 Nokia 238,198,856 18.3% +7.5 98 47 Samsung 179,058,495 13.7% +2.2 79 94 HTC 162,025,696 12.4% -11.6 122 248 SonyEricsson 75,740,059 5.8% -0.5 95 79 RIM 56,132,413 4.3% +1.9 27 67 Motorola 46,132,999 3.5% -4.3 161 113 LG 44,259,150 3.4% +0.4 94 85 Sony 20,580,045 1.6% -1.5 117 390 Nintendo 16,772,904 1.3% +0.6 109 369 Lenovo 15,894,250 1.2% +1.2 138 421 Others 34,648,021 2.7% -0.3 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 91
    • GERMANYHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 261,620,656 20.1% +0.3 154 210 Apple iPod 116,668,710 9.0% +1.7 209 228 Samsung GT-I9000 68,457,496 5.3% -1.1 110 441 HTC Desire 58,488,793 4.5% -6.7 106 565 HTC Desire HD 55,923,302 4.3% -5.2 209 577 Apple iPad 35,120,424 2.7% +2.4 123 225 RIM BlackBerry 8520 24,402,225 1.9% +1.2 28 79 Motorola MB525 17,200,432 1.3% -2.7 253 658 Lenovo 3GW100 15,717,236 1.2% +1.2 137 472 Nintendo DSi 14,218,813 1.1% +0.5 109 369 Motorola XT300 13,585,388 1.0% -0.4 112 425 Samsung GT-S5230 13,318,642 1.0% +0.3 85 381 Samsung GT-S5660 13,235,934 1.0% +0.9 109 333 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 92
    • GERMANY Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 1,184,267,589 1,302,852,677 10% iPhone OS 27.4% 31.7% +4.4Smartphone 870,050,885 875,851,593 1% Android 43.6% 28.1% -15.5Advanced 314,216,704 427,001,084 36% Symbian OS 10.1% 14.7% +4.6 WAP 947,709,627 1,034,771,671 9% App 236,557,962 268,081,006 13% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 19.8% 20.1% +0.3 Apple 27.4% 31.7% +4.4 Apple iPod 7.3% 9.0% +1.7 Nokia 10.7% 18.3% +7.5 Samsung 11.6% 13.7% +2.2 Samsung GT-I9000 6.4% 5.3% -1.1 HTC 24.1% 12.4% -11.6 HTC Desire 11.2% 4.5% -6.7 SonyEricsson 6.3% 5.8% -0.5 HTC Desire HD 9.5% 4.3% -5.2 Apple iPad 0.3% 2.7% +2.4 RIM BlackBerry 8520 0.7% 1.9% +1.2 Motorola MB525 4.1% 1.3% -2.7 Lenovo 3GW100 0.0% 1.2% +1.2 Nintendo DSi 0.6% 1.1% +0.5 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 93
    • ITALY MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 284,877,563 327,252,187 15% na naSmartphone 171,825,721 200,764,344 17% 95 130Advanced 113,051,842 126,487,843 12% 111 71 WAP 169,447,016 221,548,127 31% 90 81 App 115,430,547 105,704,060 -8% 131 194 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 94
    • ITALYOS Share: Q2, 2011 Available Impressions iPhone OS Android 25%   27%   Symbian OS RIM OS Nokia OS 4%   Others 8%   21%   15%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index iPhone OS 89,687,160 27.4% +5.8 141 186 Android 67,192,122 20.5% -6.1 83 136 Symbian OS 50,607,341 15.5% -2.5 122 82 RIM OS 25,206,115 7.7% +2.3 49 120 Nokia OS 12,513,641 3.8% +0.2 52 19 Others 82,045,807 25.1% +0.3 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 95
    • ITALYManufacturer Share: Q2, 2011 1%   1%   Apple 5%   Samsung 5%   Nokia 27%   LG 8%   RIM HTC 8%   Huawei SonyEricsson Others 19%   26%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 89,687,160 27.4% +5.8 141 186 Samsung 83,613,657 25.6% -0.2 146 174 Nokia 61,842,738 18.9% -2.1 101 49 LG 26,123,599 8.0% +0.4 222 199 RIM 25,206,115 7.7% +2.3 49 120 HTC 16,723,938 5.1% -4.1 50 102 Huawei 4,323,758 1.3% +0.9 181 158 SonyEricsson 3,776,466 1.2% -0.5 19 16 Others 15,954,757 4.9% -2.5 n/a n/a Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 96
    • ITALYHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 67,074,157 20.5% +2.2 158 214 Samsung GT-I9000 17,943,546 5.5% -1.9 115 460 Apple iPad 12,652,434 3.9% +3.2 176 323 Apple iPod 9,960,569 3.0% +0.4 71 77 Samsung GT-S5230 8,289,708 2.5% +1.1 210 944 RIM BlackBerry 8520 7,048,447 2.2% +1.0 32 91 Samsung GT S5230W 6,669,217 2.0% +0.3 452 3509 RIM BlackBerry 9000 6,455,928 2.0% -0.2 351 984 HTC Desire 6,142,008 1.9% -1.3 44 236 Nokia 5230 5,969,269 1.8% -0.4 402 310 Samsung GT-S3650 5,957,213 1.8% +1.6 491 1440 Nokia 5800d 5,484,436 1.7% +0.9 178 275 Samsung GT-S5660 4,908,831 1.5% +1.4 161 491 LG KP500 4,403,915 1.3% -0.5 291 563 LG P500 4,171,854 1.3% +1.1 294 1001 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 97
    • ITALY Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 284,877,563 327,252,187 15% iPhone OS 21.6% 27.4% +5.8Smartphone 171,825,721 200,764,344 17% Android 26.6% 20.5% -6.1Advanced 113,051,842 126,487,843 12% Symbian OS 18.0% 15.5% -2.5 WAP 169,447,016 221,548,127 31% App 115,430,547 105,704,060 -8% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 18.3% 20.5% +2.2 Apple 21.6% 27.4% +5.8 Samsung GT-I9000 7.3% 5.5% -1.9 Samsung 25.7% 25.6% -0.2 Nokia 21.0% 18.9% -2.1 Apple iPad 0.6% 3.9% +3.2 LG 7.6% 8.0% +0.4 Apple iPod 2.7% 3.0% +0.4 RIM 5.4% 7.7% +2.3 Samsung GT-S5230 1.5% 2.5% +1.1 RIM BlackBerry 8520 1.1% 2.2% +1.0 Samsung GT S5230W 1.8% 2.0% +0.3 RIM BlackBerry 9000 2.2% 2.0% -0.2 HTC Desire 3.2% 1.9% -1.3 Nokia 5230 2.2% 1.8% -0.4 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 98
    • SPAIN MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 580,989,046 847,409,387 46% na naSmartphone 388,819,308 597,226,620 54% 107 148Advanced 192,169,738 250,182,767 30% 85 55 WAP 371,877,947 646,640,192 74% 101 92 App 209,111,099 200,769,195 -4% 96 142 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 99
    • SPAINOS Share: Q2, 2011 Available Impressions Android 17%   2%   RIM OS 30%   Symbian OS iPhone OS 11%   Nokia OS Others 14%   27%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 256,410,345 30.3% -16.5 122 200 RIM OS 226,810,139 26.8% +17.8 170 418 Symbian OS 116,522,792 13.8% +0.6 109 73 iPhone OS 94,249,887 11.1% +1.2 57 76 Nokia OS 13,575,735 1.6% +0.3 22 8 Others 139,840,489 16.50% -3.4 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 100
    • SPAINManufacturer Share: Q2, 2011 3%   1%   RIM 3%   Samsung 4%   HTC 4%   27%   Nokia Apple 5%   Sony SonyEricsson 11%   Nintendo LG Motorola 17%   Others 12%   13%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index RIM 226,810,139 26.8% +17.8 170 418 Samsung 144,482,878 17.0% -2.0 98 116 HTC 110,801,154 13.1% -11.9 128 261 Nokia 97,587,270 11.5% +0.7 62 30 Apple 94,249,887 11.1% +1.2 57 76 Sony 43,522,861 5.1% -1.8 382 1268 SonyEricsson 35,808,553 4.2% -1.7 69 57 Nintendo 26,441,211 3.1% +0.4 265 895 LG 24,448,794 2.9% -0.1 80 72 Motorola 12,666,766 1.5% -0.8 68 48 Others 30,589,873 3.6% -1.8 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 101
    • SPAINHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index RIM BlackBerry 8520 168,525,263 19.9% +13.7 298 837 Samsung GT-I9000 71,181,958 8.4% -0.7 176 705 Apple iPhone 62,086,010 7.3% +0.2 56 77 HTC Desire 59,789,641 7.1% -4.0 166 888 Sony PlayStation Portable 30,917,043 3.6% -1.5 407 1249 RIM BlackBerry 9300 21,602,668 2.5% +2.1 145 410 Nintendo DSi 21,435,776 2.5% +0.3 253 855 HTC Desire HD 19,993,322 2.4% -2.3 115 317 Apple iPod 19,558,719 2.3% -0.3 54 59 Nokia 5800d 19,244,354 2.3% +1.9 241 373 Samsung GT S5230W 16,398,211 1.9% -0.1 429 3331 Samsung GT S5620 13,143,739 1.6% -0.1 266 537 Sony Playstation 3 12,605,818 1.5% -0.3 332 1317 Apple iPad 12,605,158 1.5% +1.3 68 124 Nokia 6300 10,247,822 1.2% -0.5 74 55 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 102
    • SPAIN Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 580,989,046 847,409,387 46% Android 46.7% 30.3% -16.5Smartphone 388,819,308 597,226,620 54% RIM OS 9.0% 26.8% +17.8Advanced 192,169,738 250,182,767 30% Symbian OS 13.2% 13.8% +0.6 WAP 371,877,947 646,640,192 74% App 209,111,099 200,769,195 -4% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg RIM BlackBerry 8520 6.2% 19.9% +13.7 RIM 9.0% 26.8% +17.8 Samsung GT-I9000 9.1% 8.4% -0.7 Samsung 19.1% 17.0% -2.0 HTC 25.0% 13.1% -11.9 Apple iPhone 7.2% 7.3% +0.2 Nokia 10.8% 11.5% +0.7 HTC Desire 11.1% 7.1% -4.0 Apple 9.9% 11.1% +1.2 Sony PlayStation 5.2% 3.6% -1.5 Portable RIM BlackBerry 9300 0.5% 2.5% +2.1 Nintendo DSi 2.2% 2.5% +0.3 HTC Desire HD 4.6% 2.4% -2.3 Apple iPod 2.6% 2.3% -0.3 Nokia 5800d 0.4% 2.3% +1.9 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 103
    • UK MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 1,539,849,729 2,260,141,864 47% na naSmartphone 1,091,595,828 1,821,245,381 67% 126 174Advanced 448,253,901 438,896,483 -2% 47 31 WAP 1,037,639,414 1,560,261,784 50% 92 83 App 502,210,315 699,880,080 39% 125 186 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 104
    • UKOS Share: Q2, 2011 Available Impressions 2%   11%   RIM OS iPhone OS 5%   Android 39%   Symbian OS Nokia OS 16%   Others 26%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index RIM OS 892,727,431 39.5% +4.9 251 618 iPhone OS 580,055,171 25.7% +4.0 132 175 Android 371,849,626 16.5% +0.2 66 109 Symbian OS 121,386,917 5.4% -1.6 43 28 Nokia OS 48,215,094 2.1% -0.5 29 11 Others 245,907,625 10.88% -7.0 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 105
    • UKManufacturer Share: Q2, 2011 1%   1%   RIM 2%   4%   Apple 4%   Samsung 6%   HTC Nokia 39%   SonyEricsson 8%   LG Nintendo 9%   Motorola Others 26%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index RIM 892,727,431 39.5% +4.9 251 617 Apple 580,055,171 25.7% +4.0 132 175 Samsung 193,527,498 8.6% -1.0 49 58 HTC 183,695,647 8.1% -0.3 80 162 Nokia 142,125,821 6.3% -1.7 34 16 SonyEricsson 89,127,091 3.9% -2.7 64 53 LG 40,984,613 1.8% -1.0 50 45 Nintendo 27,298,857 1.2% -0.3 102 346 Motorola 25,808,481 1.1% +0.2 52 37 Others 84,791,255 3.8% -2.0 n/a n/a Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 106
    • UKHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 380,488,376 16.8% +1.1 129 176 RIM BlackBerry 8520 339,690,708 15.0% -1.0 226 633 Apple iPod 146,598,864 6.5% +0.7 151 165 RIM BlackBerry 9300 118,812,365 5.3% +2.1 300 844 RIM BlackBerry 9800 114,295,422 5.1% +2.8 346 1006 HTC Desire 93,392,999 4.1% -0.1 97 520 RIM BlackBerry 9700 92,494,681 4.1% -1.5 219 547 RIM BlackBerry 9780 74,513,813 3.3% +2.5 381 1263 Samsung GT-I9000 54,298,478 2.4% +0.3 50 202 Apple iPad 52,967,931 2.3% +2.2 107 196 RIM BlackBerry 8900 33,052,148 1.5% -0.5 237 616 HTC Desire HD 30,312,159 1.3% +0.2 65 180 Samsung GT-S5230 27,911,275 1.2% +0.0 102 460 RIM BlackBerry 9000 23,724,380 1.0% -0.2 187 524 Nintendo DSi 22,791,720 1.0% -0.2 101 341 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 107
    • UK Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 1,539,849,729 2,260,141,864 47% RIM OS 34.6% 39.5% +4.9Smartphone 1,091,595,828 1,821,245,381 67% iPhone OS 21.7% 25.7% +4.0Advanced 448,253,901 438,896,483 -2% Android 16.2% 16.5% +0.2 WAP 1,037,639,414 1,560,261,784 50% App 502,210,315 699,880,080 39% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 15.7% 16.8% +1.1 RIM 34.6% 39.5% +4.9 RIM BlackBerry 8520 16.1% 15.0% -1.0 Apple 21.7% 25.7% +4.0 Samsung 9.6% 8.6% -1.0 Apple iPod 5.8% 6.5% +0.7 HTC 8.5% 8.1% -0.3 RIM BlackBerry 9300 3.1% 5.3% +2.1 Nokia 8.0% 6.3% -1.7 RIM BlackBerry 9800 2.3% 5.1% +2.8 HTC Desire 4.2% 4.1% -0.1 RIM BlackBerry 9700 5.6% 4.1% -1.5 RIM BlackBerry 9780 0.8% 3.3% +2.5 Samsung GT-I9000 2.2% 2.4% +0.3 Apple iPad 0.2% 2.3% +2.2 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 108
    • MIDDLE EAST SUMMARY Middle East mobile ad impressions grew by over 50% from Q1 to Q2. "   InMobi now serves nearly 4 billion impressions a quarter in Middle East up from 2.5 billion in Q1 2011. Mobile advertising continues to grow at a very rapid pace in this region. This is growth is accelerated by the heavy smartphone usage in select markets. Smartphone ad growth significantly outpaces advanced phones, to reach 65% share of ad impressions. "   Smartphone impressions grew by 74% over the past three months versus 28% growth among advanced phones. 2 of every 3 ads across the region is now on a smartphone. This scale Available Impression Volume & Composition represents a significant opportunity for Global advertisers to provide rich media experiences. Q1 2011 Q2 2011 % Chg Development Index Total 2,567,140,083 3,960,293,875 54.3% n/a Apple iOS ad impressions doubledSmartphone 1,478,917,480 2,570,517,875 73.8% 141 over the last quarter.Advanced 1,088,222,603 1,389,776,000 27.7% 61 "   iPhone OS remains a popular platform across WAP 1,914,306,613 2,856,322,117 49.2% 87 the middle east, significantly stealing share App 652,833,470 1,103,971,758 69.1% 167 from Symbian OS. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 109
    • MIDDLE EAST Middle East OS Share: Q2 2011 Available Impressions Global 11%   Symbian OS OS Impressions % Share Pt. Chg Development Index 6%   iPhone OS Symbian OS 1,503,400,812 38.0% -8.7 201 7%   38%   Nokia OS iPhone OS 1,187,596,404 30.0% +8.5 204 RIM OS Nokia OS 358,818,012 9.1% -0.8 46 9%   Android RIM OS 271,359,788 6.9% +2.9 107 Others Android 223,135,531 5.6% +2.5 37 Others 415,983,328 10.5% -4.4 n/a 30%  Apple gained 8.5 share points to cut into Symbian’s market share."  Given Symbian’s consistent share loss and Apple’s share gain, in the coming quarters, Apple is most likely to be the most popular OS in the Middle East region."  Outside Symbian and Apple the OS market is extremely fragmented with no other OS controlling over 10% impression share."  Globally, Android controls 15% share of impressions but in the Middle East Android has yet to gain significant traction. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 110
    • MIDDLE EASTMiddle East Manufacturer Share: Q2 2011 Available Impressions 1%   Global 3%   Nokia Manufacturer Impressions % Share Pt. Chg Development 6%   Index Apple 6%   Nokia 1,848,336,854 46.7% -9.2 121 RIM Samsung Apple 1,187,596,404 30.0% +8.5 2047%   47%   SonyEricsson RIM 271,359,788 6.9% +2.9 107 HTC Samsung 249,104,830 6.3% +1.2 43 Others SonyEricsson 245,536,346 6.2% -3.5 84 HTC 57,949,899 1.5% +0.4 29 30%   Others 100,409,753 2.5% -0.3 n/a Nokia holds the #1 manufacturer spot in Middle East, holding a commanding 46.7% of total ad impressions, although its share continues to erode. "  Apple was the biggest winner in Q2, capturing 8.5 share points to represent 30% ads in the market. "  3 of every 4 mobile ads across the InMobi network in Middle East are delivered on Nokia or Apple devices. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 111
    • MIDDLE EASTMiddle East Handset and Connected Device Detail: Q2 2011 Global Handset Impressions % Share Pt. Chg Development Index Apple iPhone 838,159,004 21.2% +4.3 221 Apple iPod 252,175,622 6.4% +2.1 162 Nokia 6300 134,537,130 3.4% -1.1 156 Nokia E63 131,922,404 3.3% -0.8 276 Nokia N73 120,356,012 3.0% +0.2 203 Nokia E71 116,790,631 2.9% -0.6 492 Samsung GT-I9000 108,816,198 2.7% +1.7 231 Apple iPad 97,261,778 2.5% +2.1 205 RIM BlackBerry 8520 94,983,486 2.4% +0.8 101 Nokia 6120c 93,902,516 2.4% -1.3 275 Nokia E66 83,412,254 2.1% -0.8 1,027 Nokia E5-00 75,126,534 1.9% +0.6 912 Nokia 5800d 74,405,426 1.9% +1.2 308 Nokia E72 69,958,107 1.8% -0.1 711 Nokia C3-00 66,026,979 1.7% +0.2 127iPad is one of the top 15 devices in the Middle East, highlighting this technology forwardregion. Apple iPad devices represent 2.5% of all impressions."  1 of every 5 ads in the region is on an Apple iPhone device. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 112
    • MIDDLE EAST Middle East Summary: Q2, 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Q1 2011 Q2 2011 Pt. Chg Total 2,567,140,083 3,960,293,875 54.3% Nokia 55.9% 46.7% -9.2Smartphone 1,478,917,480 2,570,517,875 73.8% Apple 21.5% 30.0% +8.5Advanced 1,088,222,603 1,389,776,000 27.7% RIM 3.9% 6.9% +2.9 WAP 1,914,306,613 2,856,322,117 49.2% Samsung 5.1% 6.3% +1.2 App 652,833,470 1,103,971,758 69.1% SonyEricsson 9.7% 6.2% -3.5 Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Symbian OS 46.7% 38.0% -8.7 iPhone OS 21.5% 30.0% +8.5 Nokia OS 9.9% 9.1% -0.8 "   InMobi Middle East network grew by over 54.3% over the past quarter. "   Saudi Arabia and Iran represent the greatest portion of mobile impressions in the Middle East. " iPhone OS gains significant market share, now represents 30% of impression share. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 113
    • NORTH AMERICA SUMMARYNorth America Regional Profile: Q2 2011 North America mobile impressions grew by 39.6% over the past quarter on the InMobi network. "  InMobi now serves over 18.7 billion impressions per quarter in North America. The volume of mobile impressions in North America signifies the reach mobile devices can offer local, regional and global brands. Mobile ad growth is entirely driven by smartphones, which grew by 63.5% versus a 7.8% decline among advanced phone ad impressions in Q2. "  Smartphones gained over 5.6 billion impressions over the last quarter and now represent 78% of all mobile ads in the region. With nearly 4 of 5 ads on smartphones in North America, brands have ample opportunity to market effectively Available Impression Volume & Composition through this mass-reach medium. Global Q1 2011 Q2 2011 % Chg Development Index 50% of ads in North America are Total 13,410,005,189 18,720,589,209 39.6% n/a now in a native mobile application.Smartphone 8,921,996,872 14,584,168,518 63.5% 172 "  With the significant focus of mobile developersAdvanced 4,488,008,317 4,136,420,691 -7.8% 36 and interest from the ecosystem, mobile in app WAP 7,741,643,232 9,363,797,109 21.0% 60 ad impressions now represent 2 of every 3 ads seen on a smartphone. This is 3 times the global App 5,668,361,957 9,356,792,100 65.1% 300 average. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 114
    • NORTH AMERICA North America OS Share: Q2 2011 Available Impressions Global 12%   Android OS Impressions % Share Pt Chg Development Index 5%   iPhone OS 33%   Android 6,211,946,864 33.2% -4.0 232 RIM OS 7%   iPhone OS 5,483,337,900 29.3% +11.0 213 Symbian OS RIM OS 2,601,511,510 13.9% -0.5 212 Nokia OS 14%   Symbian OS 1,325,161,009 7.1% +0.3 36 Others Nokia OS 918,733,749 4.9% +1.1 24 Others 2,179,898,176 11.6% -7.9 n/a 29%  Android remains the #1 platform in the region and gained impressions since Q1 2011,however, it lost -4.0 share points in Q2 2011, primarily due to the strength of iOS."  Following the iPhone launch on Verizon Wireless in late Q1 2011 and the strength of the iPad, Apple iOS gained +11.0 share points in the region. This reflects a markedly different trend from previous periods when Android growth significantly outpaced iOS."  Nokia and Symbian OS which are top global mobile platforms based on ad share, index extremely low in North America with global development indices of 24 and 36 respectively. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 115
    • NORTH AMERICANorth America Manufacturer Share: Q2 2011 Available Impressions Global 2%   2%   Manufacturer Impressions % Share Pt Chg Development 5%   Apple Index RIM Apple 5,483,337,900 29.3% +11.0 213 7%   HTC 2,601,511,510 -0.5 29%   RIM 13.9% 212 Nokia Motorola HTC 2,329,233,236 12.4% -0.1 242 8%   Samsung Nokia 2,141,623,176 11.4% +1.8 29 LG Huawei Motorola 1,662,633,964 8.9% +0.2 277 9%   SonyEricsson Samsung 1,455,367,782 7.8% -6.1 52 Others 14%   LG 1,294,970,382 6.9% -1.2 168 11%   Huawei 451,001,977 2.4% +0.4 281 12%   SonyEricsson 319,921,140 1.7% -0.4 27 Others 980,988,142 5.2% -5.1 n/a Apple gained +11.0 share points in Q2 to strengthen its position as the top manufacturer in the region by ad impressions. "  Apple share of 29.3% is more than double the next manufacturer RIM, which represents 13.9% of mobile ads in the region. "  Due to high smartphone penetration and usage rates in North America, Apple, RIM, HTC, and Motorola considerably over- index in North America when compared with their global share. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 116
    • NORTH AMERICANorth America Handset and Connected Device Detail: Q2 2011 Global Handset Impressions % Share Pt Chg Development Index Apple iPhone 2,773,736,673 14.8% +4.1 175 Apple iPod 2,318,799,690 12.4% +5.3 307 RIM BlackBerry 8520 784,842,525 4.2% +0.6 172 HTC PC36100 596,305,943 3.2% -0.7 433 HTC ADR6300 492,235,751 2.6% +0.3 438 Motorola DroidX 491,011,696 2.6% +0.2 430 Apple iPad 390,801,537 2.1% +1.6 170 Huawei M860 385,553,254 2.1% +0.6 438 LG LS670 333,510,613 1.8% -2.2 441 Motorola Droid 2 297,212,460 1.6% -0.7 429 HTC Glacier 256,894,212 1.4% -0.3 435 Motorola Droid 253,240,522 1.4% -0.1 432 RIM BlackBerry 9700 250,947,951 1.3% -0.4 175 RIM BlackBerry 9800 236,128,936 1.3% +0.5 245 HTC Desire HD 221,874,129 1.2% +0.8 155Beyond the Apple iPhone and iPod at the top, the Apple iPad also makes the list with2.1% share of total Q2 ads in the region."  All the top ten devices over-index considerably compared to their global share, underling the unique composition of smartphone devices in the North America mobile eco-system. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 117
    • NORTH AMERICA North America Summary: Q2 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg Total 13,410,005,189 18,720,589,209 39.6% Apple 18.3% 29.3% +11.0Smartphone 8,921,996,872 14,584,168,518 63.5% RIM 14.4% 13.9% -0.5Advanced 4,488,008,317 4,136,420,691 -7.8% HTC 12.6% 12.4% -0.1 WAP 7,741,643,232 9,363,797,109 21.0% Nokia 9.6% 11.4% +1.8 App 5,668,361,957 9,356,792,100 65.1% Motorola 8.7% 8.9% +0.2 Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions Impressions Q1 2011 Q2 2011 % Chg Q2 2011 Pt. Chg Android 37.2% 33.2% -4.0 USA 74.2% -5.3 Canada 12.1% +2.8 iPhone OS 18.3% 29.3% +11.0 Mexico 11.9% +2.6 RIM OS 14.4% 13.9% -0.5 "   InMobi North America network grew by 39.6% impressions into Q2, entirely driven by smartphones. "   Within the region, Canada and Mexico mobile ad growth was faster than in the USA. "   Apple iOS closes the gap between Android, the #1 mobile platform in the region by mobile ads. The difference between the two is now only 3.9 share points. Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 118
    • MEXICO MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 1,233,501,843 2,324,000,884 88% na naSmartphone 571,803,207 1,112,661,461 95% 64 107Advanced 661,698,636 1,211,339,423 83% 253 94 WAP 1,130,212,628 2,190,707,939 94.3% 188 113 App 103,289,215 133,292,945 5.7% 11 34 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 119
    • MEXICOOS Share: Q2, 2011 Available Impressions RIM OS iPhone OS 27%   29%   Symbian OS Nokia OS Android 4%   Others 11%   14%   14%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index RIM OS 683,023,582 29.4% +5.9 212 459 iPhone OS 332,581,403 14.3% -4.2 49 97 Symbian OS 325,916,047 14.0% +0.1 198 74 Nokia OS 258,589,904 11.1% +1.0 227 56 Android 104,557,891 4.5% +0.0 14 30 Others 619,332,056 26.65% -2.8 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 120
    • MEXICOManufacturer Share: Q2, 2011 2%   3%   2%   3%   RIM 3%   Nokia Apple LG 6%   29%   SonyEricsson Samsung 6%   Sony Motorola 9%   Nintendo Alcatel Others 14%   23%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index RIM 683,023,582 29.4% +5.9 211 459 Nokia 537,518,753 23.1% +2.6 202 60 Apple 332,581,403 14.3% -4.2 49 97 LG 202,959,398 8.7% +2.3 126 218 SonyEricsson 134,234,271 5.8% -0.9 338 78 Samsung 133,231,462 5.7% +0.1 74 39 Sony 80,847,955 3.5% -5.1 432 859 Motorola 63,758,794 2.7% -0.9 31 88 Nintendo 61,115,595 2.6% -1.1 354 754 Alcatel 53,785,309 2.3% +1.7 584 698 Others 40,944,363 1.8% -0.3 n/a n/a Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 121
    • MEXICOHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index RIM BlackBerry 8520 432,740,733 18.6% +3.8 444 784 Apple iPod 184,345,265 7.9% -3.8 64 202 Nokia C3-00 139,072,707 6.0% -0.6 661 454 Apple iPhone 129,816,387 5.6% -1.1 38 58 Nokia 6300 94,124,468 4.1% -1.8 617 186 Nokia 5530 86,042,639 3.7% +3.2 815 1140 Sony PlayStation Portable 67,955,161 2.9% -4.7 494 1001 Nintendo DSi 52,268,319 2.2% -0.9 360 760 Samsung GT S5560 45,278,905 1.9% -0.6 825 2320 Alcatel Alcatel one touch 44,875,093 1.9% +1.7 691 1401 Phone LG GM360 41,859,968 1.8% -0.0 819 2733 RIM BlackBerry 9300 37,803,274 1.6% +0.9 145 261 RIM BlackBerry 8530 28,588,110 1.2% +0.3 108 466 Nokia 5130 28,492,881 1.2% +0.5 204 127 Samsung GT-M3710 26,477,717 1.1% -0.0 826 2577 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 122
    • MEXICO Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 1,233,501,843 2,324,000,884 88% RIM OS 23.5% 29.4% +5.9Smartphone 571,803,207 1,112,661,461 95% iPhone OS 18.6% 14.3% -4.2Advanced 661,698,636 1,211,339,423 83% Symbian OS 13.9% 14.0% +0.1 WAP 1,130,212,628 2,190,707,939 94.3% App 103,289,215 133,292,945 5.7% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg RIM BlackBerry 8520 14.9% 18.6% +3.8 RIM 23.5% 29.4% +5.9 Apple iPod 11.7% 7.9% -3.8 Nokia 20.5% 23.1% +2.6 Apple 18.6% 14.3% -4.2 Nokia C3-00 6.6% 6.0% -0.6 LG 6.4% 8.7% +2.3 Apple iPhone 6.7% 5.6% -1.1 SonyEricsson 6.7% 5.8% -0.9 Nokia 6300 5.9% 4.1% -1.8 Nokia 5530 0.5% 3.7% +3.2 Sony PlayStation 7.7% 2.9% -4.7 Portable Nintendo DSi 3.1% 2.2% -0.9 Samsung GT S5560 2.5% 1.9% -0.6 Alcatel Alcatel one 0.3% 1.9% +1.7 touch Phone Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 123
    • US MARKET SUMMARY Available Impression Volume & Composition Regional Global Q1 2011 Q2 2011 % Chg Development Development Index Index Total 10,681,283,576 13,835,869,529 30% n/a n/aSmartphone 7,326,560,912 11,560,884,372 58% 107 178Advanced 3,354,722,664 2,274,985,157 -32% 71 26 WAP 5,474,109,783 5,088,805,913 -7% 74 44 App 5,207,173,793 8,747,063,616 68% 126 379 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 124
    • USOS Share: Q2, 2011 Available Impressions 3%   1%   9%   Android iPhone OS 5%   RIM OS Symbian OS 6%   42%   Nokia OS webOS Others 34%   Regional Global OS Impressions % Share Pt. Chg Development Development Index Index Android 5,847,995,257 42.3% -2.8 127 279 iPhone OS 4,695,412,550 33.9% +15.5 116 231 RIM OS 878,935,085 6.4% -2.5 46 99 Symbian OS 640,362,151 4.6% -1.0 65 24 Nokia OS 425,972,201 3.1% +0.1 63 15 webOS 134,832,209 1.0% +0.3 129 515 Others 1,212,360,076 8.76% -9.7 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 125
    • USManufacturer Share: Q2, 2011 3%   Apple 6%   HTC 6%   Motorola Samsung 34%   8%   LG Nokia 8%   RIM Huawei 9%   Others 16%   11%   Available Impressions Regional Global Manufacturer Impressions % Share Pt. Chg Development Development Index Index Apple 4,695,412,550 33.9% +15.5 116 231 HTC 2,204,481,024 15.9% +0.6 128 318 Motorola 1,554,497,570 11.2% +1.1 127 360 Samsung 1,188,740,904 8.6% -7.3 111 58 LG 1,049,274,889 7.6% -1.5 110 189 Nokia 1,042,588,811 7.5% -0.5 66 19 RIM 878,935,085 6.4% -2.5 46 99 Huawei 439,815,418 3.2% +0.6 132 381 Others 782,123,277 5.7% -5.9 na na Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 126
    • USHandset and Connected Device Detail: Q2, 2011 Regional Global Handset Impressions % Share Pt Chg Development Development Index Index Apple iPhone 2,438,016,943 17.6% +6.2 119 184 Apple iPod 1,932,492,129 14.0% +7.5 113 355 HTC PC36100 591,754,961 4.3% -0.6 134 597 HTC ADR6300 489,170,690 3.5% +0.6 134 604 Motorola DroidX 488,491,936 3.5% +0.5 135 594 Huawei M860 383,785,008 2.8% +1.0 135 605 LG LS670 331,904,539 2.4% -2.6 135 609 Apple iPad 324,903,477 2.3% +1.8 112 196 Motorola Droid 2 295,722,283 2.1% -0.7 135 592 HTC Glacier 253,532,648 1.8% -0.2 134 596 Motorola Droid 251,478,662 1.8% +0.1 134 595 HTC Desire HD 210,304,594 1.5% +1.1 128 204 Samsung SCH-I500 182,542,716 1.3% -0.5 135 605 HTC G2 167,465,931 1.2% +1.1 133 559 RIM BlackBerry 8530 154,851,227 1.1% -0.8 98 424 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 127
    • US Summary: Q2, 2011 Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg Total 10,681,283,576 13,835,869,529 30% Android 45.0% 42.3% -2.8Smartphone 7,326,560,912 11,560,884,372 58% iPhone OS 18.5% 33.9% +15.5Advanced 3,354,722,664 2,274,985,157 -32% RIM OS 8.9% 6.4% -2.5 WAP 5,474,109,783 5,088,805,913 -7% App 5,207,173,793 8,747,063,616 68% Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg Apple iPhone 11.4% 17.6% +6.2 Apple 18.5% 33.9% +15.5 Apple iPod 6.5% 14.0% +7.5 HTC 15.3% 15.9% +0.6 Motorola 10.2% 11.2% +1.1 HTC PC36100 4.9% 4.3% -0.6 Samsung 15.9% 8.6% -7.3 HTC ADR6300 2.9% 3.5% +0.6 LG 9.1% 7.6% -1.5 Motorola DroidX 3.0% 3.5% +0.5 Huawei M860 1.8% 2.8% +1.0 LG LS670 5.0% 2.4% -2.6 Apple iPad 0.6% 2.3% +1.8 Motorola Droid 2 2.8% 2.1% -0.7 HTC Glacier 2.1% 1.8% -0.2 Source: InMobi Mobile Insights – Network Research, Q2 2011 Page 128
    • MEASURES AND TERM DEFINITIONSMeasures:Available Impressions: The total number of ads requests made to the InMobi network% Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device,manufacturer, or OS under analysis.Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specifiedregion or country relative to that same inventory type, device, manufacturer, or OS share globally.Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OSunder analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region.% Chg: The percentage change in absolute value between two different time periods.Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different timeperiods.Definitions:Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, PalmOS, Nokia N & E Series Phones, or Samsung Bada.Advanced: Any impression served to any OS or handset not included in the smart phone definition above.WAP (Wireless Application Protocol): Any impression served using Wireless Application Protocol (WAP) which is an open internationalstandard for application-layer network communications in a wireless-communication environment.App (Application): Any impressions served to a mobile application resident on the consumer mobile device.Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellularcompany providing service for mobile phone subscriber served the impression.OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware andprovides common services for execution of various application software receiving the impression.Handsets and Connected Device: The make and model of the mobile device receiving the impression.Manufacturer: The OEM manufacturer of the mobile device receiving the impression.Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1%share.InMobi Regional Definitions:InMobi defines all regions per Wikipedia with the following modifications:“Asia Pacific” includes the 15 Oceania countries as listed in Wikipedia.“South America” includes South & Central Americas as listed in Wikipedia. Page 129
    • NEXT STEPSThis data is part of a series of network reports that are released monthly.Additional regions and markets will be released throughout the quarter.Release ScheduleOnce a quarter InMobi will release a full data report which will include global, regional and countrydata views. The next full release is planned for mid October. Monthly data updates including keyinformation by market will be released via our mailing lists and website.While we move to a quarterly release schedule, we will still continue to releases insightful data onkey markets across regions on a monthly basis. These releases will shed light on emerging trendsand unique developments specific to those key markets.Open Source Research: Getting InvolvedObjective industry analysts and thought-leaders are encouraged to comment, question, andparticipate. We will be sure to consider and update the research based on feedback and questionsto improve the quality for all end users.To join our monthly research mailing list, contact us at Research@InMobi.comTo download the full reports, visit us at www.InMobi.com/research Page 130