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Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
Mobile Apps and Advertising - ArabNet (ME)
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Mobile Apps and Advertising - ArabNet (ME)

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Mobile applications could be a $38 billion market by 2015

Mobile applications could be a $38 billion market by 2015

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  • 1. Mobile Apps and Advertising
  • 2. A leading global mobile advertising network London San Francisco New York Tokyo Bangalore Nairobi Singapore Sydney • 35 Billion Impressions • 200 Million Consumers • Live in 120 countries Reached • 11,000+ Advertisers and Publishers
  • 3. Simple and effective solutions, operating at scale
  • 4. Key themes for today1. Mobile applications could be a $38 billion market by 20152. The market dynamics are complex and fast moving3. The Middle East market is part of this change4. Mobile advertising is a driver of the mobile applications market5. Consumer acceptance is growing; advertisers are responding6. App developers focus on innovation
  • 5. Know your market and build for it
  • 6. Middle East market is growing fast
  • 7. Middle East market fundamentals are strong Mobile Advertising Growth: 10x increase in mobile advertising in next 12 months 2015 estimates at $100 million Mobile Web Penetration: 60% of the 350 million people under the age of 25 50% mobile phone penetration, 60% mobile web enabled Smart Phone Growth: More than 2 Million Apps Downloads Weekly on Ovi Globally leading markets for Smartphone adoption; KSA and UAE
  • 8. Mobile ads are accepted by 61% of consumers Level of Comfort with Mobile Advertising 40% 21% 13% 14% 12% Very comfortable, Somewhat comfortable,No opinion,Somewhat uncomfortable, Not comfortable at all,they serve an important purpose not seeing themabout ads oncan be distracting are intrusive I’m getting used to think much I do they my phone they Base = Total respondents (n=894) Q3. How comfortable are you with mobile advertising?
  • 9. It’s not all about free apps Willingness to Have Ads on Phone10% Off Phone Bill Free Apps Personalised Ads Yes Maybe No Yes Maybe No Yes Maybe No 22% 29% 21% 42% 50% 53% 28% 26% 29% Base = Control respondents (n=1,511) What if scenarios presented: Q5. With ads on your phone::you get free apps; Without ads: you pay for those apps; Q6. With ads: your phone bill is reduced by 10%; Without ads: you pay the regular price; Q7. All the ads on your phone are personalized to you in a helpful way? For example, you travel to a new city and an ad gives you a coupon to a local restaurant; Are you more willing to have ads on your phone?
  • 10. Branding is a key opportunity on mobile Benefit of Mobile Advertisements Seen in the Past Introduced you to something new 53% Given you something for free 29% Entertained you 26% Helped you learn more about something 23% Saved you money 19% Saved you time 19% Reminded you of something important 16% Helped you find something nearby 12%Been relevant to who you are or what you are doing 6% Base = Control respondents (n=1,511) Q4. Has a mobile ad ever…? [check all that apply] 10
  • 11. The device is a mobile and makes calls Mobile Ads Consumers Would Click On 26% 16% 11% 7% 7% Call Purchase Viral Search ContentBase = Test respondents (n=1,511)Q8. If me saw these ads on your phone, which would me click, if any? [check all that me might click] 11
  • 12. The mobile app landscape Saturation point reached (350k+)? Market dynamics change daily and hourly Highly competitive
  • 13. The mobile app opportunity • Still huge opportunity for developers • Android ecosystem is still emerging • Top apps are worth millions of dollars Since its release over 100 million copies downloaded – 30 million are Freemium
  • 14. There are four main ways to make money Paid Downloads Sponsorship Advertising In App Purchase Each has strengths and weaknesses Some models are more appropriate than others
  • 15. It’s important to think globally
  • 16. Understand how ad economics work globally eCPMs vary globally but not by a big margin 129 125 101 90 70 Europe North America Asia (Excl. China Middle East Africa and Japan)Index by regionSourced from our Network
  • 17. Key themes for today1. Mobile applications can easily be a $38 billion market by 20152. Market dynamics are complex, fast moving and understood3. The Middle East market has huge potential4. Advertising is a key driver of the mobile applications market5. Consumer acceptance is very strong; advertisers are responding6. App developers focus on innovation, scale and monetisation
  • 18. Mobile Apps and Advertisingwww.inmobi.comwww.inmobi.com/researchrob@inmobi.com

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