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Maximize Revenue with the New InMobi Lifetime Value Platform
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Maximize Revenue with the New InMobi Lifetime Value Platform

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Join us to learn more about our exciting new platform, InMobi Lifetime Value Platform (LTVP), which allows premium publishers and app developers to better understand and engage their users, helping to …

Join us to learn more about our exciting new platform, InMobi Lifetime Value Platform (LTVP), which allows premium publishers and app developers to better understand and engage their users, helping to maximize Lifetime Value (LTV), and ultimately increase revenues.

InMobi LTVP is an absolutely free developer enablement platform that works by identifying different in-app user groups and provides deep behavior insight to the premium publisher or app developer. The app publisher using the InMobi platform then has the ability to rapidly modify the app behavior for the different user segments without having to resubmit the app for approval.

InMobi LTVP will help you:

- Gain advanced user insights based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.

- Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.

- Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customized ads, rewarding power users or cross promoting other apps.


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Transcript

  • 1. Maximize your users
  • 2. Agenda‣  Ecosystem needs‣  InMobi LTVP‣  Demo‣  Examples (Actions at work)‣  Getting started 2
  • 3. 700K iOS & Android apps 60% app developers don’t profit 30% apps used only once It’s a tough world out there.. Only user first app businesses will win!
  • 4. Monetize through in-app purchase AND ads?How do I Maximizeeach user’s value? Maximize Acquire users engagement effectivelySOLUTION: levels for allUnderstand ALL of your users and usersact upon each one differently 4
  • 5. InMobi LifetimeValue Platform (LTVP) Increase engagement & monetization
  • 6. InMobi LTV Platform 1. INSIGHTS 2. SEGMENTS 3. ACTIONS ‣  Virtual good sales ‣  Ads ‣  Rewards ‣  Cross promote ‣  And more + User events such as Segment users by app Monetization and engagementpurchases or level completion usage and user attributes by segment 6
  • 7. Tracking based on user events within the app 1. INSIGHTS 2. SEGMENTS 3. ACTIONS ‣  Revenue trend, virtual goods ‣  Engagement time spent, app launches ‣  User Profiles country, carrier ‣  Capture insights unique to your app with custom events 7
  • 8. Flexible segmentation to define target user groups 1. INSIGHTS 2. SEGMENTS 3. ACTIONS ‣  Purchase History ‣  Engagement ‣  Advancement ‣  Country ‣  Custom Events 8
  • 9. Maximize LTV with targeted actions 1. INSIGHTS 2. SEGMENTS 3. ACTIONS ‣  Increase monetization with virtual goods sales ‣  Clean new user experience by deferring ads for new users ‣  Increase retention by rewarding highly engaged users ‣  Cross promote to exhausted users ‣  Custom Actions to drive third party monetization or custom rendering 9
  • 10. User Lifecycle Management: Analytics meets CRM 1. INSIGHTS 2. SEGMENTS 3. ACTIONS ‣  Virtual good sales ‣  Ads ‣  Rewards ‣  Cross promote ‣  And more + User events such as Segment users by app Monetization and engagementpurchases or level completion usage and user attributes by segment 10
  • 11. Demo
  • 12. Actions at Work Responsive Targeting
  • 13. Identify pattern:Hardcore users would pay a lot forcertain featuresSegment using rule engine:IF (user time spent == high) & (appsection == ‘tough’)Timely unlocksTarget segment: Hardcore users Display offers at right time
  • 14. Identify pattern:High paying users in developedeconomies tend to purchase a lotduring holidaysSegment using rule engine:IF (user purchase history == high) &(date == 31st Oct) & (country ==USA || UK)Holiday promotionTarget segment: High paying US andUK usersAdd cyclic bursts to your sales
  • 15. Identify pattern:New users are likely to be delightedto see a tailored messageSegment using rule engine:IF (App launches < 5) & (country ==China)Localized ‘welcome’Target segment: New Chinese usersIncrease retention beyond day 1
  • 16. Identify pattern:User engagement can be improvedwith a social tauntSegment using rule engine:IF (user time spent in last month <50% of average time spent)Social ‘taunt’Target segment: Waning usersIncrease engagement by 30%
  • 17. Identify pattern:Highly engaged users from USA aremost likely to give you viral upliftSegment using rule engine:IF (time spent > 300 hours) &(country == USA)Incentivize viralitySegment: Social influencersReduce your CPA by as much as 50%
  • 18. Identify pattern:Advanced users in your top appdon’t have other apps in yourportfolioSegment using rule engine:IF (levels crossed > 25) & (! Usingomegajump)Smart cross promoteSegment: ‘ripe’ usersIncrease ROI by acquiring known users
  • 19. Getting started..
  • 20. 1. Insights ‣  INTEGRATE EVENTS API to send data — app open, purchase etc ‣  VIEW INSIGHTS charts to analyze in-app behaviorGet started in 2. Segments3 simple steps… ‣  USE SEGMENT BUILDER to create groups of users ‣  VIEW SEGMENT REPORTS to understand segment trendsLaunch in less than 15 minutes 3. Actions ‣  INTEGRATE ACTIONS API to ask for actions at specific places in app ‣  LAUNCH DYNAMIC ACTIONS on targeted segments 20
  • 21. Sign-up below:http://www.inmobi.com/ltvp* First 25 developers who integrate & go live before Dec31st get $500 free credit on InMobi ad network! 21