0
LOOKING BEYOND
TRADITIONAL TARGETED ADVERTISING
TO DRIVE APP DOWNLOADS
Shringar Pangal | November 2013
“Traditional” Targeting On Mobile
Device
Context

Carrier
User Interest

Geo
Demographic

Location
EXPLORING

USER
TARGETING
ENGINEERED
FOR APP
DISCOVERY
Advanced Targeting For App Developers
Cross Channel
Retargeting
2

~

Cross Channel
Lookalike Modeling

~
~
Cross Channel
...
1. Retargeting
Clickers

App

Your friends are waiting for
you. Play today!

Viewers or Clickers

Downloaders

App

Your f...
2. Look-alike Modeling and Targeting
High LTV Users

Analyze User Interests
Target
Enriched with 3rd
Party Data

~
Travele...
3. Negative Targeting

Publisher App

Your friends are playing.
Play today!
But before that…

Ensure targeting is accurate and effective
Cross Channel De-duplication
IDFA

IDFA
ODIN1
Fingerprin
t
IDFA

WITHOUT Cross
Channel De-duplication

IDFA

ODIN1

Finger...
Auto-Fatigue Management
User clicks the ad a number of
times before downloading the
app

Probability of Conversion

Optima...
Top 5 Questions To Ask Your Ad Network
•
•
•
•
•

Unique User Identification
Personally Identifiable Information
Potential...
THANK YOU
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Advanced Targeting Techniques to Drive More App Installs

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In a sea of potential users, how do you find the most valuable users for your app? Traditionally, developers have targeted users through standard targeting techniques such as demography, location, carrier, device, etc while promoting their apps on an ad network.

However, there are several new age targeting techniques that leverage the power of big data and allow developers to reach the right audience for their apps in smarter ways.

Click here to view a recording of the webinar: https://vimeo.com/79282931

Published in: Technology, Business
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Transcript of "Advanced Targeting Techniques to Drive More App Installs"

  1. 1. LOOKING BEYOND TRADITIONAL TARGETED ADVERTISING TO DRIVE APP DOWNLOADS Shringar Pangal | November 2013
  2. 2. “Traditional” Targeting On Mobile Device Context Carrier User Interest Geo Demographic Location
  3. 3. EXPLORING USER TARGETING ENGINEERED FOR APP DISCOVERY
  4. 4. Advanced Targeting For App Developers Cross Channel Retargeting 2 ~ Cross Channel Lookalike Modeling ~ ~ Cross Channel Negative Targeting ! ~ 3 1
  5. 5. 1. Retargeting Clickers App Your friends are waiting for you. Play today! Viewers or Clickers Downloaders App Your friends are waiting for you. Play today! App
  6. 6. 2. Look-alike Modeling and Targeting High LTV Users Analyze User Interests Target Enriched with 3rd Party Data ~ Travelers ~ Food Enthusiasts ~ Sport Enthusiasts
  7. 7. 3. Negative Targeting Publisher App Your friends are playing. Play today!
  8. 8. But before that… Ensure targeting is accurate and effective
  9. 9. Cross Channel De-duplication IDFA IDFA ODIN1 Fingerprin t IDFA WITHOUT Cross Channel De-duplication IDFA ODIN1 Fingerprint IDFA (App 1) Global User Identifier ODIN1 Fingerprin t IDFA (App 2) IDFA (App 3) WITH Cross Channel De-duplication IDFA ODIN1 Fingerprint
  10. 10. Auto-Fatigue Management User clicks the ad a number of times before downloading the app Probability of Conversion Optimal Frequency Number of clicks After a while, number of clicks and user interest drops
  11. 11. Top 5 Questions To Ask Your Ad Network • • • • • Unique User Identification Personally Identifiable Information Potential Scale Of Campaign Tracking Solutions Combination Of Targeting
  12. 12. THANK YOU
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