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7/15/11<br />1<br />How to Make Money WithiOSAppsThrough Mobile AdvertisingGregory KennedyDirector, Global Marketing<br />
7/15/11<br />2<br />We’re a Mobile Ad Network<br /><ul><li>313 M Consumers reached
Backed by Kleiner Perkins
36 Billion Monthly impressions
Live in 125 countries</li></ul>London  <br />San Francisco  <br />Tokyo  <br />Bangalore  <br />Nairobi  <br />Singapore  ...
7/15/11<br />3<br />A Selection of Partners<br />
iOS Goes Mainstream<br />Saturation point reached (500K+ Apps in iTunes)<br />Large Players Entering Market (Sega)<br />No...
iPad The New Opportunity<br />iPad and Tablets are creating new markets<br />Mobile eco-system is still emerging<br />Top ...
There are only four ways to make money<br />Revenue Models: Overview<br />7/15/11<br />6<br />Paid Downloads<br />Sponsors...
Revenue Models: Paid Download<br />Strength: Works best with gaming and utilities<br />Weakness: Promotion is difficult<br...
Revenue Models: Sponsorship<br />Strength: Great for niche apps<br />Weakness: Not scalable<br />7/15/11<br />8<br />The O...
Revenue Models: In App Purchase<br />Strength: Requires loyal repeat usage<br />Weakness: Difficult to achieve app loyalty...
Revenue Models: Advertising<br />Strength: Can drive more revenue than paid<br />Weakness: Requires large installed base<b...
App Monetization Matrix<br />7/15/11<br />11<br />Recommended models by category<br />
Ad Monetization in North America<br />iOSeCPMs are double what they are on Android<br />7/15/11<br />12<br />*Data from th...
Ad Monetization in Europe<br />iOSeCPMs are triple what they are on Android<br />7/15/11<br />13<br />*Data from the InMob...
eCPM Index: Android vs. iOS<br />Africa 		149<br />APAC	 	113<br />E. Europe	 	451<br />North America213<br />W. Europe	 	...
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InMobi iOSDevCamp 2011

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Transcript of "InMobi iOSDevCamp 2011"

  1. 1. 7/15/11<br />1<br />How to Make Money WithiOSAppsThrough Mobile AdvertisingGregory KennedyDirector, Global Marketing<br />
  2. 2. 7/15/11<br />2<br />We’re a Mobile Ad Network<br /><ul><li>313 M Consumers reached
  3. 3. Backed by Kleiner Perkins
  4. 4. 36 Billion Monthly impressions
  5. 5. Live in 125 countries</li></ul>London <br />San Francisco <br />Tokyo <br />Bangalore <br />Nairobi <br />Singapore <br />
  6. 6. 7/15/11<br />3<br />A Selection of Partners<br />
  7. 7. iOS Goes Mainstream<br />Saturation point reached (500K+ Apps in iTunes)<br />Large Players Entering Market (Sega)<br />Now Hard to Gain Traction<br />7/15/11<br />4<br />
  8. 8. iPad The New Opportunity<br />iPad and Tablets are creating new markets<br />Mobile eco-system is still emerging<br />Top apps are worth millions of dollars<br />7/15/11<br />5<br />Needham’s Charlie Wolf, raised his 2011 iPad sales forecast to 30 million.<br />Total iOS installed base 160 Million.<br />
  9. 9. There are only four ways to make money<br />Revenue Models: Overview<br />7/15/11<br />6<br />Paid Downloads<br />Sponsorship<br />Advertising<br />In App Purchase<br />Each has strengths and weaknesses<br />Some models are more appropriate than others<br />
  10. 10. Revenue Models: Paid Download<br />Strength: Works best with gaming and utilities<br />Weakness: Promotion is difficult<br />Examples<br />7/15/11<br />7<br />Angry Birds<br />Tiny Wings<br />Fruit Ninja<br />
  11. 11. Revenue Models: Sponsorship<br />Strength: Great for niche apps<br />Weakness: Not scalable<br />7/15/11<br />8<br />The Onion<br />Red Bull<br />Examples<br />
  12. 12. Revenue Models: In App Purchase<br />Strength: Requires loyal repeat usage<br />Weakness: Difficult to achieve app loyalty<br />Examples<br />7/15/11<br />9<br />Tap Zoo<br />Ebay<br />Farmville<br />Groupon<br />
  13. 13. Revenue Models: Advertising<br />Strength: Can drive more revenue than paid<br />Weakness: Requires large installed base<br />7/15/11<br />10<br />Photobucket<br />Moco Space<br />Examples<br />Words With<br />Friends<br />Shotgun<br />
  14. 14. App Monetization Matrix<br />7/15/11<br />11<br />Recommended models by category<br />
  15. 15. Ad Monetization in North America<br />iOSeCPMs are double what they are on Android<br />7/15/11<br />12<br />*Data from the InMobi Network<br />
  16. 16. Ad Monetization in Europe<br />iOSeCPMs are triple what they are on Android<br />7/15/11<br />13<br />*Data from the InMobi Network<br />
  17. 17. eCPM Index: Android vs. iOS<br />Africa  149<br />APAC   113<br />E. Europe   451<br />North America213<br />W. Europe   319<br />7/15/11<br />14<br />< eCPMs Almost 5X Better<br />
  18. 18. You Control These Inputs<br />Earn Money as a Publisher<br />Market<br />Rate<br />7/16/11<br />15<br />
  19. 19. InMobi’s Economic Toolkit<br />Download it from our blog: www.inmobi.com/inmobiblog<br />7/15/11<br />16<br />
  20. 20. Questions and Answers<br />7/15/11<br />17<br />Contact Me:<br />Gregory Kennedy<br />gregory.kennedy@inmobi.com<br />www.twitter.com/inmobi<br />www.facebook.com/inmobi<br />
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