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InMobi Developer Presentation 2011

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Transcript

  • 1. 4/19/11
    1
    World’s Largest IndependentMobile Ad NetworkTrends for 2011 and BeyondApril1, 2011
  • 2. 4/19/11
    2
    We’re a Mobile Ad Network
    • 212 M Consumers Reached
    • 3. 250 Employees
    • 4. Backed by Kleiner Perkins
    • 5. 31.5 Billion Impressions
    • 6. 6 Offices
    • 7. Live in 115 Countries
    London
    San Francisco
    Tokyo
    Bangalore
    Singapore
    Nairobi
  • 8. Trends for 2011 and Beyond
    4/19/11
    3
    Monetization Strategies for New Markets
    Think Globally
    Tablets Matter
    Mobile Commerce
    Creative Renaissance
  • 9. Think Globally
    160 Million iOS Devices Globally
    140 Million Android Devices Globally
    300M+ and Growing*
    4/19/11
    4
    Tips:
    Regionalize Your Product
    Abstract Out Text For Easy Translation
    Focus on Content That Has Global Appeal
    *Shipments to date according to Apple and Google 2011
  • 10. Tablets Matter
    iPad and Tablets are Creating New Markets
    Tablet Mobile Eco-System is Still Emerging
    Lean Forward Experience
    4/19/11
    5
    Tips:
    Create Tablet Optimized Versions
    Content For High Net Worth Individuals
    Remember It’s A Consumption Only Device
  • 11. Mobile Commerce
    Groupon is Only the Beginning
    Frictionless Payment Systems Are Emerging
    In App Purchase Goes Global
    4/19/11
    6
    Tips:
    Micro Payment Systems Now Widely Accepted
    Consumers Pay for Mobile Content
    Find Your Product’s ‘Infinite Treadmill’
  • 12. Creative Renaissance
    Large Installed Based of High End Devices
    Mobile Content an Entertainment Experience
    Parity in the Data War - Focus on Creative
    4/19/11
    7
    Tips:
    Consider Placements to Take Advantage Of This
    Advertisers Love Video – Accept It In Your App
    Avoid Non-Scalable Custom Ad Solutions
  • 13. InMobi Introduces
    3D Mobile Ads
  • 14.
  • 15. Thank You
    4/19/11
    10
    Contact Me:
    Gregory Kennedy
    gregory.kennedy@inmobi.com
    www.twitter.com/inmobi
    www.facebook.com/inmobi