Everything a developer needs to know about the mobile video ads
InMobi Network Research Middle East & North Africa: Q1, 2015
1. insights@inmobi.com @InMobiwww.inmobi.com / /
91%Ad impressions on
InMobi network
in MENA are on
mobile apps.
MIDDLE EAST AND NORTH AFRICA MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
Mobile
App
Top Countries by Region
87.7% 11.1%
Tablets and
Connected Devices
Smartphones
-2.9 +2.7
1.2%
Feature
Phones
0.2
Device Share of Impressions
Apple iPhone
Samsung GT-I9300
Apple iPad
Samsung GT-I9500
Samsung GT-S7582
18.5%
6.1%
3.9%
3.2%
2.8%
54% 23% 8% 4%
2% 2%2%
6%
Others
-3.8 +2.6 +0.7 -0.1 +0.3 -0.0 -0.6 +1.0
74.9% 22.7% 2.4%
OthersiOS
+2.6
+0.3
-2.9
Android
16.4%
IRAQ
28.6%
IRAN
FASTEST
GROWTH
#1
19.0%
SAUDI ARABIA
+ - Percentage point change since Q2 2014
9%
Ad impressions
on InMobi network
in MENA are on
mobile websites.
Mobile
Web
OS Share Of Impressions
Q1 2015
+ - Percentage point change since Q4 2014
Q1 2015 Since Q4 2014
Since Q4 2014
Q1 2015 Q4 2014
+ - Percentage point change since Q4 2014
Q1 2015