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Latest InMobi research finds smartphones impression growth outpacing advanced phones 3 to 1
Latest InMobi research finds smartphones impression growth outpacing advanced phones 3 to 1
Latest InMobi research finds smartphones impression growth outpacing advanced phones 3 to 1
Latest InMobi research finds smartphones impression growth outpacing advanced phones 3 to 1
Latest InMobi research finds smartphones impression growth outpacing advanced phones 3 to 1
Latest InMobi research finds smartphones impression growth outpacing advanced phones 3 to 1
Latest InMobi research finds smartphones impression growth outpacing advanced phones 3 to 1
Latest InMobi research finds smartphones impression growth outpacing advanced phones 3 to 1
Latest InMobi research finds smartphones impression growth outpacing advanced phones 3 to 1
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Latest InMobi research finds smartphones impression growth outpacing advanced phones 3 to 1

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Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone …

Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.

Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.

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  • 1. A GLOBAL VIEW OF MOBILE ADVERTISING:               OCTOBER 2010 REPORT - ASIA PACIFIC MARKET SECOND RELEASE:  INMOBI NETWORK DATA  Release Date: 6 January, 2011 The World’s Largest Independent Mobile Ad Network To download the full report, visit us at www.InMobi.com/research  www.inmobi.com research@inmobi.com
  • 2. NET WORK DATA Network Data: Specifications and Representation Specifications Data in this report are sourced from our global mobile advertising network which served 24.1 billion impressions in October 2010. With 102 countries receiving over 10 million impressions in October 2010, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows: • Global Available Impressions in July 2010: 20.3 Billion • Global Available Impressions in October 2010: 24.1 Billion • Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America • Countries Represented: 102 countries with over 10 million impressions in October 2010 • Base Measure: Available Impressions • Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices • Time Periods: October 2010 with change versus July 2010 Representation InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data. Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP and APP. SMS/Text and Search are NOT included in this synopsis. Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctation and variance in younger, smaller markets for the company. Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data. Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers. www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, October 2010
  • 3. ASIA Asia Regional Profile: October 2010 Asia mobile ad impressions grew by just under 1  billion impressions in 90 days (+8.7%). Smartphones primarily drove Asia impression growth on the InMobi  network, growing 47.2%.  With mobile phone proliferation across  Asia, Smartphones increasingly become the primary digital media  screen for a large portion of the worldʼs population. Smartphone gains (+719 million impressions) were  primarily driven by the Apple iPhone. The Apple iPhone increased +6.5 share points in just 90 days.  This  puts it as the clear number 1 handset in the region with over 1  billion impressions monthly.  As iPhone penetration increases, we  can expect Apple to be the dominant smartphone OS in the region  and continue taking impression share from the historically Nokia  and Symbian OS region. With 2.2 billion smartphone impressions, smart- phones in Asia represent nearly 10% of the global  mobile ad ecosystem. Android and iPhone OS are leading the push of smartphone  impressions in Asia, capturing +9.3 additional share points in the  region.  This highlights a significant opportunity for advertisers to  reach consumers with engaging advertising experiences in emerg- ing markets. Available Impression Volume & Composition Global  Type July October % Chg Development  Index Total    11,460,224,000    12,457,582,814 8.7% na Smartphone    1,523,003,912    2,241,896,823 47.2% 66 Advanced    9,937,220,088    10,215,685,991 2.8% 113 www.inmobi.com Source:  InMobi Global Mobile Ad Network Statistics, October 2010
  • 4. ASIA Asia OS Shares: October 2010 Global  Available Impressions OS Available Impressions % Share Pt Chg Development  Index Nokia OS        3,034,806,820 24.4% -11.4 128 Symbian OS         2,101,021,437 16.9% -8.5 105 iPhone OS        1,173,410,709 9.4% +7.7 83 Android            219,570,270 1.8% +1.6 36 Nokia OS Windows Mobile OS             51,159,686 0.4% No Change 76 24.4% Symbian OS RIM OS             35,094,061 0.3% No Change 10 Other        5,842,519,831 46.9% na na iPhone OS 46.9% Android 16.9% Windows Mobile OS RIM OS 9.4% Other .3% .4% 1.8% As smartphone penetration increases, Android and iPhone OS continue to quickly capture share (+9.3 share points combined) of mobile ad inventory from the traditional strongholds of Nokia and Symbian OS (41.2% combined share). Android grew over 200MM impressions in just the past 90 days. This represents a 20X increase in monthly impressions to a 1.8% share. iPhone OS grew just under 1 billion impressions and now captures 9.4% of available impressions in the region. www.inmobi.com Source:  InMobi Global Mobile Ad Network Statistics, October 2010
  • 5. ASIA Asia Manufacturer Share: October 2010 Global  Available Impressions Manufacturer Available Impressions % Share Pt Chg Development  Index Nokia         7,096,800,821 57.0% -4.0 118 Samsung         1,557,390,379 12.5% +1.9 80 1% SonyEricsson         1,391,375,083 11.2% -2.8 118 3% 6% Apple         1,173,410,709 9.4% +7.7 83 Nokia LG            310,155,155 2.5% +0.4 71 Samsung Nexian           168,722,652 1.4% -0.6 193 9% Other           759,728,015 6.1% -2.5 na SonyEricsson 11% Apple 57% LG 13% Nexian Other Nokia (57%) continues to capture the majority of ad impressions in Asia, although a variety of smartphone manufacturers combine to gain +10 share points (Samsung, Apple, LG). Apple becomes the fastest growing manufacturer in Asia, gaining +7.7 share pts in only 90 days. This brings Apple to 1.2 billion impressions in the market. Nokia’s -4.0 decline puts it at 7.1 billion impressions in Asia. This still represents over 25% of the global mobile ad ecosystem. In addition to Apple, Samsung also increased its share +1.9 pts of just under 350 million impressions. www.inmobi.com Source:  InMobi Global Mobile Ad Network Statistics, October 2010
  • 6. ASIA Asia Handset and Connected Device Detail: October 2010 Global  Manufacturer Available Impressions % Share Pt Chg Development  Index Apple iPhone          1,020,183,633 8.2% +6.5 73 Nokia 3110c            586,539,706 4.7% -0.1 153 Nokia 6300             361,196,294 2.9% -0.2 107 Nokia N70            308,369,606 2.5% -0.4 115 Nokia 7210            272,961,788 2.2% No Change 180 Nokia 5130            242,926,226 2.0% No Change 132 Nokia N2700 Classic            218,498,537 1.8% +0.3 154 Nokia 5233            205,843,931 1.7% +0.6 181 Nokia E63            205,442,166 1.6% -0.1 123 Nokia 2600c            189,057,701 1.5% -0.6 139 Nokia 2626            177,644,099 1.4% -0.3 150 Samsung GT-S3310            160,988,647 1.3% +0.2 189 Nokia N80            158,860,748 1.3% -0.1 118 Nokia N2690            158,779,653 1.3% n/a 175 Nokia 7610            148,182,921 1.2% -0.2 139 SonyEricsson W200i            142,223,098 1.1% -0.4 161 Nokia 6030            136,870,251 1.1% -0.1 163 Nokia 6020            135,419,475 1.1% n/a 119 Nokia 5300             132,517,733 1.1% -0.2 162 Nokia 6233             131,198,583 1.1% No Change 128 Apple iPhone (8.2%) becomes the #1 handset in the region.   The iPhone’s remarkable +6.5 share gain brings the device to just over 1.0 billion impressions in Asia. The second largest device, the Nokia 3110c, holds 4.7% share. Nokia devices dominate the top 10 handsets, representing 9 of top 10 devices. www.inmobi.com Source:  InMobi Global Mobile Ad Network Statistics, October 2010
  • 7. ASIA Asia Regional Summary:  October 2010  Available Impression Volume & Composition Top 3 OS Systems:  % Share Available Impressions Global  Global  Type July October % Chg Development  July October Pt. Chg Development  Index Index Total    11,460,224,000    12,457,582,814 8.7% na Nokia OS 35.8% 24.4% -11.4 128 Smartphone    1,523,003,912    2,241,896,823 47.2% 66 Symbian OS 25.4% 16.9% -8.5 105 Advanced    9,937,220,088    10,215,685,991 2.8% 113 iPhone OS 1.7% 9.4% +7.7 83 Top 5 Manufacturers:  % Share Available Impressions Top 10 Handsets: % Share Available Impressions Global  Global  July October Pt. Chg Development  July October Pt. Chg Development  Index Index Nokia 61.0% 57.0% -4.0 118 Apple iPhone 1.7% 8.2% +6.5 73 Samsung 10.6% 12.5% +1.9 80 Nokia 3110c 4.8% 4.7% -0.1 153 SonyEricsson 14.0% 11.2% -2.8 118 Nokia 6300 3.1% 2.9% -0.2 107 Apple 1.7% 9.4% +7.7 83 Nokia N70 2.9% 2.5% -0.4 115 LG 2.1% 2.5% +0.4 71 Nokia 7210 2.2% 2.2% No Change 180 Nokia 5130 2.0% 2.0% No Change 132 Nokia N2700 Classic 1.5% 1.8% +0.3 154 Nokia 5233 1.1% 1.7% +0.6 181 Nokia E63 1.7% 1.6% -0.1 123 Nokia 2600c 2.1% 1.5% -0.6 139 Asia mobile impression growth (+8.7%) is driven by 47% increase in smartphone inventory. Nokia still commands the majority of impressions in the region (57%) although Apple is growing very quickly (+7.7 share points). Apple iPhone becomes the #1 handset in the region with 8.2% share. Nokia and Symbian operating systems continue to lose share to iPhone OS and Android (+9.3 share points combined). www.inmobi.com Source:  InMobi Global Mobile Ad Network Statistics, October 2010
  • 8. NEXT STEPS These data are the second of a series of network reports that are released quarterly. Additional regions and markets will be released throughout the quarter. Release Schedule Network data will be released at least once per quarter with the potential to increase frequency. The next planned release is January 2011 data around February 28th, 2011. Open Source Research: Getting Involved Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider and update the research based on feedback and questions to improve the quality for all end users. To participate, contact us at Research@inMobi.com. To download the full reports, visit us at www.InMobi.com/research www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, October 2010
  • 9. MEASURES AND TERM DEFINITIONS InMobi Global Research: Measures and Term Definitions Measures: Available Impressions: The total number of ad requests made to the InMobi network. Note this is the base measure for all analysis in this report given its representation of mobile advertising activity. % Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis. Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. (For example, iPhone OS Share in Europe is 22.9% while globally its 8.2%. Indexing 22.9% to 8.2% gives us our EU Global Development Index of 279.) Regional Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region. % Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods. Definitions: Smartphone: Any phone with an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada. Advanced: Any phone with an OS or handset NOT included in the smart phone definition above. Note that feature phones are not capable of receiving mobile display ads and WAP (Wireless Application Protocol): Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application-layer network communications in a wireless-communication environment. App (Application): Any impressions served to a Mobile application resident on the consumer mobile device. OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression. Handsets and Connected Device: The make and model of the mobile device receiving the impression. Manufacturer: The manufacturer of the mobile device receiving the impression. Other: An aggregation of any remaining impressions not specifically detailed previously. InMobi Regional Definitions: InMobi defines all regions per Wikipedia with the following modifications: “Asia Pacific” excludes China and Japan and includes all remaining Asian countries plus the 15 Oceania countries as listed in Wikipedia. Contact Information: Readers are encouraged to contact us and/or follow us on www.Twitter.com/InMobi, Facebook by searching “InMobi” and looking for our logo, or follow our company blog at www.inMobi.com/blog. You can also hear from us directly by contacting us at Research@InMobi.com. www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, October 2010

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