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Native is Natural in Mobile
Jan 29, 2013
Advertising Research Foundation
INMOBI
GLOBAL REACH WITH LOCAL SERVICE

OFFICE WITH
CREATIVE SERVICES
REGULAR INMOBI
OFFICE

17 offices worldwide
There is an
“experience lag” for
interactions to new
mediums.

$
WHAT IS
NATIVE
ADVERTISING?
Non-obtrusive
Contextual
User experience first
IMMERSIVE CREATIVE

The
Native
Experience

AUDIENCE
INTELLIGENCE

PERSONALIZED
AT SCALE
IMMERSIVE CREATIVE

AUDIENCE
INTELLIGENCE

PERSONALIZED
AT SCALE

INTERACTIVE AND
CONTEXT SPECIFIC
ENGAGEMENT

Creative fo...
CUSTOM
PERSONAS

IMMERSIVE CREATIVE

AUDIENCE
INTELLIGENCE

PERSONALIZED
AT SCALE

SOCIAL
ECOSYSTEMS

BEHAVIORAL
SCIENCES
...
PERSONALIZED CREATIVE

AUDIENCE
INTELLIGENCE

ATOMIZED
ASSETS

PERSONALIZED
AT SCALE

MOBILE
COMMERCE

Scale native
experi...
FOCUS ON THE USER

>

CLICKS	

CONVERSIONS	

CTR	

CVR
3.06%

Let’s Aspire to
Greater
1.65%

1.73%

1.99%
1.58%

1.40%
1.12%
0.63%

Banner Ads Expandables Interstitials

Text Ad...
Publisher

Advertiser

PATH FORWARD:
RESET ECOSYSTEM PRIORITIES
TILED EXPERIENCES

Sponsored
!

Get the new Galaxy S4
Now at only USD 499!!
GRID EXPERIENCES
WHAT DOES THE FUTURE HOLD?
NATIVE
INTERSTITIALS
TAKE OVER
BANNER
STATIC

RICH MEDIA

TAKE OVERS

?
NATIVE

INTERSTITIALS
Let’s Connect
Pankaj Bengani
VP Global Strategic Partnerships
pankaj@inmobi.com
@2weetpankaj
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Native is Natural in Mobile

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Learn what native advertising is and why it provides a non-obtrusive experience for your mobile audience.

Pankaj Bengani – VP of Global Strategic Partnerships, InMobi

Published in: Marketing, Business, Technology
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Transcript of "Native is Natural in Mobile"

  1. 1. Native is Natural in Mobile Jan 29, 2013 Advertising Research Foundation
  2. 2. INMOBI GLOBAL REACH WITH LOCAL SERVICE OFFICE WITH CREATIVE SERVICES REGULAR INMOBI OFFICE 17 offices worldwide
  3. 3. There is an “experience lag” for interactions to new mediums. $
  4. 4. WHAT IS NATIVE ADVERTISING? Non-obtrusive Contextual User experience first
  5. 5. IMMERSIVE CREATIVE The Native Experience AUDIENCE INTELLIGENCE PERSONALIZED AT SCALE
  6. 6. IMMERSIVE CREATIVE AUDIENCE INTELLIGENCE PERSONALIZED AT SCALE INTERACTIVE AND CONTEXT SPECIFIC ENGAGEMENT Creative formats that fundamentally align with the user experience.
  7. 7. CUSTOM PERSONAS IMMERSIVE CREATIVE AUDIENCE INTELLIGENCE PERSONALIZED AT SCALE SOCIAL ECOSYSTEMS BEHAVIORAL SCIENCES Intelligent targeting built on the database of context and intent. AUDIENCE INTELLIGENCE CROSS DEVICE COLLABORATION USER LIFE MAPS
  8. 8. PERSONALIZED CREATIVE AUDIENCE INTELLIGENCE ATOMIZED ASSETS PERSONALIZED AT SCALE MOBILE COMMERCE Scale native experiences to more than custom sponsorships. GLOBAL SCALE SCALE AND SCOPE OF PERSONALIZATION APP DOWNLOADS AND CPA BRAND EXPERIENCES
  9. 9. FOCUS ON THE USER > CLICKS CONVERSIONS CTR CVR
  10. 10. 3.06% Let’s Aspire to Greater 1.65% 1.73% 1.99% 1.58% 1.40% 1.12% 0.63% Banner Ads Expandables Interstitials Text Ads Chart 4: Average conversion Rates Across Ad Formats by OS, Q2 2013 Average Conversion Rate in iOS Average Conversion Rates on Android
  11. 11. Publisher Advertiser PATH FORWARD: RESET ECOSYSTEM PRIORITIES
  12. 12. TILED EXPERIENCES Sponsored ! Get the new Galaxy S4 Now at only USD 499!!
  13. 13. GRID EXPERIENCES
  14. 14. WHAT DOES THE FUTURE HOLD? NATIVE INTERSTITIALS TAKE OVER BANNER STATIC RICH MEDIA TAKE OVERS ? NATIVE INTERSTITIALS
  15. 15. Let’s Connect Pankaj Bengani VP Global Strategic Partnerships pankaj@inmobi.com @2weetpankaj
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