Native is Natural in Mobile

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Learn what native advertising is and why it provides a non-obtrusive experience for your mobile audience. …

Learn what native advertising is and why it provides a non-obtrusive experience for your mobile audience.

Pankaj Bengani – VP of Global Strategic Partnerships, InMobi

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  • 1. Native is Natural in Mobile Jan 29, 2013 Advertising Research Foundation
  • 2. INMOBI GLOBAL REACH WITH LOCAL SERVICE OFFICE WITH CREATIVE SERVICES REGULAR INMOBI OFFICE 17 offices worldwide
  • 3. There is an “experience lag” for interactions to new mediums. $
  • 4. WHAT IS NATIVE ADVERTISING? Non-obtrusive Contextual User experience first
  • 5. IMMERSIVE CREATIVE The Native Experience AUDIENCE INTELLIGENCE PERSONALIZED AT SCALE
  • 6. IMMERSIVE CREATIVE AUDIENCE INTELLIGENCE PERSONALIZED AT SCALE INTERACTIVE AND CONTEXT SPECIFIC ENGAGEMENT Creative formats that fundamentally align with the user experience.
  • 7. CUSTOM PERSONAS IMMERSIVE CREATIVE AUDIENCE INTELLIGENCE PERSONALIZED AT SCALE SOCIAL ECOSYSTEMS BEHAVIORAL SCIENCES Intelligent targeting built on the database of context and intent. AUDIENCE INTELLIGENCE CROSS DEVICE COLLABORATION USER LIFE MAPS
  • 8. PERSONALIZED CREATIVE AUDIENCE INTELLIGENCE ATOMIZED ASSETS PERSONALIZED AT SCALE MOBILE COMMERCE Scale native experiences to more than custom sponsorships. GLOBAL SCALE SCALE AND SCOPE OF PERSONALIZATION APP DOWNLOADS AND CPA BRAND EXPERIENCES
  • 9. FOCUS ON THE USER > CLICKS CONVERSIONS CTR CVR
  • 10. 3.06% Let’s Aspire to Greater 1.65% 1.73% 1.99% 1.58% 1.40% 1.12% 0.63% Banner Ads Expandables Interstitials Text Ads Chart 4: Average conversion Rates Across Ad Formats by OS, Q2 2013 Average Conversion Rate in iOS Average Conversion Rates on Android
  • 11. Publisher Advertiser PATH FORWARD: RESET ECOSYSTEM PRIORITIES
  • 12. TILED EXPERIENCES Sponsored ! Get the new Galaxy S4 Now at only USD 499!!
  • 13. GRID EXPERIENCES
  • 14. WHAT DOES THE FUTURE HOLD? NATIVE INTERSTITIALS TAKE OVER BANNER STATIC RICH MEDIA TAKE OVERS ? NATIVE INTERSTITIALS
  • 15. Let’s Connect Pankaj Bengani VP Global Strategic Partnerships pankaj@inmobi.com @2weetpankaj