The document discusses mobile ad conversion tracking and summarizes InMobi's solutions. It begins by defining conversion tracking and describing common mobile tracking technologies. It then outlines issues with current fragmentation and solutions. InMobi Ad Tracker is presented as a solution that combines multiple tracking technologies, supports multiple event tracking, and works across mobile web and apps to provide real-time insights. Case studies demonstrate how InMobi helped clients optimize campaigns and lower costs per conversion or download.