Android Developer Mixer @ Google IO - Gregory Kennedy

5/8/11
1
How to Make Money With Android Apps

5/8/11
2
We’re a Mobile Ad Network
212 M Consumers reached
Backed by Kleiner Perkins
33 Billion Monthly impressions
Live in 125 countries
London
San Francisco
Tokyo
Bangalore
Nairobi
Singapore

Android is #1 in North America
Android is 34% of North American Impressions
iPhone on Verizon not Enough to Overtake Android
5/8/11
3
*Data from the InMobi Network

Android is #1 in Europe
Android is 29% of European Ad Impression
Android grew +14.3 Share Points in Only 90 Days
5/8/11
4
*Data from the InMobi Network

iOS Ecosystem At It’s Peak
Saturation point reached (400K+ Apps in iTunes)
Market dynamics change daily and hourly
Highly competitive
5/8/11
5

5/8/11
6
Advantages of Android
No Approval Necessary for App Updates
Device Variety is Appealing to Consumers
Deep Level Access (Dolphin Browser, Platforms, etc.)
Lower Price Points Will Mean Larger Installed Base
Frictionless Carrier Billing

You Control These Inputs
Earn Money as a Publisher
Market
Rate
5/9/11
7

Download the Full Model
Download it from our blog: www.inmobi.com/inmobiblog
5/9/11
8

Questions and Answers
5/9/11
9
Contact Me:
Gregory Kennedy
gregory.kennedy@inmobi.com
www.twitter.com/inmobi
www.facebook.com/inmobi

Android Developer Mixer @ Google IO - Gregory Kennedy

by InMobi on May 09, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 15

Statistics

Android Developer Mixer @ Google IO - Gregory Kennedy — Presentation Transcript