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Big Brother is watching you
 

Big Brother is watching you

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    Big Brother is watching you Big Brother is watching you Presentation Transcript

    • Big Brother is watching you aleboako môžete súčasné technológie využiť vo svoj prospech MSc Peter Csemez
    • Obsah1. Facebook2. Google AdWords3. Mobilná reklama4. Retargeting
    • 1. Facebook
    • Page post
    • Page post
    • Promoted wall post
    • 2. Google AdWords
    • Site links
    • Site links
    • Site linksCTR 6 – 10%
    • Prepojenie s Google +
    • Priame volanie 9%
    • 3. Mobilná reklama
    • Mobilné verzie webstránok CTR 0,25% +
    • Webstránka na mobilnom zariadení
    • Webstránka na mobilnom zariadení
    • Reklama v aplikáciách
    • Reklama v aplikáciáchCTR 0,4% +
    • 4. Retargeting
    • CTR 0,3% + 2 x vyššia konverzia www.nytimes.com
    • Ďakujem za pozornosť