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Vecherkom Launch - Marina Dedenko
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Vecherkom Launch - Marina Dedenko

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Vecherkom Launch - Marina Dedenko Vecherkom Launch - Marina Dedenko Presentation Transcript

  • Vecherkom Launch Vienna, Austria 2008
  • Ukraine – Central Europe 46mln Kiev- 3,5mln inhabitants •  Area: 603,700 sq km •  Population: of 46 mln •  5 cities with population over 5 mln people •  Literacy: 99.7% of total population •  Capital: Kiev •  27 Main Regions •  2 languages: official – Ukrainian, 71% speak Russian in Kiev •  GDP -10,3% •  Average monthly salary Ukraine - $310 •  Two free morning dailies in Kiev NO EVENING NEWSPAPER!!!
  • Segodnya Multimedia
  • Mission   o SERVE the PEOPLE t Vision   eadership in Daily Newspaper L Segment by 2012 in all Strategic Locations
  • Values   ruth-Ethics T   evelopment D   eadership-Professionalism L   lient C   eam T  ndependence and Pluralism I
  • Decided to launch First Evening Free Daily
  • STRATEGY: Open Blue OCEAN
  • Blue Ocean Strategy Four Actions Framework Eliminate Reduce A New Value Curve Raise Create
  • Format
  • Content Approach
  • How to reach young audience?
  • Newsroom
  • First Marketing Research Age of Respondents Promo Technologies, Kiev, 10 September 2008
  • Advertising •  Main clients: Banks, mobile operators, cars, computers
  • Advertising
  • Advertising
  • Conclusions Newsroom
  • For more detailed information please contact: dedenko@vecher.com.ua
  • INMA
36th
European
Conference
 Next:
 Lunch
 14:00
 Mark
Challinor