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Vecherkom Launch - Marina Dedenko
 

Vecherkom Launch - Marina Dedenko

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    Vecherkom Launch - Marina Dedenko Vecherkom Launch - Marina Dedenko Presentation Transcript

    • Vecherkom Launch Vienna, Austria 2008
    • Ukraine – Central Europe 46mln Kiev- 3,5mln inhabitants •  Area: 603,700 sq km •  Population: of 46 mln •  5 cities with population over 5 mln people •  Literacy: 99.7% of total population •  Capital: Kiev •  27 Main Regions •  2 languages: official – Ukrainian, 71% speak Russian in Kiev •  GDP -10,3% •  Average monthly salary Ukraine - $310 •  Two free morning dailies in Kiev NO EVENING NEWSPAPER!!!
    • Segodnya Multimedia
    • Mission   o SERVE the PEOPLE t Vision   eadership in Daily Newspaper L Segment by 2012 in all Strategic Locations
    • Values   ruth-Ethics T   evelopment D   eadership-Professionalism L   lient C   eam T  ndependence and Pluralism I
    • Decided to launch First Evening Free Daily
    • STRATEGY: Open Blue OCEAN
    • Blue Ocean Strategy Four Actions Framework Eliminate Reduce A New Value Curve Raise Create
    • Format
    • Content Approach
    • How to reach young audience?
    • Newsroom
    • First Marketing Research Age of Respondents Promo Technologies, Kiev, 10 September 2008
    • Advertising •  Main clients: Banks, mobile operators, cars, computers
    • Advertising
    • Advertising
    • Conclusions Newsroom
    • For more detailed information please contact: dedenko@vecher.com.ua
    • INMA
36th
European
Conference
 Next:
 Lunch
 14:00
 Mark
Challinor