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Vecherkom Launch - Marina Dedenko
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Vecherkom Launch - Marina Dedenko

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  • 1. Vecherkom Launch Vienna, Austria 2008
  • 2. Ukraine – Central Europe 46mln Kiev- 3,5mln inhabitants •  Area: 603,700 sq km •  Population: of 46 mln •  5 cities with population over 5 mln people •  Literacy: 99.7% of total population •  Capital: Kiev •  27 Main Regions •  2 languages: official – Ukrainian, 71% speak Russian in Kiev •  GDP -10,3% •  Average monthly salary Ukraine - $310 •  Two free morning dailies in Kiev NO EVENING NEWSPAPER!!!
  • 3. Segodnya Multimedia
  • 4. Mission   o SERVE the PEOPLE t Vision   eadership in Daily Newspaper L Segment by 2012 in all Strategic Locations
  • 5. Values   ruth-Ethics T   evelopment D   eadership-Professionalism L   lient C   eam T  ndependence and Pluralism I
  • 6. Decided to launch First Evening Free Daily
  • 7. STRATEGY: Open Blue OCEAN
  • 8. Blue Ocean Strategy Four Actions Framework Eliminate Reduce A New Value Curve Raise Create
  • 9. Format
  • 10. Content Approach
  • 11. How to reach young audience?
  • 12. Newsroom
  • 13. First Marketing Research Age of Respondents Promo Technologies, Kiev, 10 September 2008
  • 14. Advertising •  Main clients: Banks, mobile operators, cars, computers
  • 15. Advertising
  • 16. Advertising
  • 17. Conclusions Newsroom
  • 18. For more detailed information please contact: dedenko@vecher.com.ua
  • 19. INMA
36th
European
Conference
 Next:
 Lunch
 14:00
 Mark
Challinor


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