NEWS FROM MONDAY TO SUNDAY
MEANS NEWSPRINT NEWSPAPERS
SEVEN DAYS A WEEK?
JUAN GINER
INNOVATION
Founder
Norfolk, USA

INNOVATION

EXTRA! EXTRA! EXTRA!
THE 1945 NEW YORK
NEWSPAPER BLACKOUT
INNOVATION

17 LONG, LONG DAYS
WITH NO NEWSSTANDS SALES
AND NO HOME DELIVERY
INNOVATION

HOW NEW YORKERS
GOT THE NEWS
DURING 17 DAYS
WITH NO DELIVERY OF
NEWSPAPERS?
INNOVATION

GOING TO THE PAPERS,
AND QUEUING
AN AVERAGE OF
TWO HOURS
INNOVATION

THE NEW YORK TIMES
From 38,000 to 200,000
THE DAILY NEWS
From 37,000 to 900,000
INNOVATION

AND HOW LEGENDARY
MAYOR FIORELLO LAGUARDIA
READ THE SUNDAY
COMIC STRIPS TO THE
NEW YORK CHILDREN
INNOVATION

WHAT ABOUT TODAY?
HOW YOU WILL SURVIVE IN 2008
TO A NEWSPAPER BLACKOUT?
INNOVATION

ONLINE AND
BROADCASTING NEWS
RULE
INNOVATION

ALL THE NEWS COME TO US
BY ALL MEANS
INNOVATION

ALL THE NEWS COME TO US
BY ALL MEANS
ANYTIME
INNOVATION

ALL THE NEWS COME TO US
BY ALL MEANS
ANYTIME
ANYWHERE
INNOVATION

ARE WE GOING TO BE
OUT OF BUSINESS?
INNOVATION

MY ANSWER:
IF YOU ARE JUST IN THE OLD
PRINT NEWSPAPER BUSINESS
YES
INNOVATION

MY ANSWER:
IF YOU ARE JUST IN THE OLD
NEWSPAPER BUSINESS, YES.
IF YOU ARE IN THE NEW
INFORMATION BUSINESS, NO.
INNOVATION

OR WHY THE HELL INMA
DIRECTORS DECIDED THAT
WE ARE NOT ANYMORE THE
INTERNATIONAL
NEWSPAPER
MARKETING
ASSOCIATION
INNOVATION

AN NOW WE ARE THE
INTERNATIONAL
NEWSMEDIA
MARKETING
ASSOCIATION
INNOVATION

SO IF YOU WANT TO SURVIVE
(WE ARE)
YOU MUST
DIVERSIFY
CONVERGE
AND INTEGRATE
A PORTFOLIO OF AGNOSTIC
NEWSMEDIA PLATFORMS
INNOVATION

AND IF YOU ARE A
PRINT NEWSPAPER YOU WILL
SURVIVE THANKS TO
THE CREDIBILITY, REPORTING,
EDITING AND DESIGN SKILLS,
MARKETING KNOW HOW,
AND THE PROFITS MADE
BY YOUR PRINT PRODUCT
INNOVATION

LIKE O GLOBO IN BRAZIL
INNOVATION

INFORMATION
If it is written, we write it. If it is on line, we update it.
If it is on mobile, we send it. If it is on video, we show it.
If it is audio, we play it. If it were on microwaves, we would cook it.
If it were floating through the air we would blow it forward.
In the past the news didn’t happen until the newspaper appeared on the
street. Today the news moves as it happens, and is updated minutes later and
analyzed immediately …. by us, by your neighbor, by you.
Wherever you are, you can suggest, comment, seek more information,
correct, edit or update, or become a reporter.
The newspaper has to be on paper, on screen, in your hand,
to be where you want to be and must be involved with its community,
It must be committed to the welfare of the society, and have a vision of the
future. It must be a part of the city, the nation, the planet,
ON LINE. ON TIME. FULL TIME
FAR BEYOND JUST NEWSPRINT

INNOVATION

THIS IS TIME TO INVEST
IN THE FUTURE
THIS IS TIME FOR
CHANGE, INNOVATION
AND NEW VENTURES
INNOVATION

THIS IS NOT TIME
FOR NOSTALGIA
INNOVATION

THIS IS TIME FOR
CREATIVITY
IMAGINATION
WILD IDEAS
INNOVATION

THE NEW STRATEGY
READERS
+
AUDIENCES
+
COMMUNITIES
INNOVATION

THE ECONOMIST
AN ONLINE 24/7 NEWS AND
ANALYSIS OPERATION
+
A WEEKLY PRINT
NEWSMAGAZINE
INNOVATION

JANUARY 2006

NOVEMBER 2006

MARCH 2007

AUGUST 2007

NOVEMBER 2007

MARCH 2008

MAY 2008

SEPTEMBER 2008

THE INNOVATION MODEL
FROM MONDAY TO FRIDAY:
DON’T RECORD THE NEWS.
FIND THE NEWS
INNOVATION

THE NEW MODEL
FROM MONDAY TO FRIDAY:
DON’T RECORD THE NEWS,
FIND THE NEWS.
IN THE WEEKEND
EXPLAIN THE NEWS
AND TELL STORIES
INNOVATION

20% NEWS 80% STORIES

24 HOURS:
A COMPLETE
6-8 PAGE
SMART
SLICK
CLASSIC
MINI-PAPER

3 MACRO-SECTIONS FOR GREAT STORIES

WILD IDEAS WILD IDEAS WILD IDEAS
CORREIO
+100%
INNOVATION

WILD IDEAS WILD IDEAS WILD IDEAS
30/30
A PROTOTYPE FOR A
NEW KIND OF HIGH
QUALITY NEWSPAPER
WORK IN PROGRESS
INNOVATION

B E R M E R INNOVATION
PROTOTYPING THE FUTURE

WILD IDEAS WILD IDEAS WILD IDEAS
30/30
INNOVATION

B E R M E R INNOVATION
NEWS CAVIAR
INNOVATION

B E R M E R INNOVATION
JOURNALISM CAVIAR

B E R M E R INNOVATION
30/30
LESS OF MORE
MORE OF LESS

B E R M E R INNOVATION
30/30
AN ULTRA GRAPHIC
NEWSPAPER

B E R M E R INNOVATION
30/30
DEEP
SHORT
HANDY
SMART
SHARP
NEWSY
BOUND
PUNCHY
FRIENDLY
ANALYTIC
ESSENTIAL
COMPLETE
SELECTIVE
DIFFERENT
FULL COLOR
COMPELLING
PROVOCATIVE
EASY TO READ

B E R M E R INNOVATION
A POCKET SIZE NEWSZINE

B E R M E R INNOVATION
HANDY

B E R M E R INNOVATION
EASY

B E R M E R INNOVATION
NEWSY

B E R M E R INNOVATION
COMPELLING

B E R M E R INNOVATION
PPUNCHY

B E R M E R INNOVATION
QUICK

B E R M E R INNOVATION
SHARP

B E R M E R INNOVATION
ANALYTIC

B E R M E R INNOVATION
AN ADVERTISER’S DREAM

B E R M E R INNOVATION
THE FORMAT OF
THE FUTURE IS
3030

B E R M E R INNOVATION
YOUNGER

B E R M E R INNOVATION
DIFFERENT

IN SUMMARY
INNOVATION

THE ALTERNATIVE IS NOT A
BUSINESS THAT VALUES
PROFITS AND GOOD
JOURNALISM, BUT A BUSINESS
WHERE GOOD JOURNALISM IS
THE BUSINESS
INNOVATION

IF LIFE IS TOO SHORT
TO DRINK BAD BEER
INNOVATION

LIFE IS TOO SHORT
TO READ BORING
NEWSPAPERS
INNOVATION

THANK YOU VERY MUCH
MUCHAS GRACIAS
MERCI BEAUCOUP
elen DankVielen Dank
VIELEN DANK
INNOVATION

FREE DOWNLOAD
www.innovation-mediaconsulting.com
ID: report
PASSWORD: 2008
ielen DankVielen Dank

giner@innovation-mediaconsulting.com
+1-757 839 4928
WWW.INNOVATIONSINNEWSPAPERS.COM