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NEWS FROM MONDAY TO SUNDAY - Juan Antonio Giner
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NEWS FROM MONDAY TO SUNDAY - Juan Antonio Giner

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  • 1. NEWS FROM MONDAY TO SUNDAY MEANS NEWSPRINT NEWSPAPERS SEVEN DAYS A WEEK? JUAN GINER INNOVATION Founder Norfolk, USA
  • 2. INNOVATION
  • 3. EXTRA! EXTRA! EXTRA! THE 1945 NEW YORK NEWSPAPER BLACKOUT INNOVATION
  • 4. 17 LONG, LONG DAYS WITH NO NEWSSTANDS SALES AND NO HOME DELIVERY INNOVATION
  • 5. HOW NEW YORKERS GOT THE NEWS DURING 17 DAYS WITH NO DELIVERY OF NEWSPAPERS? INNOVATION
  • 6. GOING TO THE PAPERS, AND QUEUING AN AVERAGE OF TWO HOURS INNOVATION
  • 7. THE NEW YORK TIMES From 38,000 to 200,000 THE DAILY NEWS From 37,000 to 900,000 INNOVATION
  • 8. AND HOW LEGENDARY MAYOR FIORELLO LAGUARDIA READ THE SUNDAY COMIC STRIPS TO THE NEW YORK CHILDREN INNOVATION
  • 9. WHAT ABOUT TODAY? HOW YOU WILL SURVIVE IN 2008 TO A NEWSPAPER BLACKOUT? INNOVATION
  • 10. ONLINE AND BROADCASTING NEWS RULE INNOVATION
  • 11. ALL THE NEWS COME TO US BY ALL MEANS INNOVATION
  • 12. ALL THE NEWS COME TO US BY ALL MEANS ANYTIME INNOVATION
  • 13. ALL THE NEWS COME TO US BY ALL MEANS ANYTIME ANYWHERE INNOVATION
  • 14. ARE WE GOING TO BE OUT OF BUSINESS? INNOVATION
  • 15. MY ANSWER: IF YOU ARE JUST IN THE OLD PRINT NEWSPAPER BUSINESS YES INNOVATION
  • 16. MY ANSWER: IF YOU ARE JUST IN THE OLD NEWSPAPER BUSINESS, YES. IF YOU ARE IN THE NEW INFORMATION BUSINESS, NO. INNOVATION
  • 17. OR WHY THE HELL INMA DIRECTORS DECIDED THAT WE ARE NOT ANYMORE THE INTERNATIONAL NEWSPAPER MARKETING ASSOCIATION INNOVATION
  • 18. AN NOW WE ARE THE INTERNATIONAL NEWSMEDIA MARKETING ASSOCIATION INNOVATION
  • 19. SO IF YOU WANT TO SURVIVE (WE ARE) YOU MUST DIVERSIFY CONVERGE AND INTEGRATE A PORTFOLIO OF AGNOSTIC NEWSMEDIA PLATFORMS INNOVATION
  • 20. AND IF YOU ARE A PRINT NEWSPAPER YOU WILL SURVIVE THANKS TO THE CREDIBILITY, REPORTING, EDITING AND DESIGN SKILLS, MARKETING KNOW HOW, AND THE PROFITS MADE BY YOUR PRINT PRODUCT INNOVATION
  • 21. LIKE O GLOBO IN BRAZIL INNOVATION
  • 22. INFORMATION If it is written, we write it. If it is on line, we update it. If it is on mobile, we send it. If it is on video, we show it. If it is audio, we play it. If it were on microwaves, we would cook it. If it were floating through the air we would blow it forward. In the past the news didn’t happen until the newspaper appeared on the street. Today the news moves as it happens, and is updated minutes later and analyzed immediately …. by us, by your neighbor, by you. Wherever you are, you can suggest, comment, seek more information, correct, edit or update, or become a reporter. The newspaper has to be on paper, on screen, in your hand, to be where you want to be and must be involved with its community, It must be committed to the welfare of the society, and have a vision of the future. It must be a part of the city, the nation, the planet, ON LINE. ON TIME. FULL TIME FAR BEYOND JUST NEWSPRINT
  • 23. INNOVATION
  • 24. THIS IS TIME TO INVEST IN THE FUTURE THIS IS TIME FOR CHANGE, INNOVATION AND NEW VENTURES INNOVATION
  • 25. THIS IS NOT TIME FOR NOSTALGIA INNOVATION
  • 26. THIS IS TIME FOR CREATIVITY IMAGINATION WILD IDEAS INNOVATION
  • 27. THE NEW STRATEGY READERS + AUDIENCES + COMMUNITIES INNOVATION
  • 28. THE ECONOMIST AN ONLINE 24/7 NEWS AND ANALYSIS OPERATION + A WEEKLY PRINT NEWSMAGAZINE INNOVATION
  • 29. JANUARY 2006
  • 30. NOVEMBER 2006
  • 31. MARCH 2007
  • 32. AUGUST 2007
  • 33. NOVEMBER 2007
  • 34. MARCH 2008
  • 35. MAY 2008
  • 36. SEPTEMBER 2008
  • 37. THE INNOVATION MODEL FROM MONDAY TO FRIDAY: DON’T RECORD THE NEWS. FIND THE NEWS INNOVATION
  • 38. THE NEW MODEL FROM MONDAY TO FRIDAY: DON’T RECORD THE NEWS, FIND THE NEWS. IN THE WEEKEND EXPLAIN THE NEWS AND TELL STORIES INNOVATION
  • 39. 20% NEWS 80% STORIES
  • 40. 24 HOURS: A COMPLETE 6-8 PAGE SMART SLICK CLASSIC MINI-PAPER
  • 41. 3 MACRO-SECTIONS FOR GREAT STORIES
  • 42. WILD IDEAS WILD IDEAS WILD IDEAS CORREIO +100% INNOVATION
  • 43. WILD IDEAS WILD IDEAS WILD IDEAS 30/30 A PROTOTYPE FOR A NEW KIND OF HIGH QUALITY NEWSPAPER WORK IN PROGRESS INNOVATION
  • 44. B E R M E R INNOVATION PROTOTYPING THE FUTURE
  • 45. WILD IDEAS WILD IDEAS WILD IDEAS 30/30 INNOVATION
  • 46. B E R M E R INNOVATION NEWS CAVIAR INNOVATION
  • 47. B E R M E R INNOVATION JOURNALISM CAVIAR
  • 48. B E R M E R INNOVATION 30/30 LESS OF MORE MORE OF LESS
  • 49. B E R M E R INNOVATION 30/30 AN ULTRA GRAPHIC NEWSPAPER
  • 50. B E R M E R INNOVATION 30/30 DEEP SHORT HANDY SMART SHARP NEWSY BOUND PUNCHY FRIENDLY ANALYTIC ESSENTIAL COMPLETE SELECTIVE DIFFERENT FULL COLOR COMPELLING PROVOCATIVE EASY TO READ
  • 51. B E R M E R INNOVATION A POCKET SIZE NEWSZINE
  • 52. B E R M E R INNOVATION HANDY
  • 53. B E R M E R INNOVATION EASY
  • 54. B E R M E R INNOVATION NEWSY
  • 55. B E R M E R INNOVATION COMPELLING
  • 56. B E R M E R INNOVATION PPUNCHY
  • 57. B E R M E R INNOVATION QUICK
  • 58. B E R M E R INNOVATION SHARP
  • 59. B E R M E R INNOVATION ANALYTIC
  • 60. B E R M E R INNOVATION AN ADVERTISER’S DREAM
  • 61. B E R M E R INNOVATION THE FORMAT OF THE FUTURE IS 3030
  • 62. B E R M E R INNOVATION YOUNGER
  • 63. B E R M E R INNOVATION DIFFERENT
  • 64. IN SUMMARY INNOVATION
  • 65. THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BUSINESS INNOVATION
  • 66. IF LIFE IS TOO SHORT TO DRINK BAD BEER INNOVATION
  • 67. LIFE IS TOO SHORT TO READ BORING NEWSPAPERS INNOVATION
  • 68. THANK YOU VERY MUCH MUCHAS GRACIAS MERCI BEAUCOUP elen DankVielen Dank VIELEN DANK INNOVATION
  • 69. FREE DOWNLOAD www.innovation-mediaconsulting.com ID: report PASSWORD: 2008 ielen DankVielen Dank
  • 70. giner@innovation-mediaconsulting.com +1-757 839 4928 WWW.INNOVATIONSINNEWSPAPERS.COM