NEWS FROM MONDAY TO SUNDAY - Juan Antonio Giner

NEWS FROM MONDAY TO SUNDAY MEANS NEWSPRINT NEWSPAPERS SEVEN DAYS A WEEK? JUAN GINER INNOVATION Founder Norfolk, USA

INNOVATION

EXTRA! EXTRA! EXTRA! THE 1945 NEW YORK NEWSPAPER BLACKOUT INNOVATION

17 LONG, LONG DAYS WITH NO NEWSSTANDS SALES AND NO HOME DELIVERY INNOVATION

HOW NEW YORKERS GOT THE NEWS DURING 17 DAYS WITH NO DELIVERY OF NEWSPAPERS? INNOVATION

GOING TO THE PAPERS, AND QUEUING AN AVERAGE OF TWO HOURS INNOVATION

THE NEW YORK TIMES From 38,000 to 200,000 THE DAILY NEWS From 37,000 to 900,000 INNOVATION

AND HOW LEGENDARY MAYOR FIORELLO LAGUARDIA READ THE SUNDAY COMIC STRIPS TO THE NEW YORK CHILDREN INNOVATION

WHAT ABOUT TODAY? HOW YOU WILL SURVIVE IN 2008 TO A NEWSPAPER BLACKOUT? INNOVATION

ONLINE AND BROADCASTING NEWS RULE INNOVATION

ALL THE NEWS COME TO US BY ALL MEANS INNOVATION

ALL THE NEWS COME TO US BY ALL MEANS ANYTIME INNOVATION

ALL THE NEWS COME TO US BY ALL MEANS ANYTIME ANYWHERE INNOVATION

ARE WE GOING TO BE OUT OF BUSINESS? INNOVATION

MY ANSWER: IF YOU ARE JUST IN THE OLD PRINT NEWSPAPER BUSINESS YES INNOVATION

MY ANSWER: IF YOU ARE JUST IN THE OLD NEWSPAPER BUSINESS, YES. IF YOU ARE IN THE NEW INFORMATION BUSINESS, NO. INNOVATION

OR WHY THE HELL INMA DIRECTORS DECIDED THAT WE ARE NOT ANYMORE THE INTERNATIONAL NEWSPAPER MARKETING ASSOCIATION INNOVATION

AN NOW WE ARE THE INTERNATIONAL NEWSMEDIA MARKETING ASSOCIATION INNOVATION

SO IF YOU WANT TO SURVIVE (WE ARE) YOU MUST DIVERSIFY CONVERGE AND INTEGRATE A PORTFOLIO OF AGNOSTIC NEWSMEDIA PLATFORMS INNOVATION

AND IF YOU ARE A PRINT NEWSPAPER YOU WILL SURVIVE THANKS TO THE CREDIBILITY, REPORTING, EDITING AND DESIGN SKILLS, MARKETING KNOW HOW, AND THE PROFITS MADE BY YOUR PRINT PRODUCT INNOVATION

LIKE O GLOBO IN BRAZIL INNOVATION

INFORMATION If it is written, we write it. If it is on line, we update it. If it is on mobile, we send it. If it is on video, we show it. If it is audio, we play it. If it were on microwaves, we would cook it. If it were ﬂoating through the air we would blow it forward. In the past the news didn’t happen until the newspaper appeared on the street. Today the news moves as it happens, and is updated minutes later and analyzed immediately …. by us, by your neighbor, by you. Wherever you are, you can suggest, comment, seek more information, correct, edit or update, or become a reporter. The newspaper has to be on paper, on screen, in your hand, to be where you want to be and must be involved with its community, It must be committed to the welfare of the society, and have a vision of the future. It must be a part of the city, the nation, the planet, ON LINE. ON TIME. FULL TIME FAR BEYOND JUST NEWSPRINT

INNOVATION

THIS IS TIME TO INVEST IN THE FUTURE THIS IS TIME FOR CHANGE, INNOVATION AND NEW VENTURES INNOVATION

THIS IS NOT TIME FOR NOSTALGIA INNOVATION

THIS IS TIME FOR CREATIVITY IMAGINATION WILD IDEAS INNOVATION

THE NEW STRATEGY READERS + AUDIENCES + COMMUNITIES INNOVATION

THE ECONOMIST AN ONLINE 24/7 NEWS AND ANALYSIS OPERATION + A WEEKLY PRINT NEWSMAGAZINE INNOVATION

JANUARY 2006

NOVEMBER 2006

MARCH 2007

AUGUST 2007

NOVEMBER 2007

MARCH 2008

MAY 2008

SEPTEMBER 2008

THE INNOVATION MODEL FROM MONDAY TO FRIDAY: DON’T RECORD THE NEWS. FIND THE NEWS INNOVATION

THE NEW MODEL FROM MONDAY TO FRIDAY: DON’T RECORD THE NEWS, FIND THE NEWS. IN THE WEEKEND EXPLAIN THE NEWS AND TELL STORIES INNOVATION

20% NEWS 80% STORIES

24 HOURS: A COMPLETE 6-8 PAGE SMART SLICK CLASSIC MINI-PAPER

3 MACRO-SECTIONS FOR GREAT STORIES

WILD IDEAS WILD IDEAS WILD IDEAS CORREIO +100% INNOVATION

WILD IDEAS WILD IDEAS WILD IDEAS 30/30 A PROTOTYPE FOR A NEW KIND OF HIGH QUALITY NEWSPAPER WORK IN PROGRESS INNOVATION

B E R M E R INNOVATION PROTOTYPING THE FUTURE

WILD IDEAS WILD IDEAS WILD IDEAS 30/30 INNOVATION

B E R M E R INNOVATION NEWS CAVIAR INNOVATION

B E R M E R INNOVATION JOURNALISM CAVIAR

B E R M E R INNOVATION 30/30 LESS OF MORE MORE OF LESS

B E R M E R INNOVATION 30/30 AN ULTRA GRAPHIC NEWSPAPER

B E R M E R INNOVATION 30/30 DEEP SHORT HANDY SMART SHARP NEWSY BOUND PUNCHY FRIENDLY ANALYTIC ESSENTIAL COMPLETE SELECTIVE DIFFERENT FULL COLOR COMPELLING PROVOCATIVE EASY TO READ

B E R M E R INNOVATION A POCKET SIZE NEWSZINE

B E R M E R INNOVATION HANDY

B E R M E R INNOVATION EASY

B E R M E R INNOVATION NEWSY

B E R M E R INNOVATION COMPELLING

B E R M E R INNOVATION PPUNCHY

B E R M E R INNOVATION QUICK

B E R M E R INNOVATION SHARP

B E R M E R INNOVATION ANALYTIC

B E R M E R INNOVATION AN ADVERTISER’S DREAM

B E R M E R INNOVATION THE FORMAT OF THE FUTURE IS 3030

B E R M E R INNOVATION YOUNGER

B E R M E R INNOVATION DIFFERENT

IN SUMMARY INNOVATION

THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BUSINESS INNOVATION

IF LIFE IS TOO SHORT TO DRINK BAD BEER INNOVATION

LIFE IS TOO SHORT TO READ BORING NEWSPAPERS INNOVATION

THANK YOU VERY MUCH MUCHAS GRACIAS MERCI BEAUCOUP elen DankVielen Dank VIELEN DANK INNOVATION

FREE DOWNLOAD www.innovation-mediaconsulting.com ID: report PASSWORD: 2008 ielen DankVielen Dank

giner@innovation-mediaconsulting.com +1-757 839 4928 WWW.INNOVATIONSINNEWSPAPERS.COM

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NEWS FROM MONDAY TO SUNDAY - Juan Antonio Giner

by inma outlook 2009 on Oct 05, 2008

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