NEWS FROM MONDAY TO SUNDAY - Juan Antonio Giner

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NEWS FROM MONDAY TO SUNDAY - Juan Antonio Giner

  1. 1. NEWS FROM MONDAY TO SUNDAY MEANS NEWSPRINT NEWSPAPERS SEVEN DAYS A WEEK? JUAN GINER INNOVATION Founder Norfolk, USA
  2. 2. INNOVATION
  3. 3. EXTRA! EXTRA! EXTRA! THE 1945 NEW YORK NEWSPAPER BLACKOUT INNOVATION
  4. 4. 17 LONG, LONG DAYS WITH NO NEWSSTANDS SALES AND NO HOME DELIVERY INNOVATION
  5. 5. HOW NEW YORKERS GOT THE NEWS DURING 17 DAYS WITH NO DELIVERY OF NEWSPAPERS? INNOVATION
  6. 6. GOING TO THE PAPERS, AND QUEUING AN AVERAGE OF TWO HOURS INNOVATION
  7. 7. THE NEW YORK TIMES From 38,000 to 200,000 THE DAILY NEWS From 37,000 to 900,000 INNOVATION
  8. 8. AND HOW LEGENDARY MAYOR FIORELLO LAGUARDIA READ THE SUNDAY COMIC STRIPS TO THE NEW YORK CHILDREN INNOVATION
  9. 9. WHAT ABOUT TODAY? HOW YOU WILL SURVIVE IN 2008 TO A NEWSPAPER BLACKOUT? INNOVATION
  10. 10. ONLINE AND BROADCASTING NEWS RULE INNOVATION
  11. 11. ALL THE NEWS COME TO US BY ALL MEANS INNOVATION
  12. 12. ALL THE NEWS COME TO US BY ALL MEANS ANYTIME INNOVATION
  13. 13. ALL THE NEWS COME TO US BY ALL MEANS ANYTIME ANYWHERE INNOVATION
  14. 14. ARE WE GOING TO BE OUT OF BUSINESS? INNOVATION
  15. 15. MY ANSWER: IF YOU ARE JUST IN THE OLD PRINT NEWSPAPER BUSINESS YES INNOVATION
  16. 16. MY ANSWER: IF YOU ARE JUST IN THE OLD NEWSPAPER BUSINESS, YES. IF YOU ARE IN THE NEW INFORMATION BUSINESS, NO. INNOVATION
  17. 17. OR WHY THE HELL INMA DIRECTORS DECIDED THAT WE ARE NOT ANYMORE THE INTERNATIONAL NEWSPAPER MARKETING ASSOCIATION INNOVATION
  18. 18. AN NOW WE ARE THE INTERNATIONAL NEWSMEDIA MARKETING ASSOCIATION INNOVATION
  19. 19. SO IF YOU WANT TO SURVIVE (WE ARE) YOU MUST DIVERSIFY CONVERGE AND INTEGRATE A PORTFOLIO OF AGNOSTIC NEWSMEDIA PLATFORMS INNOVATION
  20. 20. AND IF YOU ARE A PRINT NEWSPAPER YOU WILL SURVIVE THANKS TO THE CREDIBILITY, REPORTING, EDITING AND DESIGN SKILLS, MARKETING KNOW HOW, AND THE PROFITS MADE BY YOUR PRINT PRODUCT INNOVATION
  21. 21. LIKE O GLOBO IN BRAZIL INNOVATION
  22. 22. INFORMATION If it is written, we write it. If it is on line, we update it. If it is on mobile, we send it. If it is on video, we show it. If it is audio, we play it. If it were on microwaves, we would cook it. If it were floating through the air we would blow it forward. In the past the news didn’t happen until the newspaper appeared on the street. Today the news moves as it happens, and is updated minutes later and analyzed immediately …. by us, by your neighbor, by you. Wherever you are, you can suggest, comment, seek more information, correct, edit or update, or become a reporter. The newspaper has to be on paper, on screen, in your hand, to be where you want to be and must be involved with its community, It must be committed to the welfare of the society, and have a vision of the future. It must be a part of the city, the nation, the planet, ON LINE. ON TIME. FULL TIME FAR BEYOND JUST NEWSPRINT
  23. 23. INNOVATION
  24. 24. THIS IS TIME TO INVEST IN THE FUTURE THIS IS TIME FOR CHANGE, INNOVATION AND NEW VENTURES INNOVATION
  25. 25. THIS IS NOT TIME FOR NOSTALGIA INNOVATION
  26. 26. THIS IS TIME FOR CREATIVITY IMAGINATION WILD IDEAS INNOVATION
  27. 27. THE NEW STRATEGY READERS + AUDIENCES + COMMUNITIES INNOVATION
  28. 28. THE ECONOMIST AN ONLINE 24/7 NEWS AND ANALYSIS OPERATION + A WEEKLY PRINT NEWSMAGAZINE INNOVATION
  29. 29. JANUARY 2006
  30. 30. NOVEMBER 2006
  31. 31. MARCH 2007
  32. 32. AUGUST 2007
  33. 33. NOVEMBER 2007
  34. 34. MARCH 2008
  35. 35. MAY 2008
  36. 36. SEPTEMBER 2008
  37. 37. THE INNOVATION MODEL FROM MONDAY TO FRIDAY: DON’T RECORD THE NEWS. FIND THE NEWS INNOVATION
  38. 38. THE NEW MODEL FROM MONDAY TO FRIDAY: DON’T RECORD THE NEWS, FIND THE NEWS. IN THE WEEKEND EXPLAIN THE NEWS AND TELL STORIES INNOVATION
  39. 39. 20% NEWS 80% STORIES
  40. 40. 24 HOURS: A COMPLETE 6-8 PAGE SMART SLICK CLASSIC MINI-PAPER
  41. 41. 3 MACRO-SECTIONS FOR GREAT STORIES
  42. 42. WILD IDEAS WILD IDEAS WILD IDEAS CORREIO +100% INNOVATION
  43. 43. WILD IDEAS WILD IDEAS WILD IDEAS 30/30 A PROTOTYPE FOR A NEW KIND OF HIGH QUALITY NEWSPAPER WORK IN PROGRESS INNOVATION
  44. 44. B E R M E R INNOVATION PROTOTYPING THE FUTURE
  45. 45. WILD IDEAS WILD IDEAS WILD IDEAS 30/30 INNOVATION
  46. 46. B E R M E R INNOVATION NEWS CAVIAR INNOVATION
  47. 47. B E R M E R INNOVATION JOURNALISM CAVIAR
  48. 48. B E R M E R INNOVATION 30/30 LESS OF MORE MORE OF LESS
  49. 49. B E R M E R INNOVATION 30/30 AN ULTRA GRAPHIC NEWSPAPER
  50. 50. B E R M E R INNOVATION 30/30 DEEP SHORT HANDY SMART SHARP NEWSY BOUND PUNCHY FRIENDLY ANALYTIC ESSENTIAL COMPLETE SELECTIVE DIFFERENT FULL COLOR COMPELLING PROVOCATIVE EASY TO READ
  51. 51. B E R M E R INNOVATION A POCKET SIZE NEWSZINE
  52. 52. B E R M E R INNOVATION HANDY
  53. 53. B E R M E R INNOVATION EASY
  54. 54. B E R M E R INNOVATION NEWSY
  55. 55. B E R M E R INNOVATION COMPELLING
  56. 56. B E R M E R INNOVATION PPUNCHY
  57. 57. B E R M E R INNOVATION QUICK
  58. 58. B E R M E R INNOVATION SHARP
  59. 59. B E R M E R INNOVATION ANALYTIC
  60. 60. B E R M E R INNOVATION AN ADVERTISER’S DREAM
  61. 61. B E R M E R INNOVATION THE FORMAT OF THE FUTURE IS 3030
  62. 62. B E R M E R INNOVATION YOUNGER
  63. 63. B E R M E R INNOVATION DIFFERENT
  64. 64. IN SUMMARY INNOVATION
  65. 65. THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BUSINESS INNOVATION
  66. 66. IF LIFE IS TOO SHORT TO DRINK BAD BEER INNOVATION
  67. 67. LIFE IS TOO SHORT TO READ BORING NEWSPAPERS INNOVATION
  68. 68. THANK YOU VERY MUCH MUCHAS GRACIAS MERCI BEAUCOUP elen DankVielen Dank VIELEN DANK INNOVATION
  69. 69. FREE DOWNLOAD www.innovation-mediaconsulting.com ID: report PASSWORD: 2008 ielen DankVielen Dank
  70. 70. giner@innovation-mediaconsulting.com +1-757 839 4928 WWW.INNOVATIONSINNEWSPAPERS.COM

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