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Mobile Internet  - Jop Pollmann
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Mobile Internet - Jop Pollmann

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    Mobile Internet  - Jop Pollmann Mobile Internet - Jop Pollmann Presentation Transcript

    • Mobile Internet Vienna, October 2008 j.pollmann@momac.net www.momac.net
    • The mobile internet market   The mobile internet market shows strong growth: - the operator’s walled gardens are coming down - relevant services and applications enter the market - in addition to smart phones, mobile internet devices are entering the market (iPhone, Google Android, N96) 3G networks are being rolled out - 3G phone adoption is gaining momentum - marketing is seeding user interest for mobile internet - flat-rate data plans are becoming mainstream   Mobile internet usage will triple by the end of 2013 (Forrester 2008)
    • Mobile internet growth Source:
Jupiter

    • Mobile internet growth Source:
Jupiter

    • Mobile advertising on the rise Source:
Jupiter

    • MoMac in short   Founded in 2001   Based in The Netherlands, UK, France   Further activities in - Germany - Switzerland - Belgium - Ireland - South-Africa   App. 40 employees   575 websites operational   50 million pageviews p.m.   250,000 transactions p.m.
    • MoMac: bringing the internet to mobile   Momac’s full-range end-to-end mobile publishing suite ‘GoMedia’ enables media companies to create rich-media mobile sites   GoMedia automatically optimises content and functionality to all handset models currently in the market; regular phones, smartphones and PDA's. The platform offers seamless billing integration, on- and off-portal   GoMedia gives (editorial) professionals complete control over their mobile Internet activities; GoMedia is a fully web-based solution
    • Some of MoMac customers:
    • GoMedia
    • News brands on mobile…
    • Sports
    • My topic for today… is it a different medium?
    • Web and mobile have different dynamics…
    • For example…
    • And more change upcoming…
    • Mobile and web converge differently with other media   http://news.cnet.com/8301-13953_3-9961900-80.html
    • One more thing… manage the crucial growth moments Groei
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