72 women killed by their men –
  a VG story on all platforms




     INMA, October 2008
That was then, this is now…
72 women killed by their men –
  a VG story on all platforms




     INMA, October 2008
The idea

• Family
dead



 

• Two
more
women
killed


 

• Find
all

 

• Family
tragedy


 

The puzzle

• 12
weeks
research

 

• 124
homicides


 

• Rela9ons


 

• Rela9ves

 

• 400
names

 

• 100
convic9ons
i...
Findings

• Doctor,
engineer,
officer,
refugee,
alcoholic,
poli9cian

 

• 57
per
cent
wanted
divorce

 

• 65
per
cent
ethn...
Primary goals
«VG wanted to set a national agenda, using all our
platforms from November 12th»

«We wanted to catch and ke...
Plan

• AgendaseKng
by
paper

 

• Follow‐ups
on
web
and
tv

 

• Animated
graphics



 

• A
web‐special


 

• Interac9v...
The cooperation

• Research
by
paper

 

• Mul9medial
thinking

 

• Web
involved
last
three
weeks


 

One list
One case. Paper, web and tv
•  http://atvs.vg.no/player/index.php?
   id=12594
ETHICS


• 63
children

 

• Contacted
all
families

 

• Daily
mee9ngs
focused
on
ethics

 

Bertina-video
What we made

• 28
pages
in
VG
paper

 

• 12
frontstories
on
the
web

 

• 33
newsreleases
on
the
web

 

• 15
exclusive
...
Dad killed mum
This picture: The importantthe 12th.programme in Norway.
 This is the most Prime Minister (to the right) and the host.
   ...
Did we succeed?
• Na9onal
agenda
from
day
one

  

• Debates
in
na9onal
radio,
tv
and
other
newspapers

  

• Remained
a
V...
No more ”family tragedy”


”It
makes
my
daughters
death
to
a
kind
of
Romeo
and

Juliet
story.
That
is
a
very
wrong
descrip...
Cross-Media Research and the Editorial Perspective - Helje Solberg
Cross-Media Research and the Editorial Perspective - Helje Solberg
Cross-Media Research and the Editorial Perspective - Helje Solberg
Cross-Media Research and the Editorial Perspective - Helje Solberg
Cross-Media Research and the Editorial Perspective - Helje Solberg
Cross-Media Research and the Editorial Perspective - Helje Solberg
Cross-Media Research and the Editorial Perspective - Helje Solberg
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Cross-Media Research and the Editorial Perspective - Helje Solberg

  1. 1. 72 women killed by their men – a VG story on all platforms INMA, October 2008
  2. 2. That was then, this is now…
  3. 3. 72 women killed by their men – a VG story on all platforms INMA, October 2008
  4. 4. The idea • Family
dead


 
 • Two
more
women
killed

 
 • Find
all
 
 • Family
tragedy

 

  5. 5. The puzzle • 12
weeks
research
 
 • 124
homicides

 
 • Rela9ons

 
 • Rela9ves
 
 • 400
names
 
 • 100
convic9ons
in
48
cases

 
 Excel-dokument
  6. 6. Findings • Doctor,
engineer,
officer,
refugee,
alcoholic,
poli9cian
 
 • 57
per
cent
wanted
divorce
 
 • 65
per
cent
ethnic
Norwegians
 
 • Suicide
 
 • Strangled
or
stabbed
to
death

 
 • Only
two
found
insane
 

  7. 7. Primary goals «VG wanted to set a national agenda, using all our platforms from November 12th» «We wanted to catch and keep the readers from day one.» «News, causes and consequences should be covered throughout week 46 with the best cases and angles.» «We used all our skills and power to refine the findings and give the story a national impact.» Tekst hentet fra innkallingen til felles planleggingsmøte VG Avis / VG Nett
  8. 8. Plan • AgendaseKng
by
paper
 
 • Follow‐ups
on
web
and
tv
 
 • Animated
graphics


 
 • A
web‐special

 
 • Interac9vity

 
 • Debate
 
 • Live
pictures
 

  9. 9. The cooperation • Research
by
paper
 
 • Mul9medial
thinking
 
 • Web
involved
last
three
weeks

 

  10. 10. One list
  11. 11. One case. Paper, web and tv
  12. 12. •  http://atvs.vg.no/player/index.php? id=12594
  13. 13. ETHICS • 63
children
 
 • Contacted
all
families
 
 • Daily
mee9ngs
focused
on
ethics
 

  14. 14. Bertina-video
  15. 15. What we made • 28
pages
in
VG
paper
 
 • 12
frontstories
on
the
web
 
 • 33
newsreleases
on
the
web
 
 • 15
exclusive
webstories,
not
in
paper
 
 • 6
TV‐programs
 
 • 3
readers
ques9ons
 
 • Debates,
blogs
and
comments
 
 • 350
readers
in
protocol
 

  16. 16. Dad killed mum
  17. 17. This picture: The importantthe 12th.programme in Norway. This is the most Prime Minister (to the right) and the host. November debate 2007...
  18. 18. Did we succeed? • Na9onal
agenda
from
day
one
 
 • Debates
in
na9onal
radio,
tv
and
other
newspapers
 
 • Remained
a
VG
story

 
 • Well‐planned
on
all
plaWorms
 
 • Difficult
for
compe9tors
 
 • Governmental
research
star9ng
soon

 
 • Extensicve
focus
on
problem
 

  19. 19. No more ”family tragedy” ”It
makes
my
daughters
death
to
a
kind
of
Romeo
and
 Juliet
story.
That
is
a
very
wrong
descrip9on
of
a
brutal
 homicide
and
should
never
be
used
again.”
 Lise
Seljegard,
Elines
mother


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