72 women killed by their men –
a VG story on all platforms
INMA, October 2008

That was then, this is now…

72 women killed by their men –
a VG story on all platforms
INMA, October 2008

The idea
• Family dead
• Two more women killed
• Find all
• Family tragedy

The puzzle
• 12 weeks research
• 124 homicides
• Rela9ons
• Rela9ves
• 400 names
• 100 convic9ons in 48 cases
Excel-dokument

Findings
• Doctor, engineer, officer, refugee, alcoholic, poli9cian
• 57 per cent wanted divorce
• 65 per cent ethnic Norwegians
• Suicide
• Strangled or stabbed to death
• Only two found insane

Primary goals
«VG wanted to set a national agenda, using all our
platforms from November 12th»
«We wanted to catch and keep the readers from day
one.»
«News, causes and consequences should be covered
throughout week 46 with the best cases and angles.»
«We used all our skills and power to refine the findings
and give the story a national impact.»
Tekst hentet fra innkallingen til felles planleggingsmøte VG Avis / VG Nett

Plan
• AgendaseKng by paper
• Follow‐ups on web and tv
• Animated graphics
• A web‐special
• Interac9vity
• Debate
• Live pictures

The cooperation
• Research by paper
• Mul9medial thinking
• Web involved last three weeks

One list

One case. Paper, web and tv

• http://atvs.vg.no/player/index.php?
id=12594

ETHICS
• 63 children
• Contacted all families
• Daily mee9ngs focused on ethics

Bertina-video

What we made
• 28 pages in VG paper
• 12 frontstories on the web
• 33 newsreleases on the web
• 15 exclusive webstories, not in paper
• 6 TV‐programs
• 3 readers ques9ons
• Debates, blogs and comments
• 350 readers in protocol

Dad killed mum

This picture: The importantthe 12th.programme in Norway.
This is the most Prime Minister (to the right) and the host.
November debate 2007...

Did we succeed?
• Na9onal agenda from day one
• Debates in na9onal radio, tv and other newspapers
• Remained a VG story
• Well‐planned on all plaWorms
• Difficult for compe9tors
• Governmental research star9ng soon
• Extensicve focus on problem

No more ”family tragedy”
”It makes my daughters death to a kind of Romeo and
Juliet story. That is a very wrong descrip9on of a brutal
homicide and should never be used again.”
Lise Seljegard, Elines mother