Het Parool - Frits Campagne

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Het Parool - Frits Campagne

  1. 1. Outlook 2009 INMA 36th European Conference October 2008, Vienna Frits Campagne, publisher Het Parool, Amsterdam
  2. 2. Content is (for)free!
  3. 3. Wim van Norden
  4. 4. Wim van Norden ‘We started Het Parool with 1000 guilders. As long as we still have that money, there’s nothing to worry about.’
  5. 5. 1940 2008 
  6. 6. Mission: a market leader position in every media segment Short history is a leading Belgian 2001) De Persgroep in new media (since media concern, traditionally active 24,0 23,8 in printmedia and broadcast media Main shopper, 18-54 350.000 325.000 450.000 Main shopper, 18-44 unique reach per day: sold on a weekly basis 393.496 copies 317.241 300.000 275.000 sites News 400.000 10,0 11,5 9,3 consumer unique reach per Classified sites Vortals month: 4.337.087 Newspapers 9,0 250.000 350.000 5,6 5,5 magazines Television Week after week, Dag Allemaal reaches Radio 225.000 300.000 3,2 3,4 one Flemish person in 3 200.000 250.000 Hln.be is market leader in news sites 175.000 200.000 150.000 150.000 125.000 market leader in Flanders on the commercial TV market 100.000 100.000 50.000 75.000 0 50.000 '85 '86 '87 '88 '89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 25.000 Belgium most read magazine in Flanders Belgium 0 Radio in Flanders: market shares aug/03 nov/03 feb/04 mei/04 aug/04 nov/04 feb/05 mei/05 aug/05 nov/05 feb/06 18-44 year olds mei/06 aug/06 nov/06 feb/07 mei/07 sep/07 60.000 Other Q- 50.000 12,9 310.000 music unique reach per day: 48.395 27,3 290.000 unique reach per month: 729.924 287.857 copies sold on a daily basis 40.000 Donna 270.000 HLN: reaches 1 in 5 Flemish people 30.000 22,3 on a daily basis 250.000 20.000 230.000 4FM 9,9 StuBru 210.000 Radio 1 10.000 12,7 5,3 190.000 0 Radio 2 170.000 9,6 Holland 150.000 biggest radio channel '97 '98Flanders'03 '04 '05 '06 '90 '91 '92 '93 '94 '95 '96 in '99 '00 '01 '02 the biggest newspaper in Flanders
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  14. 14. March 2004: format change - from broadsheet to tabloid (we felt the need...) 
  15. 15. Frontpage - changes after redesign First choice one subject Headline: The newspaper of Amsterdam Photography: bigger and better ‘Shorties’ at the upper part of the page Navigation for section 2 of the day
  16. 16. Slagveld op de beurzen
  17. 17. Arts and Media big issues in Amsterdam
  18. 18. Readers like Amsterdam news
  19. 19. Design by Loes Koomen
  20. 20. Quarterly magazines
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  22. 22. Amsterdam Best of Amsterdam News Jobs Life in town Wining and dining Crime Weather and traffic Agenda with Google Maps 
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  24. 24. Circulation in the Netherlands (paid newspapers: total of 3.6 million) De Telegraaf 725.555 AD 458.921 de Volkskrant 260.214 NRC Handelsblad 218.954 Het Parool 86.349 Source: HOI the Netherlands
  25. 25. Every weekday 1.8 million free newspapers on the streets Metro 725.555 Sp!ts 458.921 Dagblad Pers 260.214 DAG 218.954 Source: HOI the Netherlands
  26. 26. Marketshare in Amsterdam and the region Het Parool 30 % De Telegraaf 27 de Volkskrant 16 NRC Handelsblad 15 nrc.next 6 Trouw 4 other newspapers 2 0% 7,5 15,0 22,5 30,0 Source: Cebuco/HOI the Netherlands 
  27. 27. Readers profile Age age 13 - 24 age 25 - 34 age 35 - 49 age 50 - 64 older than 65
  28. 28. Circulation of main newspapers in the Netherlands (index) 120 105 De Telegraaf AD 90 De Volkskrant NRC Handelsblad Het Parool 75 60 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 Source: HOI the Netherlands
  29. 29. Unique visitors per month Nice reach comparing to peers (...but not enough) Brabants Dagblad 471.000 Dagblad van het Noorden 381.000 De Gelderlander 344.000 Het Parool 323.000 Provinciale Zeeuwse Courant 306.000 Eindhovens Dagblad 273.000 Noordhollands Dagblad 220.000 De Limburger 204.000 Leeuwarder Courant 198.000 De Twentse Courant Tubantia 194.000 AT5 187.000 Haarlems Dagblad 97.000 Leidsch Dagblad 64.000 Gooi- en Eemlander 63.000 Friesch Dagblad 61.000 Source: STIR, March 2008
  30. 30. Net results of Het Parool bv (x 1.000.000 €)
  31. 31. - ‘Amsterdam Mediahouse’ with other local media companies - ‘We sell Amsterdam’ with the local tv station - Local search on the internet, both in Dutch and English - News and services from Het Parool on your mobile - Co-operation with newspapers in Rotterdam, The Hague and Utrecht
  32. 32. Big future for mobile (we think)
  33. 33. AP’s Walter Mears (in 1903...) ‘When the news is of extraordinary character or very sensational, file at once a bulletin of 100 words and await instructions before sending the details. The news should be given in the first paragraph.’
  34. 34. Thank you!

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