Introduction Started on the web : Age 15 in 1998 (The year Google launched) College : to BTEC National Diploma Stafford...
Search Engine Optimisation Facts & Fiction What is SEO Keywords Natural SEO vs Pay per click SEO What is Natural SEO  ...
What we know Search Engines are now the most popular platform used for finding business SEO is an investment and proven ...
Keywords What potential customers enter into Google to find you Words relevant to your key area of business Relevant to...
Natural SEO        VsPay Per Click SEO      (PPC)
What is Natural SEO More of an investment as its longer lasting Web Savvy people tend to click Natural links over paid l...
What is Natural SEO – Fiction                       FICTION       In the old days you would just need to add a         ‘ke...
What is Natural SEO – How it worksGoogle have advanced and now use a number of algorithms to decide how they rankyour site...
What is Natural SEO – What you can do yourself FREE   How often your site is updated   How many relevant keywords are us...
What is Natural SEO – What most people can’t do How the keywords are tagged (hidden in the code) as headers, links, parag...
What is Pay Per Click SEOWAIT : Do you need it at all?...
What is Pay Per Click SEO You get instant top page ranking Great for short advertising booster campaigns You can also g...
What is Pay Per Click SEO – Getting started This can be set up yourself for free (besides your PPC spend to Google) A lo...
Overview Search Engines are now the most popular platform used for finding business and  services – SEO can increase prof...
Links available atwww.inlifedesign.co.uk/useful  - Check popular related keywords    - Check your own keywords      - Set ...
SEO Facts & Fiction
SEO Facts & Fiction
SEO Facts & Fiction
SEO Facts & Fiction
SEO Facts & Fiction
SEO Facts & Fiction
SEO Facts & Fiction
SEO Facts & Fiction
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SEO Facts & Fiction

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Finally an honest overview from someone inside the game of SEO - Facts vs Fiction

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SEO Facts & Fiction

  1. 1. Introduction Started on the web : Age 15 in 1998 (The year Google launched) College : to BTEC National Diploma Staffordshire University : BSc (hons) Computing science 2004 (The year Facebook was founded) Phones4u : Web Designer & SEO 2005 (The year YouTube was founded) Staffordshire University : Web Designer & Developer + lecture VIBE Audio : Web Design & Digital Marketing inLIFE Design : Managing Director 2010Designed / Developed for:
  2. 2. Search Engine Optimisation Facts & Fiction What is SEO Keywords Natural SEO vs Pay per click SEO What is Natural SEO  How it works  What you can do yourself (no cost)  What most need a web guru for What is Pay Per Click SEO  How it works  Setting it up Useful Links
  3. 3. What we know Search Engines are now the most popular platform used for finding business SEO is an investment and proven to help to increase profit & company profile SEO is a grey area most don’t understand fully A lot of people are paying for useless or non existent SEO Services Wild West Medicine Salesmen  Google scams  Monthly SEO company scams  Google blacklisting Promise results and move on, never to be seen again.
  4. 4. Keywords What potential customers enter into Google to find you Words relevant to your key area of business Relevant to location, services, productsThese are often less obvious than you imagine and can often be obscure You can find out what keywords send most traffic to your website You can also find out popular keywords related to your sector in generalBoth free services from Google - See useful links at the end.
  5. 5. Natural SEO VsPay Per Click SEO (PPC)
  6. 6. What is Natural SEO More of an investment as its longer lasting Web Savvy people tend to click Natural links over paid links The foundations on which to build further SEO This should be the first step, before PPC Once in place PPC may not be needed Some of this can be done yourself or by employees for free
  7. 7. What is Natural SEO – Fiction FICTION In the old days you would just need to add a ‘keywords’ tag into the code and list your keyword. Google has advanced since then however some SEO companies still charge for only doing this service.
  8. 8. What is Natural SEO – How it worksGoogle have advanced and now use a number of algorithms to decide how they rankyour site, these include : How long your site has been running How often your site is updated How many relevant keywords are used throughout your site How the keywords are tagged (hidden in the code) as headers, links, paragraphs etc How many relevant incoming links to your website How many relevant outgoing links from your website Location : Search results near your location Social networking links (now less important) How well coding is written, adhering to current web standards Numerous other technical factors. E.g XML sitemaps If you are currently paying for monthly SEO make sure all these factors are included – ASK FOR A LIST
  9. 9. What is Natural SEO – What you can do yourself FREE How often your site is updated How many relevant keywords are used throughout your site How many relevant incoming links to your website How many relevant outgoing links from your website Location : Search results near your location Social networking links (now less important)A pro active approach to Natural SEO is Key
  10. 10. What is Natural SEO – What most people can’t do How the keywords are tagged (hidden in the code) as headers, links, paragraphs etc How well coding is written, adhering to current web standards Numerous other technical factors. E.g XML sitemapsThese are the foundations and provide the keyeverything else is based on. Without theseeverything else will not have full effectGood websites have a lot of this built in asstandard, as Google bots (the code googlesends out to rank search engines) read throughcode.. not a front end like we do..
  11. 11. What is Pay Per Click SEOWAIT : Do you need it at all?...
  12. 12. What is Pay Per Click SEO You get instant top page ranking Great for short advertising booster campaigns You can also get banners / links on content related websitesHow it works You Pay a set amount per click per keyword The price per click is dependant on the popularity of the keyword & competitors You set a capped limit you want to spend per day, week, month Each click ads up to your own set capped limit When the capped limit is hit you no longer appear top i.e 20p per click , with a capped limit of £5 per day will get you 25 clicks until your top spot disappears
  13. 13. What is Pay Per Click SEO – Getting started This can be set up yourself for free (besides your PPC spend to Google) A lot of people set this up wrong and then falsely believe it doesn’t work In order to work this requires research, manual keyword setting, Title checking and cost setting per keyword It is worth getting a Digital marketing agency can run these campaigns for you Be careful they are not taking a cut of your spend to Google – a set fee for the campaign setup is usually best
  14. 14. Overview Search Engines are now the most popular platform used for finding business and services – SEO can increase profit & company profile Beware of Medicine Salesmen : If you are currently paying for SEO ask for a list of what you are paying for, make sure you are not just paying them to do PPC. Natural SEO is the start – you can do some yourself and pay for other monthly services or pay someone to do everything for you monthly Website Coding – Is the foundation your SEO is built on, if this is good the rest will follow You may not need Pay Per Click advertising, check competition If going with Pay Per Click make sure you are doing it right
  15. 15. Links available atwww.inlifedesign.co.uk/useful - Check popular related keywords - Check your own keywords - Set up PPC advertising Twitter : @DLWhitehouse

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