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The power of observation

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The power of observation is one of the most underdeveloped skills humans have nowadays. Mobile devices and computers are diminishing our capacity to observe what surround us. Observation is critical …

The power of observation is one of the most underdeveloped skills humans have nowadays. Mobile devices and computers are diminishing our capacity to observe what surround us. Observation is critical for product design, customer development and behavioural sciences. Any good entrepreneur should foster and cultivate their powers of observation.


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  • 1. STARTUP SUPERPOWERS The power of observation Superhero secret mission / raquel lopez-chicheri © alex@press42.com Alex Barrera (@abarrera)
  • 2. Too many distractions Child protest / Adrian Sommeling ©
  • 3. 8 tweets/minute
  • 4. 8 tweets/minute
  • 5. Texting Out! / Tim Tadder © Surrounded by technology
  • 6. Salvador / Janos Guljas © Warpsourperspective
  • 7. Warp Speed / Claus Puhlmann © PLAYING CATCH UP
  • 8. Startups are HARD
  • 9. Oh start-‐up land!!
  • 10. Startup fire?
  • 11. More like this…
  • 12. Memory Drift / Luigi Saria © Requires lots of thinking
  • 13. Lean thinking aid
  • 14. 500px Life / The Photo Fiend © Research
  • 15. Listening & understanding
  • 16. Be Still / Lizzy Gadd © Reflect
  • 17. I'm late / I'm late / For a very important date. / No time to say "Hello, Goodbye". / I'm late, I'm late, I'm late.
  • 18. Observing / Jack Gray © The powers of OBSERVATION
  • 19. Why don’t I like this guy?
  • 20. Mars / Yana Peneva © Not magic
  • 21. It’s a muscle ————— / DEREK HEISLER ©
  • 22. Do i look fat darling / Steven Ward © Kind of stunted
  • 23. Kyudo - きゅうどう / Francis Maraj © Requires FULL ATTENTION
  • 24. Overwhelmed / Roman and Alina Kostenko © Multitasking is a myth
  • 25. Observation critical for startups
  • 26. Child protest / Adrian Sommeling ©
  • 27. Child protest / Adrian Sommeling © INATS
  • 28. Child protest / Adrian Sommeling © It’s Not About Technology STUPID
  • 29. Cabela’s / Jake Olson Studios ©
  • 30. AIKIDO/ Roy Katalan © Cultivating your powers
  • 31. Mantra Himalaya / Jkboy Jatenipat © Walking exercise
  • 32. Walking in the city / Hanson Mao © Shops
  • 33. { Last Day of Summer } / Thai Hoa Pham © PEOPLE
  • 34. daydreamer / bob van den berg © Seasons
  • 35. Journey to Nirvana / Anis Shaikh © People exercise
  • 36. Almost closed / Kimhwan SEOULIST © Public transport observation
  • 37. Mile Enders / Sven Loach © What can you tell me?
  • 38. - / rinatus (rinatus) © Sit down for coffee
  • 39. shopping / Andy Kennelly © CONSUMER BEHAVIOR: The mall
  • 40. Zara case
  • 41. Follow Your Dreams / Xaris Kouzis © Pizza case
  • 42. Interview mode
  • 43. Bored II / Stanislav Novak © shut up
  • 44. Listening… / Gianluca Mantovani © Listen
  • 45. “ Listening… / Gianluca Mantovani © Listen There's a lot of difference between listening and hearing G.K. Chesterton
  • 46. “ Listening… / Gianluca Mantovani © Listen Most people do not listen with the intent to understand; they listen with the intent to reply. Stephen R. Covey
  • 47. Leer entre líneas. / Axel Alvarado Chávez © Observe speech: Read between the lines
  • 48. Difficult… / KnikmanAV - Hans Knikman © WHAT?
  • 49. The Color of Contrast / Joel Santos © Steps to observation
  • 50. #1 Non awareness
  • 51. chill time / Mike Kremer © #2 Past awareness
  • 52. #3 Delayed awareness
  • 53. #4 Awareness
  • 54. A Wonderful Dinner / Carl Fredrik Melle © #5 Constant awareness
  • 55. Homemade Hero / J.J. Taylor © CONCLUSIONS
  • 56. Child protest / Adrian Sommeling © Powerful
  • 57. Mars / Yana Peneva © Not magic
  • 58. Can be trained ————— / DEREK HEISLER ©
  • 59. The Color of Contrast / Joel Santos © Takes time
  • 60. THANKYOU Alex Barrera (@abarrera) http://www.slideshare.net/press42 alex@press42.com