Digital Bootcamp (Sheffield Doc/Fest)

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Digital Bootcamp given at Sheffield Doc/Fest by Ingrid Kopp and James Mullighan from Shooting People and James Franklin from Pixeco.
More at http://digitalbootcamp.wikispaces.com

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Digital Bootcamp (Sheffield Doc/Fest)

  1. 1. Digital Bootcamp @ Sheffield Doc/Fest 2010
  2. 2. digital frontiers
  3. 3. here there be monsters
  4. 4. read/write participatory web
  5. 5. old white guys discovered & labeled things
  6. 6. now we all get to do it!
  7. 7. One To One One to Many Many To Many Many To Many
  8. 8. convergence culture
  9. 9. the people formerly known as the audience
  10. 10. crowdsourcing the hive mind
  11. 11. crowdsourcing crisis information
  12. 12. crowdsourcing funds
  13. 13. crowdsourcing footage
  14. 14. crowdsourcing solutions
  15. 15. create your own networks
  16. 16. digital access & mobile
  17. 17. location-based social networking
  18. 18. connecting the web to the world of things
  19. 19. augmented reality
  20. 20. extending the storytelling experience
  21. 21. digital strategy
  22. 22. social media?
  23. 23. Twitter profile Video channels Other blogs Other sites Email Bulletins Facebook Widgets WEBSITE Social Bookmark ing BLOG RESOURCES EMAIL SIGNUP
  24. 24. website + social media = engagement & interaction
  25. 25. 1% collaborators 9% sharers 990% spectators
  26. 26. embed and spread
  27. 27. http://www.bethkanter.org
  28. 28. technology giveth and technology taketh away
  29. 29. obscurity is a far greater threat to authors and creative artists than piracy - tim o’reilly
  30. 30. how do you support artists without fighting the technology?
  31. 31. what’s better than free? Wednesday, May 26, 2010 http://springboardmedia.blogspot.com/
  32. 32. redefining “live”
  33. 33. live screenings
  34. 34. diverse viewing options
  35. 35. merchandise
  36. 36. what tools are already available? and free!
  37. 37. be visible & create sense of inevitability
  38. 38. following new developments
  39. 39. Why? • Deliver a ready made audience • Its free publicity! • The tools are quick to set up, easy to use and free
  40. 40. Why?
  41. 41. Why?
  42. 42. Why? • EOTL • Widget 500 installs on facebook alone and 219,000 views • Twitter 17,000 unique visits • VOTB • 9% visit from Stumbleupon • 41,000 views of one install of widget
  43. 43. How? • Identify Goal • Plan • Set Up • Engage • Share • Repeat
  44. 44. 29
  45. 45. 30
  46. 46. 33
  47. 47. Effective sites are… • dynamic • concise • focused • connected • useful • measured
  48. 48. When? • Now... • The earlier you start the bigger the audience will be • Use the social media tools as part of your research process before the film is completed • Involve any partners from pre-production or even earlier
  49. 49. How to do it for free...
  50. 50. 1. Get a free website
  51. 51. 2. Measure
  52. 52. 3. Share
  53. 53. 4. Widgets
  54. 54. 5. Make it easier
  55. 55. Top Tips • start early • use existing tools to make it easier • measure, measure, measure • experiment (A/B testing) • make it easy to share • make it interesting

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