Digital Bootcamp (Sheffield Doc/Fest)

Digital Bootcamp @Shefﬁeld Doc/Fest 2010

digital frontiers

here there be monsters

read/writeparticipatory web

old white guysdiscovered & labeled things

now we all get to do it!

One To One One to ManyMany To Many Many To Many

convergence culture

the people formerly known as the audience

crowdsourcing the hive mind

crowdsourcing crisis information

crowdsourcing funds

crowdsourcing footage

crowdsourcing solutions

create your own networks

digital access & mobile

location-basedsocial networking

connecting the web to the world of things

augmented reality

extending the storytelling experience

digital strategy

social media?

WEBSITE BLOG RESOURCES EMAIL SIGNUP Widgets Facebook Video Twitter channels proﬁle Social Email BulletinsBookmark ing Other sites Other blogs

website + social media =engagement & interaction

1% collaborators 9% sharers90% spectators 9

embed and spread

http://www.bethkanter.org

technology giveth and technology taketh away

obscurity is a far greater threat toauthors and creative artists than piracy - tim o’reilly

how do you support artists without ﬁghting the technology?

what’s better than free? http://springboardmedia.blogspot.com/Wednesday, May 26, 2010

redeﬁning “live”

live screenings

diverse viewing options

merchandise

what tools arealready available? and free!

be visible & createsense of inevitability

following newdevelopments

Why?• Deliver a ready made audience• Its free publicity!• The tools are quick to set up, easy to use and free

Why?• EOTL• Widget 500 installs on facebook alone and 219,000 views• Twitter 17,000 unique visits• VOTB• 9% visit from Stumbleupon• 41,000 views of one install of widget

How?• Identify Goal• Plan• Set Up• Engage• Share• Repeat

Effective sites are…• dynamic• concise• focused• connected• useful• measured

When?• Now...• The earlier you start the bigger the audience will be• Use the social media tools as part of your research process before the film is completed• Involve any partners from pre-production or even earlier

How to do it for free...

1. Get a free website

2. Measure

3. Share

4. Widgets

5. Make it easier

Top Tips• start early• use existing tools to make it easier• measure, measure, measure• experiment (A/B testing)• make it easy to share• make it interesting

http://digitalbootcamp.wikispaces.com	1834
http://shootingpeople.org	131
http://www.transmediakids.com	84
https://digitalbootcamp.wikispaces.com	15
http://cynthiajabar.blogspot.com	7
http://paper.li	3
http://twittertim.es	1
http://translate.googleusercontent.com	1

Digital Bootcamp (Sheffield Doc/Fest)

by Ingrid Kopp on Nov 27, 2010

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Digital Bootcamp (Sheffield Doc/Fest) — Presentation Transcript