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Digital Bootcamp - For Filmmakers
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Digital Bootcamp - For Filmmakers

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Digital Bootcamp presentation - helping filmmakers harness the power of the web. Given by Ingrid Kopp, Director of Shooting People in the US, in NYC and elsewhere.

Digital Bootcamp presentation - helping filmmakers harness the power of the web. Given by Ingrid Kopp, Director of Shooting People in the US, in NYC and elsewhere.


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  • Transcript

    • 1. digital strategy
    • 2. social media?
    • 3. website + social media = engagement & interaction
    • 4. 1% collaborators 9% sharers 90% spectators 9
    • 5. http://www.bethkanter.org
    • 6. FINDING AN AUDIENCE ONLINE
    • 7. Why? • Deliver a ready made audience • Its free publicity! • The tools are quick to set up, easy to use and free
    • 8. Why?
    • 9. Why?
    • 10. Why? • EOTL • Widget 500 installs on facebook alone and 219,000 views • Twitter 17,000 unique visits • VOTB • 9% visit from Stumbleupon • 41,000 views of one install of widget
    • 11. How? • Identify Goal • Plan • Set Up • Engage • Share • Repeat
    • 12. WEBSITE BLOG RESOURCES EMAIL SIGNUP Widgets Facebook Video Twitter channels profile Social Email Bulletins Bookmark ing Other sites Other blogs
    • 13. 29
    • 14. 30
    • 15. 33
    • 16. Effective sites are… • dynamic • concise • focused • connected • useful • measured
    • 17. When? • Now... • The earlier you start the bigger the audience will be • Use the social media tools as part of your research process before the film is completed • Involve any partners from pre-production or even earlier
    • 18. How to do it for free...
    • 19. 1. Get a free website
    • 20. 2. Measure
    • 21. 3. Share
    • 22. 4. Widgets
    • 23. 5. Make it easier
    • 24. Top Tips • start early • use existing tools to make it easier • measure, measure, measure • experiment (A/B testing) • make it easy to share • make it interesting
    • 25. pixeco.com james@pixeco.com
    • 26. http://www.bethkanter.org
    • 27. embed and spread
    • 28. engage don’t sell share don’t tell
    • 29. digital frontiers
    • 30. here there be monsters
    • 31. read/write participatory web
    • 32. old white guys discovered & labeled things
    • 33. now we all get to do it!
    • 34. convergence culture
    • 35. the people formerly known as the audience
    • 36. crowdsourcing the hive mind
    • 37. crowdsourcing crisis information
    • 38. crowdsourcing funds
    • 39. crowdsourcing footage
    • 40. crowdsourcing ideas
    • 41. crowdsourcing solutions
    • 42. create your own networks
    • 43. digital access & mobile
    • 44. location-based social networking
    • 45. connecting the web to the world of things
    • 46. extending the storytelling experience
    • 47. technology giveth and technology taketh Away
    • 48. obscurity is a far greater threat to authors and creative artists than piracy - tim o’reilly
    • 49. how do you support artists without fighting the technology?
    • 50. what’s better than free? http://springboardmedia.blogspot.com/ Wednesday, May 26, 2010
    • 51. redefining “live”
    • 52. live screenings
    • 53. diverse viewing options
    • 54. merchandise
    • 55. what tools are already available? and free!
    • 56. be visible & create sense of inevitability
    • 57. following new developments