Measuring Marketing Efforts Webinar
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In this session, we’ll discuss how HNW content marketing is measured and what return on investment you can expect when implementing even the simplest content marketing strategies. Content marketing is a multiplier strategy, meaning that you can leverage one piece of content up to 10 different ways. Talk about a return on your investment! The key however is to deliver exceptional content on a consistent basis. When it comes to the high net worth, content marketing will make the largest impact in creating “online” trust and lead nurturing hands down. This will be 25 minutes of jam packed content marketing information you won’t want to miss.
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Measuring Marketing Efforts Webinar
- 1. MarketingWebinar ©2013. InKnowVision LLC. All rights reserved. www.inknowvision.com
- 2. (630) 596-5090 www.InKnowVision.com All Content Copyright © 2013 @InKnowVision InKnowVision, LLC InKnowVision TheComplexEstate Metrics and Results Using HNW Content For Marketing Your Firm
- 3. I use a system to measure my marketing efforts. I need a system to measure my marketing efforts.
- 15. • What is your average cost of acquisition? • What is your cost of retention? • What is your average cost to acquire a new client through referrals?
- 26. I create my own content weekly. I purchase content from a content provider. I don’t market using content.
- 28. Monthly Hours x $30 per hour Overhead Factor x $20 + Other costs
- 29. 40 Hours/ at $40 per hour to produce a blog X 50% overhead factor Add $1K for design Add $100 hosting Add $100 for miscellaneous TOTAL = $3600 per month for blogging
- 30. 25 leads/ month 20% lead conversion rate 5 new clients $30000 average lifetime value 30% profit margin True Monthly Blogging Return = $45000
- 31. $45000 - $3600 = 41,400 41,400 ÷ $3600 = 11.5 ROI = 1150%
- 35. (630) 596-5090 715 Enterprise Drive Oak Brook, IL 60523 All Content Copyright © 2013 www.InKnowVision.com @InKnowVision InKnowVision, LLC InKnowVision TheComplexEstate Google+ Our call to action… Use Compelling Content to Elevate Your Brand Deliver it across multiple platforms Take advantage of our Content Offering
- 36. (630) 596-5090 715 Enterprise Drive Oak Brook, IL 60523 All Content Copyright © 2013 www.InKnowVision.com @InKnowVision InKnowVision, LLC InKnowVision TheComplexEstate Google+ Kim@ikvllc.com Jessy@ikvllc.com chelsea@ikvllc.com Please complete the exit survey. Thank you!