IN 2010

March 2010

                                    In Focus I:

                                  IFLCLETTER TO STUDENTS
                                     actually end with a trip to the world-famous San Diego Zoo t...

                           New to the IFLC? We suggest s...

                                            HOW TO REACH...

                             IFLCCOURSES                                                        ...


                             IFLCCOURSES                                                        ...
                                    “In Focus II is our best course for someone wanting to get th...

                                  IFLCCOURSES                                                   ...
IFLCSAN DIEGO March 2010             You can, in-camera, create startling black and white images — without the need to fix...

                           IFLCCOURSES                                  IFLC SPECIALTY COURSE


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Iflc Photography Course Schedule March 2010


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Iflc Photography Course Schedule March 2010

  2. 2. IFLCSANDIEGO March 2010 PHOTOGRAPHY COURSES In Focus I: Mastering the Mechanics In Focus II: A Field Guide to Composition Black & White Photography In Focus Portrait Photography In Focus Balboa Park NEW LOCATIONS Poway Park NEW APPROACH Old Town Presidio Park NEW LESSONS World Famous S.D. Zoo Coronado Ferry Landing SAME ATTITUDE San Diego Skyline FLASH USE | COMPOSITION | POSING | GROUP DYNAMICS | BASIC MECHANICS | MORE WWW.IFLCSANDIEGO.COM
  3. 3. IFLCSAN DIEGO March 2010 IFLCLETTER TO STUDENTS THINGS ARE CHANGING! THERE IS EXCITEMENT IN THE AIR. New locations, extra lessons, relaxed prerequisites — all with the same bold attitude and commitment you expect from the In Focus Learning Center. March is going to be one fantastic month ... we’ve geared up, everything is locked in place. The only question is whether or not you’re ready to shoot ... Can you feel it? It’s almost here. As March finally rounds the corner, the excitement level is exploding. For “Thanks to the months now we’ve been planning something special for our In Focus family ... biting our teeth with anticipation. Some of you have noticed it — it’s hard for insightful comments and Rod to hide pure passion when it bubbles over. But we’ve kept it quiet, until now. constant feedback from you, we have refocused This month marks a turning point for our courses, our company and many of our classes, ourselves. We’re making some serious and exciting changes to the In Focus Learning Center and each and everyone of them has been geared with you in widening their appeal and adjusting their course. Over mind. We’re so proud of what’s coming, of what it offers ... we just know you’re the years, as you know, going to love it. We started with a complete revamp of our specialty courses — tossing in the we’ve made it a point to roll with changes, to listen keywords ‘fun’ and ‘excitement’ as liberally as we could. This month our Portrait to what you need. We and Black & White classes get a facelift — you really won’t recognize them. It’s a whole new approach that focuses on both manual control and real message spend countless hours building skills. We’ve tossed the rule book to the side for these courses and are tweaking, refining, refocusing everything we approaching them with a new fire and direction. All of our speciality courses do. Everything from our will now offer a day of flash photography — covering whichever genre you’re studying. For instance, both the Black & White and Portrait class this semester newly adopted blogging system to the multitude of include lessons on specialized flash use. new course hand-outs, During the Black & White course, students We are dedicated to will learn and practice adding colored light to giving you the best assignments, note packages and videos are all because both manipulate and translate their thoughts possible learning of you and of our and emotions into the black and white world. experience while in Plus, our upcoming Portrait students will get commitment to giving the the field. up close and personal with a few of our best possible hands-on training. We do not want favorite flash modification, communication anyone left out in the cold and support tools. If you’ve got one flash, two flashes or just your pop-up, we will help you learn how to use it effectively under these specific conditions ... (EVER) and are committed to bringing you there is no minimum gear requirement. what you need, what you We’re ramping up the location options for our courses as well. This month, as an example, our specialty courses will visit several new and exciting locations want and what you deserve.” such as Old Poway Park, the Coronado Ferry Landing, the San Diego skyline at night, Presidio Park, Old Town and more. And our In Focus II course will WWW.IFLCSANDIEGO.COM
  4. 4. IFLCSAN DIEGO March 2010 actually end with a trip to the world-famous San Diego Zoo to There is nothing worse practice (and show off) student’s newfound composition skills. for someone who has the We’ve also adjusted our prerequisites — focusing on passion and desire to availability, not restrictions. We’ve redesigned the classes in such a become a great way as to welcome everyone ... no matter their skill level. We’ll take photographer or artist ... the extra time needed to catch everyone up — without spoiling the than to be told he has to class for our more advanced students. This is really an exciting time wait for a class he wants. for us here. So we’re not going to do On a more personal note we also have some great news about that any longer. We’ve our upcoming photography books. While we continue to await the redesigned the classes in release of Off-Camera Flash, Multiple Flash and Just One such a way that anyone Flash ... we have just signed contracts with Amherst Media for can take nearly every three additional photography books this year, Off-Camera Flash class we offer — no for the Macro Photographer, One, Two and Three Flash matter their skill level. If Techniques for the Studio Photographer and Creative In- Camera Techniques (yes ... it’s Painting with a Lens!). We’re all you’ve got the passion; very excited. we’ve got the class! What an amazing time this is! We hope to see all of you in the field! Rod and Robin Deutschmann “It’s all about having fun, learning as much as possible OFF-CAMERA FLASH Creative Techniques for and garnering the Digital Photographers experience needed to Available April 1, 2010 truly take charge of Multiple Flash and Just your equipment ... One Flash are tentatively instead of letting scheduled for a things be the other November release. way around.” Visit the IFLC Store Don’t know the proper name of that accessory, gizmo or doo-dad we showed you in class? Chances are, it’s listed in the IFLC Store with all the information you need to purchase one for yourself. Our new online store is filled with many In Focus favorites ... here you can browse cameras, lenses, filters, flashes, accessories, camera bags and more. Check out the link on our Web site or simply click here: IFLC STORE Keep checking back ... new items are continually being added.
  5. 5. IFLCSAN DIEGO March 2010 IFLCSCHEDULE New to the IFLC? We suggest starting with our In Focus I: Mastering the In Focus I: Mastering the Mechanics course. This is the perfect platform from which to begin your Mechanics offers its journey to artistic freedom or just great images. If you are already participants the strength and comfortable with the manual control of your equipment, then feel free to determination to wrestle back choose any of our courses or specialty workshops. There are no pre- control of their camera from requisites (unless noted) and no need for special equipment (unless noted). All its auto settings and create of our speciality workshops this month include at least one session on flash use — though not just beautiful images but an external flash is not required. If you only have a pop-up, then we’ll show you how to clear, concise visual use that effectively. messages as well. Course Dates Price IN FOCUS I: Mar. 6: 10 a.m. to Noon Balboa Park $175 Mastering the Mechanics Mar. 13: 10 a.m. to Noon Carmel Del Mar Park IFLC CORE COURSE Mar. 20: 10 a.m. to Noon. Balboa Park Mar. 24: 6 p.m. to 8 p.m. Embarcadero Optional Workshop: This is a good place to start if you have never taken a course with us. Mar. 27: 10 a.m. to Noon Balboa Park IN FOCUS II: Mar. 6: 12:30 to 2:30 p.m. Balboa Park $225 A Field Guide to Composition Mar. 13: 1 p.m. to 3 p.m. Heritage Park IFLC CORE COURSE Mar. 20: 12:30 to 2:30 p.m. Balboa Park Mar. 23: 6 p.m. to 8 p.m. Rancho Penasquitos Repeat this course for $175. Optional Workshop: Use Promo code: Repeat Mar. 27: 1 p.m. to 3 p.m. San Diego Zoo BLACK & WHITE PHOTOGRAPHY Mar. 7: 10 a.m. to Noon Balboa Park $225 IN FOCUS Mar. 14: 10 a.m. to Noon Old Poway Park IFLC SPECIALTY COURSE Mar. 21: 6 p.m. to 8 p.m. Coronado Mar. 28: 10 a.m. to Noon Old Town Repeat this course for $175. Use Promo code: Repeat PORTRAIT PHOTOGRAPHY IN FOCUS Mar. 7: 12:30 to 2:30 p.m. Balboa Park $225 Mar. 14: 12:30 to 2:30 p.m. Old Poway Park IFLC SPECIALTY COURSE Mar. 21: 4 p.m. to 6 p.m. Coronado Mar. 28: 12:30 to 2:30 p.m. Presidio Park Repeat this course for $175. Use Promo code: Repeat PLEASE NOTE: Course prices do not include transportation or entry/parking fees to location. REAL LESSONS Have a question or comment? You can always reach us at our Web site: REAL TRAINING REAL PROGRESS REAL MEANING REAL PHOTOGRAPHY Begin your In Focus journey today imagine the possibilities
  6. 6. IFLCSAN DIEGO March 2010 IFLCPOLICIES HOW TO REACH US Visit our Web site: E-mail us at: Follow us on Facebook (just click our names): Rod Deutschmann Robin Deutschmann TO SIGN UP FOR A COURSE To sign up for any course or workshop, send an e-mail to and include the following information: Your name, Title of course, Phone number, Camera you will be using and Promo code (if applicable). Please note, if you are signing up with a friend, let us know so we can put you into the same group. CONFIRMATION E-MAILS Once registration is received, you will be sent a confirmation e-mail with detailed information, including payment options and release form, regarding your course. Once a course or workshop is full, participants will be put on the Standby List and notified if a spot becomes available. PAYMENT FOR COURSES Payment is due upon receipt of your confirmation e-mail. We accept credit/debit cards through PayPal, or checks through our Post Office Box – payment options will be sent in your confirmation e- mail. PLEASE NOTE: Course prices do not include transportation or entry/parking fees to location. CANCELLATIONS/REFUNDS We keep our class sizes small, often less than 15 participants with two instructors for most outdoor courses, therefore we rely on your commitment to attend. If you want to cancel your spot in a course: Refunds will be given, minus a $50 non-refundable deposit fee, up to one week prior to course start date. After that, there will be no refunds. You must notify us by e-mail at if you will not be attending the course. MISSING SESSIONS — MAKEUP SESSIONS Each session in a course is designed to build upon what was learned the session before. If you miss a session, we will do what we can during the course to help you maintain the momentum. We do not offer makeup sessions for classes missed.
  7. 7. IFLCSAN DIEGO March 2010 IFLCCOURSES IFLC CORE COURSE HANDS-ON TRAINING | AWARD-WINNING INSTRUCTORS | SMALL CLASS SIZE | OUTDOOR LOCATIONS PRIDE MASTERING THE MECHANICS Offering a clear, honest and unobstructed path to creative freedom We are all unique and our images can show that. Join award-winning fine-art photographers Rod and Robin Deutschmann on a journey through the joys and excitement of true manual control. Isn’t it time you took charge of your camera ... instead of it being the other way around? A CLASSIC RETURNS Our flagship course, In Focus I: Mastering the Mechanics takes you through the nuances of manual control and gives you the courage to become the artist you know you can be. Through closely-supervised, hands-on field work, students traverse the often misunderstood world of basic photography, and quickly master the mechanics that control every image. Isolation techniques; aperture, focus and exposure control; white balance choices; slow shutters; and internal contrast/saturation options are only a portion of what our students learn.
  8. 8. IFLCSAN DIEGO March 2010 Participants are also introduced to some basic design techniques, such as perspective control, punching and ripping and will uncover the secrets of depth-of-field. Each week the class practices new and more exciting manual techniques and as each student's experience builds — so does his/her confidence. NOTE: This is the course for anyone looking for a place to start. Session One - Covering the basics. Join us as we explore exposure control, aperture choices, shutter speed necessities, white balance options and focus needs. This is your base, your ground work ... listen well. Session Two - Hands-on, with meaning. It’s time to step things up a notch and practice controlling depth-of-field — instead of being frightened of it. You’ll learn to master the use of your DOF preview button and more importantly learn to incorporate it into your daily shooting ritual. We’ll also cover proper camera handling techniques, dabble with perspective issues, fine-tune our white balance control and discuss why image stabilization and other manufacturer’s gimmicks just don’t work for the caring In Focus photographer. Session Three - Into the real world. It’s time to put all that training and knowledge to the test as we head to San Diego’s beautiful Balboa Park. Here we’ll review the basics and push even further into real message creation. We’ll teach you the artists’ approach to creating images ... instead of just taking pictures. We’ll walk you through and past some of the toughest biases that all beginners (and most professionals) face everyday — yet do little about. We’ll also explore how to dial-in a feeling or an emotion, getting you even closer to your real goal of artistic expression — without the need of ‘fixing’ it later in the computer. Imagine ... life without Photoshop, who would have thought? Session Four - Into the Night. Join us on your last official class at the picturesque San Diego Embarcadero and challenge yourself to shoot in one of the toughest locations we could find. This is by far our students favorite session and for good reason — the pictures taken are simply amazing. This is when the idea of being a real artist starts seeping in and one of the big reasons people keep coming back to us for their photographic training. Extra Session - (Optional outdoor group workshop ). We hope you’ll join us this semester for an extra special workshop as we travel back to the amazing Balboa Park and challenge you with one of the most grueling (yet rewarding) scavenger hunts to date. Our students sometimes call this the In Focus One ‘gauntlet’ – and it will challenge your skills. This workshop also offers an overall review of all the techniques and theories learned. It’s a great chance to catch up if you missed one of the regular sessions.
  9. 9. IFLCSAN DIEGO March 2010 IFLCCOURSES IFLC CORE COURSE THIS MONTH — EXPLORE COMPOSITION AT THE S.D. ZOO WITH THE IFLC A F I E L D G U I D E TO C O M P O S I T I O N Want great photos? This is the class! Here, you’ll learn to recognize the various graphic elements that surround you, and learn to control and manipulate them like a master. This class will make you a better photographer — it has no choice. Join us for our (optional) final group workshop as we visit the World Famous San Diego Zoo and test your vision and artistic flair in one of the most inspirational locations the area has to offer. ADMISSION TO THE ZOO IS NOT INCLUDED IN THE PRICE OF THIS COURSE. Pushing beyond simple photography, In some skill. You have to know how someone Focus II: A Field Guide to Composition will interpret the lines, shapes, patterns, colors focuses on creating dynamic and masterful and tone found in your image and then make a images. It gives you direction, meaning and a conscience decision to either go with that clear understanding of the “why’s” ... not just knowledge or strike out against it.” the “hows.” Rhythm, balance, symmetry, directional In this groundbreaking course, students flow, divided intent, closure, continuation, the master the recognition, implementation and hierarchy of sight, biological, psychological coordination of the five graphic elements and and sociological biases all collide in this then marry that newfound skill with an fascinating and fast-paced course. understanding of how their images will be Through the use of our exclusive IFLC ‘read’ by their audience. Compositional Flash Cards “It’s all about making a and amazing daily statement with your images,” assignments, students quickly says course instructor Rod garner the needed experience Deutschmann. “Taking a pretty to recognize and use all of picture really isn’t that difficult these elements and put them — composing a well-thought- together in an ordered fashion. out message however does take
  10. 10. IFLCSAN DIEGO March 2010 “In Focus II is our best course for someone wanting to get the most out of their camera. It truly sinks deep into the vision required to create wonderful pieces of art,” says Rod Deutschmann, course instructor. Session One - Covering the basics. Walk through Balboa Park with a new set of eyes as your award- winning photography instructor takes you through the basics of vision, graphic element recognition, innate biological preferences and human biases. Learn about capping, anchoring, stacking, basic blocking, the hierarchy of sight, initial impact points and more. Session Two - Hands-on with message building. It’s time to tackle the real stuff as we head to the beautiful Heritage Park, near Old Town San Diego. Push through your own limited vision and see and shoot the world differently. Here you’ll practice 2D blocking, rhythm building, organic stacking, bilateral symmetry, inverse kinetics, street photography and more. Bring an extra memory card, you’ll need it! Session Three - Pushing the envelope. It’s back to Balboa Park and straight into total image control. Build dynamic images using divided intent, directional flow and 3D blocking. Add feeling and emotion through the use of internal camera settings and take your focus to new levels as you learn and master hyper-focal distance. This session will push you harder than you’ve ever been pushed before. Session Four - The Critique. In this unique indoor critique session you’ll present your 10 best images. Be ready to explain why you did what you did and what you were trying to accomplish. Your instructor will then go through any elements in your images that may have gotten in the way of your message and offer any constructive criticism possible. You’ll also view that weeks' best images found on both MSN and ABC news Web sites. You’ll be shocked at what you know. Extra Session - (Optional outdoor group workshop). As a bonus this month we’ll be visiting the World Famous San Diego Zoo. A challenging scavenger hunt awaits anyone who wants to join us ... as the class searches for meaning and emotion in one of the most inspiring settings San Diego has to offer. (Admission to the zoo is not included in the course, all participants who choose to join this session must pay for their own zoo entry.) This session will also offer an overall review of all the techniques and theories learned. It’s a great chance to catch up if you missed one of the other sessions.
  11. 11. IFLCSAN DIEGO March 2010 IFLCCOURSES IFLC SPECIALTY COURSE Be an inspiration, not just an imitator. A special (very personal) course with award-winning black and white photographer Rod Deutschmann PHOTOGRAPHY IN FOCUS A Call to Arms: There is a certain beauty and reverence that we hold for great black and white images. They take us back, ushering a return to a quieter time. They speak of simplicity, yet can be extraordinarily complex. They are powerful, stretched tight with a strength and meaning unheard of today ... yet when studied closely can also hold a soft and gentle side. They are a reflection of who we are as a society and what we want to be be. Great black and white images sing of real beauty, real expressionism and of real skill — very few other genres can touch it. Yet this amazing art form is dying. People just don’t understand. The great masters of black of white photography have long since disappeared ... leaving the field to a group of overanxious and relatively clueless amateurs who wouldn’t know the difference between their depth-of-field preview button and a garage door opener. We have to take this art form back — rescue it from those who can’t appreciate the subtleties, the strengths and the passion it affords. Join me EQUIPMENT please in this class and learn what it takes. Be an inspiration, not just an imitator. Their attempts to emulate real art constantly fall short and when REQUIREMENT: they do succeed (even a little) it is now trumpeted as gospel. This nonsense Camera must be able to has to to stop. You can’t just eliminate color with a computer program, you shoot in Black & White can’t just move a contrast slider and think you’re doing anything (monochromatic) mode. worthwhile ... that is not what it takes to truly create beauty in black and white. Don’t lie to yourself. Visualization is the key (as it always has been) and skill is the door. You “Not only is this a fascinating have to see a world that doesn’t exist and then know how to adjust the very class, but it is the only one fabric of reality to make it happen. You have to learn to use internal camera that truly examines what it settings, adjust color filter options, manipulate white balance settings and means to have a vision in choose a contrast level from which to speak — and you have to see these black and white.” options in your head before you shoot the picture. If you don’t, then the picture won’t exist. And I’d like to see someone fix a photograph in Rod Deutschmann photoshop that wasn’t taken in the first place.
  12. 12. IFLCSAN DIEGO March 2010 You can, in-camera, create startling black and white images — without the need to fix anything later in a computer. In fact, real black & white photography begins with a pure respect and utter reverence for color and everything it affords. Great black and white images actually come from people who understand color yet shoot in black and white. Purposefully, with forethought and intent a black and white artist dials-in an envisioned message, slowly changing those colors to tones through the use of internal colored filters, white balance choices, contrast settings and even colored off-camera flash. A black and white artist sees potential ... he doesn’t just get rid of color. Session One - Colors to tones. We’ll start our trek toward artistic freedom and black and white beauty in a familiar, yet stunning setting; Balboa Park. We begin by looking at internal camera options in the monochromatic world. Red, yellow, orange and green filters make a ‘world’ of difference when you play in black and white and its time you found this out. Learn how each of these options can change the way we perceive, visualize and capture the world around us. We’ll practice as a group and you will get all of the hands-on instruction you need. It’s an amazing few hours spent relearning the very core of what we thought we knew. Things will change after this first class, your vision will grow, reality will be shifted ... and you just won’t believe what’s possible. Session Two - Getting a little ‘old school’. It’s off to the wild west as we put our newfound knowledge to the test in the authentic and atmospheric Old Poway Park. It’s a western adventure in tonality as we explore meaning and options with color removed. We’ll learn to incorporate the contrast options our cameras’ offer and beef things up a bit by using color overlays — such as the sepia option in our camera. We’ll shoot for that western flavor and make sure you get it. Bring your cowboy hat and boots, it’s time to saddle up and push our way toward real creativity. Session Three - Adding light. Flash photography for the in-camera black and white photographer is a bit different than you might think. Unlike when shooting in color, flash photography in black and white is very forgiving — especially at night. Here on the shore next to the the beautiful Coronado Ferry Landing we will study not only black and white photography at night, but also how to masterfully add light to our images. We’ll dive into white balance options as well, learning how to push our images over the ‘creative edge’. This is going to be one amazing evening. Bring a coat and hat, a flash if you got one and be ready to create some unforgettable images. (NOTE: This session is pop-up flash friendly. There is NO NEED to buy anything extra! Just bring what you have ... we’ll do the rest.) Session Four - The Finale. Old Town San Diego plays home to our final search for black and white beauty and, of course, your class scavenger hunt. Here, we’ll use the skills, techniques and tools we conquered to create some of the most fascinating works of art we can. Bring your flash if you like, your colored gels if you got them and don’t leave home without your explorers heart. Please, don’t miss this one. We’ll be reviewing everything and challenging ourselves even further.
  13. 13. IFLCSAN DIEGO March 2010 IFLCCOURSES IFLC SPECIALTY COURSE GETTING IT RIGHT THE FIRST TIME Let’s do away with the nonsense shall we and just say what needs to be said. We know what you want, what you’ve been asking for. It’s all about the portrait — about getting it right and doing it fast. You simply need to know how to take a great portrait. You want to know the best way to attack a pose, deal with the weather, keep things in focus, pick the perfect amount of light, create some mood, use your flash, make something meaningful happen in your view finder and keep people happy — especially yourself. No problem. Try asking for something hard next time. Whether you’re dealing with setting up a family portrait (consisting of two, three or ten people), have the responsibility of documenting a special occasion or sporting event, or simply want to take a stunning image of someone special (whether formally attired or simply playing in the snow) ... it’s vital to know the pieces involved. As an In Focus photographer you’re already aware that the options found in the manual world of control are what’s needed. Depth-of-field, perspective, basic flash constructs, internal camera settings, aperture control, shutter speed options and more must all be dealt with. The problem is ... it all takes time, practice and clear instruction to make it happen. Well, that’s what we’re here for. We’ll give you that practice and instruction We’ll walk you through the physics and science — guiding you one step after another. We’ll give you a road map to follow each time you shoot. We’ll set up some practice session and we won’t leave your side. We want you to succeed and are dedicated to making that happen. This is how and why our classes have become so successful. Our goal is to give you what you need yet impress upon you the importance of doing everything in manual. What we teach works ... it doesn’t have a choice. Have some faith, have some courage ... and we’ll see you in the field.
  14. 14. IFLCSAN DIEGO March 2010 IFLCCOURSES Throughout this course we will also explore perspective control, isolation techniques, group dynamics, and simple posing techniques to help get your message across. P O RT R A I T S I N F O C U S Session One - Back to the basics. You have to start somewhere and there is nothing more basic for a photographer than light, color and focus. It’s refresher time for the In Focus student as we examine how to dial-in the best possible light for your portrait, how to blur out those pesky backgrounds, how to pick the best possible white balance, how to use that polarizer with people and which contrast and saturation in-camera setting would be best. Not bad for two hours. Session Two - Getting aggressive. Let’s talk about depth-of- field (what’s in focus and what isn’t). We, as In Focus photographers know for a fact that it’s the most important part of any visual message, yet it’s also the most overlooked feature. Well this can’t happen in portrait photography. You HAVE TO KNOW what will be in focus and what won’t — especially if you’re talking about shooting more than one person. Well, welcome to session two. Here we dive head-first into group portraits and depth-of-field control in the beautiful and rustic Old Poway Park. You’ll learn to control DOF and focus every bit of power it affords. Imagine shooting multiple subjects, getting everyone in crisp focus and never having to look through the viewfinder. It’s so cool!!! Session Three - Adding light. Now we get into the fun stuff. During this fascinating two-hours on the shores of Coronado facing the beautiful San Diego skyline you’ll learn to add light with a reflector and a flash (no matter what flash you have.) While this isn’t the full-fledge flash course (coming next month) you will get your feet wet and garner just enough information and practice to make you dangerous with what you’ve got. I’ll also bring out the big guns and show you how to use a ‘light stick’ and some basic modification tools. You don’t want to miss this. Session Four - It’s a wrap. So, you want to talk about fast-action portraits, sports shots, pictures of your kids playing — so do we. It’s no-holds barred as we push into the trials and tribulations of quickly-moving subjects at the beautiful Presidio Park. Garner the secrets of freezing and blurring action to bring your own unique vision to life. We’ll also offer a rather large review during the first portion of this class.