Your SlideShare is downloading. ×
Workshop slides
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Workshop slides

587
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
587
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Based on Platform First Call deck
  • Our industry is constantly shifting, and that shift continues today.We have seen the industry change from mainframe computing and mini-computing in the 60’s and 70’s, to client server and desktop cloud computing in the 80’s and 90’s. In the 2000’s, Steve Jobs led the shift with iPhones and iPads to mobile cloud computing.Now we’re in the middle of a major shift in computing. We call it the Social Revolution.Visionaries like Mark Zuckerberg at Facebook and Jack Dorsey at Twitter are leading this shift to social. The enterprise computing world needs to change and transform as well.
  • This is (musician). In 2003, United Airlines broke his guitar while handling luggage. He wrote a very funny song about it, and posted it to YouTube.
  • I want to tell you about Steve. In 1954, Steve did a very cool thing – he invented the digital camera. Everyone who has a camera on their phone to snap pics can thank Steve, at least partially. When the digital camera was invented, there was no Internet to upload files to, there was no Facebook or twitter to share pictures with. It was just a very cool change to the way people did things.We’ll get back to Steve in a bit.
  • Let’s get back to Steve. This is how fast and disruptive technology changes can be – if you aren’t ready for them, if you aren’t equipped to deal with them. Kodak should have been in a better position than anyone to deal with rise of digital, but they didn’t change and adapt fast enough.
  • So as you can see, not all of these change are easy for the enterprise. They can be very disruptive. Not long ago, most CIO’s said they wouldn’t by their workforce a tablet for corporate use. Now most of them have. It’s time to start thinking about the kinds of tools your users and customers will require to be successful in this new mobile, social age.
  • Fast forward – social media dominates the web, we spend more time on Facebook and YouTube now than we ever did doing what was traditionally the ‘net’s big use – searches.
  • The Social Revolution is also about this incredible shift in mobility. There will be over 1.8 billion mobile devices by 2014 while desktops and laptops are remaining stagnant.Analysts predict Apple will ship fifty-six million iPads shipping this year. Tablets and mobile -- we're in the post-PC revolution now.
  • In the consumer space, Cloud platforms are already innovating the world of consumer apps.
  • Enterprise cloud app platforms are becoming a standard requirement for IT. IDC predicts up to 80% of all new commercial applications will be deployed on cloud platforms in 2012. Cloud platforms are rapidly becoming an IT “must have” for delivering innovation into the business. With the ability to build and deploy a new class of business applications that are mobile, social and realtime at far faster speed and that ever before, Cloud app platforms promise to change the IT landscape forever.Additional notes from the IDC report:(http://www.idc.com/getdoc.jsp?containerId=prUS23177411)“last year we predicted that 80% of new applications developed in 2012 would be developed for the cloud. We predict that in 2012, that number will go even higher. The traditional model for enterprise application distribution and deployment is quickly being obsoleted by the cloud PaaS/app store model, which is far less complex and costly for developers. The eventual dominance of cloud distribution and deployment of solutions”
  • Today we’ll look at four major areas of the Salesforce Platform:Force.com is the cloud platform for building innovative and customized business apps quickly and easily.Custom Force.com apps are more social, mobile and user-friendly. As a result, businesses develop new and innovative best practices, automate old processes, and increase employee collaboration and productivity.For maximum flexibility and choice, Force.com offers both a declarative programming model for business users – which provides visual tools for rapidly build apps without code – and a programmatic interface for developers to write custom business logic in the cloud.Heroku is the polyglot cloud platform for building social, mobile and real-time apps to engage with customers in entirely new ways. The appetite for cloud apps has never been greater, and Heroku allows companies to deliver the cutting-edge brand (and app) experience that consumers have come to expect.Chatter Site.com is for building public websites. Its the world’s first and only cloud content management system built for the social enterprise. It allows companies to market at the speed of social.Site.com changes the game for marketers, providing a comprehensive studio and visual tools that allow users to create content once and publish in seconds across a company’s corporate sites, mobile sites and public social networks.Heroku lets app developers spend 100% of their time on their application code, using their choice of the most popular languages and frameworks, to create that optimal end-user experience. Heroku takes care of everything else
  • The first step is defining what a cloud platform is. Today, it seems every technology company has attached a “cloud” brand to its product line. But not all cloud platforms are the same. The first question to ask is whether your cloud platform requires you to install, manage, or upgrade any type of server. If the answer is yes, you are not dealing with a true cloud platform. Let me explain:The average IT budget of a med to large enterprise is spends about 20-30% on hardware; physical servers and boxes that must be procured and upgrades every 3-5 years. Technologies like virtualization, infrastructure as a service, and hosting address this issue. They can save a company 10-20% by abstracting away the cost and complexity of physical hardware. This is a good cost cutting strategy that most enterprises have already accomplished. The real hidden costs is the massive, layered house of cards of software companies have to install, patch, maintain, and worse of all…upgrade. It’s the DB servers, app servers, messaging servers, directory servers that equal millions of lines of code that must be maintained in order to work together that eat up over 70% of the IT budget. And its not the licensing cost of the software itself. It’s the labor costs to maintain it. As the CIO of Symantec expressed “I spend 90% of my IT budget just keeping the lights on”. This leaves virtually no room for IT innovation. And every year it gets worse. The Salesforce platform provides an alternative. The Salesforce Platform is a true Platform as a Service. It removes the complexity and cost of both the hardware and the software infrastructure stack allowing IT departments to focus much more of their time and resources towards delivering innovation and value directly back to the business. With Salesforce there are absolutely no hardware or software servers to buy, install, manage, or upgrade. The result is a platform for business transformation. A platform that finally changes the economics of IT forever.
  • Cost cutting is not enough. Business are looking for new ways to drive top line growth. They want to engage customers, employees, and partners in fresh and innovative ways that increase productivity, open new revenue channels, and improve cross selling and up selling. Cloud app platforms allow companies to build app they did not think possible just six months ago. Modern apps have three defining characteristics:SOCIAL: New social apps that increase internal collaboration, run on public social networks, and engage customers in exciting new ways. Customer examples: GE, Belkin, Kelly Services, Kimberly ClarkMOBILE: Every business application today must run on a growing list of mobile devices including smart phones and tablets. Apps must intuitively understand which devices they are being displayed on and resize automatically. They must be able to use the native services of the device like the GPS, camera to create new benefits for mobile workers. Customer examples: Zimmer, Genentech, RehabCare, ServiceMaxREAL TIME: Business is moving faster than ever before. Applications must deliver information in real-time, as it happens. Its not longer enough to see what happened yesterday. Business leaders must see what happens instantly and be able to respond at a moments notice. The Salesforce platform is a modern cloud platform so, like consumer platforms Facebook and Twitter, it is designed to always operate in real-time with live feeds, event notifications, and real-time dashboards and reports. Customer examples: Avon, ASICs, Groupon
  • We have rebuilt our whole architecture to create a social enterprise architecture and it is powered by the Salesforce Platform.We built Database.com, which was the first socially enabled database as a cloud service, right on the internet itself.Data.com makes sure that the data in your databases is as clean and as clear and as consistent as possible and that you're following the global data policies and having the compliance in the world. So, you have the data you need to be successful. Heroku allows you to build customer social apps for the social enterprise.We built Force.com to build employee social applications for the social enterprise. All of this is wrapped with Chatter, enterprise collaboration for the social enterprise.On top of that is our sales cloud, our service cloud, or marketing cloud, and our work applications.This is our core architecture and this came from this transformational work with Toyota. Amazing! That is amazing.
  • What are the most common apps built on the platform? We break them down into four major use cases:First is automating critical business processes. A critical process is one that directly adds value back to a company. Good examples are employee recruiting and onboarding, franchise management, or even digital marketing. Often these critical processes are being managed with inefficient paper based solutions, excel, or even an outdated technology like Lotus Notes or Access databases. Often these processes can be stand alone but sometimes they are integrated. The second major use case is what we call “Social Front Ends”. Social Front Ends are applications that extend the value of legacy data or systems such as ERP, Data Warehouses, or even Mainframes. Social Front Ends are one of the most popular use cases for the platform. They help companies maximize their investments from their legacy systems by allowing them to build a layer of agility around them using a cloud platform. As at the apps become more focused on the customers, Social Websites are a major use case for our platform. Customers can rapidly build external customer, partner, mobile and micro sites with the Salesforce Platform that are preintegrated with their salesforce data and require no additional hardware or software servers. Finally, is one of the most exciting and innovative use cases for the platform. Customer Social Engagement. Today companies are looking for fresh new ways to engage and interact with their customers. They are trying to reach them where they spend most of their time in social networks like Facebook. Social Engagement Apps allow companies to build applications that engage customers in realtime across new social channels. Lets take a look at a few customers each use case:
  • One of our most important goals is to create a seamless experience across the range of devices that you might use in a normal workday.It’s not uncommon for someone to work in different modes – at a customer’s location, while traveling, or away from your desk in a meeting room at your office.In a typical user’s day, youmight start your day on your mobile device checking your dashboards and calendar in Salesforce while standing in line for coffee.Next, you might spend an hour or two at your cubicle using a laptop or desktop to do tasks in Salesforce that require heavier data entry like creating a presentation or drafting a document.Finally, you might hit the road for sales appointments, taking only your tablet, which allows you to travel light and still do everything you need to do, like sharing presentations and updating account information.You’re interacting with Salesforce at every point in yourday through a range of devices, but the look and feel remain consistent providing continuity in a seamless computing experience.
  • With the Salesforce platform, you can make every process social. Since Chatter is an integrated function of the platform, every application and process is automatically collaborative and social. Every application includes live feeds, social profiles, integrated content mgt, and custom logic. The Chatter API means you can easily integrate events and feeds from external systems into your app to keep an enterprise view of the process. The result is the ability to work together across traditional organizational barriers such geographies and multiple departments.
  • One of the ways we make sure app development is as easy and quick as possible is providing a full suite of reusable services. The first place to go before building your custom app is the AppExchange. It is filled with over 1000 third party apps built by our platform ecosystem. In many cases, customers can find a prebuilt app available for free or a small charge that will eliminate the need to build it themselves. http://appexchange.salesforce.com/homeWhen building apps in the Force.com environment, there are services for Uis, dashboards, mobile devices, globalization, collaboration, content, and integration. The reusable services in the Force environment make it the fastest way to build business apps. For professional developers using Heroku, there is a full library of development plug-ins that allow you to add powerful functionality to your apps with ease.https://addons.heroku.com/
  • The Salesforce platform give customers the choice of how they want to build applications. Business analysts can rapidly build applications in the native Force.com environment. Anyone who can understand how to do a macro in excel can build enterprise class business applications in only days. For professional developers, the Heroku service allows them to write code in their choice of language. Whether its Ruby on Rails, Clojure, or PHP, developers now have the ability to write their code, then deploy it instantly, without the need for software or hardware servers.
  • With a subscriber base that has grown in the past 12 years to serve well over 100,000businesses and millions of users, the Salesforce Platform has proven its ability to scale. The Platform now processes more than 40 billion transactions per quarter, more than half of which are through the API.Why traditional software doesn’t scaleWith traditional software, developers make assumptions about how the application will be used, especially about how people will organize their data. When all those assumptions prove to be true, the application tends to perform well. If those assumptions don’t hold true (or if the developer doesn’t make assumptions but only provides a set of configuration options), the app needs to be “tuned.”The tuning is never done by the original developers, however, because that approach doesn’t scale. Instead, customers usually hire consultants, who conduct a lengthy evaluation and education process and then do their best to tune the app. Over time, the way the customer uses the app changes, requiring more tuning.How our multitenant platform delivers scaleIn a multitenant, cloud computing environment, there is effectively one platform that serves the needs of all customers. The developers who originally wrote the code can constantly tune the platform and even re-architect it based on real-world usage data. Compare this approach to on-premises software, where the developers never know how the platform is actually used.We constantly monitor for performance issues related to such things as database queries and search. If there is an issue, our performance team evaluates it and then sends it directly to the development team. Frequently, the issue is addressed before customers even know it exists.Because the development team is intimately aware of the app’s real-world performance, we can significantly re-architect major subsystems to provide dramatic performance improvements. For example, in the last 12 months, we have sped performance time from an average of 300ms to 250ms while exponentially growing the amount and complexity of the apps running on the platform - 10 Billion requests/quarter to over 40 billion requests/quarter over the last 2 years.
  • The results are clear. The Salesforce Platform is an IT transformation engine. It gives IT the power to build more innovative apps. Each application takes fewer resources to build and maintain. Perhaps most importantly, companies can make changes instantly creating a level of business agility never before possible. And finally the total cost of ownership for a cloud based application is less than half the cost of an on premise application. Its is no surprise that every successful IT strategy now includes a cloud platform option. IT departments of all sizes are standardizing on the Salesforce platform as their platform for innovation. Enterprise application development has been forever transformed. Traditional on premise platforms are proving too complex, too slow, and too expensive fortodays social world. A new model based on the three major disruptions in IT, cloud, social, and mobile, has emerged to address these problems. The Salesforce Platform is the product of over 12 years of unwavering focus and dedication to delivering the world standard for enterprise application development.
  • Enterprise cloud app platforms are becoming a standard requirement for IT. IDC predicts up to 80% of all new commercial applications will be deployed on cloud platforms in 2012. Cloud platforms are rapidly becoming an IT “must have” for delivering innovation into the business. With the ability to build and deploy a new class of business applications that are mobile, social and realtime at far faster speed and that ever before, Cloud app platforms promise to change the IT landscape forever.Additional notes from the IDC report:(http://www.idc.com/getdoc.jsp?containerId=prUS23177411)“last year we predicted that 80% of new applications developed in 2012 would be developed for the cloud. We predict that in 2012, that number will go even higher. The traditional model for enterprise application distribution and deployment is quickly being obsoleted by the cloud PaaS/app store model, which is far less complex and costly for developers. The eventual dominance of cloud distribution and deployment of solutions”
  • Safe Harbor, yadayada
  • Let’s start with our core requirement: we need to be able to create an application on a platform that lets us get up and running quickly and easily…
  • What do we mean when we say “declarative” apps – what kind of functionality falls under this?
  • Let’s have an exercise in requirements gathering. Here is some of the core needs for our Warehouse application. What nouns here should we be looking at to model our data with?
  • These nouns are going to drive our objects – the backbone of our data model, even the relationship.
  • These describe the kinds of fields we will need to track.
  • Here is an overview of what our data model will look like. Recommended: Break into a demo of building data in the browser, either custom object wizard or schema builder depending on audience/workbooks
  • So that’s how easy it is to model your data in the cloud – but what about adding logic?
  • Formula fields work like formulas work in Excel spreadsheets.The formula here insists that a delivery date is needed for these stages.
  • Formulas are the building blocks of creating our business logic declaratively, and you’ll see them appear again throughout the day.
  • Let’s go back to our requirements.What makes this a great candidate for a validation rule?CLICK: The presence of an assertion. The result of our rule must satisfy this assertion – effectively a TRUE or FALSE result.Sometimes you need to look for positive assertions. Eg: a user can only buy more items than are in stock. And why are assertions (and validation rules good) – they enforce data quality (at the data level)
  • Validation rules are always in 3 parts IF->then-ERROR.Let’s have a look how this is implemented in Force.com - flip to the app now and check out the check_inventory rule on LineItem
  • Let’s go back to our requirements.What makes this a great candidate for a workflows? ASK AUDiENCECLICK: The presence of time. A great way to construct your workflow is to use the WHEN->WHY->WHAT method. CLICKCLICK
  • Automated, time based processes that can integrate into backend systemsGreat for consistency, and removing human involvementEg:
  • When you build your app, you will see in the workbook, the Force.com UI for creating workflows mirrors this idea of when why what.
  • The tutorial for this section is either:Schema Builder TutorialForce.comWorkbok #1, #2 and #3
  • What is Chatter and what are some of the features it provides?
  • Let’s follow a common user flow for leveraging Chatter. First, you need some things to follow. Could people, groups, files or even records you have access to.
  • Ready to collaborate? Have that new presentation you need feedback on? Find a newsworthy article? Share it with your team.
  • Now you leverage a real discussion to get your job done.
  • How does privacy work with Chatter? Can you accidentally share a record I’m not supposed to see?
  • A lot can happen when you leave the office. With Chatter for iPhone and BlackBerry®, you’ll stay on top of late-breaking updates and keep co-workers informed of your activities from the road. Know immediately when records you’re following are updated, respond to posts on your wall, and poll the group for fast answers to customer question.
  • We’re going to look at Visualforce later, but let’s have a bit of a preview here. Visualforce is our user interface framework in the cloud, and it knows all about Chatter.
  • Want to make Chatter smarter? You can extend it with Apex Triggers to associate highly custom behaviors. Here if someone adds a hash tag “promote”, Apex will automatically add it to the promotion and even update the record to let everyone know it just did that. We’ll also be doing a deeper dive into Apex and triggers today as well.
  • We were talking about powerful API’s in the intro. Chatter is no stranger to that either.
  • Let’s talk about anatomy, specifically the anatomy of an application. If you are going to build something which is easy to maintain in an enterprise setting, how would you do it? What would be the bones, muscle and skin of your application?
  • The MVC pattern is one of the most commonly used design paradigms to create enterprise web applications. It neatly divides and conquers the application into distinct components to solve specific problems.
  • Specifically it keeps your data, your logic and your interfaces distinct while allowing them to interoperate. Think of your data like the bones of an animal – it defines the structure of what that animal will be, but it doesn’t need to know how to move around. Logic, your muscle, will do that for it. But Logic isn’t worried about appearances – that’s what your interfaces … the skin of your application … is for.
  • On the Force.com platform, we give all the tools to get this done. You’ve already seen custom objects, now let’s look into what makes that work with Apex and Visualforce to give your applications logic and a UI.
  • Hiding these slides to keep the overall time down, but they’re here if someone is confused about SOQL.First – how should we access our data? If you are going ask a question like “I need the last fifteen records that I modified” – you need a structured way to ask that question to the system.
  • Let’s take a look at how SOQL is structured to create queries.
  • Or specifically, how can we find our Smiths?
  • You can also add child relationships
  • So we know how to get our data. What can we do with it? With Apex, it might be easier to ask what you can’t do with it.
  • For those unfamiliar with OO, here’s what a simple class structure looks like.NOTE: If you’re using this slide deck for a very technical audience, breeze through this section and get to meatier features of Apex.
  • For those unfamiliar with OO, here’s what a simple class structure looks like.NOTE: If you’re using this slide deck for a very technical audience, breeze through this section and get to meatier features of Apex.
  • Define the class itself, this will identify the code for the system so that it can be easily be found and used.
  • Set a couple variables.
  • Define a method and the parameters it will accept.
  • And then roll in your logic. Now, two things here –1 … I can use SOQL directly within Apex. Remember when we said it had direct access?2 … I can modify it directly.
  • How about security and sharing? Anyone want to guess what this will do?
  • Let’s have a look at what Apex looks like. We are going to build the worlds most simple Apex Class, HelloContacts. This is a great example for seeing how we can use the new Developer console within Force.com to code completely in the cloud. Much of the workbook will talk about use the Force.com IDE, an eclipse-based development environment. For today however, we are going to use the developer console. Talk through dev console with the repository view, highlight SOQL (we are going to need that to achieve our requirements) then execute the class and show how to use the log viewer to see execution time etc.
  • OK. We can do all of this powerful logic, right in our cloud – right from your web browser. It seems just too easy, right?There’s a catch. Think about an airport, and all the planes that are flying in the airspace and their trajectories and where they are heading and where they are going. Imagine being a pilot in that situation trying to land without an air traffic control tower.Force.com is an enterprise class multitenant architecture. We have a lot of planes in the air, and they all have places to go – but we get them where they are going, we do it safely and securely, and we’re doing it faster and faster with every release. We do this with some pretty excellent technology, but we also put some limits on what some of the our technologies like Apex can do. This makes sure someone isn’t able to fly a big, huge jet really quickly right through the middle of everyone’s path.
  • So what are some of those things?
  • OK, we have our bones and our muscle – what about our skin?
  • Specifying a standard controller allows you to inherit standard crud operations such as save(), delete(), update() etc. You can also choose StandardListController to work with a collection of records. If you want to just use a custom controller, simply say controller=“myobject”Standard or custom objects are supportedExtensions are your friend. You can still leverage the standard controller operations, but add your own functions, extensions etc. Best practice is to use multiple extensions and encapsulate your functionality into indiv classes. This uses the Chain of Responsibility pattern.
  • Specifying a standard controller allows you to inherit standard crud operations such as save(), delete(), update() etc. You can also choose StandardListController to work with a collection of records. If you want to just use a custom controller, simply say controller=“myobject”Standard or custom objects are supportedExtensions are your friend. You can still leverage the standard controller operations, but add your own functions, extensions etc. Best practice is to use multiple extensions and encapsulate your functionality into indiv classes. This uses the Chain of Responsibility pattern.
  • Similar syntax to JSP and other tag libraries.Standard components include partial refresh with ajaxCommon components = datatables, forms, repeaters, etc.
  • Let’s take a look at what happens when you put all this together.Note the mobile link, seque to…
  • Publish data like: Products Partners Locations Events Press releases Job listings Anything!
  • Publish data like: Products Partners Locations Events Press releases Job listings Anything!
  • Recommended Demo: Show them how to turn Site.com on, create a quick site and modify some assets. It’s simple – but it will speed them along for the tutorial.
  • “An external design team provided the PSD files and a style guide, but we were able to implement the site in-house. We are using repeaters to publish info from standard and custom objects in our Foundation instance as well as the forms integration”For this, I’d just jump to the full version in the browser. It’s a great example of a “baked cake”.
  • Transcript

    • 1. In 1954, Steve Sasson invented the digital camera. There was no Facebook No Twitter No YouTube At the time, this was a very cool thing.
    • 2. In 2012, Eastman Kodak filed for Chapter 11 Mobile devices cited as a leading cause.In 1954, Steve Sasson worked for Kodak
    • 3. Mobile EnterpriseIncreasing number of enterprise tablets and smartphones CIOs Surveyed on Tablet Usage “ ...fastest ramping mobile 2011 Not Allowed Employee- owned Purchased for Employees device ever. ” 2010 Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.
    • 4. Social Revolution: Facebook Eats the Web Top Internet Uses 22% internet time is social 2006 Search 2007 2008 2009 2010 2011Sources: Nielsen Wire, January, 2011.Morgan Stanley Internet Mobile Report, December 2009
    • 5. “The traditional model for enterprise application distribution and deployment is quickly being obsoleted by the cloud PaaS/app store model”IDC Predictions 2012: Competing for 2020
    • 6. Build the Social Enterprise - Today site.com
    • 7. Cloud App Platforms Eliminate Servers Cloud App Platform App Directory Database Messaging Server Services Virtualization & IaaS Compute Storage Network
    • 8. What Are the Most Common Apps Built on the Platform? Critical Social Front Social Social Processes Ends Websites EngagementCut inefficiency with the Extend the the value of your Accelerate your Connect to customers the power of the cloud. backoffice marketing to the pace way they expect it - social the market moves at. and mobile, all the time.
    • 9. Critical Processes Increase efficiency with the Cloud Streamline multi-step processes Replace manual and inefficient workflow Integrated collaboration and content Can be built by Business or IT Platform Services Visual Workflow Content Programmatic Logic Analytics Chatter MobileCustomers Include:
    • 10. Social Front Ends Create A Layer of Agility Around Legacy Systems Employees Partner ERP, Warehouses, Mainframes Collaboration Social Media Instant access for any employee Proven user adoption Rapid deployment, Instant scale Integrated collaboration Platform Services Open API Analytics Data Modeler Mobile Customizable UI Open LanguagesCustomers Include:
    • 11. Marketing WebsitesBuild A Web Presence In Days Launch powerful websites in days Empower business users to make edits Create forms with just a few clicks Deliver relevant content to web visitors Ensure blazing fast load times Platform Services Content mgt system Website caching Web design studio Authentication Site hosting Integrated database
    • 12. Engage Customers With Interactive Social Apps Engage customers in new ways Use multimedia and new interfaces Design real-time interactive apps Instantly scale for millions of users Choice of modern development languages Platform Services Open-language Instant Scale Git Deployment Erosion Resistance Relational DB Seamless Force.com NoSQL DB Add-on CatalogCustomers Include:
    • 13. Your applications, everywhere On the Go In the Office On the Road Mobile Marketing Heavy data entry Customer Facing Calls & Alerts Document creation Record browsing Live Event Feed Administration Light data entry Calendar Full web access Notes Apps NATIVE HYBRID WEB
    • 14. Collaboration Makes Every App More ProductiveRecords Files Approvals Collaboration on Customer Approvals Groups Triggers & Apex Connect API Messenger Records
    • 15. Rapidly Built Apps With Reusable Services AppExchange Reusable Heroku Add-ons Components
    • 16. Open Choice of Developer Environments Visual Design Any Language
    • 17. Massive and Transparent Scalability 45 Billion Transactions in Q4 FY12
    • 18. Proven Business Results Deliver More Apps Less Resources Make Changes Faster Lower Cost 3x More Apps 94% Fewer 4.5x Faster 54% Lower Per Year Developer Hours Updates TCO Automatic Prebuilt Ideal for Agile Multi-tenant Upgrades Application Development PaaS Components Source: 2009 IDC Study, “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”
    • 19. “80% of new commercial enterprise apps will be deployed on cloud platforms in 2012”IDC Predictions 2012: Competing for 2020
    • 20. Now it‟s your turn!
    • 21. Declarative App Building
    • 22. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    • 23. Easily create a data structure driven by business logic, withoutusing any programmatic or database administration tools.
    • 24. Declarative App BuildingAllows for the creation of data models and business logicwithout adding programmatic logicCustom ObjectsCustom FieldsValidation RulesWorkflowsApprovals
    • 25. Warehouse Application Requirements• To have a system which allows tracking of price, and inventory on hand for all merchandise• To have a system which allows the creation of invoices containing one more merchandise items as a line item on the invoice• To have an invoice which presents total invoice amount and current shipping status What are the nouns in our requirements?
    • 26. Warehouse Application Requirements• To have a system which allows tracking of price, and inventory on hand for all merchandise• To have a system which allows the creation of invoices containing one more merchandise items as a line item on the invoice• To have an invoice which presents total invoice amount and current shipping status
    • 27. Warehouse Application Requirements• To have a system which allows tracking of price, and inventory on hand for all merchandise• To have a system which allows the creation of invoices containing one more merchandise items as a line item on the invoice• To have an invoice which presents total invoice amount and current shipping status
    • 28. Warehouse App Data Model Invoice Number Status Count Total INV-01 Shipped 16 $370 INV-02 New 20 $200 Invoice Line Items MerchandiseInvoice Line Merchandise Units Unit Value Name Price Inventory Sold Price Pinot $20 15INV-01 1 Pinot 1 15 $20 Cabernet $30 10INV-01 2 Cabernet 5 10 $150 Malbec $20 20INV-01 3 Malbec 10 20 $200 Zinfandel $10 50INV-02 1 Pinot 20 50 $200
    • 29. Declarative Business Logic
    • 30. Functions in Formulas• „Pre-packaged‟ operations for performing common logic• Support for commons functions – Math – Text – Date & Time – Logical• Can chain functions together AND ( OR ( ISPICKVAL(StageName, "Closed Won"), ISPICKVAL(StageName, "Negotiation/Review")), ISBLANK(Delivery_Date__c) )
    • 31. Formulas can to define business logic Validation rules Workflow rules Approvals
    • 32. New Requirement:• A user can not buy more items than are in stock Look for assertions.
    • 33. If Then ErrorImplied on Formula evals Return errorrecord save. true (error) or message false (save) (UI or API)
    • 34. New requirement: When Why• Every time a line item is added to an open invoice we need to update inventory stock counts. What Look for time-based queues.
    • 35. Workflow & Approvals Update OutboundEmail Task Field Message
    • 36. WhenWhyWhat
    • 37. New Requirement:• Every time an order greater than $1000 is placed a manager needs to sign off on it. Human (role) interaction
    • 38. Approvals allow Single/Multi/Skip step processes Route based on roles, or queues Approval via emails Automation of manual processes
    • 39. Define ActionsTrack Approval History
    • 40. Formulas, Workflows and Approvals Enforce consistency regardless on how you access Force.com Leverage spreadsheet-like logic Automate manual processes Keep data (and compliance) clean
    • 41. Chatter
    • 42. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    • 43. Have data communicate with our users and allow our users todiscuss work and share relevant files, all in real time.
    • 44. ChatterAn enterprise collaboration tool based on socialframeworksData FeedsGroupsComments, Likes, MentionsFile SharingURL Sharing
    • 45. Follow
    • 46. Share
    • 47. Discuss
    • 48. Privacy and Security Home Tab / Profile Page Record Detail Page Only users with Every internal user can see what “Read” access to the you post record can see what you post
    • 49. Chatter Goes MobileTap into mobile success with Chatter
    • 50. Chatter Components chatter:follow chatter:newsfeed chatter:feed chatter:followers chatter:feedAndFollowers
    • 51. Chatter Triggers if(feed_text == „promote‟) { rec.status__c = “Approved” addToEmailPromotion(rec); FeedItem post = new FeedItem(); post.ParentId = rec.Id; post.Body = „Record added to promotion‟; feedsToInsert.addITem(post); }
    • 52. Chatter APICreate third party integrations using the RESTful Chatter API https://rhatter.heroku.com
    • 53. Chatter Hands On Tutorial
    • 54. Apex and Visualforce
    • 55. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    • 56. Create a custom mobile interface for warehouse employees to trackinventory from mobile phones
    • 57. Salesforce MobileNo additional development, admin configured and controlledMobile HTML ApplicationWeb development skills required, easily made for multiple devicesand screensMobile SDK DevelopmentOffers access to device functionality and cancreate the most fast performing applications
    • 58. Create a custom mobile interface for warehouse employees to trackinventory from mobile phones
    • 59. Create a data driven web page that is designedfor mobile devices Mobile HTML Application Web development skills required, easily made for multiple devices and screens Mobile SDK Development Offers access to device functionality and can create the most fast performing applications
    • 60. Model View Controller (MVC) Pattern Model Controller View
    • 61. Model View Controller (MVC) Pattern Your Data Your Logic Your Interface
    • 62. Model View Controller (MVC) Pattern Custom Objects Apex Visualforce
    • 63. Create a custom mobile interface for warehouse employees to trackinventory from mobile phones
    • 64. Apexcloud-based programmatic language with direct access toForce.com dataJava like syntax supporting interfaces, scoping and annotationsDirectly accesses and manipulates data via SOQL and DMLCan be scheduled, run asynchronously, or set in batch modeCan send, receive and parse emails, HTTP callouts, SOAP, and JSONCan be exposed as a web service or REST endpoint
    • 65. Apex Class Anatomy Class and Interface basedpublic with sharing class myControllerExtension { private final Account acct; Scoped Variables public Contact newContact {get; set;} public myControllerExtension(ApexPages.StandardController stdController) { this.acct = (Account)stdController.getRecord(); } public PageReference associateNewContact(Id cid) { newContact = [SELECT Id, Account from Contact WHERE Id =: cid LIMIT 1]; newContact.Account = acct; Inline SOQL update newContact; } Inline DML}
    • 66. What can you do with Apex? Controllers Custom API and Inbound/Outbound HTTP Callouts Email Services Database Triggers Scheduled and Batched Tasks
    • 67. The Developer Console
    • 68. Dealing with Traffic
    • 69. Apexcloud-based programmatic language with direct access toForce.com dataGovernor limits enforces neighborly behavior75% Unit Testing maintains production level integritySandbox environments allow for safe developmentUnit tests, pre-release environments and pilots aid three release cycle
    • 70. Create a custom mobile interface for warehouse employees to trackinventory from mobile phones
    • 71. VisualforceA component based framework for building user interfaceswith web standards like HTML, CSS and JavaScriptBind logic with ControllersAssociate data directly with ComponentsCreate custom Components and TemplatesUtilize popular web technologies like jQuery and Flash
    • 72. Binding Logic Inherit CRUD Operations Extended functionality<apex:page standardController=“Merchandise__c” extensions=“checkUser,logVisit” > Standard or Custom Object
    • 73. Binding Logic Extended functionality <apex:page controller=“InventoryController” extensions=“checkUser,logVisit” > Completely Custom Logic
    • 74. Component Anatomyapex, chatter, social or c prefix Bind data directly on the page <apex:inputField value=“{Contact.FirstName}” > Attributes specify further functionality
    • 75. http://bit.ly/bigcloudrealtyBig Cloud Realty
    • 76. Mobile Visualforce Tutorial
    • 77. Mobile SDK Demo
    • 78. Site.com
    • 79. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    • 80. Create a website to market our products that is easilymaintainable even without technical support.
    • 81. Site.comA visual design studio for creating public websiteswith 100% uptimeGraphic Design ToolsWYSIWYG EditingContent Management SystemContent Publishing Controls
    • 82. Site.comBuild, Manage, and Publish Your Websites Websites Landing Pages Mobile Sites Social Pages
    • 83. Data Driven ContentDatabase without Code Data RepeaterLeverage existing Salesforce data and extend Quickly create lists and tables that publish anydatabase to manage any structured web content data in real-time. Apply filters, sorting, and limits Records in Salesforce Data on website
    • 84. Form Driven DataWeb Forms without Code Records in SalesforceDrag & Drop to create a form to capture data for Capture web form results in any object:any object. leads, registrations, complaints, etc. Web Form Records in Salesforce
    • 85. Publish Websites with Confidence The same trusted infrastructure that already powers 30,000 websites Preview Stage sites to share with colleagues for feedback and cross-browser testing Publish Map your domains to your sites, and publish finished sites to the Force.com cloud. No Planned Downtime Web requests are processed in real-time, and Global Server Load Balancing ensures that websites function even during Salesforce.com maintenance windows. High Performance Integrated Akamai CDN (Content Delivery Network) uses a global network of caching servers to deliver optimum performance as your traffic grows.
    • 86. HP on Site.com “…gave me the agility to add pages and change content at the speed of Twitter.” Manvir Sandhu Director of Marketing, HP 3000 unique landing pages 30% increase in sign-ups $200M demand generation Instant changes
    • 87. FICO on Site.com Created stand-alone website to drive registration for annual conference Site was built in Site.com in 4 days vs weeks on corporate SharePoint site Marketers now update event details and speakers bios without IT help On track to triple registration Now able to build custom landing pages for target segments “… gave us the freedom to make the website I‟ve wanted for years.” Jamie Nelson FICO Senior Mgr, Web Publishing and Governance
    • 88. http://www.salesforcefoundation.org/Salesforce Foundation on Site.com
    • 89. Site.com Tutorial
    • 90. API Integration with Heroku Java
    • 91. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    • 92. Create an external Java-based endpoint withauthenticated, bi-directional communication to processinvoice fulfillments
    • 93. Notify on Closed Invoice Send Order Confirmation ID Relay Updated Invoice Info Force.com Warehouse Fulfillment SystemCreate an external Java-based endpoint with bi-directionalcommunication to process invoice fulfillments
    • 94. Create an external Java-based endpoint with authenticated,bi-directional communication to process invoice fulfillments
    • 95. Polyglot frameworkPaaS architecture which allows for multiplelanguage to be deployed
    • 96. Github Repo Heroku Pull / Push Push DeploymentsDevelopment Changes Monitor Application Local Repo $ git push heroku master Counting objects: 67, done. Delta compression using up to 4 threads. Compressing objects: 100% (53/53), done. Writing objects: 100% (67/67), 26.33 KiB, done. Total 67 (delta 5), reused 0 (delta 0)
    • 97. Create an external Java-based endpoint withauthenticated, bi-directional communication to processinvoice fulfillments
    • 98. OAuth
    • 99. OAuthAn industry standard method of validating usercredentials while avoiding password anti-patterns.
    • 100. OAuth2 Flow Sends App Credentials User logs in Token sent to Callback Remote Force.com Application Confirms token Platform Send access token Maintain session with refresh token
    • 101. Create an external Java-based endpoint with authenticated,bi-directional communication to process invoice fulfillments
    • 102. curl https://na1.salesforce.com/services/data/v20.0/query/?q=SELECT+name+from+Account -H"Authorization: OAuth token" -H "X-PrettyPrint:1" { "done" : true, REST API "totalSize" : 14, "records" : [ { "attributes" : { "type" : "Account", "url" : "/services/data/v20.0/sobjects/Account/001D00 0000IRFmaIAH" }, "Name" : "Test 1" }, { "attributes" :
    • 103. Representational State TransferA stateless data transport based on standard HTTPmethods for delivering as JSON or XML
    • 104. Apex REST
    • 105. Apex RESTAnnotations allow developers to develop customendpoints for the REST API
    • 106. Overview of Force.com API Services Apex REST Apex SOAP REST API SOAP API Bulk API Streaming API Protocol REST SOAP/WS REST SOAP/ REST CometD DL WSDLData Format JSON/XM XML JSON/X XML CSV/XML JSON L ML Client HTTP SOAP/WS HTTP SOAP/WS HTTP client CometD libraries/ client DL library client DL library (lightweight) JQuery tools (lightweight) (lightweight)Data Volume Medium Medium Medium Large Very Large Small- Large Sync/Async Sync Sync Sync Sync Async Stream
    • 107. Bulk APIAsynchronous API for handling large amounts ofXML based data
    • 108. Extract Transform Load (ETL)A type of toolset which allows for the easy migration andmanipulation of data between different systems
    • 109. Streaming APIA Bayeux implementation to provide real-time dataupdates to clients
    • 110. Use Case QuizImplement a third party .Net server by creating classes via aWSDL file SOAPCreate a lightweight API for a mobile native client RESTInsert or update 50,000 records daily from a .csv file BULKCreate a web page which will automatically notify the userwhen new cases arrive, without reloading STREAMING
    • 111. Integration with Heroku Java Tutorial