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The Device of the Future
      Nokia World, 4 December 2007
      Kai Öistämö
      Executive Vice President & General Man...
Agenda



                   Technology, social and environmental trends
                   What do people want?
         ...
Technology Trends



                    Converged devices go mainstream
                    Wireless broadband becomes un...
Social Trends



    Emerging markets
    Women’s rising economic power
    Demand for localization




4   © 2007 Nokia
Environmental
      Trends

5   © 2007 Nokia
What Do
      People Want?

6   © 2007 Nokia
Global Segmentation
                                                                                       Technology Lead...
Global Segmentation

                                    Technology Leaders

        Nokia N82   Nokia N95 8GB




8   © 2...
Global Segmentation


       Nokia 3110
         Evolve     Life Builders




9   © 2007 Nokia
Device Portfolio
      of the Future

10   © 2007 Nokia
Portfolio Development

                               Stronger
                               portfolio



               ...
Music Experience                  Great music experience for
                                  consumers looking for
     ...
Navigation and Mapping Experience
               “Ready to go”
                  Nokia
                 Navigator     Enab...
Ovi: One-stop Destination for Communities,
Content and Nokia Services




14   © 2007 Nokia
Conclusions

     Portfolio not
     product.


     Bringing mobile
     experiences to life.


     Consumer
     unders...
Thank you.



16   © 2007 Nokia
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Nokia World 2007 The Device Of The Future

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Transcript of "Nokia World 2007 The Device Of The Future"

  1. 1. The Device of the Future Nokia World, 4 December 2007 Kai Öistämö Executive Vice President & General Manager Mobile Phones 1 © 2007 Nokia
  2. 2. Agenda Technology, social and environmental trends What do people want? Nokia global segmentation Portfolio development Mobile experiences Conclusions 2 © 2007 Nokia
  3. 3. Technology Trends Converged devices go mainstream Wireless broadband becomes universal Innovation proliferates Mobility transforms the Internet Context is king 3 © 2007 Nokia
  4. 4. Social Trends Emerging markets Women’s rising economic power Demand for localization 4 © 2007 Nokia
  5. 5. Environmental Trends 5 © 2007 Nokia
  6. 6. What Do People Want? 6 © 2007 Nokia
  7. 7. Global Segmentation Technology Leaders HIGHER INVOLVEMENT Technology Stylists Pragmatic Leaders Young Explorers Life Builders Life Jugglers Style Leaders RATIONAL ASPIRATIONAL Mature Acceptors Image Seekers Style Followers Family Providers Simplicity Seekers LOWER INVOLVEMENT 7 © 2007 Nokia
  8. 8. Global Segmentation Technology Leaders Nokia N82 Nokia N95 8GB 8 © 2007 Nokia
  9. 9. Global Segmentation Nokia 3110 Evolve Life Builders 9 © 2007 Nokia
  10. 10. Device Portfolio of the Future 10 © 2007 Nokia
  11. 11. Portfolio Development Stronger portfolio More experiences UI Evolved design Lower cost 2006 2007 2008
  12. 12. Music Experience Great music experience for consumers looking for advanced music features Driven Stylish mobile phones with good music experience Enabled MANY MOST 200 million music enabled devices sold Approximately 75% of Nokia’s devices have music players 12 © 2007 Nokia
  13. 13. Navigation and Mapping Experience “Ready to go” Nokia Navigator Enabled with GPS and Nokia Maps Nokia Maps Basic with maps FEW SEVERAL/ MANY MOST 13 © 2007 Nokia
  14. 14. Ovi: One-stop Destination for Communities, Content and Nokia Services 14 © 2007 Nokia
  15. 15. Conclusions Portfolio not product. Bringing mobile experiences to life. Consumer understanding is key. 15 © 2007 Nokia
  16. 16. Thank you. 16 © 2007 Nokia
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