Nokia World 2007 The Device Of The Future

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  • 1. The Device of the Future Nokia World, 4 December 2007 Kai Öistämö Executive Vice President & General Manager Mobile Phones 1 © 2007 Nokia
  • 2. Agenda Technology, social and environmental trends What do people want? Nokia global segmentation Portfolio development Mobile experiences Conclusions 2 © 2007 Nokia
  • 3. Technology Trends Converged devices go mainstream Wireless broadband becomes universal Innovation proliferates Mobility transforms the Internet Context is king 3 © 2007 Nokia
  • 4. Social Trends Emerging markets Women’s rising economic power Demand for localization 4 © 2007 Nokia
  • 5. Environmental Trends 5 © 2007 Nokia
  • 6. What Do People Want? 6 © 2007 Nokia
  • 7. Global Segmentation Technology Leaders HIGHER INVOLVEMENT Technology Stylists Pragmatic Leaders Young Explorers Life Builders Life Jugglers Style Leaders RATIONAL ASPIRATIONAL Mature Acceptors Image Seekers Style Followers Family Providers Simplicity Seekers LOWER INVOLVEMENT 7 © 2007 Nokia
  • 8. Global Segmentation Technology Leaders Nokia N82 Nokia N95 8GB 8 © 2007 Nokia
  • 9. Global Segmentation Nokia 3110 Evolve Life Builders 9 © 2007 Nokia
  • 10. Device Portfolio of the Future 10 © 2007 Nokia
  • 11. Portfolio Development Stronger portfolio More experiences UI Evolved design Lower cost 2006 2007 2008
  • 12. Music Experience Great music experience for consumers looking for advanced music features Driven Stylish mobile phones with good music experience Enabled MANY MOST 200 million music enabled devices sold Approximately 75% of Nokia’s devices have music players 12 © 2007 Nokia
  • 13. Navigation and Mapping Experience “Ready to go” Nokia Navigator Enabled with GPS and Nokia Maps Nokia Maps Basic with maps FEW SEVERAL/ MANY MOST 13 © 2007 Nokia
  • 14. Ovi: One-stop Destination for Communities, Content and Nokia Services 14 © 2007 Nokia
  • 15. Conclusions Portfolio not product. Bringing mobile experiences to life. Consumer understanding is key. 15 © 2007 Nokia
  • 16. Thank you. 16 © 2007 Nokia