T S O- ECC m ais a o g o p rm m ncm a n in Ba dH N a p ig s G n UJudit BenczeZoltán Hegyi
C NET O TN• History - GB• History - HU• Brands of Tesco• Advertising techniques of GB Tesco• Webpage analysis/comparism• A...
HS O Y- F C S IT R    AT• Center in Cheshunt (GB)• established by Jack Cohen  in 1919• worldwide 5381 stores• total 472,00...
H n aia s rs u g rn t e         o• 1994 appeared in Hungary, aquisition of “Global” stores• first store at Szombathely, th...
A vr in det g     ist h iq e in Be n us G c• TV commercials  http://youtu.be/T7YRxO7GEpk• Price tags appearing, famous sta...
A vr in det g     ist h iq e in Ue n us H N c• Message: Very cheap prices,  Hungarian suppliers, but media  is full of its...
Simple, harmonazing colours,TS O o kE C .c .u   easy to follow the layout
TS O o kE C .c .u
TS O uE C .h   Do not know where to look at...
TS O uE C .h   Do not know where to look at...
Ite .K nh U• Market leader in the U.K• 2,975 Tesco stores in the UK• 260,000 Number of employees in UK, making  Tesco the ...
H n ay       ugr• Entered the market in 1994• 212 Tesco stores in Hungary• Also market leader in Hungary• 19% market share...
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Tesco prezi latest

  1. 1. T S O- ECC m ais a o g o p rm m ncm a n in Ba dH N a p ig s G n UJudit BenczeZoltán Hegyi
  2. 2. C NET O TN• History - GB• History - HU• Brands of Tesco• Advertising techniques of GB Tesco• Webpage analysis/comparism• Advertising tools of Tesco Hungary• TV-spots• Summary
  3. 3. HS O Y- F C S IT R AT• Center in Cheshunt (GB)• established by Jack Cohen in 1919• worldwide 5381 stores• total 472,000 employee
  4. 4. H n aia s rs u g rn t e o• 1994 appeared in Hungary, aquisition of “Global” stores• first store at Szombathely, then Budapest (Pólus)• 2004 opened the first TESCO gas station, from 2009 named as Shell• Main centers: Budaörs, Gyál, Herceghalom
  5. 5. A vr in det g ist h iq e in Be n us G c• TV commercials http://youtu.be/T7YRxO7GEpk• Price tags appearing, famous stars doing their shopping in the store• message: dropping prices, pushing discounts, rational decision• Tesco mobile: they position the product as a rational solution for easy problems, not pushing idealistic dream worlds in the the commercial http://youtu.be/jtraHuAcwSE
  6. 6. A vr in det g ist h iq e in Ue n us H N c• Message: Very cheap prices, Hungarian suppliers, but media is full of its scandals• Catalogues, Hungarians rely on these• Bilboards with only one core message• Rarely Tv spots
  7. 7. Simple, harmonazing colours,TS O o kE C .c .u easy to follow the layout
  8. 8. TS O o kE C .c .u
  9. 9. TS O uE C .h Do not know where to look at...
  10. 10. TS O uE C .h Do not know where to look at...
  11. 11. Ite .K nh U• Market leader in the U.K• 2,975 Tesco stores in the UK• 260,000 Number of employees in UK, making Tesco the biggest private sector employee• Lost market share in the end of 2011 after losing shoppers to upmarket and discount rivals• The market share dropped under 30% (29,7%) - first time since 2005
  12. 12. H n ay ugr• Entered the market in 1994• 212 Tesco stores in Hungary• Also market leader in Hungary• 19% market share in Hungary
  13. 13. Thank you for your attention

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