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Parliguana prezi
Parliguana prezi
Parliguana prezi
Parliguana prezi
Parliguana prezi
Parliguana prezi
Parliguana prezi
Parliguana prezi
Parliguana prezi
Parliguana prezi
Parliguana prezi
Parliguana prezi
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Parliguana prezi

126

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For study reasons

For study reasons

Published in: Education, Technology
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  • Transcript

    • 1. Communication Planning Judit Bencze
    • 2. BrandingName & LogoVision - MissionSegmentation,Targeting, PositioningCommunicationDesign
    • 3. Brand name & logo SPEAKING VERSATILE EXOTIC
    • 4. • Vision • Mission• Communication • Teach languages on and contacting reachable price easier • Expendable fields of• Lifestyle relevant services education (apps, events)
    • 5. Segment&Target• Students -improve language skills (diploma, higher edu)• Young workers, negotiations, smooth talk with partners Employers who want to teach their sales team, prefer modern solutions• youngsters, captured by socializing/technology-geeks• Non-Hungarians want to learn Hungarian, to understand Hungary• Those young families who will to spend time together with their children learning language easily - family time
    • 6. Positioning• Reachable price, • Community around the differentiated programs brand (students, working groups,• Flexible schedule and volunteers, families, nature of the program events)• Convertable • Practice oriented (Youth technology Exchanges)
    • 7. CommunicationWhat?Parliguana helps people to be more involved in language learning Fun and non-formal way-of-thinking combined with innovative technology
    • 8. Communication How?Guest lectures in schools for free one week long language trip, show our ideas, tools and involve children Channels used for communication Should be relevant to our target group Online forum, chat, mobile comm, with subcultural elements (meme) Street art, eventsWebsite Clear, 4 menu + few submenu,informative, interactive, embedded FB news feed, inserted boxes
    • 9. Internal communication teachers-students (dropbox, FB group page) teachers-management (biweekly meetings, collectingfeedbacks, interactive mailgroups, training events)
    • 10. Design Clean - Vital - Fun - ModernHarmonized website - app - booklets
    • 11. Thanks for your attention!

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